3 Day Masterclass. Social Marketing: Changing behaviour for good

Transcription

1 Day Masterclass Social Marketing: Changing behaviour for good 1

2 For more information Please contact: MS TRACEY MAHONY Phone: +61 (7) For further information or to apply visit or call TERMS OF TRADE Rates: Rates are based on group minimum and maximum. Please contact us for a quote for numbers outside the min / max participants. Payment: All bookings will be held only if full pre-payment is made. 20% deposit payable 60 days prior to date of arrival. Balance of payment payable 14 days prior to date of arrival. For bookings made within 14 days of travel, full payment must be received within 48 hours of booking. Cancellation fees: Any cancellation of bookings by the client must be provided in writing, and are subject to payment of the cancellation fees set out below: A charge of 20% is applicable for cancellations between 30 days and 14 days before the arrival date A charge of 50% is applicable for cancellations between 14 days and 7 days before the arrival date A charge of 100% is applicable for cancellations less than 7 days prior to the arrival date Final numbers: Final numbers must be advised 30 days prior to arrival otherwise the above cancellation fees apply. No shows: 100% Insurance: Please ensure all participants have travel insurance to cover for property damage and public liability where appropriate. Special note: All rates are subject to increase in the case of Government levies or taxation. Weather policy: No responsibility will be accepted for adverse weather conditions. Tour leader: 1 tour leader FOC for every 15 paying participants James Cook University, September 2013 Design and Print: Nicole Thompson, Lotsa - Print & Design Images supplied by: Billabong Sanctuary, Bungalow Bay Koala Village, Hidden Valley Cabins, James Cook University, Mungalla Station, Reef HQ Aquarium, Townsville City Council, Townsville Enterprise Limited. The information in this brochure is intended as a general guide and was correct at the time of printing. Prospective students should contact the University to confirm admission requirements and availability of courses. JCU reserves the right to alter any course or admission requirements without prior notice. James Cook University CRICOS Provider Number: 00117J 2 Enquiries

3 Social Marketing: Changing behaviour for good Develop the knowledge, strategies and tools to assist in protection of the environment while experiencing a unique, tropical location Sustainability requires government, businesses and individuals to change their behaviours to ACT. But how do you get people to reduce waste, prevent pollution, stop smoking, volunteer and more? Research has shown that simply providing information is not sufficient. What is the alternative? Social marketing has emerged as an effective tool for promoting sustainable behaviour change. It applies the principles of marketing to bring about changes in attitudes and behaviour for the social good. This 3 day professional development Masterclass will introduce participants to social marketing principles and theories, debate the uncritical application of commercial marketing concepts and examine ways in which the effectiveness of interventions can be measured. The course is delivered by experts with extensive experience in the design and delivery of impactful social marketing campaigns in Australia and abroad. Class outline A professional development Masterclass targeted at business owners/ managers, government officials, conservation agents, not-for-profits etc.. This 3 day Masterclass will cover: Introduction to social marketing Overview and scope of social marketing Application of marketing principles Persuasion theories, barriers and practice Social marketing rights and responsibilities Social marketing campaign development relevant to participant experience or work setting Moving on PLUS a choice of immersive field trips Choose your own experience A range of field trip options showcasing North Queensland s tropical environments and drawing on expertise housed in the region will be incorporated based on group needs and interest to practically demonstrate course learning outcomes. PROTECTING MARINE ECOSYSTEMS $ Explore the daily application of social marketing principles while visiting Australia s National Education Centre for the Great Barrier Reef. Access world class marine scientists and learn about the ecology of island ecosystems as they vastly differ from that of mainland communities. CARING FOR WILDLIFE $ Stay overnight with rangers at a world class wildlife facility. Discuss the protection and presentation of native Australian wildlife and explore avenues to shift public attitudes to protecting natural habitats and flora and fauna. SUSTAINABLE LIVING IN THE TROPICS $ Understand how Townsville City Council fosters sustainable behaviour in the community through demonstration projects and behaviour change programs before visiting a small business who is leading the way in the sustainability challenge. CARING FOR COUNTRY $ Showcasing best practice examples of businesses actively caring for the natural and cultural environments. Learn firsthand from the Nywaigi Aboriginal people about their culture and history, visit life-giving wetlands to better understand the impacts of human activities and overnight with a small business who is leading the sustainability challenge by example. 1

