West Virginia Travel Impacts

Transcription

1 West Virginia Travel Impacts p September 2018 Prepared for the West Virginia Tourism Office Charleston, West Virginia

2 West Virginia Travel Impacts p September 2018 prepared for the West Virginia Tourism Office Charleston, West Virginia Dean Runyan Associates 833 SW Eleventh Avenue, Suite 920 Portland, OR /

3 Preface The purpose of this study is to document the economic significance of the travel industry in West Virginia from 2000 to These findings show the level of travel spending by visitors traveling to and within the state and the impact this spending had on the economy in terms of earnings, employment, and tax revenue. Dean Runyan Associates prepared this study for the West Virginia Tourism Office. Dean Runyan Associates has specialized in research and planning services for the travel, tourism and recreation industry since With respect to economic impact analysis, the firm developed and currently maintains the Regional Travel Impact Model (RTIM), a proprietary computer model for analyzing travel economic impacts at the state, regional and local level. Dean Runyan Associates also has extensive experience in project feasibility analysis, market evaluation, survey research, and travel and tourism planning. Many individuals and agencies provided information and advice for this report. Among the organizations involved in this effort were the West Virginia Department of Tax and Revenue, the West Virginia Racing Commission, the West Virginia Lottery, and the West Virginia State Parks and Forests. Federal agencies that provided assistance included the USDA Forest Service, the Department of Labor and the Bureau of Economic Analysis. Finally, special thanks are due to Chelsea A. Ruby, Tourism Commissioner, West Virginia Tourism Office. Without her support and assistance, this report would not have been possible. Dean Runyan Associates 833 SW 11th Ave., Suite 920 Portland, OR (503) PAGE i

4 TABLE OF CONTENTS page I. Introduction 1 II. National Trends 5 III. West Virginia Travel Impacts 9 Direct Impacts of Travel in West Viginia: A Summary Gross State Product IV. Regional Travel Impacts 19 V. County Overnight Visitor Impacts 33 Appendices A. Regional Travel Impact Model (RTIM) Methodology 46 B. Definition of Terms 48 C. Travel Industry Business Classifications 50 PAGE ii

5 State Travel Impacts LIST OF TABLES AND FIGURES page West Virginia Direct Travel Impacts, p 11 West Virginia Visitor Spending Adjusted for Inflation, p 12 West Virginia Visitor Spending by Type of Traveler Accommodation, 2017p 12 West Virginia Visitor Spending by Commodity Purchased, 2017p 13 West Virginia Direct Employment Generated by Travel Spending, 2017p 13 State and Local Travel-Generated Government Revenue, 2017p 14 West Virginia Visitor Impacts, West Virginia Visitor Impacts, p 16 West Virginia Travel Industry Gross Domestic Product, West Virginia Gross Domestic Product: Selected Export-Orientated Industries 18 Regional Travel Impacts Northern Panhandle Travel Impacts, p 21 Mid-Ohio Valley Travel Impacts, p 22 Metro Valley Travel Impacts, p 23 Mountain Lakes Travel Impacts, p 24 New River/Greenbrier Valley Travel Impacts, p 25 Potomac Highlands Travel Impacts, p 26 Eastern Panhandle Travel Impacts, p 27 Mountaineer Country Travel Impacts, p 28 Hatfield-McCoy Mountains Travel Impacts, p 29 Summary: Regional Travel Impacts, 2017p County Travel Impacts Barbour through Clay, p 35 Doddridge through Hardy, p 36 Harrison through McDowell, p 37 Marion through Monroe, p 38 Morgan through Putnam, p 39 Raleigh through Tyler, p 40 Upshur through Wyoming, p 41 Total & Travel-Generated Employment and Earnings by County, 2017p PAGE 1

