Arlington Overview. October 6, Courtney Cacatian, Marketing Manager Arlington Convention and Visitors Service

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1 Arlington Overview October 6, 2014 Courtney Cacatian, Marketing Manager Arlington Convention and Visitors Service

2 Why Arlington? History: Home to historical sites such as Arlington National Cemetery, the Marine Corps War Memorial (Iwo Jima), the Air Force Memorial, the Pentagon Memorial and more. Easy access to the National Mall, monuments and world-renowned museums. Accessibility: It's easy to get around Arlington by foot, Metro, bicycle or car. It's close to virtually every popular attraction in the capital region, including the National Mall, shopping, Northern Virginia s wineries, and more. Authenticity: Lively and unique urban villages, ethnic foods, eclectic local arts and entertainment. Fun: Diverse culinary experiences, world-class shopping and nightlife, a thriving arts and entertainment scene, and proximity to major-league sports. Discovery: Arlington offers unique experiences and unexpected moments such as discovering a charming cafe, a funky boutique, an intimate live-music venue or a striking public art display. In Arlington, you get the best of everything when it comes to national historic attractions, local culture and fun!

3 Proximity, Convenience & Views! Air: Ronald Reagan Washington National Airport Rail: 11 Metro stations (Orange, Silver, Blue and Yellow Lines); easy connect to Amtrak

4 Getting Around Metro, local buses, car-share & parking Over 100 miles of multi-use trails, onstreet bike lanes and designated routes for bicycling, walking and jogging Capital Bikeshare provides over 2,500 bicycles at over 300 stations in Arlington & Washington, D.C.

5 Hotel Selection & Value 44 hotels at or near Metro 11,000 lodging rooms Rates average up to 20% less than downtown D.C. Full array of brands and categories: Boutique Upscale Midscale Extended Stay Economy

6 Source: Smith Travel Research

7 Virginia 2013 Economic Impact S tate T ax L ocal Tax Expenditures Payroll Employment Receipts Receipts C ounty ($ Millions ) ($ Millions ) (Thousands) ($ Millions ) ($ Millions ) ARLINGTON $ 2,832.0 $ $ 94.8 $ 78.4 FAIRFAX $ 2,728.9 $ $ $ 49.7 L OUDOUN $ 1,545.2 $ $ 37.1 $ 24.1 V IR G INIA B E AC H C ITY $ 1,308.6 $ $ 57.3 $ 50.4 HE NR IC O $ $ $ 28.2 $ 23.8 Top Five C ounty Total $9,198.3 $ 2, $ $ S tate T otal $21,512.0 $ 4, $ $ S hare of Top 5 C ounties 42.8% 50.1% 41.8% 39.9% 38.9% Arlington Highlights Visitor spending up 1.9% from 2012 Payroll up 4.3% Employment up 1.9% State and local tax receipts up 10.1% and 3.4% respectively Source: Virginia Tourism Corporation and U.S. Travel

8 Major Attractions Arlington National Cemetery Arlington House - The Robert E. Lee Memorial Marine Corps War Memorial (Iwo Jima) United States Air Force Memorial National 9/11 Pentagon Memorial

9 Major Shopping Venues The Fashion Centre at Pentagon City Pentagon Row Shopping & Entertainment Complex Pentagon Centre Market Common Clarendon Crystal City Shops Ballston Common Mall

10 Performing Arts & Arts Venues Artisphere Bowen McCauley Dance Signature Theatre Synetic Theater Urban Arias

11 Arlington s Urban Villages Ballston * Clarendon Courthouse * Crystal City * Pentagon City * Rosslyn * Shirlington * Major hotel areas

12 Urban Village: Rosslyn 5-minute walk across Key Bridge to Georgetown Marine Corps War Memorial (Iwo Jima) Arlington National Cemetery Arlington House - The Robert E. Lee Memorial Theodore Roosevelt Island National Memorial

13 ACVS Mission The Arlington Convention and Visitors Service is a leading-edge destination marketing organization that applies innovation and creativity in attracting, informing and serving Arlington visitors and hospitality partners while supporting an exceptional visitor experience.

14 ACVS Approach Market Research Arlington Economic Development, Virginia Tourism Corporation, Destination DC, etc. National & International Best Practices Destination Marketing Association International, American Marketing Association, Direct Marketing Association, Webby Awards, SoMeT, etc. Competitive Sourcing Performance Metrics

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16 It s All About Content...

17 ACVS Core Activities Destination Marketing Meetings & Conventions Visitor & Convention Services

18 Artisphere Opened on 10/10/10 71,000 visitors a year Typically 150 programs last year, including exhibits, performances, events happening weekly Fewer programs with better attendance

19 About Artisphere Connects artists and audiences through an eclectic mix of fresh, thought-provoking arts programming Provides insight into the creative process and engagement in artistic adventures from contemporary visual art, live music and theatre to new media, film and dance A place to explore, experience and collide with art

20 Artisphere s Challenge for You Success is growing... Caliber of events Number of attendees Revenues But, quality data is needed to understand and better target visitors Demographics (age, gender, income, etc.) Origin (area resident vs visitor from 50+ miles) Artistic and cultural preferences How can this info be captured and applied?

21 Thank You! Courtney Cacatian (703)