4 Protecting marine ecosystems Learn how an island eco resort uses its position to help guests understand the impacts of human behaviour on the World Heritage Great Barrier Reef and how a leading aquarium applies the principles of social marketing to protect a marine park Duration Location 3 days and 2 nights JCU, Bungalow Bay Koala Village, Reef HQ Aquarium 2014 Start dates 15 April, 24 June, 15 July, 30 September Contract rates $ (Rates are $AU, per person, per package) Valid from 1 Jan 31 Dec 2014 Start time 0900 End time 1800 Pick up point Minimum number of participants 10 JCU Townsville Maximum number of participants 30 (20 if snorkelling) Over 3 days you will be introduced to social marketing principles and application and have the opportunity to examine social marketing in practice with the aim of protecting marine ecosystems. INCLUSIONS 2 nights accommodation 2 breakfasts, 2 lunches, 2 dinners Field trip as specified below All transfers (excluding airport transfers) All participants will receive a Course Completion Certificate. SPECIAL NOTES/CONDITIONS Dates can be tailored to suit group requirements. Additional dates negotiable pending availability. EDUCATIONAL CONTENT Introduction, foundations and application of social marketing principles Interactive tropical island ecosystem experience Behind the scenes interaction and learning at world-class aquarium Turtle hospital visit ACCOMMODATION USED Bungalow Bay (1 night) participants will be in share accommodation / ranging from 3 share to 8 share bungalows Reef HQ Aquarium (1 night) - it s like camping but inside. Sleeping bags, sleeping mats, pillow and linen will be provided. 2 Enquiries

5 Reef HQ Aquarium Turtle Hospital Daily description DAY 1: (LUNCH, DINNER) Group participants will meet at James Cook University where you will be introduced to social marketing principles, theories and application in a classroom style format with world leading experts. Group work will be introduced and preparation for the following days field trip conducted. From here you will travel to Bungalow Bay Koala Village on unique Magnetic Island, where you will have a BBQ dinner and continue group work in Bungalow Bay s outdoor classroom. Shared accommodation will be provided at Bungalow Bay Koala Village (ranging from 3 share to 8 share bungalows). DAY 2: (BREAKFAST, DINNER) Bungalow Bay Rangers will start the day with a breakfast to remember a sumptuous buffet with interpretation of the Wulgurukaba Aboriginal tribe, land usage and the local bush tucker found in the area all served in the Koala Sanctuary that has you surrounded by native Australian animals. Human activity in a World Heritage Marine Park Following breakfast there will be some time for group work before you join Bungalow Bay rangers on a 2 hour tour where you will learn about the ecology of island ecosystems as they vastly differ from that of mainland communities. Rangers will highlight examples of human activities within the World Heritage listed marine park. Through hands-on experiences you will understand how this small community works together to keep the Island sustainable and how such experiences are used to transfer the Island s experience in sustainability to guests to generate sustained behaviour change. Travel to Townsville aboard Sealkink (lunch can be purchased on board) Managing interaction with the Great Barrier Reef (GBR) On return to Townsville you will visit Reef HQ Aquarium, Australia s National Education Centre for the GBR and the world s largest living coral reef aquarium. Here you will be introduced to the GBR Marine Park and how the aquarium encourages behavioural change through sustainable business operations.. With an interactive series of lectures by technical and educational staff, participants will understand what the aquarium does as well as what it means to be an eco certified tourism operation. Discussions will include the triple bottom line + 1, why the + 1 is so important! And how to move from contemplation to action. Have dinner and observe the nocturnal habits of the aquarium s reef creatures, an exciting and safe way to experience the reef at night. For those who are keen, snorkeling in the Reef HQ Aquarium is optional (max 20 pax). Accommodation will be provided at Reef HQ Aquarium. DAY 3: (BREAKFAST, LUNCH) Turtle Hospital After breakfast at Reef HQ Aquarium participants will visit Reef HQ Aquarium s Turtle Hospital. During this truly inspirational experience participants will learn more about marine turtles the ancient mariners of the sea and see where sick and injured marine turtles are being cared for. The hospital operates under and promotes the C.A.R.E (Conserve. Act. Rehabilitate. Educate) philosophy, playing a key role in raising community awareness in relation to threatened species and encouraging behavioural change that will benefit the environment. A light lunch will be provided at Reef HQ Aquarium. Afternoon group work sessions will continue at Reef HQ Aquarium before final presentations of group work and discussion of next steps and moving on beyond the course. On conclusion of day 3 you will be presented with a Certificate of Completion. 3

