MICHAEL COLEMAN, LLC. WHO WE ARE / HOW WE WORK / WHAT WE DO

Transcription

1 MICHAEL COLEMAN, LLC. WHO WE ARE / HOW WE WORK / WHAT WE DO

2 WHO WE ARE Michael Coleman, LLC has laid claim to a position in the creative world that accesses the capabilities of an agency while eliminating it s overhead. We retain the scrappy passion of a freelancer but ensure a consistent product and stable timeline. We re committed to our clients and have the loyalty of a dedicated employee, but we provide additional capabilities and extended bandwidth. Our mission is to understand each client s brand and business need in order to develop the strategy and resources to achieve them through highly productive relationships that eliminate superfluous costs and processes. For Michael Coleman, operating a close-knit and ambitious creative team was the natural progression of a freelance career that generated marketing experience in real estate, hospitality, golf, retail, and more. Working as a freelance designer, Michael developed visual identity for new brands, helped to establish and execute long term marketing strategy, managed print and digital ad campaigns, and produced multitudes of marketing collateral and sales tools. Established in 2010, Michael Coleman LLC has proven to be a team of designers and artists with a passionate and entrepreneurial work style that perpetually expands the company s growth in size, capability, and character.

3 WHO WE ARE FLEXIBLE AS A FREELANCER ENGAGED AS AN EMPLOYEE ACCOMPLISHED AS AN AGENCY

4 WHAT WE DO / GLOBAL HOSPITALITY A streamlined, locally-customizable process implementing global initiatives at property level Michael s team has created solutions and a streamlined process to help execute our global marketing initiatives at the property level. They are highly responsive, seek to understand cultural nuances, and have proven their ability to translate the brand vision and visual identity into compelling, locally customizable collateral. JAMI KIRK // GLOBAL EXPERIENTIAL MARKETING The Ritz-Carlton, St. Regis Hotels & Resorts, Ritz-Carlton Reserve, Bulgari Hotels & Resorts

5 MORNING PASTRIES 早晨糕點 Served at Your Table Croissants, Morning Pastries, Doughnuts, Muffins and Bread Rolls with Fresh Butter, Jams and Homemade Marmalade 在餐桌上為你準備牛角包 早晨糕點 甜甜圈 鬆餅 麵包卷伴牛油 果醬 自製果醬 BREAKFAST 早餐 CHILLED FRUIT JUICES 凍果汁 Orange, Honeydew, Watermelon, Apple 橙汁 蜜瓜汁 西瓜汁 蘋果汁 CEREALS AND YOGURT 營養穀物和乳酪 Greek Yogurt with Blueberry Compote and Granola 希臘乳酪伴籃莓脆脆燕麥 MAIN COURSE 主菜 Please Choose 1 Option 請選其中一項 Warm Smoked Salmon, Egg Cocotte, Creamed Wild Mushrooms, Sautéed English Baby Spinach 煙三文魚 法式燉蛋 野菌醬 炒菠菜苗 or 或 BREAKS 茶點 LUNCH 午餐 COCKTAILS 雞尾酒會 DINNER 晚餐 BREAKFAST BRUNCH LUNCH BREAKS TEA SERVICE DINNER DRINKS The Bloody Mary Artist: Bil Donovan Steak and Eggs Angus Minute Steak, Creamy Scrambled Eggs with Gruyere and Black Truffle, Potato Noisettes and Sautéed Green Asparagus 牛扒伴雞蛋安格斯牛排 瑞士芝士黑松露炒滑蛋 酥炸薯仔球 炒碧綠蘆筍 In 1934, Fernand Petiot, the bartender at The St. Regis New York s King Cole Bar, perfected the recipe for a vodka-and-tomato juice cocktail he dubbed the Bloody Mary. Deemed too racy a name for the hotel s clientele, it was rechristened the Red Snapper. While the latter moniker may not have stood the test of time, Fernand s spicy concoction certainly has. Today, the Bloody Mary remains the signature cocktail of the St. Regis brand, with each hotel crafting its own interpretation of the libation. We invite you to sample from our collection of Bloody Mary cocktails whenever you stay with us, or enjoy this privilege at home with the recipes you ll find below. Cheers! SEASONAL FRUIT 時令水果 Watermelon, Rock Melon, Pineapple, Seasonal Berries 西瓜 哈蜜瓜 菠蘿 雜莓 BREAKFAST BRUNCH LUNCH BREAKS TEA SERVICE DINNER DRINKS Midnight Suppers BREAKFAST 早餐 Caroline Astor, mother of the St. Regis founder and doyenne of Gilded Age high society, entertained in a style that was unprecedented both in its opulence and its exclusivity. Her celebrated galas were often followed by intimate midnight supper experiences, which only a select few were invited to attend. These more relaxed affairs, distinguished by the finest wine and cuisine, were coveted after-parties where guests could unwind from the formality of the preceding event. Traditionally commencing at midnight, they now conclude at this hour. BREAKFAST BRUNCH LUNCH BREAKS TEA SERVICE DINNER DRINKS Sabering REFRESHMENTS 飲品 Freshly Brewed St. Regis Coffee, Decaffeinated Coffee 即磨瑞吉咖啡 低因咖啡 Selection of Herbal, Chinese and Aromatic Teas 精選草本茶 中國茶 花茶 The art of sabrage has an illustrious history that stretches back more than 200 years. The practice is most commonly associated with Napoleon Bonaparte, who famously opened champagne with his saber, savoring it in victory and defeat. Now carried out flawlessly at many St. Regis hotels and resorts around the world, the evening ritual continues in lieu of the more traditional uncorking. Placing a dedicated focus on its global catering offerings, St. Regis Hotels & Resorts has elevated the private event experience, taking culinary excellence to new heights with The Art of Catering. Custom created by a team of leading St. Regis culinarians from around the globe, The Art of Catering brings refined dining with an artisanal approach to gatherings both large and small. With the debut of the Astor Menu, traditional catering has evolved to a fine-dining experience, as guests work with the chef to create an entirely personalized menu without restriction. Launching globally at the end of this year, The Art of Catering and Astor Menu are distinctly St. Regis, exemplifying food artistry at its finest for a memorable culinary experience beyond expectation. 瑞吉酒店及度假村一向致力為賓客提供臻美的國際化餐飲體驗, 特意聯合全球多家瑞吉酒店廚藝家創作 餐饗美學 把私人宴饗體驗再推上高峰, 無論各類規模的私人宴會皆能體現 餐饗美學 其中今年底於全球各地推出的 阿斯特菜單 更把傳統宴會帶進藝術創作的精品世界 賓客能與名廚共同創造尊屬菜單, 為尊貴的賓客提供瑞吉獨家的精緻飲食藝術, 創造難忘的用餐體驗 BREAKS 茶點 LUNCH 午餐 COCKTAILS 雞尾酒會 DINNER 晚餐 ST. REGIS HOTELS St. Regis Hotels introduced a new brand visual identity in 2016 and requested assistance in translating that aesthetic to their A St. Regis Country Breakfast Set 瑞吉田園式早餐 mop280+ per person / 每位澳門幣 280+ The Art of Catering 餐饗美學 catering, events, and weddings sales tools. After coordinating a brand standard design with the corporate creative team, we developed a portal for properties to schedule creative services and upload assets. B Event and Catering Menus C HOW WE WORK STAGE 1: LARGE PROJECT We worked with the corporate marketing team to establish a brand standard design and workflow process to roll the design out to all fifty-five properties worldwide. STAGE 2: SMALL PROJECTS Brunch St. Regis Rituals Via an online portal, each hotel scheduled creative services and uploaded their assets, which were routed to a designer in our office who worked with the property to complete their menu design. A. Macao bilingual catering menu B. Houston catering menu C. Bal Harbour Microsite (stregisbalharbourweddings.com)

