CITY OF PLEASE POSTT. 12:00 noon AGENDA I. II. (12:05) III. IV. Action Items a. Nomination and V. VI. to 1:00) VII. Council.

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1 Andrew Allen Ken Bukowski Bob Caner Kevin Chrisopher Phillip Clark John Gooding Krisna Hanks Seven Keller Kris Owens Bill Reuer Geoff Sears Mary Lou Thiercof Lauren Wesreich Councilmember Nora Davis CITY OF EMERYVILLE Incorporaed PARK AVENUE EMERYVILLE, CALIFORNIA TEL: (510) FA A AX: (510) PLEASE POSTT Regular Meeing of he Economic Developmen Advisory Commiee Special Meeing of he Emeryville Ciy Council Emeryville Civic Cener, 1333 Park Avenue Ciy Council Chambers, Emeryville, CA Wednesday Sepember 3, :00 noon AGENDA I. II. III. IV. V. VI. VII. Call o Order and Roll Call (12:00) Approval of Minues of June 4, 2014 (12:05) Public Commen (12:10) Acion Iems a. Nominaion and Elecion of Vice Chair (12:15-12:25) b. Emeryville-Berkeley-Oakland Transi Sudy (12:25-12:50) (aachmen) Saff Commens ( 12:50 o 12:55) Commiee Member Commens (12:55 o 1:00) Adjournmen (1:00) All Advisory Commiee meeings are noiced as Special Ciy Council meeings so ha any or all of he Ciy Council may aend and paricipae in he Advisory Commiee deliberaions. However, acions aken by Advisory Commiee are no official acions of he Ciy Council bu mus be raified a a regular Ciy Council. All wriings ha are public records and relae o an agendaa iem below which are disribued o a majoriy of hee Emeryville Economic Developmen Commiee (includingg wriings disribued o a majoriy of he Emeryvillee Economic Developmen Commiee less han 72 hours priorr o he meeing noiced below) will be available a a he Informaion Couner, Park Avenue, Emeryville, California during normal business hours (9am o 5pm, Monday hrough Friday, excluding legal holidays). In compliance wih he Americans wih Disabiliies Ac, a person requiring an accommodaion, auxiliary aid, or o service o paricipae in his Commiee meeing shouldd conac he Ciy Clerk s Office or he Ciy s ADAA Coordinaor (510) as far in advance as possible, bu no laer han 72 hours before hee scheduled even. The bes effor o fulfill he reques will be made. Assisive lisening devices are available for anyone wih hearing difficuly from he Advisoryy Commiee Secreary prior o he meeing, and mus bee reurned o he Commiee Secreary a he end of hee meeing. FURTHER INFORMATION may be obained by conacing Michellee De Guzman, Commiee Secreary, Acing Manager, Economic Developmen and Housing Division, a (510) The nex regularr meeing will be Ocober 1, DATED: Posing Dae Pos Unil: Augus 28, 2014 Augus 28, 2014 Sepember 3, 2014 KAREN HEMPHILL, CITY CLERK

2 CITY OF EMERYVILLE Incorporaed PARK AVENUE EMERYVILLE, CALIFORNIA TEL: (510) FA A AX: (510) Emeryvillee Economic Developmen Commiee Andrew Allen Ken Bukowski Bob Caner Kevin Chrisopher Phillip Clark John Gooding Krisna Hanks Seven Keller Kris Owens Bill Reuer Geoff Sears Mary Lou Thiercof Lauren Wesreich Councilmember Nora Davis Acion Minues Emeryville Economic Developmen Advisory Commiee Regular Meeing Special Meeing of he Emeryville Ciy Council Emeryville Civic Cener, 1333 Park Avenue Ciy Council Chambers, Emeryville, CA Wednesday, Augus 6, 2014, 12:00 Noon I. Call o Order and Roll Call: The meeing was called o order a 12:00 pm Members Presen: Bob Caner, Phillip Clark, Krisna Hanks, Seven Keller, Bill Reuer, Mary Lou Thiercof,Lauren Wesreich, Councilmember Nora Davis Members Absen: None Members Excused: Andrew Allen, Ken Bukowski, Kevin Chrisopher, John Gooding, Kris Owens, Geoff Sears, Saff Presen: Charles Bryan, Michelle De Guzman, Dianaa Keena, Sabrina Landreh II. Approval of Minues Lauren Wesreich moved and Seven Keller seconded a moion o approve he minues. Minues were approved wihou excepion.

