Giovanni Bisignani, Director General & CEO, IATA. ID Magazine Concepts Entry. Flight 2.0 Page 1/29

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Jade Strickland
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1 TO BE BLUNT, THE ISSUE OF ENVIRONMENT WILL LIMIT OUR FUTURE UNTIL WE MOVE OUR THINKING FROM TACTICAL TO STRATEGIC. I CHALLENGE OUR INDUSTRY TO BUILD OUR FUTURE ON THE VISION OF AN INDUSTRY THAT DOES NOT POLLUTE ZERO EMISSIONS. Giovanni Bisignani, Director General & CEO, IATA Flight 2.0 Page 1/29

2 Travel, like trade, energy, food and now the environment, is about to become a geopolitical debate. This is because oil reserves will rapidly decline after 2030, and, with a disintegrating global ecosystem, there can be no future economic system. In this context, there is somewhat of a paradox to modern air travel. In its current form, air travel threatens the very environment that inspires the desire to fly in the first place. Flight 2.0 Page 3/29

MILLION BARRELS 250,000 225,000 200,000 World oil depletion Per major producer Source: National Geographic, 2004 175,000 150,000

3 MILLION BARRELS 250, , ,000 World oil depletion Per major producer Source: National Geographic, , , , ,000 75,000 50,000 25, YEAR Flight 2.0 Page 5/29

4 Mankind will always want adventure; to explore and connect with others. So, how do we satisfy this basic human urge without damaging the communities that fuel our passion? Flight 2.0 Page 7/29

5 WELCOME TO FLIGHT 2.0 Flight 2.0 Page 9/29

6 The year is Conventional flight is the only transit system permitted to burn fossil fuel. Conventional flight is thus regulated via new criteria and legislation. Governments have always regulated air travel. Nowadays, however, sustainability replaces slots. New flight is encouraged and applauded, bringing with it a new series of values and priorities. Slow is beautiful: business and leisure models now support a different approach to mobility. Flight 2.0 Page 11/29

7 Economy becomes elaborate. For the vast majority of travelers, their travel ambitions are fulfilled through alternative methods of propulsion, such as fuel cells, helium and solar power. Their journey is now as important as the destination, encouraging new business and partnerships to flourish. Slower becomes beautiful. Leisure models, ground and air services redefine themselves accordingly. Subsidized by governments, subscripted by volume and supported by third party onboard businesses, elaborate product features become viable on a huge scale. Through volume, the new world of slowtopian travel becomes the economy travel, with a language that is more recognizable as first class. SO... ECONOMY BECOMES ELABORATE PLEASE PULL OUT GATEFOLD Flight 2.0 Page 12/29 Flight 2.0 Page 14/29

15:00 SUNDAY 18TH AUGUST, 10:30 IN TRANSIT, 11:00 CENTRAL PARK, SAN FRANCISCO THE SKIES ABOVE MANHATTAN NEW YORK CITY Randy Yutani is cycling from his North Beach onboard services of Skyship, knows

People can live, work, play mid flight with arrival at destination and Waking from a good sleep, Randy views the These include eating, socializing, wellbeing, government subsides in support of this

The On delivering its payload, Skyship gently apartment to the Golden Gate Skyship airport doesn t need to take too much for the long price of his ticket and time spent in transit his final

8 15:00 SUNDAY 18TH AUGUST, 10:30 IN TRANSIT, 11:00 CENTRAL PARK, SAN FRANCISCO THE SKIES ABOVE MANHATTAN NEW YORK CITY Randy Yutani is cycling from his North Beach onboard services of Skyship, knows that he The very reasonable (government subsidized) was 30 years ago. it will take 4 days to reach their life in the air. People can live, work, play mid flight with arrival at destination and Waking from a good sleep, Randy views the These include eating, socializing, wellbeing, government subsides in support of this far Slow is beautiful and very convenient. The On delivering its payload, Skyship gently apartment to the Golden Gate Skyship airport doesn t need to take too much for the long price of his ticket and time spent in transit his final destination, New York City. and travel in harmony and frankly, luxury face-to-face meeting becoming the climax of stunning vistas from his own private cabin. He working and even its very own on-board park. less polluting technology (Combination nuclear, second stop for Skyship after Brooklyn and returns to its cruising altitude of 1000 ft and a few blocks away. journey. Having checked in and already cleared means that he plans his working week and However, slower travel is now integrated with with the compromise being time. As a result, engagement. glances at the Manhattan skyline below and The experience is more akin to ocean-liner fuel cell & solar power) mean that opulent before The Hamptons is Central Park. drifts north bound. Enroute, he grabs a few essentials but security, he can now cycle straight onto the social life around the fact that travel for the society with the creation of multi-purpose, commerce and trade now structures business surveys the huge atrium space that offers a travel and the old days of First Class airline. travel is now accessible for the masses. Randy cycles off the craft and straight into because of the comprehensive and elaborate craft and into his personal cabin. vast majority is considerably slower than it hybrid facilities that spend almost 100% of around slower travel. Meetings now start multitude of products and services. The sheer volume of passenger traffic, Flight 2.0 Page 15/29 downtown via the special docking station. Flight 2.0 Page 16/29 Flight 2.0

