Your Capital Waterfront

Transcription

1 Your Capital Waterfront

2 Perched on the historic Potomac River, National Harbor is a unique, all-in-one destination and all-american tradition, offering unrivaled shopping, dining and attractions and a roster of year-round, family-friendly events. Featuring expansive views from the riverbank and from 180 feet up on The Capital Wheel, the waterfront s newest iconic draw National Harbor combines an approachable, resortlike personality with a singular, dynamic experience for local residents and visitors alike. It s the ultimate embodiment of the waterfront lifestyle a total immersion has never been so inviting. 2 National Harbor BY THE NUMBERS 7,300,000+ SF of mixed-use waterfront property at completion 1,000,000+ SF retail, dining, and entertainment space at completion 340,000 SF retail outlet space

3 Total IMMERSION 3,000 hotel rooms, including MGM National Harbor 114,000+ SF of meeting space 1,000,000 SF Class-A commercial office space 3 commercial piers and a full-service marina 10,000 on-site parking spaces 180 FT Observation Wheel, THE CAPITAL WHEEL 36 FT American-themed Carousel 3

4 Capital GAINS 4 National Harbor Visitors BY THE NUMBERS 10 MILLION visitors each year 8 MILLION arrive by personal vehicle 2 MILLION arrive by private motor coach, sedan service, cab, public transportation 200,000 arrive by water taxi, bicycle, on foot 800,000 expected visitors to The Capital Wheel 250,000 daily trips across adjacent Woodrow Wilson Bridge

5 The combination of more than 40 million annual visitors to the region and one of the highest educated, well-paid local workforces in the nation make Washington, D.C. one of the most resilient consumer markets in the world. Just a stone s throw from area airports and attractions with easy access to key museums, revered monuments and historic sites, National Harbor is a must-see local and national destination experience that already attracts more than 10 million visitors each year. TOP 10 US FEEDER DMA MARKETS TO WASHINGTON, DC New York, NY Philadelphia, PA Boston, MA Chicago, IL Atlanta, GA Los Angeles, CA San Francisco, CA Baltimore, MD Dallas-Fort Worth, TX Raleigh, NC In 2011, a record million overseas travelers visited the Washington, D.C. region. Travelers stayed an average of 8 nights and spent a record $1.7 billion on hotels, meals, shopping, attractions, and other goods and services across D.C., Maryland, and Virginia. PRIMARY: The United Kingdom and Germany SECONDARY: France and Brazil EMERGING: Korea and China 5

6 Occupying 350 acres of prime waterfront real estate, National Harbor is an integral part of the fabric of the thriving Washington, DC region. Gross Regional Product $425B Since 2006, the regional economy has grown by nearly 7.5 percent on an inflation-adjusted basis. No other major metropolitan area in the United States enjoyed a greater level of economic growth during this period. In fact, Greater Washington s economy outperformed most other major metropolitan regions by more than two percentage points. - Bureau of Economic Analysis 10% of the INC. 500 come from greater Washington, D.C. Greater Washington has more Inc. 500 fastestgrowing private businesses than any other region in the country a title the region has held for the past fifteen consecutive years. In 2011, 56 Greater Washington firms were recognized on the Inc. 500 list more than 10 percent of the nation s total. - INC Magazine 6 National Harbor is directly accessible from the Capital Beltway, I-95, I-495, I-295 and the Woodrow Wilson Bridge, and is minutes away from all three area airports. There are interchange and multi-lane fly-off ramps exiting exclusively into the community from Maryland, Virginia and D.C.

7 Powerful POSITION WASHINGTON MONUMENT WOODROW WILSON BRIDGE JEFFERSON MEMORIAL REAGAN NATIONAL AIRPORT WHITE HOUSE Residents of Greater Washington expressed the greatest confidence in the US economy among the largest metro areas. - Gallup Economic Confidence Index 2012 Greater Washington has the world s seventh most productive workforce. - Brookings Institution

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10 Sophisticated SHOPPING The perfect spot for retail therapy, downtown National Harbor is home to more than 40 diverse shops and boutiques with the potential for 1,000,000 SF of premium waterfront retail space. National Harbor Shoppers BY THE NUMBERS 93% of shoppers make a purchase 171 minutes is average length of visit 62% of National Harbor s patrons come from areas beyond the traditional trade area, indicating the property s powerful draw Tertiary market shoppers are a key strength, delivering 61% of all sales 10