3 Economic Developmen Advisory Commiee Minues Augus 6, 2014 Page 2 of 3 III. Public Commen There was no public commen. IV. Informaion Iems a) Wes Oakland Commerce Associaion (WOCA) Opporuniies for Collaboraion Lauren Wesreich invied Seven Lowe and Norman Brooks from he Wes Oakland Commerce Associaion (WOCA) o discuss possible opporuniies for collaboraion beween Wes Oakland and Emeryville. They provided background informaion abou he formaion of WOCA, discussed he newly adoped Wes Oakland Specific Plan, and idenified he barriers o economic developmen in he Wes Oakland area. The WOCA represenaives menioned ha hey wished o form a commiee which included he Emeryville Chamber of Commerce ha would work oward he implemenaion of he Wes Oakland Specific Plan. The barriers o economic developmen included oo much dumping he area, crime, graffii/vandalism, lack of infrasrucure (sree lighs, curb/guer), abandoned rail spurs, and homelessness ha impede he flow of business from Emeryville down he Mandela parkway. Diana Keena of he Planning Division passed ou a map of recommended ransi improvemens wih respec o he Emeryville-Berkeley-Oakland Transi Sudy (EBOTS) as a poenial opporuniy for collaboraion beween he adjoining jurisdicions. The Commiee will provide commens on he EBOTS recommendaions a is Sepember meeing. Councilmember Davis suggesed ha hree areas ha Wes Oakland could concenrae on are infrasrucure (possibly funded by PBID), a broadband conneciviy pilo projec similar o Li San Leandro, and EBOTS. The laer wo are projecs ha paricularly lend hemselves o collaboraion beween Wes Oakland and Emeryville. I was also menioned ha a regional approach is needed o address he issues of dumping and homelessness. Oher possible areas of collaboraion included esablishing a chain of small business organizaions o creae a cohesive voice for he Wes Oakland/Emeryville area, as well as collecive adverising for businesses (a direcory such as he websie for Wes Oakland Works) in he area. b) Implemenaion Plan Schedule Saff provided an updaed schedule o complee he Implemenaion Plan of he Economic Developmen Sraegy by early spring The draf Implemenaion Plan would be compleed by he end of he calendar year, and communiy meeings would be conduced in in early V. Saff Commens There were no saff commens.

4 Economic Developmen Advisory Commiee Minues Augus 6, 2014 Page 3 of 3 VI. Commiee Member Commens Krisna Hanks suggesed ha he Commiee consider some of he branding conceps for Emeryville developed by Rob Arias, who is also he auhor of he E ville Eye blog (hp://evilleeye.com). VII. Nex Meeing Dae Sepember 3, 2014 VIII. Adjournmen The meeing was adjourned a 1:10 p.m. Prepared by: Approved by Commiee: Michelle De Guzman Economic Developmen and Housing Deparmen

5 Emeryville Berkeley Oakland Transi Sudy Sepember 3, 2014 Economic Developmen Commiee Purpose of Sudy: To consider visions for ransi in Wes Oakland, Emeryville, and Wes Berkeley To connec he area wih iself and o regional desinaions and ransi Funding for Sudy: Federal Transi Adminisraion Transi Planning Gran hrough Calrans Technical Advisory Commiee (TAC): Oakland, Emeryville, Berkeley, AC Transi, Emeryville Transporaion Managemen Associaion, Berkeley Gaeway TMA, BART, Amrak Capiol Corridor, Alameda Couny Transporaion Commission So Far: Fall 2013 meeings on rips, issues and opporuniies; Spring 2014 meeings o review opions Poenial Draf Recommendaions: All wih 15 minue peak frequencies Shor erm AC Transi Roue Changes (2 5 years) changes since las PAC meeing 49 from Emeryville Public Marke/Amrak o UC Berkeley via 7 h, Dwigh, Duran and Bancrof 48 from Elmwood and Ashby BART o Norh Berkeley norh of Gilman via Ashby, 7 h and 6 h from Emeryville Public