Achievements and Future Challenges Presentation of The Archipelago Trail TURKU ARCHIPELAGO FINLAND

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1 Achievements and Future Challenges Presentation of The Archipelago Trail TURKU ARCHIPELAGO FINLAND Niclas Gestranius Tourism director, Archipelago City of Pargas

2 o 5545 km² 80 % water o15500 inhabitants o 98 islands with inhabitants year around o islands and skerries o 8 ferries and 10 ferry connection boats o 22 guestharbours o 12 major bridges

3 The Turku Archipelago town number one! inhabitants Rural, coyntryside, archipelago, small town Archipelago town nr 1 in Finland Most islands More than 8000 summercottages Unique landscape/milieu Bilingual 58%-41%

4 Tourism developement in the Archipelago City The Turku Archipelago Tourist Association ( ) The Archipelago Developement Center ( ) Developement of the trade and industry, Information and planning new branches of industries, EU-projects Government reform reducing the number of municipalities ( ) (2015 -> new reform 336 -> 70

5 VISIT FINLANDS NEWEST YOUTUBE VIDEO SAYS.. Off Finland's west coast lies one of the country's most beautiful and most unique tourist destinations. Shaped by the Ice Age, the Turku archipelago consists of over 20,000 islands and islets. The area is naturally popular with sailors, but the numerous islands mean that the area can also be explored by road on the Turku Archipelago Trail.

6 SUCCESSFUL PROJECTS The Archipelago Trail The Archipelago Trail Signposting and guidance The Archipelago Trail Extension of the tourismseason

7 The Archipelago Trail National Tourism Road Developing Archipelago Tourism Totalbudget / 3years Infrastructure Traffic Marketing Finances: EU and the Finnish state 75 % Municipalitites 15 % Tourist companies 10 % (ROI)

8 The Archipelago Trail- Extension of the tourismseason Problem to be solved = the very short tourismseason ( ) How = by increasing the trafficperiod on the ArchipelagoTrail with 6 weeks ( ) Budget / 3 years EU 90 %, City of Pargas 10 % (The European Agricultural Fund for Rural Development)

9 Archipelago Bike Problem to be solved= not enough private hirebicycles How= invest in more than 100 bicycles as an EUinvestmentproject Budget /1 year EU 60 %, City of Pargas 15% PrivateCompanies 25 % The Leader Action Group (LAG) in the Turku Archipelago The European Agricultural Fund for Rural Development

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14 The Archipelago Trail- Cyclists

15 STATISTICS The Archipelago Shortcut 2012 Bicycles: 2084 Total vechicles: 5314 (Passangers: 21620) Bicycles Other vechicles The Archipelago Trail 2012 Bicycles: 2132 Total vechicles: 6814 (Passengers: 19242) Bicycles Total vechicles 61% 39% 69% 31%

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17 Printed material

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19 Advertisement

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21 WEB site Competitons

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25 Press & Fam Trips Press trips

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28 Webb marketing

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32 Sponsors 125 /bicycle

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36 More Crazy ideas. World s longest table in Nagu Singapore left without world record The tiny Nagu community in Pargas, Finland, stole from Singapore the Guinness World Record for building the world s longest table. The record-long table measures 163,58 meters and was built in connection with the event Septemberfestival.fi Budget EU 50 % Private financing 50 %

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38 TourismDirector ProjectManager ProjectAssistant The City of Pargas FINLAND TURKU ARCHIPELAGO Business services / Tourism