Newport News Tourism Development Office Mission Statement

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2 Newport News Tourism Development Office Mission Statement NNTDO s mission is to enthusiastically promote the City of Newport News and its hospitality industry through creative marketing initiatives and cooperative programs that will increase awareness, visitation and tax revenue.

3 Facts, Figures & Fun

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5 $1.00 per room per night / To General Fund $1.00 per room per night / To Hospitality Grant Program $2.00 per room per night / To Tourism Marketing $2.00 per room per night / Receive $1 and 20% of second for Marketing $1.00 per room per night / To? No additional fees $1.00 per room per night / To Marketing & Promotions No additional fees No additional fees No additional fees Coastal Virginia Lodging Tax Comparison 16% 14% 14% 14% 14% 14% 14% 14% 14% 13.3% 12% 11% 11% 10% 8% 6% 4% 2% 0% Newport News Hampton Williamsburg Norfolk Virginia Beach Portsmouth Chesapeake Suffolk Isle of Wight Richmond

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7 Where Does the Money Come From? Tourism Budget Transient Room Tax = 100% Currently the City of Newport News transient room tax is 8% plus $1.00 lodging tax fee per hotel/motel room, per night. State transient room tax is 6% for a total of 14% tax. Tourism receives 43.75% of the Newport News transient room tax.

8 Tourism Budget Over the Years

9 Coastal Virginia Meal Tax Comparison 16.0% 14.0% 13.5% 13.5% 12.0% 11.0% 12.5% 11.5% 12.5% 11.5% 12.5% 12.0% 11.3% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Newport News Hampton Williamsburg Norfolk Virginia Beach Portsmouth Chesapeake Suffolk Isle of Wight Richmond

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13 The following charts are the results of 67 surveys taken at the NN/Williamsburg Airport throughout heavy travel dates in Deplanements 272,674 (Arriving in Newport News) Enplanements 271,357 (Departing Newport News) Total Passengers 544,031

14 Airline Used US Airways 40 Delta 18 American 3 Southwest 2 Why Airline Selected Price 21 Flight Availability 8 Military/Work 6 Expedia 0 Rewards Program 4 Airport Location 3

15 Yes 56% First Time Flying into NN No 44% Would Use NN/Williamsburg Airport Again 100% Yes No Yes Visited NN Before Yes 63% No 37% Yes No

16 Reason for Visiting Newport News Sports Event Reunion Business Relocation Friends/Family Pleasure Number of People

17 Interest When Visiting Newport News Other Wildlife Theme Parks Shopping Ships Outdoor Recreation Nature Home/Garden History Harbor Cruise Golf Family Fun Cultural Civil War Central Location Camping African-Am Heritage Number of People

18 If Offered in Newport News Naval Ship Tour Nature Excursion Guided Tour Marina/Water Sports Historic Guided Tour Harbor Cruise Civil War Re-anactment Canoe/Kayak Guided Tour African-Am Guided Tour

19 Number of Adults in Party 88% Number of Children in Party 96% 1% 11% % 1% Gender of Traveler 75% 25% Male Female

20 Accommodations Used Hotel/ Motel 33% Friends & Family 67% Hotel/Motel Friends & Family Hampton 8% City Staying Newport News 75% Other 8% Virginia Beach 2% Wmsbg 7% Newport News Williamsburg Virginia Beach Other Hampton

21 The following charts are the result of participants surveyed in Surveys were completed by inquirers requesting information from the Newport News Tourism website, phone calls and Newport News Visitor Center walk-ins.

22 1,734 participants answered this survey question and selected what best describes the reason for visiting Newport News.

23 2,081 participants answered this survey question and selected all that applied.

24 Sampling number for both adults and children in travel party is 1,666.

25 Sampling number for participants income is 613. Sampling number for participants age is 507.

26 1,707 participants answered this survey question. 1,539 participants answered this survey question.

27 Sampling for city staying is 1,523. Sampling for accommodations being used is 1,636.

28 Percentages taken from a total of 1,060 entries in the 2015 guest registry at the NN Visitor Center.

29 Results from the 1,060 entries in the guest registry at the NN Visitor Center during 2015.

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33 We offer all of our Familiarization Tour attendees an opportunity to put their knowledge to the test and become a Certified Newport News Hospitality Ambassador! Each Ambassador is honored during National Travel & Tourism Week each year.

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36 Let's connect:

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