Marke/Amrak o Wes Oakland BART via Mandela (no Perala souh of Grand) Mid erm Enhanced Shule Bus (5 10 years) From Jack London Square on 3 rd o Wes Oakland BART, hen on Mandela, Hollis, 7 h and 6 h o Berkeley Amrak, Gilman, and San Pablo Branded bus wih curb exensions for level boarding, signal prioriy, queue jump lanes, shelers wih cameras and lighing, and real ime arrival informaion Long erm Sreecars (10 20 years) par evolving from and replacing par of Enhanced Shule Bus Wes Oakland from Jack London Square (souh end of poenial Broadway Sreecar) o Wes Oakland BART, hen on Mandela and 40 h o MacArhur BART (norh end of poenial Broadway Sreecar) Emeryville from MacArhur BART on 40 h, Shellmound, Chrisie, Powell, Hollis and 40 h o MacArhur BART Poenial Funding Sources: (a combinaion of local, sae and Federal funding will be needed) Assessmen or improvemen disric Parcel ax, parking ax Developer fees Calrans Proposiion 1B Traffic Ligh Synchronizaion Program Surface Transporaion Program hrough Meropolian Transporaion Commission (MTC) Congesion Managemen and Air Qualiy Program hrough MTC Transporaion Fund for Clean Air grans from Bay Area Air Qualiy Managemen Disric One Bay Area Gran Program hough Alameda Couny Transporaion Commission Regional Transporaion Improvemen Program hrough MTC Federal Transi Adminisraion (FTA) Secion 5309 Fixed Guideway Capial Grans Small Sars US Deparmen of Transporaion Transporaion Improvemens Generaing Economic Recovery (TIGER) FTA Formula Programs Secion 5339 Bus and Bus Faciliies and Secion 5307 Urbanized Area Sale of Fas Passes for AC Transi FTA Secion 5312 Low or No Emission Vehicle Deploymen Program Poenial Operaor for Sreecar: Transporaion Associaion new or expanded Emeryville Transporaion Managemen Associaion Exising ransi provider: AC Transi or BART Three ciy Join Powers Auhoriy wih or wihou AC Transi and/or BART Discussion Quesions: Wha do you hink of he shor erm, mid erm and long erm recommendaions? Wha local funding sources and operaor ype(s) make sense in he shor and long erm?

6 Key rin Ma Key dside Woo San n sa Solano Peak Ram p Grizzly Euclid a The Alamed 123 Marin Buchanan Marin Draf Recommended Emeryville-Berkeley-Oakland-Transi Transi Improvemens Sudy s kin Hop H Amrak (Capiol Corridor) Rose Cedar Z Cedar Downown Berkeley Piedmon Telegraph Adelin e 7h WB Adelin e Ashby San Pa Line S1-B: This is he Broadway Sreecar, which is currenly being sudied by he Ciy of Oakland. Sreecar Line S1 would connec o his roue o form a loop. WB 48 Ashby 13 51B Alcaraz 13 o Chab Cla rem on blo HS 49 PB 13 Marke Powell 72M Line 48: The curren Line 49 would be divided ino wo segmens: Line 48 and Line 49. Line 48 would ravel along Ashby Avenue from Eas Berkeley o Wes Berkeley, hen coninue Norh o he Berkeley Amrak and Gilman Sree. Peak frequency: 15 minues. 13 WE Updaed AC Transi Roues R 57 SP S2 C B F 47h HS Marke PB 57 MacArhur acacaarhhuhuur Macarh WE C ur Macar hur BB lley B Hollis 80 5 C S1 connecs o Broadway Sreecar a MacArhur a n V Emery na 40h asa Shellmound S1 S2 HS 57 35h Line : This line would be sreamlined o no longer loop around Wes Oakland and insead provide direc access ino Emeryville via Mandela Parkway, erminaing a Emeryville Public Marke.Peak frequency: 15 minues. 51s EEMER EM MER RYVIL YVILLLL LLE LE LE S2 ue Yerba B 51s Fuure Pedesrian Bridge Line 14: This line would be exended ino Wes Oakland wih a loop on 14h, Wood, and 7h Srees. This revised line would cover areas currenly served by Line and provide access from Wes Oakland ino Downown Oakland, Lake Merri, Fruivale and oher Eas Oakland neighborhoods. Peak frequency: 15 minues. 