The Marquette Hotel. Madison, Wisconsin. madisonmarquettehotel.com. Proposed by James Montgomery

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1 The Marquette Hotel Madison, Wisconsin madisonmarquettehotel.com Proposed by James Montgomery

2 Proposal for the Development of a Boutique Hotel & Cafe at 412/414 S. Baldwin Street Background: The intention behind the proposed project is to serve an expressed need in the community/neighborhood that the developer has called home for his entire life. After acquiring the properties at 412 & 414 S. Baldwin Street, James Montgomery researched potential uses for the existing building and the vacant lot attached to it. Appreciating the historic significance of the building (originally a turn-of-the-century church) James ruled out demolition in favor of preservation. Motivated by service to the community, James spent three years evaluating potential uses for the space. The concept that emerged as having the most positive potential impact for the neighborhood was a small-scale boutique hotel and cafe. Detail: The hotel would be named The Marquette Hotel, in honor of the French explorer Jacques Marquette. The hotel would capture the spirit of the historic figure who valued adventure, natural waterways and missionary work; it would celebrate the historic, religious roots of the building while hosting modernday adventure seekers and facilitating their experience of the rivers and lakes that make Madison so special. The hotel would feature a total of 11 guest rooms (each with a private bathroom), 2 of which would be in the existing structure at 412 S. Baldwin and 9 of which would be built in an adjoining three story addition on 414 S. Baldwin. Local architect Jim Glueck will be designing the project. Glueck brings a wealth of experience and a commitment to environmentally conscious building practices (see attached list of relevant project experience and accolades). The preliminary design features 2 large (900 sq. ft.) suites in the existing building, highlighting the traditional stain glass windows, hard wood floors and other design elements that preserve the building s history as a church. The owner, James Montgomery, would reside in an apartment on the building s top floor; ensuring that hotel guests have an optimal stay and personally attending to any questions or concerns that may arise. The addition that is being proposed for construction at 414 S. Baldwin would feature 9 smaller guest rooms (approximately 300 sq. ft. each) that have an urban, studio aesthetic. One of the first floor units would be ADA compliant to meet the city s handicap accessibility requirements. Concept: The Hotel: The boutique hotel concept has been gaining traction all over the country as the trend toward valuing experiences over things has taken hold 1. Just as the Willy Street Neighborhood prides itself on being unique, socially conscious, artistic, and hip, so too do many people who travel to Madison. This neighborhood reflects the values of the Millennial Traveler 2 and in doing so

3 serves as an attractive place for visitors to stay to experience the true flavor of this great city. However, there are presently not enough lodging options in the neighborhood to serve this need. Hundreds of visitors to this city opt to stay in Airbnb 3 accommodations, because they value the unique and personal experience of the city that this can provide. A boutique hotel would create an appealing alternative to the demographic of customer that avoids traditional hotels in favor of small, locally owned establishments a demographic whose growth is rapidly trending upward. While the city has struggled with regulation as it pertains to Airbnb hosts, the boutique hotel model would ensure that all safety and accessibility measures are appropriately enforced. The Cafe: The Marquette Café, located on the first floor of the addition, would seek to serve both hotel patrons and neighborhood residents. In keeping with the overall theme of exploration and providing support to hotel guests, the café will provide high quality wireless internet service, charging stations, and current postings regarding local events and other offerings in the neighborhood. Bright, spare, clean and modern, the café would serve coffee and espresso drinks, fresh pastries, soups and a small selection of premade sandwiches. With a capacity of less than 25 patrons, an elegant and efficient system for serving customers and eliminating bottlenecks is critical. The space design will ensure that lines do not form beyond the building. The café will employ a mix of full and part-time staff that will be paid in accordance with the established Living Wage Standards outlined by the City of Madison. Space will be at a premium so offices will remain at the Marquette Café s sister café, The Mermaid Café at 1929 Winnebago Street. Scratch cooking; baking and prep cooking will take place at the Mermaid s off-site kitchen, thereby reducing the overall impact created by the Marquette café. A small kitchen on site will be located in the basement to assemble and store items and sanitize dishware. 3 Airbnb is a website for people to list, find, and rent lodging. It has over 1,500,000 listings in 34,000 cities and 190 countries.