6 Caring for wildlife Visit a world-leading wildlife park and an island sanctuary. Find out how hands-on experience is used as an interpretive tool for the understanding of the natural environment and the need to retain these native habitats in coexistence with human settlement Duration Location 3 days and 2 nights JCU, Billabong Sanctuary, Bungalow Bay Koala Village 2014 Start dates 15 April, 24 June, 15 July, 30 September Contract rates $ (Rates are $AU, per person, per package) Valid from 1 Jan 31 Dec 2014 Start time 0900 End time 1800 Pick up point Minimum number of participants 10 Maximum number of participants 30 JCU Townsville Over 3 days you will be introduced to social marketing principles and application and have the opportunity to examine social marketing in practice with the aim of protecting wildlife. INCLUSIONS 2 nights accommodation 2 breakfasts, 2 lunches, 2 dinners Field trip as specified below All transfers (excluding airport transfers) All participants will receive a Course Completion Certificate. SPECIAL NOTES/CONDITIONS Dates can be tailored to suit group requirements. Additional dates negotiable pending availability. EDUCATIONAL CONTENT Introduction, foundations and application of social marketing principles Interactive wildlife experiences and interpretive rainforest hike Private wildlife guided tours ACCOMMODATION USED Melalueca Function Centre Bungalow Bay (1 night) participants will be in share accommodation / ranging from 3 share to 8 share bungalows (1 night) 4 Enquiries

7 Daily description DAY 1: (LUNCH, DINNER) Group participants will meet at James Cook University where you will be introduced to social marketing principles, theories and application in a classroom style format with world leading experts. Group work will be introduced and preparation for the following days field trip conducted. From here you will travel to multi-award winning Billabong Sanctuary, located on 25 acres of tropical bushland and home to a magnificent variety of native mammals, birds and reptiles. Here you will have dinner on the edge of the billabong and be introduced to native Australian wildlife during a 1.5 hour nocturnal tour before falling asleep to the sounds of the billabong in the Melaleuca Function Centre. DAY 2: (BREAKFAST, DINNER) Educational, interactive wildlife experience Day 2 commences with a hot breakfast at Billabong Sanctuary followed by an educational hands-on tour with sanctuary rangers. Be shown the workings of the park and understand how the park uses hands-on experiences to educate visitors about native wildlife, historical and contemporary threats to their survival and pressures on their habitats with the aim of effecting positive attitudes and behaviour towards the animals. From here you will travel to to Bungalow Bay Koala Village on the unique Magnetic Island aboard Sealink (lunch can be purchased at the terminal cafe prior to departure). Horseshoe Bay Ecosystems insight On arrival on the Island you will have the opportunity to explore a diverse system of habitats from the hinterland of Horseshoe Bay into the catchment of the Great Barrier Reef Marine Park. This area marries the pressures of community living and development with the fragile ecosystem of nature. Understand how Bungalow Bay rangers use activities and interpretation to impart messages about the fragility of island ecosystems and the impact of development, community living and habitat loss on native Australian wildlife to generate sustained attitude and behaviour change by guests. Be introduced to Bungalow Bay Koala Village and settle into group work activities in the outdoor classroom. A BBQ dinner and overnight shared accommodation will be provided (ranging from 3 share to 8 share bungalows). DAY 3: (BREAKFAST, LUNCH) Following breakfast group work will be conducted at Bungalow Bay s outdoor classroom before you take a 2 hour eco Australian wildlife tour. Be introduced to the ecology of Island ecosystems as they vastly differ from that of mainland communities together with examples of human activities within the World Heritage listed marine park. Meet the wildlife encountered on the Island with rangers. Lunch will be provided on return. Afternoon group work sessions continue at Bungalow Bay incorporating final presentations and discussion of next steps and moving on beyond the course. On conclusion of your course you will be presented with a Certificate of Completion before you return to Townsville aboard Sealink. 5