52nd F PB 13 Ple Line 12: This line would be revised and no longer exend ino downown Oakland and Piedmon. I would insead connec from Wes Oakland o Downown Berkeley direcly. Peak frequency: 15 minues. SP Broa ford San S1-B on dm Pie Broa dwa y Hollis T Bus Hub Emeryville Amrak on PB Cla rem 49 TTeeleg J Exising Pedesrian S2 Bridge S2 Shauck Z er King Jr Rockridge Marin Luh New AC Transi Roues 57 College 49 Berkeley Aquaic Park Line 13: New AC Transi Roue would connec he Emeryville Public Marke wih Berkeley, Rockridge, Piedmon, Lake Merri, and Downown Oakland. Marina Park I would have sops in areas ha Line 12 currenly covers. This roue could poenially exend o he Emeryville peninsula. Ashby 48 Cla rem on F WB dwa y il Bay Tra ncisco ra F n a S J Line S2: The S2 Sreecar provides a direc connecion from MacAhur BART saion o he Emeryville Public Marke and he pedesrian bridge across he Emeryville Amrak, raveling on Shellmound and Hollis srees.t Marin Luher King Jr Z 80 Line S1: The S1 Sreecar connecs Oakland s Jack London Square wih Wes Oakland BART saion, hrough Wes Oakland and Emeryville and connecing o MacArhur BART saion. The S1-B connecion provides addiional service hrough Oakland. Fulon Shauck 6h Dwigh 49 New Sreecar Roues Bancrof 49 51B Line : The Connecor-1 provides a Norh-Souh connecion hroughou Wes Oakland, Emeryville andsshorebird Wes ho rebirdberkeley. This 9.5-mile line connecs Jack London Square, Wes Oakland Park BART, he Emeryville Amrak, he Berkeley Amrak, and Norh Berkeley. Peak frequency: 15 minues. 32nd Telegra la S1 14 8h Emb a 1s k Par Lake Merri FB S1-B Oak 62 ll 7h o ai ern In Jack London Square Am hi Foo Oakland - Jack London Square Ferry 18h 72R 72M ro wa le Harborr iddle id Midd M LAKE MERRITT Br rcad e K dwa y Web ser Harr ison Clay 12h S. Oakland re h Emery-Go-Round Shules: The Hollis Shule (HS), Waergae Express (WE), Shellmound-Powell (SP), and Powell Bridge (PB) lines remain. Berkeley and Oakland Shules: These shules are unchanged and include he Wes Berkeley Gaeway (WB) and he Free B (FB) Lak esh o e iim Mar 5h 14h 12h 8h Removed AC Transi Roues Harris on Brus h Marke S1 Union Wes Oakland Grand blo 7h NL 19h S. Oakland Lake side ela rii me Ma Per ala Mand Line NL/F/H/Z: These lines would remain he same. FB 18h 14h San Pa Line 51B: This7hline has no been alered. Improvemens will be idenified in he upcoming Line 51 Transi Sudy. Grand Bay Unchanged AC Transi Roues OAKL OA O AKLLA LAND AND AND 57 rhur R Bay Line 72/72R/72M: These lines would be consolidaed and revised o sreamline service. Line 72 would be eliminaed. The number of sops would be increased on 72R. Peak frequency: 10 minues (72R) and 15 minues (72M). 72M Grand 27h ge na Maca N NLL 27h Broa nd S1-B 800 Adelin e Gra Marke Ma rii me S1 ph Per a Wa 880 Line 49: Line 49 would be alerered o connec he Emeryville Public Marke o porions of Wes Berkeley, Downown Berkeley and UC Berkeley. Peak frequency: 15 minues. OAKLAND Line 57: This line would be exended ino Emeryville and erminae a he OUTER Emeryville Public Marke. This revised roue would provide new Eas-Wes HARBOR access from Emeryville ino Oakland. Peak frequency: 15 minues. Line 31: These lines would longer serve he sudy area. BERKELEY RK KEL 72R Z New Connecor Roue Sacrameno 72M 48 F Piedmon J 51B Berkeley Amrak Easshore Sae Park 52 51B ley Gay Universiy Oxford Universiy 0.5 MILES NORTH Shules Hears Norh Berkeley 6h César Chávez Park Telegraph Railroads Le Cone Shauck TTom m Ba Baes Fields Field ds BART (Bay Area Rapid Transi) 0.25 Spruce 52 Ciy Boundary 0 H Gilman EBOTS Sudy Area Ferry Lines Henry ALBANY A LB BA ANY 0 0 l na h av illa ge Updaed AC Transi Roues - Grid Service Concep Marina Village M 14 8h rin p Ram DRAFT - FOR PLANNING AND DISCUSSION PURPOSES ONLY Ma 16h 6 B h 13 8h