11 C O L O R C H A N G E AVERAGE SPENDS * KEY SHOPPER GROUPS * WELL-HEELED HOUSEHOLDS * Overall $103 Regional Residents 34% Total Local Population 3,133,980 Business Visitors $183 Tourists 23% Total Local Households 1,185,782 Tourists $123 Convention Attendees Trade Area Resident Shoppers 23% 17% Average Household Income College Education $144,171 70% Area Workers 6% Median Local Resident Age 40.3 *Alexander Babbage Study 11

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13 Delicious DISTRACTIONS Serving up an unprecedented combination of ingredients for restaurant success, National Harbor offers restaurants prime waterfront locations surrounded by retail, office, residential, hotels, parking, beautiful tree-lined sidewalks and over a mile of waterfront. From acclaimed national restaurateurs to popular local and regional eateries, National Harbor boasts more than 30 dining destinations. Granite City Food & Brewery is so happy with its National Harbor location that we have just doubled down; we are finalizing a lease that will bring a new flagship Granite City Food & Brewery location to the Harbor in early 2015, several blocks from our Cadillac Ranch location. We feel that this new restaurant will fill a niche at the Harbor, and will enable us to add to our portfolio with a great new restaurant in a very dynamic market. - Dean Oakey, Chief Concept and Development Officer of Granite City Food & Brewery 13

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15 High-end HOSPITALITY Four major hotels and three resorts AC Hotels by Marriott, Gaylord, Marriott Residence Inn, Westin and Wyndham are conveniently located on-site at National Harbor, offering an impressive range of accommodations within easy walking distance of our signature waterfront experience. For retailers and businesses alike, each and every visitor represents the untapped possibilities of a potential customer. 2,000 total guest rooms 8,000,000+ total annual visitors 470,000 SF flexible meeting space 500,000 SF convention center Gaylord National is the largest non-gaming hotel and convention center on the East Coast 15

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17 Creative COMMUNITY Living at National Harbor is the ultimate my-ship-has-come-in moment. At full build-out, this unique mixed-used community will feature up to 2,500 well-appointed apartments, condominiums, townhomes and manor homes. For retail and restaurant tenants, it means daily access to one of the most enticing, engaged captive audiences in the world. Contemporary urban lifestyle Hotel amenities + residential privacy Luxury living on the Plaza Traditional brownstone style Well-appointed, mid-rise luxury apartments 17

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19 Employee BENEFITS With its awe-inspiring office space, easy access to key transportation corridors, complimentary daily shuttle service and 1 million square feet of office space, National Harbor is one of the area s most sought-after business addresses. An inspiring work environment, surrounded by shimmering water and immersed in possibility there s simply nothing better a company can do for its employees. 1,000,000 SF Class-A commercial office space at completion Making business A PLEASURE FLEXIBLE floor plates for small and large tenants BUILD TO SUIT space for sale or lease CONVENIENT covered employee parking area CABLE, fiber optic, DSL and Wi-Fi ready suites EASY ACCESS to D.C., Virginia and Maryland DAILY SHUTTLE service to key area destinations 19

20 FACTS ABOUT THE CAPITAL WHEEL 800,000 Projected Annual Passengers 180 Feet High 42 Climate Controlled Gondolas 336 Passengers Per Ride 1.5 Rotations per minute 15 Minute Ride Time 1.6 Million LED lights, full programmable, with a spectrum of 16,387,064 colors Wolfgang Puck Catering Visible from the top: Washington Monument, U.S. Capitol, Alexandria, Prince George s County 20

