Dr. Pablo Rhi-Perez. MBA, Instituto Tecnologico y de Estudios Superiores de Monterrey, 1970 Major: Administration

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1 Dr. Pablo Rhi-Perez The University of Texas Rio Grande Valley Department of International Business and Entrepreneurship (956) EDUCATION PhD, The University of Texas - Austin, 1989 Major: Marketing MBA, Instituto Tecnologico y de Estudios Superiores de Monterrey, 1970 Major: Administration BS, Universidad Autonoma de Nuevo Leon, 1968 Major: Ciencias Juridicas y Ciencias Sociales EMPLOYMENT Academic - Administrative Assignments Director, Innovation and Commercialization Center, The University of Texas at Brownsville and Texas Southmost College and University of Texas Rio Grande Valley (September 1, May 15, 2015) Director, Cross Border Institute for Regional Development, (September 1, August 15, 2002) Academic - Post-Secondary Professor, The University of Texas at Brownsville and Texas Southmost College (August 1995) Director, UTRGV Innovation and Commercialization Center (September 1, August 15, 2015) Government Board of Directors member, Instituto Municipal de Planeacion de Matamoros ( Present) Regional Director of Transportation., Secretaria de Comunicaciones y Transportes. Mexican Federal Government (May 1, August 15, 2003) Deputy Director, Programa Integral a la Pequena y Mediana Industria. NAFINSA (May 1, May 31, 1981) Senior Researcher, Secretaria de Comercio. Mexico Federal Government (December 1, April 30, 1979) Deputy Director, Subsecretaria Forestal y de la Fauna. Mexican Federal Government (November 1, December 31, 1978) General Director of Budgeting and Administration, Subsecretaria Forestal y de la Fauna. Mexican Federal Government (November 1, October 1, 1977) Generated on Jan 17, 2018 Page 1 of 5

2 Professional Senior Partner, AARON Economic Consulting LLC ( Present) Senior Partner, PRP Consultants ( Present) Investigator, City of Brownsville (May 5, August 10, 2017) Board of Directors member, Texas Tropical RCIC (February February 2012) Director, Cross Border Institute for Regional Development (CBIRD) (August August 2002) Founder/Partner, Relojes Digitales del Noreste (July 1, December 10, 1985) Founder/Partner, Estructuras Metalicas S.A. (May 1, December 15, 1984) Partner/Founder, Rolados Metlicos (May 1, June 15, 1983) Senior partner, Rhi and Castro Consultores (July 1, May 31, 1983) PUBLICATIONS Books William Cunningham, Sally UT, Brondel Joseph, Mary Hilger, and Pablo Rhi Perez. Energy Use and Conservation Incentives: A Study of the Southwestern United States. New York: Praeger, Book Chapters David Gibson and Pablo Rhi Perez. "At The Crossroads for Accelerated Cross-Border Development: The Case of Cameron County Texas, US and Matamoros, Mexico.." International Book Series on Technology, Policy, and Innovation. D. Gibson, M. Heitor, and A. Ibarra-Yunez (Ed.) Purdue University Press, 2006: Conference Proceedings David Gibson. The Texas Border Region: Partnering between Business, Academia, and Government.. Conference Proceedings. Delft: Conference on Science Based Regional Development. (September 2003) Scott Roberts and Pablo Rhi Perez. Mexican Consumers On The Border: Profesionistas Y Jornaleros.. Conference Proceeding. New Orleans: Southwestern Federation of Administration of Administrative Disciplines. (November 1999) Mary Tharp, Pablo Rhi Perez, A Comparison of Consumer Brand Choice Strategies of Mexican, Mexican-Americans, and Anglo-Americans. American Academy of Advertising Proceedings American Academy of Advertising. (May 1999) Stephen Brown, Thomas Leigh, and Pablo Rhi Perez. Dimensions of Working Hard in Personal Selling: Effects of Time Commitment and Work Intensity on Sales Performance and Job Satisfaction.. Academy of Marketing Science World Marketing Congress, Malta Proceedings. Summer Academy of Marketing Science. (May 1999) Robert Stephens and Pablo Rhi Perez. Prospects for U.S./Mexico Strategic Alliances in the Trucking and Transportation Industries. Monterrey, N.L.: The XXXII Annual Assembly of the CLADEA. (September 1997) Robert Peterson and Pablo Rhi Perez. An Analysis of Direct Selling Revenues Across Countries: Facilitators and Inhibitors.. Academy of Marketing Science. (June 1997) Generated on Jan 17, 2018 Page 2 of 5