7 Emeryville Berkeley Oakland Transi Sudy Preliminary Draf Recommendaions Augus 2014 Background The following proposed ransi improvemens have been assembled based on inpu received from he communiy meeings and from ciy council review in he hree ciies. The improvemens are organized ino shor, mid and long erm ime periods. Shor Term Improvemens (2 5 years) The following changes have been assembled based on AC Transi s Comprehensive Operaions Analysis recommendaions along wih communiy inpu received during he workshops. AC Transi improvemens Provide changes o AC ransi service o beer serve he corridor. All roues would have a peak frequency of 15 minues, excep 10 minues for he 72R. New and Updaed Roues Line 12: This line would be revised and no longer exend ino downown Oakland and Piedmon. I would insead connec from Wes Oakland o Downown Berkeley direcly. Roue 13: New AC Transi Roue would connec he Emeryville Public Marke wih Berkeley, Rockridge, Piedmon, Lake Merri, and Downown Oakland. I would have sops in areas ha Line 12 currenly covers. Line 14: This line would be exended ino Wes Oakland wih a loop on 14h, Wood, and 7h. This revised line would cover areas currenly served by Line and provide access from Wes Oakland ino Downown Oakland, Lake Merri, Fruivale and oher Eas Oakland neighborhoods. Line : This line would be sreamlined o no longer loop around Wes Oakland and insead provide direc access ino Emeryville via Mandela Parkway, erminaing a Emeryville Public Marke and a pedesrian bridge o Amrak. Line 48: Line 48 would connec norhwes Berkeley o Ashby BART, Elmwood and Claremon in Berkeley via 6h, 7h and Ashby. Proposed change from AC Transi COA recommendaion: have line 48 ravel norh on 6h o exend ino Wes Berkeley o Gilman and no connec o he Emeryville Public Marke.Line 49: Line 49 would be alered o connec he Emeryville Public Marke o porions of Wes Berkeley, Downown

8 Berkeley and UC Berkeley via Dwigh. A Shauck, he line would ravel norh, hen loop on Duran, Telegraph and Bancrof o connec o he UC Berkeley Campus. An alernaive concep proposed by AC Transi would be o Proposed change from AC Transi COA recommendaion: Go norh on Shauck and connec o UC Berkeley Campus on Bancrof and Duran. Line 57: This line would be exended ino Emeryville and erminae a he Emeryville Public Marke. This revised roue would provide new Eas Wes access from Emeryville ino Oakland. Line 72/72R/72M: These lines would be consolidaed and revised o sreamline service. Line 72 would be eliminaed. The number of sops would be increased on 72R. Reained Roues Line 51B: This line has no been alered. Improvemens will be idenified in he upcoming Line 51 Transi Sudy. Line NL/F/H: These lines would remain he same. Eliminaed Roues Line 31: Line 31 currenly goes from MacArhur BART o Hollis o Wes Oakland BART o Alameda, similar o he S1 sreecar line. This line would no longer serve he sudy area. Shules Emery Go Round Shules represen planned updaes including he Hollis (HS), Waergae Express (WE), Shellmound (SP), and he o be added Powell Bridge (PB) roues. Berkeley and Oakland Shules are unchanged and include he Wes Berkeley Gaeway (WB) and he Free B. Emeryville Bus Hub A new bus ransi hub is proposed near he public Marke and adjacen o he pedesrian bridge o connec o he Amrak Saion. Many of he AC Transi and Shule roues connec o his locaion. Mid Term Improvemens (5 10 years) EBOTS Connecor Roue A new roue is proposed o connec Emeryville, Wes Oakland and Wes Berkeley. The service will be operaed using a branded shule or bus. Trunkline Connecor: a norh souh roue linking all hree ciies. The line would provide bidirecional service beween Jack London Square and Gilman and San Pablo Avenue via 3rd, Mandela, 40h, Hollis, 7h, 6h, and Gilman.

