WELCOME. Michael Metzger Development Director EAST WASHINGTON AVE MADISON WI P:

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Estella Ryan
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1 WELCOME Michael Metzger Development Director 1228 EAST WASHINGTON AVE MADISON WI P:

2 500 E WASHINGTON AVE HOTEL DEVELOPMENT

3 405 W Main 137 Proudfit Morrison 409 E Washington

6 DATA Demand for hotels in downtown Madison is strong. > 70% annual occupancy Madison needs more hotels Hotel Professionals TRENDS Global, National, Regional, Local

7 TRENDS Unique & Local Experiences Great Overall Design Technology Based Communication & Management Evolution of Guest Expectations

8 CURRENT HOTEL OFFERINGS Large national brands Madison Concourse Best Western - Park Hotel Hyatt Place Standardized - Predictable - Sterile Small room sizes ~325 sqft Limited In-room amenities Hampton Inn AC Double Tree Boutique brands Like national brands - Higher Design Graduate Madison Hotel RED Edgewater In-house amenities plentiful - Pool, Restaurants, Conference Rooms, Bar, Room Service, Spa, Fitness Center, Business Center, Continental Breakfast

9 Our Concept In Room Amenities Purposeful Design Experience Madison Spacious Technology Focused

10 Who is coming to Madison? Business Travelers Tourists Epic Families Conferences University of Wisconsin Festivals

11 In-Room Amenities Full Kitchen - Comfortable Furniture In-Unit WasherDryer - Dishwasher Area Rugs - Artwork - Calming Decor Coffee - Good Food - Fast Internet

12 Purposeful Design Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. Calming - Welcoming - Comfortable Modern - Approachable - Minimal

15 Experience Madison Help guests experience the neighborhood and community -Custom recommendations -Anticipate guest needs Build partnerships -Local community groups -Businesses -Event organizers

16 Spacious Rooms Average Downtown Hotel ~325 sqft 502 E Wash Hotel ~500 sqft

17 Technology Focused Guest communication Management coordination Smart building technology

18 Why 500 E Washington? Walkable location that allows easy access to some of Madison s most iconic and vibrant areas. King St Johnson St Williamson St 10 Minute Walk E. Wash Gateway State Street Capitol Square

19 SITE LOCATION

20 ZONING Urban Mixed Use (UMX) Hotel is a permitted use in UMX (Conditional Use Req - Size) Rear yard setback - 10 feet Side yard setback - No setback req Front Yard - No setback req Eight Story Maximum Urban Design District #4 Approval Process Urban Design Commission Plan Commission

21 ENVIRONMENTAL Klinke Cleaners E Washington Tetrachloroethene (TCE) contamination Remediation will be required M\± "",- (.45) -, ", "", -,, -,), "",. ',< -., "", -,, -,, -, " 1 -: ", Ji,. Northern Environmental Hydrologisfs Engineers Surreror» Scientists 1203 Storbeck Drive, Woupun, Wisconsin Phone: Fox: WISCONSIN.. MICHIGAN A. ILLI NOIS... IOWA This drawing andaftinformation contained Iho{oonis the property or Northern Environmental. NCNtnem Environmentaf will not be holdliable for improper Of incorrect usage. ProfessJonal seals andsignaluresdonot apply10 etectror.ic dra.,.,.ing files The user assumes all responsibility andrisk (0; rheaccuracy andverificationof all informationcontainedin electronic files..pzl (41) LE6END MONITORIN6 LOCATiON l-'\ith 6ROtJNDViATER ELEVATION PIEZOMEn:R LOCATION PROPERlY LINE I I- i'etrachloroethene (pce) CONCENTRATIO IN ViATER ESTIMATED EXTENT OF PCE EXCEEDIN6 ihe NRI40 ENFORCEMENT STANDARD (5 *' SCALE IN FEET I I DISTRIBUTION OF PC,E IN GROUNDV'lATER ( ) KLINKE CLEANERS 414 EAST Y-tA5HINGTON AVE. MADISON, Y'l15c.ON5IN DATE: DRAJI'iN BY: dd TASK N1JMI3ER: 100 PROJECT N1JMI3ER. KLEOB-2300-o5'10 F6URE :3

22 Schedule UDC Informational UDC Presentation Planning Commission Sept 6th Nov 8th Nov 20th

26 Lower Level - Parking

27 1st Floor

28 2nd - 5th Floor

29 Building Section

30 Building Section

31 McGrath Property Group Development History - History of successful development - We own and manage all of our properties as long term investments - We develop high quality projects - We have a vested interest in the success of Madison and the community Management - We have expertise in maintaining similar properties in the surrounding area - Existing infrastructure to support hotel operations (laundry, house-keeping, stock storage, etc.) - Hotel management will create efficiencies in our current management structure - Staff will be available at all times to handle any guestbuilding related issues - Communication is key. Quick professional response and follow through is fundamental. Concept - We have a deep understanding of the community and feel that our vision will provide an experience that captures the vibrant spirt of Downtown Madison the surrounding areas.

32 QUESTIONS? Michael Metzger Development Director 1228 EAST WASHINGTON AVE MADISON WI P:

Downtown Hotel Development

Downtown Hotel Development Emerging Opportunities for Small & Medium Size Cities National Extension Tourism Conference, June 15, 2009 Bill Ryan, University of Wisconsin-Extension Bill Way, University of