6 I. Introduction Visitors traveling to and throughout West Virginia represent an important component of the state's economy. Travel originating in domestic and international markets generates business sales, payroll, employment and tax receipts for the state as well as for local jurisdictions. Further, many locations within West Virginia serve as travel destinations in their own right. These areas accordingly consider travel and tourism a primary industry. Objectives This report describes the economic impacts of travel to and through the state of West Virginia and each of its 55 counties from 2000 to Previous estimates may be slightly adjusted when original data sources are revised. Detailed breakouts of travel impacts are provided at the state level, for the nine tourism regions, and for the 55 counties. A primary objective of this research is to provide reliable, detailed figures that allow comparisons from year-to year for the state and county levels. Direct Impacts The estimates of the direct impacts associated with traveler spending in West Virginia were produced using the Regional Travel Impact Model (RTIM) developed by Dean Runyan Associates. The input data used to detail the economic impacts of the West Virginia travel industry were gathered from various local, state and federal sources. Travel impacts consist of estimates of travel spending and the employment, earnings, and state and local taxes generated by this spending. These estimates are also broken out by type of traveler accommodation and by the type of business in which the expenditures occur. A description of RTIM methodology is included in Appendix A. Gross State Product An estimate of the Gross State Product of the travel industry is also included in this report. Gross State Product is a measure of industry output that excludes the value of intermediate inputs purchased from businesses in other industries. As a single measure, it provides a more meaningful gauge of industry output than spending, earnings, or tax receipts. It also permits comparisons with other industries. Types of Travel Impacts Included Most of the travel that occurs in West Virginia is included in the scope of this analysis. The purpose of such travel can be for business, pleasure, shopping, to attend meetings, or for personal, medical, or educational purposes. All trips to West Virginia by U.S. residents and foreign visitors are included. The travel of West Virginia residents to other destinations in West Virginia is included, provided that it is neither commuting nor other routine travel. Travel to non-west Virginia destinations by West Virginia residents is not included as a component of visitor spending. PAGE 2

7 The impacts associated with travel are included if the travelers remain at the destination overnight and day travel for both in-state and out-of-state residents whose trip does not include an overnight stay at a destination in West Virginia. In general, the terms traveler and visitor are used interchangeably in this report. Both represent a person who is traveling in the state of West Virginia, away from his or her home, on a trip as defined above. State and Local Government Revenue Approximately two-thirds of all travel-generated government revenue accrues to state government in West Virginia. State taxes include the 6 percent state sales tax, the motor fuel tax, income taxes on travel-generated earnings and travel-related business income, and state revenue generated through racetrack video lottery and wagering (distributed by the West Virginia Lottery and the West Virginia Racing Commission). Local taxes consist of the Hotel/Motel Occupancy Tax and the Business & Occupation Tax, levied by municipal governments in West Virginia. The West Virginia Lottery makes distributions to racetrack and non-racetrack counties and municipalities throughout the state. Transportation Impacts The focus of this analysis is on the destination-specific impacts of visitors. This is straightforward with respect to the spending on commodities such as accommodations, food services, recreation, and retail purchases. It is less obvious with respect to ground and air transportation services, in that transportation provides a link between an origin and destination. In this report, the impacts related to spending on transportation are allocated to the location (i.e., region or county) in which those spending impacts occur, regardless of whether that location is the ultimate destination of the visitor. For this reason, counties with urban centers will tend to have relatively greater transportation impacts even though some of that spending on transportation will be related to visits at other destinations. PAGE 3

8 Impact Categories Impact Category Expenditures Total Earnings Employment Local Tax Receipts State Tax Receipts Description Purchases by travelers during their trip, including hotel/motel occupancy taxes and other applicable local and state taxes, paid by the traveler at the point of sale. The earnings (wage and salary disbursements, earned benefits, and proprietor income) of employees and owners of businesses that receive travel expenditures. Only the earnings attributable to travel expenditures are included; this typically is only a port. Employment associated with the above earnings; this includes both full- and part-time positions of wage and salary workers and proprietors. Hotel/motel occupancy tax levied by cities and counties. Property taxes are not included. State exise taxes including sales and motor fuel taxes, income taxes attributable to travel-generated personal earnings and business receipts, and payments made from gaming revenue (levied by the West Virginia Lottery and the West Virginia Racing Commission). Visitor Categories Type of Visitor Hotel/Motel/ B&B Guest Private Camper Public Camper Private Home Visitor Vacation Home Visitor Day Visitor Description Travelers staying in hotels, motels, resorts, bed & breakfast establishments, and other commercial accommodations, excluding campgrounds, where a hotel/motel occupancy tax is collected. Travelers staying in a privately owned (i.e., commercial) campground.. Travelers staying in a publicly managed campground such as those managed by West Virginia State Parks and Forests, the U.S. Forest Service, or the National Park Service. Travelers staying as guests with friends or relatives. Travelers using their own vacation home or timeshare and those borrowing or renting a vacation home where hotel/motel occupancy tax is not collected. Both in-state and out-of-state residents whose trip does not include an overnight stay at a destination in West Virginia. PAGE 4

