Category % +/- Commercial Campgrounds Occupancy Rate (8) September % October % November

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1 A Quarterly Travel Barometer February-March 2001 FALL STATEWIDE PULSE Statewide travel indicators for the season (September-November) are included in the following table. Fall trends for the last 3-5 years are shown in the charts on the next two pages. These charts include: airport enplanements, lodging occupancy and average daily rate, and riverboat gaming casino admissions. Category % +/- All Metropolitan Airports 1,607,434 1,534, % Statewide Occupancy Rate September % October % November % Statewide Average Daily Rate September % October % November % Statewide Riverboat Gaming Total AGR $353,443,086 $341,713, % Welcome Centers (State) 356, , % Local Tourism Information Centers (27) 126, , % INSIDE THIS ISSUE Statewide Pulse...1 Regional Summaries...4 Nationwide Indicators...6 Commercial Campgrounds Occupancy Rate (8) September % October % November % Parks, Attractions, and Museums(77) 1,222,511 1,210, % Plantation Homes(6) 74,379 84, % Public Campgrounds(18) 373, , % Historical Museums and Historic Sites(36) 219, , % Gardens, Zoos, and Wildlife Areas(4) 285, , % Others(13) 303, , %

2 Airport Enplanement Trends Enplanements Rise Again STATEWIDE INDICATOR 2000 Year-To-Date Indicator 2000 Hotel-Motel Occupancy (January-December) Actual % % +/ Hotel-Motel ADR (January-December) Actual... $90.72 % +/ Source: Louisiana Office of Tourism * 1998, 1999 and 2000 include England International Airport Lodging Trends Airport Enplanements* (January-November) Actual... 5,782,250 % +/ *Includes England Int. Airport Riverboat Gaming AGR* (January-November) Actual. $1,327,915,401 % +/ *Adjusted Gross Revenue Welcome Center Visitors (January-December) Actual... 1,503,701 % +/ Source: Smith Travel Research

3 For the record books, 2000 will be recorded as a year of moderate growth for the U.S. lodging industry. Not a mean accomplishment, given the subdued expectations at the beginning of the year... The main driver was the continued health of the national economy that generated an estimated 4.7 percent increase in the Gross Domestic Product (GDP) for the year. This strong economic growth triggered a 5.5 percent increase in the demand for accommodations in the cities in which we survey, more than enough to cover the 3.4 percent increase in supply for the year. Source: Smith Travel Research Riverboat Gaming Trends Trends In The Hotel Industry, PKF Consulting January, 2001 Source: La. Dept. Of Public Safety and Corrections

4 Regional Summaries CATEGORY % +/- Greater New Orleans New Orleans International 1,271,168 1,207, % New Orleans Occupancy Rate September % October % November % New Orleans Visitor Center 22,962 28, % Slidell Visitor Center 86,284 90, % Kentwood Visitor Center 32,179 28, % Pearl River Visitor Center 35,731 39, % Parks, Attractions, Museums 539, , % Plantation Country Baton Rouge Metro Airport 107, , % Baton Rouge Occupancy Rate September % October % November % State Capitol Visitor Center 26,802 21, % St. Francisville Visitor Center 12,066 11, % Parks, Attractions, & Museums 147, , % Cajun Country Lafayette Regional Airport 47,935 48, % Lake Charles Regional Airport 22,021 14, % Lafayette Occupancy Rate September % CATEGORY % +/-

5 Lafayette Occupancy Rate October % November % Lake Charles Occupancy Rate September % October % November % Vinton Visitor Center 39,869 7, % Parks, Attractions, & Museums 182, , % Crossroads England International Airport 37,398 32, % Alexandria Occupancy Rate September % October % November % Vidalia Visitor Center 6,885 7, % Parks, Attractions, & Museums 110, , % Sportsman s Paradise Shreveport Regional Airport 93,081 92, % Monroe Regional Airport 27,898 29, % Shreveport Occupancy Rate September % October % November % Notes on Statewide and Regional Summaries: Airport passenger boardings include enplaned passengers only. Hotel/Motel statistics are from Smith Travel Research, Inc.; all other figures are from the Office of Tourism. Campground figures include both day-use and overnight visitors. Monroe Occupancy Rate September % October % November % Greenwood Visitor Center 50,852 54, % Mound Visitor Center 43,332 46, % Parks, Attractions, & Museums 243, , %

6 NATIONAL INDICATORS 2000 Year-To-Date Indicator Jan.-Dec Hotel-Motel Occupancy Actual % % +/ % Hotel-Motel ADR Actual... $85.41 % +/ Airline Dom. Enplanements Actual (Millions) % +/ Airline Intern. Enplanements Actual (Millions) % +/ Sources For Nationwide Indicators: US Travel Data Center, Smith Travel Research, Air Transport Association, U.S. Department of Commerce and the Federal Reserve Board. Nationwide Travel Industry Indicators Nationwide Travel Industry Indicators (With percentage change from a year ago) Category September October November Hotel-Motel Occupancy Actual 66.5% 66.8% 58.6% %+/ Hotel-Motel Average Daily Rate Actual $86.44 $88.14 $85.15 %+/ Airline Scheduled Passenger Domestic Enplanements (Millions) Actual %+/ Airline Scheduled Passenger International Enplanements (Millions) Actual %+/ National Parks Recreation Visits (Millions) Actual %+/ Travel Price Index Actual %+/ The is a quarterly publication of the Louisiana Office of Tourism. This report is designed to inform the reader of current trends in the travel industry. Quotation and reproduction of this material is permitted with credit to the Louisiana Office of Tourism. Questions or comments can be directed to the Louisiana Office of Tourism Research staff. Louisiana Office of Tourism Research Section Post Office Box Baton Rouge, La Phone (225)