Your Capital Waterfront

Transcription

1 Your Capital Waterfront

2 Perched on the historic Potomac River, National Harbor is a unique, all-in-one destination and all-american tradition, offering unrivaled shopping, dining and attractions and a roster of year-round, family-friendly events. Featuring expansive views from the riverbank and from 180 feet up on The Capital Wheel, the waterfront s newest iconic draw National Harbor combines an approachable, resortlike personality with a singular, dynamic experience for local residents and visitors alike. It s the ultimate embodiment of the waterfront lifestyle a total immersion has never been so inviting. 2 National Harbor BY THE NUMBERS 7,300,000+ SF of mixed-use waterfront property at completion 1,000,000+ SF retail, dining, and entertainment space at completion 340,000 SF retail outlet space

3 Total IMMERSION 3,300 hotel rooms, including MGM National Harbor 114,000+ SF of meeting space 1,000,000 SF Class-A commercial office space 3 commercial piers and a full-service marina 10,000 on-site parking spaces 180 FT Observation Wheel, THE CAPITAL WHEEL 54 FT URBAN PIRATE SHIP 36 FT American-themed Carousel 3

4 Capital GAINS 4 National Harbor Visitors BY THE NUMBERS 11 MILLION visitors each year 8 MILLION arrive by personal vehicle 2 MILLION arrive by private motor coach, sedan service, cab, public transportation 200,000 arrive by water taxi, bicycle, on foot 800,000 expected visitors to The Capital Wheel 250,000 daily trips across adjacent Woodrow Wilson Bridge

5 The combination of more than 44 million annual visitors to the region and one of the highest educated, well-paid local workforces in the nation make Washington, D.C. one of the most resilient consumer markets in the world. Just a stone s throw from area airports and attractions with easy access to key museums, revered monuments and historic sites, National Harbor is a must-see local and national destination experience that already attracts more than 11 million visitors each year. New York, NY Philadelphia, PA Boston, MA Chicago, IL Atlanta, GA TOP 10 US FEEDER DMA MARKETS TO WASHINGTON, DC Los Angeles, CA San Francisco, CA Baltimore, MD Dallas-Fort Worth, TX Raleigh, NC In 2014, 1.93 million overseas travelers visited the Washington, D.C. region. Travelers stayed an average of 8 nights and spent a record $1.8 billion on hotels, meals, shopping, attractions, and other goods and services across D.C., Maryland, and Virginia. PRIMARY: The United Kingdom and China SECONDARY: France and Brazil EMERGING: Korea and China 5

6 Occupying 350 acres of prime waterfront real estate, National Harbor is an integral part of the fabric of the thriving Washington, DC region. Gross Regional Product $425B Since 2006, the regional economy has grown by nearly 7.5 percent on an inflation-adjusted basis. No other major metropolitan area in the United States enjoyed a greater level of economic growth during this period. In fact, Greater Washington s economy outperformed most other major metropolitan regions by more than two percentage points. - Bureau of Economic Analysis 10% of the INC. 500 come from greater Washington, D.C. Greater Washington has more Inc. 500 fastestgrowing private businesses than any other region in the country a title the region has held for the past fifteen consecutive years. In 2011, 56 Greater Washington firms were recognized on the Inc. 500 list more than 10 percent of the nation s total. - INC Magazine 6 National Harbor is directly accessible from the Capital Beltway, I-95, I-495, I-295 and the Woodrow Wilson Bridge, and is minutes away from all three area airports. There are interchange and multi-lane fly-off ramps exiting exclusively into the community from Maryland, Virginia and D.C.

7 Powerful POSITION WASHINGTON MONUMENT WOODROW WILSON BRIDGE JEFFERSON MEMORIAL REAGAN NATIONAL AIRPORT WHITE HOUSE Residents of Greater Washington expressed the greatest confidence in the US economy among the largest metro areas. - Gallup Economic Confidence Index 2012 Greater Washington has the world s seventh most productive workforce. - Brookings Institution

8 VISIO Vibrant 8

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10 Sophisticated SHOPPING The perfect spot for retail therapy, downtown National Harbor is home to more than 40 diverse shops, boutiques with the potential for 1,000,000 SF of premium waterfront retail space, and over 80+ brand names at Tanger Outlets National Harbor. National Harbor Shoppers BY THE NUMBERS 93% of shoppers make a purchase 171 minutes is average length of visit 62% of National Harbor s patrons come from areas beyond the traditional trade area, indicating the property s powerful draw Tertiary market shoppers are a key strength, delivering 61% of all sales 10

