REALISING A VISION GLOBAL LEADERSHIP GLOBAL LEADERSHIP

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2 GLOBAL LEADERSHIP GLOBAL LEADERSHIP REALISING A VISION The people at AVIAREPS passionately believe that the pursuit of professional excellence and connecting international best practice with local expertise creates a better, more-meaningful, peaceful and wealthier world. AVIAREPS actively seeks visionary partners within the aviation, tourism, retail and trade promotion industries, as we believe that when our clients in these industries thrive they deliver grass-roots anti-poverty and wealth-generation results, as well as international understanding opportunities, faster and more effectively than any other. We believe that what we and our clients do does make a difference. AVIAREPS is the global leader in the fields of Airline GSA (General Sales Agent), Tourism and Destination Marketing & Public Relations. For 20 years AVIAREPS has continued to be the vehicle of success for organisations seeking the development of international markets and a global presence through efficient outsourcing solutions. The brand integrity of our clients is fully guaranteed as our specialists act as a fully-fledged employee of the client. Through their relevant sales, marketing and PR activities the client s brand engagement is further enhanced, widening our client s brand awareness and affinity within the market. AVIAREPS strength lies in providing clients with a simplified platform for market development, the globalisation of brands, and the ability to change fix costs into variable costs. At the heart of our success ultimately is our performance and ability to generate additional and growing revenues, increased visitor numbers and increased media exposure and value for our clients. As an organisation our average year-on-year growth rate of +18% is testimony to the level of trust and satisfaction experienced by our established and growing clientele. 2 3

3 INTERNATIONAL OUTREACH INTERNATIONAL OUTREACH NETWORK OF SUCCESS Bringing people to the world and the world to people is the AVIAREPS mantra. The people of AVIAREPS are committed to professional excellence and client satisfaction. By offering globalisation, diversification and specialisation, our clients are provided the platforms and expertise to realise their expansion goals. Through our established integrity within each market and proven financial stability our clients are given the confidence to develop their global footprint. Through hard work and a dedication to achieving results our clients succeed. MILESTONES 1994 AVIAREPS is established 1996 Expansion within Europe 1998 Incorporated as joint-stock company AG 1999 Expansion into Russia 2001 Expansion into USA 2003 Diversification into tourism 2006 Expansion into Asia 2007 Expansion into Australia and India 2009 Expansion into Africa 2010 Expansion into Latin America 2012 Diversification into trade and retail promotion 2013 Expansion into South East Asia USA (Los Angeles) Mexico Canada USA (Chicago) USA (New York) USA (Houston) USA (Miami) Venezuela Colombia Peru Brazil Chile Argentina Scandinavia & Finland Netherlands Baltics Russia (St. Petersburg) Germany (Frankfurt) Germany (Munich) Poland UK Czech Republic Russia (Moscow) Belgium Austria France Hungary Ukraine Switzerland Spain Portugal Italy Turkey South Africa Saudi Arabia UAE Russia (Kazan) Kazakhstan India Myanmar Thailand Malaysia Russia (Vladivostok) China (Beijing) China (Shanghai) China (Guangzhou) Japan South Korea Taiwan Singapore Indonesia Australia 4 5

4 SEIZING OPPORTUNITIES SEIZING OPPORTUNITIES SYNERGIES & STRATEGIC ADVANTAGE Throughout our international network the people of AVIAREPS speak the languages of the aviation, tourism, destination marketing, retail and trade promotion industries. We understand the differentiation of needs, goals and approaches within each field. We live a culture of first-hand information and are ahead of the industry trends, challenges and movements taking place. We identify opportunities. AVIAREPS is unique in providing a value proposition for clients that creates synergies between these fields and amongst clients for the mutual strategic advantage of all parties. DESTINATIONS AIRPORTS HOTELS CARS & TRAINS AIRLINES CRUISE LINES TRADE & RETAIL ATTRACTIONS & TOs 6 7

5 FLYING FORWARD FLYING FORWARD AVIAREPS IN FIGURES We take pride in our steady year-on-year growth as it indicates client satisfaction, the provision of a valued proposition, and the sustainability of our corporate business model and approach Clients 53 Offices Worldwide