21 National TREASURES With The Capital Wheel s May 2014 debut, National Harbor joins an elite group of global destinations with iconic observation wheels. National Harbor is committed to providing visitors with one of the most versatile offerings in the nation both the sights and sounds of our unique waterfront and easy access to a wide array of area adventures. For day trippers and tourists alike, few places have more memories worth treasuring. Cruises & Sightseeing Tours Set sail on a lunch, dinner or sightseeing cruise and experience the beauty and splendor of the Potomac like never before. Water Taxi Hop a water taxi to Old Town Alexandria, Georgetown, Mt. Vernon, National s Baseball Park, Reagan National Airport and more. National Children s Museum Spark the imagination and celebrate the true power of children at this nationally recognized cultural institution. Kayaking & Pedal Boats On-the-water exploring gives visitors a fresh perspective to area wonders. Carousel The littlest visitors will thrill at the opportunity to go a few rounds with our deluxe hand-painted carousel. Marina The Potomac s premier yachting destination, with state-of-the-art floating docks, attentive service and incredible amenities. 21

22 EVENTS BY THE NUMBERS 300 marquee events annually Wine & Food Festival 10,000 tickets sold Red Bull 10,000 tickets sold Ice 190,000 estimated attendees Cirque du Soleil 240,000 tickets Carousel 2,700 rides per month 22

23 Culture COUNTER A destination in a city of destinations, National Harbor is home to a variety of enticing seasonal events throughout the year, each promising increased foot traffic and potential new customers. From Movies on the Potomac to premier festivals, National Harbor is a culture and commercial cornerstone, giving visitors new reasons to explore with every passing season. Festivals Traditions in the making: including the Beer, Bourbon & BBQ Festival, Crab & Beer Festival, Das Best Oktoberfest and The Wine & Food Festival. Farmer s Market Visitors flock to this seasonal offering of fine goods and specialty foods from the area s premier farms. Public Art National Harbor s exquisite architecture and fascinating public art collection enhances the visitor s experience. Entertainment District National Harbor comes to life at night with live music, dance and interactive entertainment. Summer Concert Series Jazz, Blues and Top 40 music by national, regional and local entertainers every Friday and Saturday evening, all summer long. Shows World-class shows like Cirque du Soleil and Gaylord ICE! draw an estimated annual 500,000+ visitors to National Harbor. 23

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25 en! Power OUTLETS In 2013, National Harbor added yet another major player to its ever-growing roster of destination all-stars. Tanger Outlets National Harbor has over 80+ household-name brands including Calvin Klein, H&M, IZOD, Tommy Hilfiger, Banana Republic Factory Store, Aéropostale and J. Crew Factory welcoming a thriving new audience of local, national and international shoppers. A distinctive DEVELOPMENT $100M total project investment 340,000 SF of premium retail space 1,000 retail outlet jobs created $6.5M in estimated annual sales tax revenue 25

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27 World-class RESORT & CASINO MGM National Harbor will open in 2016 as a world-class resort and casino featuring a luxury brand hotel, and spa, widely known upscale retailers, global entertainment and fine dining from local and celebrity chefs. These and other attractive resort offerings will combine to create the complete MGM Resorts experience increasing the allure of National Harbor as a must see destination for locals and travelers alike. OPENING IN 2016 $1.0B Development 9.6M Estimated visitors 1M Square Feet Luxurious ATTRACTIONS MGM National Harbor will include: a luxury hotel fine dining from local and celebrity chefs world-class entertainment shops from among the finest retailers in the world a luxurious spa 27

28 C min to Baltimore BWI Airport 28 min from NH Bethesda Silver Spring Maryland Washington, D.C. Dulles Intl Airport 38 min from NH 267 Tysons Corner Virginia Georgetown Union Station Arlington White House National U.S. Capitol Cemetery Nationals Stadium Pentagon Reagan National Airport King Street Metro 210 Branch Ave Metro FedEx Field Six Flags America Alexandria R IV ER Woodrow Wilson Bridge Richmond 1 hr 40 min from NH PO TO MA (15 min to Reagan National Airport) You can get there FROM HERE 8 MILES to Downtown Washington, D.C. 3 MILES to Old Town Alexandria, VA 8 MILES to Reagan National Airport 36 MILES to Dulles International Airport 38 MILES to Baltimore Washington International Airport Connect with National Harbor to stay up-to-date on everything from new store openings to event announcements Facebook.com/VisitNationalHarbor YouTube.com/NationalHarbor Twitter.com/NationalHarbor Instagram.com/NationalHarbor DEVELOPED, MANAGED & LEASED BY THE PETERSON COMPANIES National Harbor Office 165 Waterfront Street, Suite 350 National Harbor, MD NATLHBR