9 Report Contents Section II provides an overview of Travel Impacts in the state, detailed estimates for 2000 through 2017, an estimate of gross state product, and the relative impacts for counties measured in terms of the proportion of total earnings and employment that is travel-generated. Section III details estimates for the nine tourism regions. Section IV contains summary estimates for all of West Virginia s 55 counties. The first part of this section focuses on the direct impacts of travel spending. This section provides an overview of travel-generated impacts since 2000, including state and local tax revenues directly generated by travel spending. More detailed travel impacts for the state are reported on the following pages. A description of the RTIM methodology is included in Appendix A. Definitions of the travel terms used in this report can be found in Appendix B. Appendix C provides a description of travel industries in terms of NAICS. PAGE 5

10 II. NATIONAL TRAVEL TRENDS PAGE 6

11 The national level data in this section focuses on visitor spending trends in current and real dollars, resident and foreign visitor spending in the U.S., and trends in travel-generated employment. The following two graphs are derived from the Bureau of Economic Analysis Travel and Tourism Satellite Accounts*. Both graphs show direct tourism output for the United States - spending by resident and foreign visitors. Output (Billions) $1,000 $900 $800 $700 $600 $500 $400 Annual Direct Travel Spending in U.S., p Current Real Year Spending by resident and foreign visitors was $933 billion in 2017 in current dollars. This represents a 3.0 percent increase over When adjusted for changes in prices (real dollars), spending increased by 2.3 percent from 2016 to 2017 compared to a 4.7 percent increase for the preceding year. Output (Year 2000=100) $200 $180 $160 $140 $120 $100 Spending by Foreign and Resident Travelers in U.S. $80 (Curent Dollars; Year 2000=100) Avg of For Avg of Res $ Year Note: Foreign visitor spending does not include expenditures on health and educational services or expenditures by short term seasonal workers. *See The bottom chart compares the change in current dollar spending by resident and foreign visitors since In 2017, the increase in spending by resident visitors (4.7 percent) compares to a 2.0 percent decrease in non-resident spending. Visitor spending by non-residents increased by 5.2 percent from 2014 to PAGE 7

12 Foreign arrivals increased 4.3 percent from 2016 to The dollar continues to remain strong against selected foreign currencies. This can apply downward pressure on international spending by lessening the purchasing power of the international visitor that has traveled to the U.S. 80M Overseas arrivals to the U.S. 70M 60M Arrivals 50M 40M 30M 20M 10M 0M Relative Value of Selected Foreign Currencies compared to U.S. Dollar Monthly Averages, Jan 2016 through December /2016 8/2016 3/ /2017 Sources: Overseas Arrivals: National Travel & Tourism Office, U.S. Department of Commerce, Tourism Economics. *Link to revision press release Relative Value of Selected Foreign Currencies: USForex, Inc. ( Euro Canada Japan China GBP PAGE 8

13 The following two graphs show employment trends since 2000 and the composition of travel industry employment since the recession. The first graph shows that travel-generated employment recovered from the recession by 2016, 2017 has experienced a decline of 1.1 percent in travel employment. Leisure and hospitality employment was 3.7 million in 2017 or 70 percent of total travel industry employment, compared to 3.6 million in 2000 or 61 percent of the total. Most of this growth was due to food services employment. However, employment in transportation and other industries declined over the same period from 2.3 million to 1.8 million, mostly due to decreased employment in the airline and related transportation industries. Employment (Millions) U.S. Travel Industry Employment Source: Bureau of Economic Analysis Travel & Tourism Satellite Accounts. Thousands Components of U.S. Travel Employment % 70% Leisure & Hosp Transport & Other Source: Bureau of Economic Analysis Travel & Tourism Satellite Accounts. Leisure & hospitality includes accommodations, food services, and arts, entertainment & recreation. Transportation and other includes retail and all other industries. PAGE 9

