Visitor Expenditure in Macau

Transcription

1 Visitor Expenditure in Macau Overview: per visitor spending (HKD$) Overall expenditure Shopping expenses Nonshopping expenses Year Per Visitor spending on average Stayovernight tourist same day visitor Per Visitor spending on average Stay overnight tourist same day visitor Per Visitor spending on average Stayovernight tourist Same day visitor Q1 08 1,680 2, , Q2 08 1,566 2, , Q3 08 1,722 2, ,027 1, Q4 08 1,736 2, ,050 1, Q1 09 1,590 2, , Q2 09 1,483 2, , Q3 09 1,574 2, , Q4 09 1,754 2, ,061 1, Q1 10 1,731 2, , , Q2 10' 1,529 2, , , Q3 10' 1,600 2, , , Q4 10 1,759 3, , , Q1 11 1,472 2, , , Q2 11 1,439 2, , Q3 11 1,585 2, , , * The above expenditure does NOT included gaming expenses * Non Shopping expenses included items such as accommodation, food and beverages, transportation and entertainment

2 HKD $ Average expenses spent by per stay overnight visitor (HKD $) Year Shopping expenses Non shopping expenses Q ,361 Q ,409 Q ,409 Q ,473 Q ,359 Q ,365 Q ,334 Q ,596 Q1 10 1,289 1,508 Q2 10 1,092 1,465 Q3 10 1,279 1,460 Q4 10 1,572 1,640 Q1 11 1,104 1,443 Q ,432 Q3 11 1,159 1,478 Expenses spent by stay overnight visitor ( YTD) Shopping expenses non shopping expenses 1, 0 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10' Q3 10' Q4 10' Q1 11' Q2 11' Q3 11'

3 HKD $ Average expenses spent by same day visitor (HKD $) Year Shopping expenses Non shopping expenses Q Q2 08' Q3 08' Q4 08' Q1 09' Q2 09' Q3 09' Q4 09' Q1 10' Q2 10' Q3 10' Q Q Q Q Expenses spent by same day visitor ( YTD) Shopping expenses non shopping expenses Q1 08 Q2 08' Q3 08' Q4 08' Q1 09' Q2 09' Q3 09' Q4 09' Q1 10' Q2 10' Q3 10' Q4 10' Q1 11' Q2 11' Q3 11'

4 Per Visitor spending in non shopping by category Composition of non shopping expenses across different categories ( YTD) outbound transport 13% Local Transport Entertainment Food & Beverages 3 others 0% Non shopping spending by visitors: 2009 Accomodation 4 outbound Entertainment transport 3% 1 Local Transport Food & Beverages 3 others 0% Non shopping spending by visitors: 2010 Accomodation 4 Local Transport 4% Entertainment outbound others transport 1% Non shopping spending 8% by visitors 2011 YTD Food & Beverages 36% Accomodation 46%

5 Visitors spending in shopping by category Cosmetics/Pefum e 10% Cellular Phones/ Electrical Equipment Chinese Herbs/medicine Shopping spending by visitors 2009 Shoes/handbags/ Wallet 13% Others 3% Local Food/ Products 31% Clothing 19% Jewellary /watches 14% Tobacco/Alchoho l 3% Shoes/handbags /Wallet 13% Cosmetics/Pefum e 1 Cellular Phones/ Electrical Equipment Shopping spending by visitors 2010 Chinese Herbs/medicine Others Local Food/ Products 2 Clothing 19% Jewellary /watches 20% Tobacco/Alchoh ol Shopping spending by visitors 2011 YTD Cosmetics/Pefum e 10% Shoes/handbags/ Wallet 13% Cellular Phones/ Electrical Equipment 6% Chinese Herbs/medicine Others 4% Local Food/ Products 2 Clothing 18% Jewellary /watches 2 Tobacco/Alchohol 3% Source: Statistics & Census Service Macau SAR Government