3 Marye Tharp, Robert Hoover, and Pablo Rhi Perez. A Special Case of Cross-National/Cross-Cultural Consumer Behavior: The Texas/Mexico Border. Conference Proceedings of the International Trade and Finance Association Conference, Marseilles, France. International Trade and Finance Association Conference. (June 1991) Gilberto de los Santos, Walter Greene, and Pablo Rhi Perez. Three Issues Maquiladoras Must Face in Mexico in Order to Continue Future Growth. BALAS Conference Proceedings. BALAS (Business Association of Latin American Studies). (June 1990) Pablo Rhi Perez. An Exploration of Intergenerational Differences Among Mexican-Americans: Consumption-Related Attitudes and Behavior. Academy of Marketing Science (May 1990) Journal Articles Other Lucille Pointer, Charles Smith, and Pablo Rhi Perez. Updated Profile of the Real Estate Appraiser: Job Satisfaction, Education and Communication Issue. Midwestern Business and Economic Review. Number Spring 2016, (March 2016) Robert Peterson and Pablo Rhi Perez. A cross-national comparison of extreme response style measures.. International Journal of Marketing Research. 55, no. No. 1 (May 2014) Pablo Rhi Perez, Sara HSU, and Mostafa Malki. A new framework for sustainable development in US healthcare sector: the case of the Lower Rio Grande Valley Medicaid project.. International Journal of Trade and Emerging Markets. (May 2011) Yeong Chi, Rafael Otero, and Pablo Rhi Perez. Measuring Business Students Attitudes Toward Statistics. International Journal of Business Disciplines. 22, no. 2 (July (3rd Quarter/Summer) 2010) David Gibson, Pablo Rhi Perez, and Antonio Zavaleta. Benchmark study: The Texas/Mexico Border Economy at the Cameron County and Matamoros.. Austin, Tx.: TEXAS Business Review. Bureau of Business Research. (2006) John Sargent, Pablo Rhi-Perez, and Sylvia de Viera Robles. Creating High-Impact Entrepreneurs in the RGV. McAllen: Valley Business Report. June 2017, (June 2017): 1. Mostafa Malki and Pablo Rhi Perez. Brownsville Industrial Park: Economic Impact of Industrial Park Investments and Industrial Site selection. Brownsville,Tx: Brownsville Economic Development Council (BEDC). (September 2010) Pablo Rhi Perez and Mostafa Malki. Economic Plan for Imagine Brownsville Master Plan. Imagine Brownsville (Ed.) Imagine Brownsville Master Plan. Brownsville,Tx: Imagine Brownsville. City of Brownsville. Unique, (September 2009) Pablo Rhi Perez and Mostafa Malki. Marco conceptual para el desarrollo económico de la región de fronteriza Matamoros-Cameron County (Conceptual framework for the economic development of the Matamoros-Cameron County region).. Matamoros, Tamaulipas: Revista del Instituto Matamorense de Planeacion. Gobierno Municipal de Matamoros, Tamaulipas. México. (September 2009) AWARDS AND HONORS LINKS Business Simulations Hall of Fame, LINKS (September 11, 2011) Generated on Jan 17, 2018 Page 3 of 5

4 Exceptional Merit recipient, University of Texas at Brownsville (May 11, 2006) Exceptional Merit recipient, University of Texas at Brownsville (May 11, 2002) TEACHING Courses Taught Decision Analysis ENTR Senior Project I Foundations of Mark-(Spanish) Foundations of Marketing Foundatn of Entrepren International Marketing Marketing Marketing Management Marketing Seminar Marketing Strategy New Venture Creation and Innovation Prin of Marketing Principles of Marketing Sales Management and Personal Selling Statistics Strategic Management Topic: New Venture Creation Non-Credit Instruction Seminar, Tecnologico de Matamoros, 34. (May 1, August 16, 2015) SERVICE Department Service Committee Member, Personnel action. (September 2011) Committee Chair, Personnel action. (September August 2011) College Service Committee Member, New UTRGV Entrepreneurship Bachelor degree program. (April 2013) Committee Member, Business Award Ceremony. (January 2010) Generated on Jan 17, 2018 Page 4 of 5

5 Committee Member, AACSB Accreditation Strategy Development. (September 2004) Committee Member, MBA Committee. (January May 2017) Committee Member, Graduate curriculum committee. (May August 2014) Committee Chair, School Personnel Committee. (January December 2012) Committee Chair, Mid-Range Graduate Business Diplomado Program in Spanish. (May December 2008) University Service University Senate Service, Senator. (January August 2012) Committee Member, Selection committee for UTB Vice-Presidnet for Research. (September 1, September 10, 2010) Committee Member, Regent's outstanding teaching award. (March April 2010) Committee Member, University Grievance Committee. (September August 2007) Committee Member, Nuevo Santander program. (May September 2006) Committee Member, Regents Outstanding Teaching award.. (March March 2006) Development Activities Attended Workshop, "Southwest I-CorpsTM Node Super Regional Program Orientation," NFS-ICORPS. (September 8, October 6, 2017) Public Service Other, United Brownsville, Brownsville, (May 2009) Committee Member, Matamoros Hall of Fame, Matamoros, (July 2004) Committee Member, Member of the Diocesan Consulting team, Matamoros, (July 2000) Board Member, Escuela Secundaria "Gabriela Mistral", Matamoros, (May 1990) Board Member, Matamoros Planning Institute. City of Matamoros, Tamaulipas. Mexico, Matamoros, (May October 2012) Board Member, Texas Tropical Regional Center for Innovation and Commercialization, Weslaco, (February February 2012) Chairperson, Family Scholarship Fund, Matamoros, (January November 2005) Generated on Jan 17, 2018 Page 5 of 5