14 III. WEST VIRGINIA TRAVEL IMPACTS p PAGE 10

15 West Virginia s $4.3 billion in travel-generated spending is a vital part of the state and local economies. In some areas of the state, it is one of the primary sources of earnings and employment. The types of business that serve travelers are represented primarily by service and retail firms, including lodging establishments, restaurants, gaming establishments, recreation-orientated businesses, retail stores, gasoline service stations, transportation, and other travel-related services. The money that is spent on these goods and services in West Virginia produces business receipts at these firms, which in turn employ West Virginia residents. State and local government units benefit from the travel industry as well through the collection of taxes on the sale of goods and services and on the income generated by these sales. Direct Impacts of Travel in West Virginia: A Summary Travel spending by all overnight and day visitors in West Virginia grew for the first time since In the 2017 calendar year, travel spending was $4.3 billion compared to $4.1 billion in For 2017, travel spending is equivalent to approximately $11.8 million dollars per day. West Virginia travel spending increased more than national travel spending from 2016 to Total travel spending in West Virginia increased 3.9% including gaming spending, and 5.0% excluding gaming spending, compared to the national increase of 3.0%. Travel spending in West Virginia has increased by 3.4 percent per year since In constant dollars (adjusted for inflation), travel spending has increased by about 1.6 percent per year over the same period. Visitors who stayed overnight in commercial lodging facilities spent $1.5 billion in or about one-third of all visitor spending in the state. Day travelers who spent substantially on gaming and entertainment spent $1.8 billion. During 2017, visitor spending in West Virginia directly supported about 45,100 jobs with earnings of $1.1 billion. Travel spending generated the greatest number of jobs in accommodations & food services, and arts, entertainment, recreation. Local and state government revenues generated by travel spending were $519 million in 2017 (does not include property taxes). Without these government revenues generated travel spending, each household in West Virginia would have had to pay an additional $690 per year in state and local taxes to maintain current service levels. PAGE 11

16 West Virginia Direct Travel Impacts, p Spending ($Million) Spending w/o Gaming ($Million) Earnings ($Million) Government Revenue ($Million) Employment (Thousand) Local State Total ,450 2, ,708 2, ,010 2, ,349 2, ,594 2, ,855 2, ,088 3, ,195 3, ,499 3, ,039 3, ,319 3, ,713 3,824 1, ,836 3,929 1, ,636 3,848 1, ,509 3,801 1, ,261 3,565 1, ,141 3,483 1, p 4,302 3,657 1, Annual Percent Change 16-17p 3.9% 5.0% 2.1% 0.3% -2.7% -1.2% -1.3% 00-17p 3.4% 3.4% 3.8% 1.3% 7.3% 3.1% 3.4% Note: Estimates for 2017p are preliminary. One-way visitor airfares are included. Total Earnings includes wage and salary disbursements, other earned income and proprietor income. Employment includes full- and part-time employees and self-employed. Government revenue includes the state share of racetrack video lottery and wagering, local hotel/motel taxes, state sales and income taxes, and the gasoline tax. Property taxes are not included. Annual Change refers to the average annual change. Details may not add to totals due to rounding. PAGE 12

17 West Virginia Visitor Spending Adjusted for Inflation, p $5.2 $4.8 $4.4 Billions $4.0 $3.6 $3.2 $2.8 $2.4 Constant Dollars Current Dollars $ Source: Dean Runyan Associates West Virginia Visitor Spending by Type of Traveler Accommodation, 2017p ($Millions) Campground $35 Day Travel $1,841 Hotel, Motel $1,518 Private Home $687 Vacation Home $ ,200 1,600 2,000 $Millions PAGE 13

18 West Virginia Visitor Spending by Commodity Purchased, 2017p ($Millions) Accommodations $531 Arts, Ent. & Rec. $307 Food Service $1,041 Food Stores $226 Gaming $645 Local Tran. & Gas $891 Retail Sales $ ,000 1,200 $Millions West Virginia Direct Employment Generated by Travel Spending, 2017p (Thousands of Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail 4.8 Ground Tran Thousands of Jobs PAGE 14

19 State and Local Travel-Generated Government Revenue, 2017p ($Millions) State Gaming State Sales State Gas State Income Local Hotel/Motel Local Gaming Other Local $Millions PAGE 15