8 Sustainable living in the tropics Discuss the impacts of social marketing campaigns focused on climate change during visits to Townsville City Council and Hidden Valley Cabins Duration 3 days and 2 nights Location JCU, Townsville City Council, Hidden Valley Cabins 2014 Start dates 15 April, 24 June, 15 July, 30 September Contract rates $ (Rates are $AU, per person, per package) Valid from 1 Jan 31 Dec 2014 Start time 0900 End time 1800 Pick up point JCU Townsville Minimum number of participants 10 Maximum number of participants 30 Over 3 days you will be introduced to social marketing principles and application and have the opportunity to examine social marketing in practice with the aim of living sustainably. INCLUSIONS 1 night s accommodation 2 breakfasts, 2 lunches, 1 dinner Field trip as specified below All transfers (excluding airport transfers) All participants will receive a Course Completion Certificate. SPECIAL NOTES/CONDITIONS Dates can be tailored to suit group requirements. Additional dates negotiable pending availability Accommodation for the first night of the course can be arranged if required EDUCATIONAL CONTENT Introduction, foundations and application of social marketing principles In-depth examination of local council interventions in sustainable living Eco tour of Hidden Valley solar station ACCOMMODATION USED Hidden Valley Cabins with ensuite (1 night) 6 Enquiries

9 Daily description DAY 1: (LUNCH) Participants will meet at James Cook University where you will be introduced to social marketing principles, theories and application in a classroom style format with world leading experts. Group work will be introduced and preparation for the following days field trip conducted before returning to your accommodation (not included). DAY 2: (LUNCH, DINNER) You will be collected by Kookaburra Tours and taken to Townsville City Council (TCC) where you will be introduced to a range of initiatives to ensure that the city grows sustainably within its unique, internationally recognised, environments including the City Solar project. City Solar Tour and Rowes Bay Sustainable House visit Take a City Solar Tour highlighting past, present and potential energy saving initiatives introduced by leading businesses and residents (2.5 hours) and visit (and have lunch at) the Rowes Bay Sustainable House Learnscape which plays an important part in TCC s hands-on learning approach to sustainability in water, energy and nature (1.5 hours). The City Solar Project is showcased as a demonstrable means of changing whole-of-community behaviour using leading edge communication technologies including a combination of community based social marketing, persuasive communication and systems thinking. Drive to Hidden Valley via World Heritage Listed Wet Tropics, Paluma Range National Park stopping enroute for afternoon tea at award-winning Frosty Mango cafe (at your own cost). Platypus tour Settle in to your rustic cabin before taking a tour to see one of the only monotremes in existence - the platypus. You will travel down to Running River where the platypus can be viewed frolicking and feeding in the fresh mountain water. Your tour includes a personal guide. Return for dinner followed by movie night in a bush setting. Understand how mass media channels can contribute to social marketing aims before retiring to your cabin for the night. DAY 3: (BREAKFAST, LUNCH) Solar tour After breakfast take a tour of the solar system. See how accommodation owners Ian and Bonnie McLennan use their own experience to educate guests in renewable energy. Explore the messages distributed around the site and consider how effective they are in achieving long-term sustainable behaviour change. You will enjoy lunch with native Australian wildlife including lizards, snakes, and some of our fuzzier, cuter animals. With Ranger Dan you will and consider how to create a public awareness campaign to help manage conflicts between wildlife and people. Ask how social marketing can improve these campaigns. Why are they necessary? A truly hands on, Australian experience where everyone will get to touch, hold and come face to face with some of Australia s most iconic wildlife. Group work sessions will continue in your bush setting before final presentations and discussion of next steps and moving on beyond the course. You will be presented with a Certificate of Completion at this time. Kookaburra Tours will transfer you back to your accommodation (not provided). 7