4 Amenities: As was previously referenced, the target market for this boutique hotel is travelers that value having a unique and personalized guest experience. There will be great attention paid to detail regarding the offerings that enhance a guest s stay at this property. Some examples include providing guests free onsite access to bikes, paddleboards and kayaks during their stay. Another priority is creating ample opportunities for guests to engage with the neighborhood through patronage of our many distinctive restaurants, bars, shops, art galleries and yoga studios. A detailed directory (and map) of local class listings, events and business promotions will be a proud offering of the hotel. This directory will be conveniently accessed via a complimentary ipad that is provided in each guest room for the duration of the stay. In addition, there will be special consideration for guests traveling with infants and small children to ensure that their specific needs are accommodated. Response to Concerns: Alderperson Marsha Rummel facilitated a public meeting on Tuesday, October 27, 2015 to solicit feedback on this project. The meeting generated some great ideas regarding creative solutions to challenges that might be anticipated. The primary concerns centered around the issue of street parking. James Montgomery and his team have identified off-site parking alternatives that guests could utilize. A parking proposal for this project will be forthcoming.

5 Glueck Architects LLC Summary of Project History and Recognition Received Troy Gardens - Madison, Wisconsin New Construction/ Madison Area Community Land Trust. Affordable Cohousing, 30 units. Project received Livable Communities Award from AARP and National Association of Home Builders. Project received Award from Home Depot Foundation including $75,000 award to developer Sol Levin Award Awarded by Madison Area Community Land Trust and Housing Initiatives for work in the area of affordable housing Wilson Hotel - Madison, Wisconsin Restoration/ Bob Worm, Owner. Project received Historic Preservation Award from Madison Trust for Historic Preservation. Project received Orchid Award from Capital Community Citizens Olin Park Pavilion - Madison, Wisconsin Restoration/ City of Madison Parks Division. Project received Historic Preservation Award from Madison Trust for Historic Preservation. Project received Orchid Award from Capital Community Citizens Coachyard Square - Madison, Wisconsin New Construction/ Wisconsin Partnership for Housing Development. Affordable Condominiums, 23 units. Project received Orchid Award from Capital Community Citizens Monona Shores/Waunona Woods - Madison, Wisconsin

6 Rehabilitation and Redesign/ City of Madison Community Development Authority. Project received Meritorious Achievement Award from Association of Local Housing Finance Agencies in their 1999 national competition Bernard-Hoover Boathouse - Madison, Wisconsin Restoration/ City of Madison Parks Division. Project received Historic Preservation Award from Madison Trust for Historic Preservation Victorian Hill Condominiums - Madison, Wisconsin New Construction, Housing & Commercial/Thompson Development. Project received Orchid Award from Capital Community Citizens Tenney Nursery and Parent Center - Madison, Wisconsin Adaptive reuse, nursery school. Project received Orchid Award from Capital Community Citizens 641 West Main Street - Madison, Wisconsin New construction / Madison Mutual Housing Association. Cooperative Housing, 60 units, for mixed-income group, including Barrier-Free design features. Project received Orchid Award from Capital Community Citizens Cooperative Housing Design - Madison, Wisconsin New construction (project not built) / Madison Mutual Housing Association. Cooperative Housing, 17 units, for mixed-income individuals and families, including Barrier-Free design features. Project Entry received Merit Award, Search For Shelter Competition, Wisconsin Society of Architects The Reservoir Cooperative Housing - Project Architect East Dayton and North Blount Streets Madison, Wisconsin. New construction and remodeling / Madison Mutual Housing Association. Cooperative Housing, 28 units, for mixed-income group, including Barrier-Free design features. Project received Orchid Award, Capital Community Citizens Cambridge, Wisconsin: 16 existing commercial facades

7 Historically sensitive rehabilitation/ Architectural Consultations. Village received Historic Preservation Award from Madison Landmarks Commission/Dane County Cultural Affairs Commission, and received Orchid Award from Capital Community Citizens 1234 Williamson Street - Project Architect - Madison, Wisconsin Facade Restoration. Mixed Commercial/Residential use. Project Received Award, Madison Landmarks Commission/Dane County Cultural Affairs Commission 515 S. Few Street - Madison, Wisconsin House Restoration. Project received Historic Preservation Award from Madison Trust for Historic Preservation