20 West Virginia Travel Impacts, Total Direct Travel Spending ($Million) Destination Spending 2,370 2,926 3,480 3,958 4,368 4,194 Other Travel* Total Direct Spending 2,450 3,010 3,594 4,088 4,499 4,319 Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel ,102 1,232 1,405 1,339 Campground Private Home Vacation Home Day Travel 909 1,360 1,720 1,955 2,061 1,996 Destination Spending 2,370 2,926 3,480 3,958 4,368 4,194 Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas ,279 1,106 Arts, Ent. & Rec Gaming Retail Sales Destination Spending 2,370 2,926 3,480 3,958 4,368 4,194 Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Federal Tax Receipts Total Direct Gov't Revenue Note: Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 16

21 Total Direct Travel Spending ($Million) West Virginia Travel Impacts, p p Destination Spending 4,581 4,502 4,375 4,127 4,013 4,168 Other Travel* Total Direct Spending 4,713 4,636 4,509 4,261 4,141 4,302 Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel 1,490 1,523 1,487 1,456 1,418 1,518 Campground Private Home Vacation Home Day Travel 2,155 2,053 1,969 1,860 1,807 1,841 Destination Spending 4,581 4,502 4,375 4,127 4,013 4,168 Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service ,041 Food Stores Local Tran. & Gas 1,323 1,240 1, Arts, Ent. & Rec Gaming Retail Sales Destination Spending 4,581 4,502 4,375 4,127 4,013 4,168 Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings 1,025 1,065 1,073 1,109 1,118 1,142 Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Federal Tax Receipts Total Direct Gov't Revenue Note: Estimates for 2017p are preliminary. Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 17

22 GROSS DOMESTIC PRODUCT OF WEST VIRGINIA TRAVEL INDUSTRY Gross Domestic Product (GDP, also referred to as value added) is a measure of economic activity that reflects the market value of the labor and capital used to produce goods and services. The GDP for a particular industry within a state excludes the intermediate inputs purchased by businesses from other firms in the production process. It includes payments to individuals in the form of earnings, indirect business taxes to government, and other payments to individuals and corporations. The relationship between travel spending and the GDP of the West Virginia travel industry is shown below. West Virginia travel industry GDP of $1.5 billion represents approximately 2 percent of total West Virginia GDP. About 64 percent of all travel spending in West Virginia is attributed to intermediate inputs and goods resold at retail. Intermediate inputs cover a range of goods and services that are purchased by travel industry businesses for the purpose of creating a product or service for the traveler. For example, many lodging establishments purchase cable television services. Restaurants purchase food and beverages from vendors. In both cases, these inputs are classified as the GDP of other industries. In addition, travel spending occurs at many retail establishments where the goods purchased from the retailer are purchased as finished goods from suppliers. These resold goods are also counted as the products of other industries. This would include motor fuel, groceries, and most the commodities sold at retail establishments. Travel Spending and Industry Gross Domestic Product of West Virginia Travel Industry, 2017p ($ Billions) Billions $5 $4 $4 $3 $3 $2 $2 $1 $1 $0 $2.8 $1.1 $1.1 $0.4 $0.4 Spending Intermediate Inputs Earnings Other Value-Added GDP Source: Dean Runyan Associates and Bureau of Economic Analysis. PAGE 18

23 Gross Domestic Product of West Virginia Export-Orientated Industries Export-orientated industries are those industries that primarily market their products and services to other regions, states, or nations. Mining, manufacturing, and chemicals are the best examples of export-orientated industries. Clearly, there are cases in each of these three sectors where the products are sold within the local or regional market. Nonetheless, in general most businesses within these industries depend on export markets. The travel industry is also an export-orientated industry because goods and services are sold to visitors, rather than residents. The travel industry injects money into the local economy, as do exports of other industries. A comparison of the GDP s of the leading export-orientated industries in West Virginia is shown below. The comparison years are for 2014 and data for 2017 is not yet available for the comparison industries. West Virginia Gross Domestic Product, 2014 & 2016 Selected Export-Orientated Industries Mining Chemical manufacturing Durable goods Travel All Other Manf $0 $2 $4 $6 $8 $10 $12 Gross Domestic Product (Billions) Source: Dean Runyan Associates and Bureau of Economic Analysis. PAGE 19