6 WHAT WE DO / REAL ESTATE BROKERAGE A cost-effective alternative to hiring an employee Michael Coleman Creative Services knows how to design for luxury brands and provides stable, high quality service on an on-demand basis. It s like having a part time employee who can respond to our sporadic needs with urgency, attention to detail, and an understanding of our product and market positioning. KEVIN SNEDDON // CEO AND FOUNDER Private Client Realty

7 45 HUSTED LANE GREENWICH EXCLUSIVE OFFERING PRICE: $4,995,000 New York Greenwich Anguilla Kevin Sneddon CEO and Broker (917) PrivateClientRealty.org 3 EAST 94TH STREET NEW YORK CO-EXCLUSIVE OFFERING PRICE: $29,500,000 Private Client Realty is a highly specialized luxury residential brokerage servicing the unique real estate needs of exclusive clientele in Manhattan, Greenwich, the Hamptons, and beyond... Kevin Sneddon is one of the top real estate brokers in the U.S. as ranked by the Wall Street Journal. ESTATE HOME 11 RESIDENCES BY CUISINART ANGUILLA EXCLUSIVE OFFERING PRICE: $6,000,000 6 LAUDER WAY GREENWICH, CT Glorious Brick Georgian on 3.4 Acres of Park-Like Property CO-EXCLUSIVE LISTING BROKER: KEVIN SNEDDON CEO AND BROKER PRIVATE CLIENT REALTY B Private Client Realty is a boutique New York based real estate A brokerage that uses advanced financial analytics to represent the buyers and sellers of extraordinary homes in Manhattan, Greenwich, and The Hampton s. C0-EXCLUSIVE SALE OFFERING: $14,500,000 (917) kfsneddon@gmail.com privateclientrealty.org D HOW WE WORK SMALL AND LARGE PROJECTS We work on every project for Private Client Realty as either a small or large project, based on the nature of the assignment. Because of our close familiarity with the brand, we can readily route projects to the most suitable designer to ensure efficiency and quality. C A. Full Page Advertisement B. Property listing Brochure C. Brokerage Website D. Featured Listings