6 HKD HKD Per capital visitor spending review Q According to the latest visitor expenditure survey released by DSEC, total spending of visitors reached HKD 11.7 bn, up by 2 in comparsion with HKD 9.42 bn from a year earlier ascribed to increased consumption expenditure driven by growth in visitors demand as well as a surging costs in goods and services triggered by skyrocketing inflation. Per capital spending of visitors amounted to HKD1,585 an increase of 7% compared with HKD 1,484 in the third quarter of 2010 ascribed to esclating growth in spending from sources of HK and Taiwan. In terms of visitors spending by place of residence, China continued to top the rank with the highest per capital spending at HKD 1,967(although YOY it was down by 3.7%), followed by Japan, South East Asia, Taiwan, and HK. Per capital spending of tourist increased by 6% YOY to HKD 2,636 again predominantly generated by higher spending by both HongKongnese (+2)and Taiwanese (+29%). On the down curve, expenditure spent by Japanese and Chinese were down by 11% and 3% respectively. On average, we found both Chinese and Taiwanese tourists led the strongest per capital spending above the market average at HKD3,291 and HKD 2,826 respectively. Per captial spending by same day visitor totalled to HKD 628 across the last quarter (+11% YOY) overall some signfiicant growth in per capital expenditure applied across the majority of Asia same day visitors despite we noticed same day visitors from Mainland registered a marginal decline, they are still the only group ahead the curve with per capita spending marked strongest at HKD 799. Per capital spending by place of residence (Q3 11') Per capital spending by place of residence (Q3 10') 3, 3,000 2, 1, 1,967 3, , ,164 2, ,118 1,449 1, , , 3,000 2, 1, 2,042 3, , , ,615 2,383 1,330 1, mainland HK Taiwan Japan Southeast Asia visitor tourist same day visitor mainland HK Taiwan Japan Southeast Asia visitor tourist same day visitor

7 Per capita non shopping spending In the third quarter of 2011, per capital non shopping spending by visitor amounted to HKD 800, up by 1 YOY. Visitors from Japan took the lead at HKD 1,291 despite slightly down 9% YOY, followed by South East Asia, Taiwan, China and HK. We saw both HK and Taiwan had the biggest jump in spending across this category, reportedly up by 27% and 54% respectively. Per capital non shopping spending by tourist reflected on 16% YOY rise totalled to HKD 1,478 at the end of the third quarter, with spending by same day visitor although it accounted for a relative small in share at HKD 180 also posted YOY gain up by 9% YOY. We noticed that tourist from Taiwan had the highest level of non shopping spending at HKD 1,997 (+24% YOY), followed by Japan at HKD 1,931 (10% YOY) and China at HKD 1,508 (+1). In terms of same day visitor, sources from Japan topped the highest level of average spending at HKD347, with HK topping the second at HKD 300 (+33%YOY) and Southeast Asia followed by the third at HKD 238 (+13% YOY). Consistent with the second quarter of TY non shopping items were mainly spent on Accomodation, Food & Beverages which accounted for 46% and 36% of the visitor s respective spending. 2, 1, Per capital non shoppng spending (overnight visitors) Q3 11 vs Q3 10' 1,508 1,346 1,013 1,276 1,616 1,997 2,135 1,931 1,346 1,364 Mainland HK Taiwan Japan Southeast asia Q3 10 Q Per capital non shopping spending( same day visitors) Q3 11 vs Q3 10' Mainland HK Taiwan Japan Southeast asaia 90 Q3 10 Q

8 Per capital shopping spending Per capita shopping spending by visitors held stable YOY averaged at HKD 786, with jewellary & watches ( 2), clothing (18%), local food products ( 17%) being the most popular shopping items. Mainland visitors had the highest per capital shopping spending at HKD 1,197 (with overnight visitors amounted to HKD 1,782 and same day visitor at HKD 681) slightly down YOY. Visitors from South East Asia ranked on the second with per capital shopping spending at HKD 454 (with overnight tourist HKD 579, same day visitor to MOP 259) followed by Taiwan at HKD 374 ( overnight tourist HKD 829 and same day visitor HKD 110),as such we revealed both the average spend made by South East Asia and Taiwanese exhibited the most significant YOY change,with local food products and clothing being the two group s most popular shopping items. 2, Per capital shopping spending (overnight visitors) Q3 11 vs Q3 10' 800 Per capital shopping spending ( same day visitors) Q3 11 vs Q3 10' 2,052 1, , Mainland HK Taiwan Japan Southeast asia Mainland HK Taiwan Japan Southeast asaia Q3 10 Q3 11 Q3 10 Q3 11

9 In terms of spending structure, visitors from Mainland china spent 61% of their capita expenditure on shopping. Mainland visitors purchased a wide variety of goods including jewellary and watches (24%), clothing (17%), Local food & products(17%), cosmetics & perfume (1) and shoes, handbags & wallets (14%). We noticed in the last quarter expenditure on jewellary & watches, local food products, cosmetics & perfume all saw a marginal slip in market share points with the gain mainly shifted towards other spending items including shoes, handbags & wallets. Whereas those from Japan, HK, Taiwan and Southeast Asia spent more on non shopping items which consitituted for 89%,81%, 68% and 67% of their own respective per capita spending with Local food & products and Accommodation reported as the two major non shopping items. Structure of Visitors per capita spending Q % 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 19% 11% 3 33% 61% 81% 89% 68% 67% 39% Mainland China HK Taiwan Japan Southeast Asia Non shopping spending (exclude gaming expenses) Shopping spending