6 BESPOKE APPROACHES BESPOKE APPROACHES A PORTFOLIO OF DISTINCTION Every brand AVIAREPS is entrusted with is unique and distinct. As such every approach and strategy must be tailored and bespoke. Goals and strategies naturally differ, as do institutional and corporate procedures and cultures. AVIAREPS provides local expertise with international best practice while understanding these differences. Each partnership is completely unique. Airlines Destinations 10 11

7 BESPOKE APPROACHES A PORTFOLIO OF DISTINCTION BESPOKE APPROACHES Trade and Retail Destinations Airports Hotels & Resorts Cruiselines Cars & Trains Attractions and TOs 12 13

8 A FOCUS ON EXPERTISE A FOCUS ON EXPERTISE MERGERS & ACQUISITIONS AVIAREPS has predominately grown organically. Nevertheless, mergers and acquisitions have always played a role in the company s growth strategy. A point of pride reflective of our approach to partnership and the pursuit of international best practice is that no other company in our field has exercised so many successful mergers in a mere two decades. The ability to recognise successful innovators within each market or competency and acquire their skills, technologies and know-how has provided AVIAREPS a history and focus of consistently delivering cutting edge solutions and the utmost satisfaction of our clients Saspo, Austria 1998 Airline Directors, Sweden 2001 AVIAREPS, USA 2004 Mangum Group, Germany Blue Bird, Czech Republic M&A SINCE Integra Tourism, Australia 2011 Airworld, USA Airline Management, Estonia 2014 Myanmar Aviation Center Yellow Sky, Finland 1997 TMS, Sweden Leibler Group, Australia 2000 Global Contact, Germany 2002 Gato, Germany 2005 Hills Balfour, UK 2007 Marketing Garden, Asia Brower Betist, The Netherlands 2010 Cellet, France Circle Solution, UK 2013 Airmark Turizm, Turkey Adam Communication, Italy 14 15

9 PRIDE & PASSION PRIDE & PASSION AWARD WINNING WORK The people of AVIAREPS take personal responsibility for their client s success and immense pride in their work. Creativity, innovation and best practice are keenly fostered and encouraged throughout the AVIAREPS network. Awards are not championed to boast, but are highly valued by us for the appreciation of our work that they represent. VIETNAM AIRLINES Award for Excellency CHIC OUTLET Award for Best sales performance NEW YORK CITY Best city promotion CHOICE Awards AMERICAN AIRLINES Best GSA award For Best PR and representation SINGAPORE AIRLINES Award for Best service ROYAL JORDANIAN AIRLINES Award for Invaluable support AVIS Award for Outstanding achievements SOUTH AFRICAN AIRWAYS Best GSA award VISIT CALIFORNIA Web Award Korea CHINA SOUTHERN Award for Top GSA AIR ARABIA Award as Best GSA UNITED AIRLINES Korea Advertising Award 16 17

10 TEAMS TEAMS MEET THE PEOPLE BELGIUM FRANCE AUSTRIA BRAZIL GERMANY, FRANKFURT CHINA, BEIJING GERMANY, MUNICH HUNGARY INDIA CHINA, SHANGHAI CZECH REPUBLIC MEXICO ITALY 18 19

11 TEAMS TEAMS MEET THE PEOPLE POLAND SOUTH AFRICA KOREA JAPAN SWITZERLAND RUSSIA, KAZAN UKRAINE NETHERLANDS RUSSIA, ST. PETERSBURG TAIWAN UAE RUSSIA, MOSCOW 20 SCANDINAVIA UNITED KINGDOM 21