10 Caring for country Learn from those with first hand experience how NQ operators affect behavioural change at individual, community and international levels Duration Location 3 days and 2 nights JCU, Mungalla Station, Tyto Wetlands, Hidden Valley Cabins 2014 Start dates 15 April, 24 June, 15 July, 30 September Contract rates $ (Rates are $AU, per person, per package) Valid from 1 Jan 31 Dec 2014 Start time 0900 End time 1800 Pick up point Minimum number of participants 10 Maximum number of participants 30 JCU Townsville Over 3 days you will be introduced to social marketing principles and application and have the opportunity to examine social marketing in practice with the aim of protecting the natural and cultural environment. INCLUSIONS 1 nights accommodation 1 breakfast, 3 lunches, 1 dinner Field trip as specified below All transfers (excluding airport transfers) All participants will receive a Course Completion Certificate. SPECIAL NOTES/CONDITIONS Dates can be tailored to suit group requirements. Additional dates negotiable pending availability Accommodation for the first night of the course can be arranged if required EDUCATIONAL CONTENT Introduction, foundations and application of social marketing principles Learn from operators who use the principles of social marketing at the individual, community, national and international levels Explore some of the challenges in measuring the impact of social marketing interventions ACCOMMODATION USED Hidden Valley Cabins with ensuite (1 night) 8 Enquiries ies ue.e

11 Daily description DAY 1: (LUNCH) Participants will meet at James Cook University where you will be introduced to social marketing principles, theories and application in a classroom style format with world leading experts. Lunch, morning and afternoon tea will be provided in an tropical setting. Group work will be introduced and preparation for the following days field trip conducted before returning to your accommodation (not included). DAY 2: (LUNCH, DINNER) Participants will be picked up from their accommodation by Kookaburra Tours before travel to Mungalla Station around 1.5 hours north of Townsville. Caring for country tour (2 hours) and Captive Lives exhibition Here you will be introduced to the Nywaigi people and their culture at the grand Mungulla Station homestead, lay on Nywaigi country to feel your heart connect to the land and be moved by the Captive Lives story of the Aboriginal people from Mungalla Station and surrounding areas that were exhibited as cannibals and savages in the nineteenth century circuses and sideshows of Europe and America. Over a bush lunch you will have the opportunity to chat with Nywaigi storytellers. You will hear from Traditional Owners and learn about the objectives of opening Mungulla Station, a working cattle property, to the public and tour groups. Wetlands introductory tour From here you will travel with Kookaburra Tours to the TYTO Wetlands precinct, one of Australia s largest urban wetland rehabilitation projects. Take a 1 hour introductory tour to explore how stakeholder attitudes to the wetlands have changed over time governments, community, farmers and how the rehabilitation of the wetlands has become a catalyst for sustainable environmental practices Drive to Hidden Valley via World Heritage Listed Wet Tropics, Paluma Range National Park stopping enroute for afternoon tea at award-winning Frosty Mango cafe (not included). Platypus tour Settle in to your rustic cabin before taking a tour to see one of the only monotremes in existence - the platypus. You will travel down to Running River where the platypus can be viewed frolicking and feeding in the fresh mountain water. Your tour includes a personal guide. Return for dinner followed by movie night in a bush setting. Understand how mass media channels can contribute to social marketing aims before retiring to your cabin for the night. DAY 3: (BREAKFAST, LUNCH) Solar tour After breakfast take a tour of the solar system. See how accommodation owners Ian and Bonnie McLennan use their own experience to educate guests in renewable energy. Explore the messages distributed around the site and consider how effective they are in achieving long-term sustainable behaviour change. You will enjoy lunch with native Australian wildlife including lizards, snakes, and some of our fuzzier, cuter animals. With Ranger Dan you will and consider how to create a public awareness campaign to help manage conflicts between wildlife and people. Ask how social marketing can improve these campaigns. Why are they necessary? A truly hands on, Australian experience where everyone will get to touch, hold and come face to face with some of Australia s most iconic wildlife. Group work sessions will continue in your bush setting before final presentations of group work and discussion of next steps and moving on beyond the course. On conclusion of your course you will be presented with a Certificate of Completion. Kookaburra Tours will transfer you back to your accommodation (not provided). 9

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