Baby boomers & the new Asian international student. Research and implications. JapaneseCustomer.comHelping you to attract, manage and retain.

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1 Baby boomers & the new Asian international student Research and implications Peter Hanami CEO 1 Quiz & Prizes Question: What is the most popular key word search by Japanese Customers on Excite? Japan Inc Choices: 1. image 2. ticket 3. fortune telling 2 Australian International Education Conference

2 Outline Baby boomers -World Baby Boomers - Japan The new Asian Student Implications Conclusions 3 The new Asian student Video can be viewed by going to: &q=japanese+Customer+- +the+new+asian+student&hl=en 4 Australian International Education Conference

3 Baby Boomers- World will live longer than their parents did.. WP As baby boomers approach retirement age, attracting talent and retaining great workers will be a major challenge for many employers CNN money.com 5 Baby Boomers - Japan 団塊の世代 (Dankai no sedai) Market size: Life expectancy: Attitude to work: 6 Australian International Education Conference

4 Japan largest Asian market Second largest economy in the world GDP & Savings: Trade: Status: 7 Japan Student market Market size: Study Abroad: Sectors: Trends: 8 Australian International Education Conference

5 Japanese Students - Australia Market Size:. Sectors they study in: Method of application: Checklists: 9 Recent changes - Japan Employment: Laws: Culture flow: New Izanagi? 10 Australian International Education Conference

6 The new Asian student A hybrid incorporating two cultures Native Culture New Culture 11 Spheres of influence Education Lifestyle English Student Technology Job Market Work 12 Australian International Education Conference

7 Education Learning style: Skills: Competition: Labour: 13 English English seems to have joined the list of basic skills..(and) is no longer. (a) foreign language English Next In 2005, 21% of 5 year old s in Japan attended conversation classes Bennesse why not take out your frustration and turn it into fluency Advertisement : AEON English school, Jpaan. 14 Australian International Education Conference

8 Job Market 15 Job Market Replacement: Structure: Characteristics Opportunities 16 Australian International Education Conference

9 Work Type of candidate: Trends: Work choices: Sectors: 17 Technology Internet: Mobile phone: Uses: Trends: 18 Australian International Education Conference

10 Lifestyle Relationships: Time: Health: Choice 19 Implications? 20 Australian International Education Conference

11 Course Design Content Recognition Integration Relevance 21 Staff Training What Where When How 22 Australian International Education Conference

12 Recruiting Type of student: Location: Methods: Vehicles: 23 Marketing Target segments: Team: Plan: Themes: 24 Australian International Education Conference

13 Positioning What to focus on: Priorities: Qualification versus skill: Lifestyle versus job: 25 Integration Focus: Timing: Depth: Methods: 26 Australian International Education Conference

14 Retention Plan: Pathway: Immigration Skills: 27 Conclusions Cultural shift More choices More time More specialized 28 Australian International Education Conference

15 Drawn from the research Recruiting Japanese Students 29 Japanese Student Success Includes: insights Akira Isogawa World Fashion Designer Search inside at Google Book 30 Australian International Education Conference

16 Buyer Behaviour - Australia Search inside at Google Book 31 Buyer Behaviour New Zealand Search inside at Google Book 32 Australian International Education Conference

17 Documentary: Gaman - A Year in the life A Japanese student in Australia Blog: gaman-ayearinthelife.blogspot.com Release : Feb Education Division For further information Contact: Peter Hanami peter@japanesecustomer.com Tokyo, JAPAN. 34 Australian International Education Conference

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