8 WHAT WE DO / DESTINATION REAL ESTATE Developing a luxury brand to promote a real estate development from an international name. As a boutique luxury brokerage representing a global brand, our intermittent design needs demand high caliber work. Michael Coleman Creative Services acts as an on-demand design team, creating beautiful marketing collateral, managing our website, and developing and activating campaigns to promote our residential project in Anguilla. KEVIN SNEDDON // CEO AND FOUNDER Private Client Realty, representing Residences by Cusinart

9 CuisinArt Golf Resort & Spa, a member of The Leading Hotels of the World, is the preferred destination for luxury travelers to the Caribbean. The Reef by CuisinArt, just down the beach, is a contemporary beachside resort with urban flair and a member of Small Luxury Hotels of the World. Residents of the Residences by CuisinArt enjoy the lifestyle of resort living with unfettered access to the amenities of each resort as an extension of their home. The Residences by CuisinArt makes living in Anguilla simple. Resort Residences are managed as a part of The Reef by CuisinArt, allowing residents to opt into renting their home when it is not occupied. Estate Homes may opt for a multitude of maintenance services as well as rental services. Regardless, owners enjoy the assurance of arriving home to a home that has been fully prepared by a team of housekeepers and maintenance staff. Life in Anguilla encapsulates every highlight of Caribbean living. Sunny days and warm nights are wrapped in an omnipresent breeze of ocean air that defines the spirit of the island. The most exclusive and least developed Caribbean island, Anguilla catches the eye of travelers seeking the deep exhale that comes along with life in the Caribbean in conjunction with the privacy and intimacy that the small island offers. Set between the CuisinArt Golf Resort & Spa and the newly-opened The Reef by CuisinArt, the Residences by CuisinArt homes enjoy life in Anguilla wrapped in the amenities and lifestyle of the island s two premier vacation destinations. RESIDENCES BY CUISINART A When CuisinArt Golf Resort & Spa in Anguilla resumed sales and construction on a collection of single family and townhouse homes, we stepped in to help create a distinct B identity that paired with the existing resort brand. Once an identity was established, we created collateral including a print brochure, website, print advertising, campaigns, and large format signage. OWN YOUR RESORT EXPERIENCE RESORT LIVING CAREFREE OWNERSHIP C HOW WE WORKED RETAINER The client s scope of work included a comprehensive project list and a six month timeline, so we established a six month retainer that spread out the total per-project cost into even monthly fees. D OWN YOUR RESORT EXPERIENCE ONE TO FIVE BEDROOM RESORT RESIDENCES & ESTATE HOMES PRICED FROM $1,795,000 residencesbycuisinart.com info@residencesbycuisinart.com Visit the residential sales center for more information. E A. Logo B. Large Property Brochure Booklet C. HTML Responsive D. Website E. 30 Billboard

10 WHAT WE DO / REGIONAL HOSPITALITY Broadening creative services and increasing capacity in lieu of an internal designer Retaining Michael Coleman Creative Services to perform a function that has traditionally been internal increased our bandwidth and design caliber. The design team has become a part of our office and has added capabilities that took our marketing efforts to the next level and reduced both our workload and creative budget. CHRISTINE M. SMITH // ASSISTANT DIRECTOR OF MARKETING Hilton Chicago, The Drake Hotel, and Palmer House, a Hilton Hotel

11 HILTONS OF CHICAGO A Hiltons of Chicago is the central sales and marketing office for multiple properties, including the historic Palmer House Hilton, The Drake Hotel, and Hilton Chicago. By replacing their outgoing staff designer with retainer services they increased their design bandwidth, decreased cost, and accessed a broader skill set. B C HOW WE WORK RETAINER To fill the shoes of a full time designer, we established a 120 hour retainer per month. The workload is distributed between two account representatives -- one who focuses on food and beverage creative, another who focuses on general creative. Other designers interact with this client when their expertise will expedite a project, for instance when we produce web, , or small branding projects. D A. Annual Report to Hilton Executive Team B. Advertisements for Kitty O sheas Brunch C. Newsletter for The Drake D. Print factsheets.

12 WHAT WE DO / MARKETING A HERITAGE BRAND Creating and managing a contemporary brand for a 92 year old business Throughout our ten year relationship, Michael Coleman Creative Services has maintained a contemporary aesthetic for our brand that appeals to a new generation of consumers. They have enveloped our century-old brand in a fresh look, introduced us to new marketing channels, and created consistent and contemporary advertising to help solidify our brand presence. OSCAR TATOSIAN // OWNER Oscar Isberian Rugs

13 OSCAR ISBERIAN RUGS A B Oscar Isberian Rugs sources and retails the most unique and beautiful handmade rugs that they discover in frequent expeditions across the globe. As their business expands and their marketing efforts require more advanced design and strategy, we help develop and manage the planning and assets that are necessary for a new style of advertising. C HOW WE WORK RETAINER D With a 25 hour per month retainer we are able to manage Oscar Isberian Rugs social media channels, send regular campaigns from a dedicated MailChimp account that we administer on their behalf, develop Google Ad campaigns and supply correlated creative, and design print advertising, direct mail pieces, and more. E A. Campaigns B. Direct Mailer C. Print Advertisement D. Google Banner Ad Campaign E. Print Catalog