11 C O L O R C H A N G E AVERAGE SPENDS * KEY SHOPPER GROUPS * WELL-HEELED HOUSEHOLDS * Overall $103 Regional Residents 34% Total Local Population 3,133,980 Business Visitors $183 Tourists 23% Total Local Households 1,185,782 Tourists $123 Convention Attendees Trade Area Resident Shoppers 23% 17% Average Household Income College Education $144,171 70% Area Workers 6% Median Local Resident Age 40.3 *Alexander Babbage Study 11

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13 Delicious DISTRACTIONS Serving up an unprecedented combination of ingredients for restaurant success, National Harbor offers restaurants prime waterfront locations surrounded by retail, office, residential, hotels, parking, beautiful tree-lined sidewalks and over a mile of waterfront. From acclaimed national restaurateurs to popular local and regional eateries, National Harbor boasts more than 30 dining destinations. Granite City Food & Brewery is so happy with its National Harbor location that we have just doubled down; we are finalizing a lease that will bring a new flagship Granite City Food & Brewery location to the Harbor in early 2015, several blocks from our Cadillac Ranch location. We feel that this new restaurant will fill a niche at the Harbor, and will enable us to add to our portfolio with a great new restaurant in a very dynamic market. - Dean Oakey, Chief Concept and Development Officer of Granite City Food & Brewery 13

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15 High-end HOSPITALITY Four major hotels and three resorts AC Hotels by Marriott, Gaylord, Marriott Residence Inn, Westin and Wyndham are conveniently located on-site at National Harbor, offering an impressive range of accommodations within easy walking distance of our signature waterfront experience. For retailers and businesses alike, each and every visitor represents the untapped possibilities of a potential customer. 2,000 total guest rooms 8,000,000+ total annual visitors 500,000 SF convention center Gaylord National is the largest non-gaming hotel and convention center on the East Coast 15

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17 Creative COMMUNITY Living at National Harbor is the ultimate my-ship-has-come-in moment. At full build-out, this unique mixed-used community will feature up to 2,500 well-appointed apartments, condominiums, townhomes and manor homes. For retail and restaurant tenants, it means daily access to one of the most enticing, engaged captive audiences in the world. Contemporary urban lifestyle Hotel amenities + residential privacy Luxury living on the Plaza Traditional brownstone style Well-appointed, mid-rise luxury apartments 17

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19 Unwind Right Outside YOUR OFFICE National Harbor is one of the area s most sought-after business addresses. Surrounded by the glistening waters of the Potomac, it not only provides an inspired work environment, and easy access to just about everywhere, but it also offers a host of all-season activities (kayaking, paddleboarding, billiards, ping-pong, etc.) There are few better things a company can do for its employees than relocate to National Harbor. Just some of the amenities to enjoy #WYWH A genuinely cool work environment Spectacular waterfront views Easy access (to just about everywhere) Dining (40 plus options) Shops & services (180 plus) Residential units (420 plus) Hotel rooms (3,300 plus) Meeting space (470,000 SF state-of-the-art) World-class entertainment Rejuvenating ways to spend lunch breaks(50 plus) Outdoor water recreation 19

20 EMPLOYEE/EMPLOYER BENEFITS Affordable Class A office space Flexible floor plates (for small and large tenants) Build to Suit Creative meeting spaces Covered employee parking (conveniently located) Easy access to D.C., Virginia and Maryland Metro connection (from Old Town Alexandria to National Harbor) Employee diversions (indoor/outdoor; from ping-pong to paddle-boats) 20

21 Ahhh-Inspiring CLASS A OFFICE National Harbor clearly leaves ordinary work spaces behind. When you relocate your business to National Harbor, you bring the ability to attract and retain the kind of young new talent that helps invigorate your organization. Why? Because these in-demand employees with fresh ideas are looking for cool places to work that afford them the opportunity to enjoy amenities like ours (kayaking, paddleboarding, dining, shopping, etc.) and live a little, yet still have access to nearby areas. Our mixed-use space gives them exactly what they re looking for. And that s good for you. 120 Waterfront Street 125 Waterfront Street 163 Waterfront Street 174 Waterfront Street 159 National Plaza 100 Fleet Street 6710 Oxon Hill Road 21

22 FACTS ABOUT THE CAPITAL WHEEL 180 Feet High 42 Climate Controlled Gondolas 336 Passengers Per Ride 1.5 Rotations per minute 15 Minute Ride Time 1.6 Million LED lights, full programmable, with a spectrum of 16,387,064 colors Wolfgang Puck Catering Visible from the top: Washington Monument, U.S. Capitol, Alexandria, Prince George s County 20