9 AC Transi and Shules Emery Go Round Shules are reained. Fuure planned updaes are shown, including he Hollis (HS), Waergae Express (WE), Shellmound (SP), and he o be added Powell Bridge (PB) roues. AC Transi Roues are reained. Long Term Improvemens (10 20 years) Sreecar Sreecar roues (bidirecional): Wes Oakland o MacArhur BART and Jack London Square (similar o Wes Oakland Specific Plan) connecs Wes Oakland BART o poenial Broadway Sreecar a Jack London Square and MacAurhur BART via 3rd, Mandela and 40h. Emeryville connecs MacArhur BART o o Emeryville via 40h, Hollis, Powell, Shellmound and Chrisie. AC Transi and Shules Emery Go Round Shules are reained. Fuure planned updaes are shown, including he Hollis (HS), Waergae Express (WE), Shellmound (SP), and he o be added Powell Bridge (PB) roues. AC Transi Roues are reained. Operaions and Funding Opions for Owners, Managers, and Operaors ETMA as Operaor. A new associaion could be formed or he Emeryville Transporaion Managemen Associaion could expand, if propery owners in Wes Oakland and Wes Berkeley (and Emeryville if i is a second associaion) voe o join an improvemen disric. Someone would have o iniiae he formaion or expansion and conduc he elecion. AC Transi or BART as Operaor. AC Transi and BART receive Federal funding. If hey were ineresed, hey could add he new service perhaps AC Transi for buses and laer BART for sreecars. Or a new ransi agency could be formed, bu FTA allocaes funding o AC Transi and BART by formula for some of is programs. Three Ciy JPA. The hree ciies, wih or wihou AC Transi and/or BART, could form a Join Powers Auhoriy, bu a JPA would have a hard ime compeing wih exising ransi agencies for funding.

10 Funding Sources Poenial Applican Funding Source How i s used Disrics and associaions Disrics, ciies and counies Assessmen or improvemen disrics Parcel axes, parking axes services and improvemens benefiing assessed properies projecs benefiing he public in axed area Ciies and counies Developer fees public faciliies necessiaed by developmen Ciies, counies and ransi agencies Ciies, counies, ransi agencies and MPOs AC Transi Calrans Prop 1B Traffic Ligh Synchronizaion program Improvemen disric MTC Surface Transporaion Program (STP) MTC Congesion Managemen & Air Qualiy (CMAQ) BAAQMD Transporaion Fund for Clean Air (TFCA) ACTC One Bay Area Gran Program MTC Regional Transporaion Improvemen Programs (RTIP) FTA 5309 Fixed Guideway Capial Grans (Small Sars) USDOT Transporaion Improvemens Generaing Economic Recovery (TIGER) FTA 5339 Bus and Bus Faciliies Formula Program FTA 5307 Urbanized Area Formula Program Sale of Fas Passes signal prioriy improvemens and services RTP vehicles and faciliies for inerciy bus RTP projecs clean fuel vehicles Projecs in RTIP including bus program ransi capial improvemens Ligh rail, auomaed fixed guideway, busway ransi projecs wih significan impac on mero area new and replacemen buses, relaed faciliies ransi capial AC Transi MPOs FTA 5312 Low or No Emission Vehicle Deploymen Program low or no emission vehicles, faciliies, equipmen