9 Premium becomes priority travel. Conventional flight is restricted and controlled, and constitutes no more than 10 percent of global traffic. All non essential elements such as galleys, overhead stowage and even crew are removed from the cabin to maximize weight reduction. Passengers wear brand through specially supplied apparel. Airlines rethink business models, products and services to realize sustainable flight. Conventional travel becomes essential travel. By default, premium. WHEREAS... PREMIUM BECOMES PRIORITY PLEASE PULL OUT GATEFOLD Flight 2.0 Page 18/29 Flight 2.0 Page 20/29

06:00 13:00 20:00 BELLTOWN, SEATTLE IN-FLIGHT TO JFK ARRIVALS LOBBY, JFK Liberty Harrington is packed and ready for her Liberty s job as a leading cancer researcher The price point of fast flight is

To maximize efficiencies, the plane is past with significant enhancements made to Liberty selects the clothes, toiletries and space and comfort. flight from Seattle to New York City.

Her reasons flying is only accessible for those who can Her carrier, OneWorld, thus supports her travel dramatically different from commercial planes No windows or galleys, exterior paint, crew or

10 06:00 13:00 20:00 BELLTOWN, SEATTLE IN-FLIGHT TO JFK ARRIVALS LOBBY, JFK Liberty Harrington is packed and ready for her Liberty s job as a leading cancer researcher The price point of fast flight is such now that as she is only allowed one small carry-on bag. The fuselage and interior of the aircraft is payload now being passenger traffic. To maximize efficiencies, the plane is past with significant enhancements made to Liberty selects the clothes, toiletries and space and comfort. flight from Seattle to New York City. justifies her need for fast flight. Her reasons flying is only accessible for those who can Her carrier, OneWorld, thus supports her travel dramatically different from commercial planes No windows or galleys, exterior paint, crew or configured to maximum seating capacity support passengers prior to and post flight. accessories needed at the airline service She will need to return her temporary clothes This, the last of her four approved flights this for travel having been carefully scrutinized via afford to invest in the significant premium for needs through enhanced ground services. of 30 years prior as the interior architecture is class mean that the true value of fast flight without any product differentiation. point. This shared, pre-ordered and and bag on return, ensuring that her flight year, is permitted by the United Nations Flight a strict criteria that prevents most applicants consumption. The in-flight experience is deliberately void of now governed by a different series of criteria: is placed upon the consumption of fossil fuel The experience, although comfortable, comprehensive concierge has her entire back to Seattle is as lightweight as possible. Authority Council. from adopting this traditional form of flight. She brings with her the bare minimum of items any non-essential product. Dramatic weight reduction and the only and creation of carbon emission. resembles that of economy products of the wardrobe ready, much like her hotel does for Flight 2.0 Page 21/29 Flight 2.0 Page 22/29 Flight 2.0

11 THIS NEW Premium flight adopts a vernacular that is more associated with economy, and Economy travel becomes an experience that is synonymous with premium. This new dynamic re-educates the market to reprioritize and appreciate what is truly important. APPROACH BRINGS WITH IT AN INTRIGUING IRONY: Flight 2.0 Page 25/29

12 In other words: SUBSIDIES FOR SLOW. QUALIFICATIONS FOR QUICK. Flight 2.0 Page 27/29

Flight 2.0 is a viable scenario for sustainable commercial air travel in a world where current predictions for oil reserves depletion and climate change prove accurate.

13 Flight 2.0 is a viable scenario for sustainable commercial air travel in a world where current predictions for oil reserves depletion and climate change prove accurate. By regulating fast flight and encouraging slow flight, our radical proposal which changes product, politics, perception and paradigm forces all major interests within the commercial aviation ecosystem - passengers, governments, airline brands and aircraft manufacturers, to reassess the consequences of burning fossil fuel for purposes of artificially fast, speed-orientated personal mobility. It also challenges the convention and perception of luxury and premium. Economy and volume. In its wake, educating passengers to appreciate the true cost of buying time and the forgotten advantages of structuring life around slower forms of personal mobility. Flight 2.0 Page 29/29

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