23 National TREASURES With The Capital Wheel s May 2014 debut, National Harbor joins an elite group of global destinations with iconic observation wheels. National Harbor is committed to providing visitors with one of the most versatile offerings in the nation both the sights and sounds of our unique waterfront and easy access to a wide array of area adventures. For day trippers and tourists alike, few places have more memories worth treasuring. Cruises & Sightseeing Tours Set sail on a sightseeing cruise or climb aboard the Urban Pirates ship and experience the beauty and splendor of the Potomac. Water Taxi Hop a water taxi to Old Town Alexandria, Georgetown, Mt. Vernon, National s Baseball Park, Reagan National Airport and more. Public Art National Harbor s exquisite architecture and fascinating public art collection enhances the visitor s experience. Kayaking & Pedal Boats On-the-water exploring gives visitors a fresh perspective to area wonders. Carousel The littlest visitors will thrill at the opportunity to go a few rounds with our deluxe hand-painted carousel. Marina The Potomac s premier yachting destination, with state-of-the-art floating docks, attentive service and incredible amenities. 21

24 EVENTS BY THE NUMBERS 350 marquee events annually Wine & Food Festival 10,000 tickets sold Crab & Beer Festival 10,000 tickets sold ICE! 190,000 estimated attendees UniverSoul Circus 95,000 tickets The Color Run - 12,000 participants Holiday Tree Lighting - 15,000 attendees Carousel 2,700 rides per month 22

25 Culture COUNTER A destination in a city of destinations, National Harbor is home to a variety of enticing seasonal events throughout the year, each promising increased foot traffic and potential new customers. From Movies on the Potomac to premier festivals, National Harbor is a culture and commercial cornerstone, giving visitors new reasons to explore with every passing season. Festivals Traditions in the making: including the Beer, Bourbon & BBQ Festival, Crab & Beer Festival, Das Best Oktoberfest and The Wine & Food Festival. Farmer s Market Visitors flock to this seasonal offering of fine goods and specialty foods from the area s premier farms. Fitness on the Plaza National Harbor offers weekly fitness classes, including zumba, yoga and kick-boxing - right on the gorgeous waterfront. Entertainment District National Harbor comes to life at night with live music, dance and interactive entertainment. Summer Concert Series Weekends are celebrated with lawn games, music and fun on Summer Fridays and Jazz, Blues and Top 40 music by local military bands every Saturday. Shows World-class shows like UniverSoul Circus and Gaylord ICE! draw an estimated annual 500,000+ visitors to National Harbor. 23

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27 World-class RESORT & CASINO MGM National Harbor will open in 2016 as a world-class resort and casino featuring a luxury brand hotel and spa, widely known upscale retailers, global entertainment and fthree higher-end restaurants from celebrity chefs: Fish from D.C. s José Andrés, Marcus from New York chef Marcus Samuelsson, and Voltaggio Brothers Steak House from brothers and Top Chef alums Bryan and Michael Voltaggio. These and other attractive resort offerings will combine to create the complete MGM Resorts experience increasing the allure of National Harbor as a must see destination for locals and travelers alike. OPENING DEC. 8TH 2016 $1.4B Development 9.6M Estimated visitors 1M Square Feet Luxurious ATTRACTIONS MGM National Harbor will include: A luxury hotel Fine dining from local and celebrity chefs World-class entertainment Shops from among the finest retailers in the world A luxurious spa 27

28 C min to Baltimore BWI Airport 28 min from NH Bethesda Silver Spring Maryland Washington, D.C. Dulles Intl Airport 38 min from NH 267 Tysons Corner Virginia Georgetown Union Station Arlington White House National U.S. Capitol Cemetery Nationals Stadium Pentagon Reagan National Airport King Street Metro 210 Branch Ave Metro FedEx Field Six Flags America Alexandria R IV ER Woodrow Wilson Bridge Richmond 1 hr 40 min from NH PO TO MA (15 min to Reagan National Airport) You can get there FROM HERE 8 MILES to Downtown Washington, D.C. 3 MILES to Old Town Alexandria, VA 8 MILES to Reagan National Airport 36 MILES to Dulles International Airport 38 MILES to Baltimore Washington International Airport Connect with National Harbor to stay up-to-date on everything from new store openings to event announcements Facebook.com/VisitNationalHarbor YouTube.com/NationalHarbor Twitter.com/NationalHarbor Instagram.com/NationalHarbor DEVELOPED, MANAGED & LEASED BY THE PETERSON COMPANIES National Harbor Office 165 Waterfront Street, Suite 350 National Harbor, MD NATLHBR