24 IV. REGIONAL VISITOR IMPACTS p PAGE 20

25 The tables in this section provide detailed estimates for the regions of West Virginia for p. The geographic definitions of the regions are shown below. West Virginia's Tourism Regions Northern Panhandle Brooke Hancock Marshall Ohio Tyler Wetzel Mid-Ohio Valley Calhoun Jackson Pleasants Ritchie Roane Wirt Wood Metro Valley Cabell Kanawha Mason Putnam Mountain Lakes Braxton Clay Gilmer Lewis Nicholas Upshur Webster New River/Greenbrier Valley Fayette Greenbrier McDowell Mercer Monroe Raleigh Summers Wyoming Potomac Highlands Grant Hampshire Hardy Mineral Pendleton Pocahontas Randolph Tucker Eastern Panhandle Berkeley Jefferson Morgan Mountaineer Country Barbour Doddridge Harrison Marion Monongalia Preston Taylor Hatfield-McCoy Mountains Boone Lincoln Logan Mingo Wayne PAGE 21

26 Total Direct Travel Spending ($Million) Northern Panhandle Travel Impacts, p p Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 22

27 Total Direct Travel Spending ($Million) Mid-Ohio Valley Travel Impacts, p p Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 23

28 Total Direct Travel Spending ($Million) Metro Valley Travel Impacts, p p Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 24

29 Total Direct Travel Spending ($Million) Mountain Lakes Travel Impacts, p p Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 25

30 Total Direct Travel Spending ($Million) New River/Greenbrier Valley Travel Impacts, p p Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 26

31 Total Direct Travel Spending ($Million) Potomac Highlands Travel Impacts, p p Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 27

32 Total Direct Travel Spending ($Million) Eastern Panhandle Travel Impacts, p p Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 28

33 Total Direct Travel Spending ($Million) Mountaineer Country Travel Impacts, p p Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 29

34 Total Direct Travel Spending ($Million) Hatfield-McCoy Mountains Travel Impacts, p p Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 30

35 West Virginia Regional Travel Impacts, 2017p Northern Panhandle Mid-Ohio Valley Metro Valley Mountain Lakes Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Other Travel* Arts, Ent. & Rec Accom. & Food Serv Retail** Ground Tran Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Other Travel* Arts, Ent. & Rec Accom. & Food Serv Retail** Ground Tran Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 31

36 West Virginia Regional Travel Impacts, 2017p New River/ Greenbrier Potomac Highlands Eastern Panhandle Mountaineer Country Hatfield- McCoy Mts. Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Other Travel* Arts, Ent. & Rec Accom. & Food Serv Retail** Ground Tran Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Other Travel* Arts, Ent. & Rec Accom. & Food Serv Retail** Ground Tran Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenu Details may not add to totals due to rounding. *Other Travel includes air travel and travel agencies. **Retail includes gasoline. PAGE 32

37 This page intentionally blank PAGE 33

38 V. COUNTY TRAVEL IMPACTS p PAGE 34

39 The analysis of travel impacts at the county level provides a valuable overview of how the economic benefits of travel and tourism are distributed throughout the state. Travel impacts, in absolute terms, are highest in the state s Eastern Panhandle (Berkeley, Jefferson, and Morgan counties), just a short distance from Washington D.C. and Baltimore. The area offers visitors a variety of historic sites and attractions, including Harpers Ferry National Historic Park, Berkeley Springs State Park, and Hollywood Casino at Charles Town Races. It is also notable that the size of the travel industry in relation to the total economy of a locale is quite significant in a number of smaller communities and rural areas of the state, which tend to be more orientated to scenic and outdoor recreational opportunities. For example, in the counties of Greenbrier, Tucker, and Pocahontas the travel industry is an extremely significant component of the total local economy as measured by the proportion of travel-generated employment and earnings. Day travelers are particularly notable for some areas. Day visitors are most significant in the counties of Hancock, Ohio, and Jefferson where the racetracks lie within close proximity to major population centers in Pennsylvania, Maryland, and Washington D.C. Shopping destination areas also receive a higher proportion of day visitation, and visitors tend to spend a higher proportion of their total spending on retail expenditures. Travel Generated Earnings The significance of the visitor impact to local economies can be very substantial in some of the state s destination areas. A useful measure of the relative significance of the visitor impact in each area is travel-generated earnings in relation to total earnings (See the table on pages 43-44). A high percentage of travel-generated earnings indicate a relatively high reliance on income generated from visitor spending. PAGE 35