12 A QUEST FOR EXCELLENCE A QUEST FOR EXCELLENCE CLIENT REFERENCES We feel privileged to receive so many testimonials from our clients from all over the world. They do encourage us. Nevertheless, the pursuit of excellence has no bounds. We do not rest on our laurels there is always betterment and room to improve....this is all thanks to them and their extensive and aggressive marketing of the Air Namibia product. Air Namibia Jacqui Dadford Manager Commercial AVIAREPS Marketing Garden has been extremely successful in enhancing our image as constantly expanding our travel trade marketing programs. Marianas Visitors Authority Perry John P. Tenorio Managing Director We appreciate to AVIAREPS and their team the excellent work and we hope to continue with this relationship for years to come. NH Hoteles Maite Aguilar Director of Leisure Sales & Intl. Sales Offices AVIAREPS, amongst the many GSAs I have worked with, is the most professional and has very good and competent staff working for them. Singapore Airlines Paul Tan - Regional Vice President Europe In short: AVIAREPS knows the market and the market knows AVIAREPS. The company works efficient and most economical. Swiss International Airlines Markus Schmid Director Sales Asia Pacific I can say that AVIAREPS Marketing Garden is the most aggressive company in terms of overseas destination promotions in Korea. Asiana Airlines Kwang-hee Ryu Executive Vice President The Greater Miami Convention & Visitors Bureau has been a major success in the Italian market due to the contribution and dedication of their team. We will highly recommend using their services in the Italian market. Greater MIAMI Convention & Visitors Bureau Judith Patrón-Fernandez They Director of Sales, Europe have a great passion for Indonesia, its people and culture and are always hands on. Republic of Indonesia Gary Jusuf - Consul General The team provides a high level of professionalism, a can-do attitude and attention to detail. NYC & Company Makiko Matsuda Healy Vice President, Tourism Development The efficient work, dynamic, competent and helpful staff and a lot of years of experience in the Polish tourism market make AVIAREPS Warsaw an excellent, reliable and trustworthy partner in Poland. Turismo de Portugal, I.P. Ewa Mikke Portuguese Tourism Board We can only highly recommend the team of AVIAREPS for anyone wanting to expand their sales & marketing on the Hungarian market. EVA Air Edward Ho - General Manager EVA Air Austria & Eastern Europe In the past year they greatly increased our business and we looked forward to continue on that path. Thank you. Carnival Cruise Lines Jessica Mueller International Business Development Manager I just wanted to send a note to say thanks for offering such a good service at such a great price. US Airways Gary Kershaw Manager Offline Sales I would confidently recommend AVIAREPS Marketing Garden Korea, as the best. United Airlines David R Ruch General Manager Korea Starting off with 7 countries AVIAREPS is currently Condor s appointed GSA in 18 countries. Therefore, we can highly recommend AVIAREPS as a reliable partner regarding GSA business. Condor Achim Lameyer Vice President Passenger Sales AVIAREPS has been contracted by Marriott International since 2001 and has, over the years, done a stellar job representing Marriott in these markets. Marriott Hotels International Philip M. Andreopoulus Director GSA Network Europe AVIAREPS Branch Poland is an excellent example of professionalism and determination necessary for success in Aviation Business, especially in present difficult macroeconomic environment. Emirates Henry Hasselbarth Vice President North & Central Europe The team is so passionate in what they do, which makes working with them such a great experience! Dubai Shopping Festival Office Khulood Al Thani Marketing Director We are extremely grateful. Jet Airways Raj Desai Regional Manager Europe 22 23

13 VISION VISION AGENDA 2020 GENETIC CODE In 2013 AVIAREPS launched the Agenda 2020 programme, which is a strategic corporate plan to increase growth whilst remaining sustainable and ensuring that AVIAREPS remains ahead of its competition and at the forefront of international best practice. Our values, genetic code and strategy are defined. We have a vision. We know where we are going. People commitment expertise proactive results-driven valued and coached CORE VALUES A mbition C ommitment D iscipline C ompetence Growth expand global network opportunities and client partnerships Quality international best practice local expertise consistency and reliability Innovation diversification of products and services market leader & trend setter Image confident assertive creative and engaged communicative Profitability client satisfaction sustainability strength trust and confidence Globalisation Diversification Specialisation STRATEGY Agenda 24 25

14 BUILDING A LEGACY BUILDING A LEGACY SUSTAINABLE DEVELOPMENT We understand that a growing company requires a special focus in values and culture. It is our commitment to create a platform for people, organisations, regions and nations to globalise their businesses in the most effective and efficient way. We proactively focus and prepare now for the changes, innovations and developments of the future for both our clients success and our own. We seek to spearhead our industry trends from a position of leadership through creativity and innovation. Long term vision and value building is the foundation of our corporate ethos. We understand that it is only from sustainable development that organisations can thrive and endure, and from corporate durability respected legacies are created. 71 We are global citizens with local hearts and souls bringing people to the world and the world to people. 61,30 53, Employees worldwide 500% Share Value increase 43,70 45,61 38,30 30,30 28,39 23,04 13,83 13,31 11,

15 Bringing people to the world and the world to people.