LESOTHO VISITOR EXIT SURVEY

Transcription

1 2013 LESOTHO VISITOR EXIT SURVEY Lesotho Tourism Development Corporation LTDC 2013

2 Foreword by Mr. Mpaiphele D. Maqutu, CEO - LTDC The Tourism Sector has been identified as one of the cornerstones of Lesotho s economic growth and it is one of four sectors that have been earmarked to drive the county s economy through development of tourism products and increasing employment particularly to local communities. Central government has and it s willing to increase funding to the sector to enable it to thrive in its mandate particularly in improvement of tourism products across the sector. The Lesotho Tourism Development Corporation (LTDC) has been charged with the responsibility of producing reliable, consistent, accurate and timely information on the tourism sector. The information produced from visitors exit survey enables tourism players to make informed decisions for policy making and other strategies. The 2013 Visitors Survey revealed that South is the leading source market for Lesotho as it accounts for about 92 percent of visitors to Lesotho, with Germany, Netherlands, the Kingdom and the States completing the list of the Top Five (5) Source markets for Lesotho. It also shows that the average length of stay is five (5) nights, with those Visiting Family and Friends staying longer (6.9 nights) while those who came for Leisure on average stayed for 3.7 nights. Tourists from the States are the longest staying tourists (8.2 nights) and are the longest staying Leisure tourists (5.0 nights). Almost 28 percent travelled for Leisure, 11 percent for Business, and over 61 percent for Visiting Friends/Relatives. The majority of visitors stayed in Hotels/Lodges while the most preferred attractions are Sani Pass, Katse Dam, Malea-lea and Afri Ski. The leading source of information was Friends and Relatives followed by other websites with the visitlesotho.travel used by the only 8 percent. With this report Lesotho will also be able to compile certain components of its Tourism Satellite Account; which is a barometer meant to gauge tourism contribution to country s Gross Domestic Productions (GDP). The importance of this information will also guide the LTDC in developing appropriate marketing and investment strategies. It is therefore very important to have a complete, credible and accurate data from all Border Posts which are our primary source of arrivals data. These numbers have a direct bearing on the computation of returns on investment to determine whether a business case exists or not. I therefore urge all stakeholders involved in the manning of our Borders to work hand in hand in making sure that all visitors entering the country are captured. In conclusion I would like to thank all the stakeholders for their unwavering support towards the LTDC. We confidently promise that our Tourism Visitors Survey will continue to improve. I hope you will find this report interesting and valuable. Thank you Mpaiphele Maqutu Chief Executive Office 1

3 DEFINITONS This Visitor Survey included interviews with both day visitors and overnight visitors. Consequently the terminology used (as defined by the Nations World Tourism Organization) has been strictly adhered to in this report. Therefore, please note: Day Visitors: these are visitors who are travelling to Lesotho for one day only, and do not stay overnight. Tourists: these are also called overnight visitors, and stay at least one night in Lesotho. Visitors: this is the collective term used for both Day Visitors and Tourists. Therefore, in this report, when the term Visitor is used, it is referring to both day and overnight visitors. However, when the term Tourist is being used, it is referring only to overnight visitors. When reading this report, the reader should remember that the terms visitor, tourist and day visitor refer to visitors travelling for all purposes: Leisure, Visiting Friends/Relatives, Business, Religion and. Where appropriate analysis of the findings has been split into the different purposes of visit. Due to their importance, Leisure visitors have been selected for special analysis in the report, and are clearly referred to as Leisure Visitors (or Leisure Tourists ) as appropriate. 2

4 1. KEY TOURISM INDICATORS Key Points There were just over 431,000 international overnight visitors (tourists) travelling to Lesotho in Of these, nearly 92% were residents of South. Almost 28% travelled for Leisure, 11% for Business, and over 61% for purposes (mainly Visiting Friends/Relatives). The top 10 generating countries account for 97.5% of all tourist arrivals. The European countries of Netherlands and Germany were the second and third most important markets in Maseru is the busiest border post for tourists, accounting for 36% of all arrivals. For Leisure tourists, Maseru, Caledonspoort and Sani Pass are the three most used border posts. Almost 65% of all tourist arrivals were male, although amongst the Leisure tourist group, the split between male and female was almost Around 50% of all tourist arrivals are between 25 and 44 years old. There is little different in the age structure between the different purposes of visit. Of those tourists visiting from South, almost 80% live in the three states of Gauteng (45%), Free State (20%) and Kwazulu Natal (14%). Tourist Arrivals by Country of Residence and Purpose of Visit, 2013 Country of Residence Leisure Business Total % Share South 100,106 42, , , Netherlands 4, , Germany 3, , Zimbabwe 1, ,193 3, States 1, , Kingdom 1, , Botswana ,141 2, Swaziland , China , France , Rest of World 5,074 1,851 3,807 10, Total 119,033 47, , , % Share Source: Immigration/LTDC 3

5 2. LENGTH OF STAY Key Points The average length of stay of all tourists visiting Lesotho was 5.0 nights. Those visiting friends and relatives (VFR) stayed the longest, at 6.9 nights. Leisure tourists stayed for an average of 3.7 nights. Tourists from the States are the longest staying tourists (8.2 nights) and are the longest staying Leisure tourists (5.0 nights). Average Length of Stay of Leisure Tourists by Country of Residence Average Average Length of Stay of All Tourists by Purpose of Visit Average 4

6 3. GROUP SIZE Key Points Travel group size varies considerably between country of residence and purpose of visit groups. The average group size of all visitor arrivals to Lesotho is 2.4 persons, although this rises to 3.4 persons for Leisure visitors, and drops to 1.6 for Business visitors. Visitors from Netherlands travel in the largest groups (3.5 persons), although amongst those travelling for Leisure, visitors from Botswana travel in the largest groups (4.7 people). Overall, 39% of all visitor arrivals are travelling alone, with 28% travelling as a couple. Just 5% of all arrivals are travelling in groups of 6 people or more. Average Group Size by Purpose of Visit Distribution of Group Sizes for all Visitor Arrivals 5% 10% 13% 5% 28% 39% 1 Person 2 Persons 3 Persons 4 Persons 5 Persons 6+ Persons 5

7 4. PREVIOUS VISITS TO LESOTHO Key Points Of all visitor arrivals to Lesotho, over 58% had visited the country before. However this figure varies considerably between the country of residence groups. Almost 73% of all South n residents had visited Lesotho before, whilst this falls to just 19% of visitors from the Netherlands. Day Visitors are less likely to have visited Lesotho before than overnight visitors (Tourists). Over 51% of Day Visitors have visited the country before, whilst this rises to over 61% amongst Tourists. Of those visitors who have been to Lesotho before, South ns were the most likely to have taken several trips previously. Almost one third reported taking over 10 previous trips to Lesotho. Significantly, almost 47% of German arrivals had visited Lesotho twice before, and almost 1 in 5 visitors (20%) from the UK and Netherlands had visited 4 times previously. First Time Visitors to Lesotho by Country of Residence First Time Visitors to Lesotho by Type of Visitor (Day and Overnight) 6

8 5. PRE-TRIP ARRANGEMENTS Key Points The Mountains were the key attraction for visitors before travelling to Lesotho. Over 47% of all respondents stated that the mountains attracted them, followed by the Scenery (almost 40%) and then Friends/Relatives (over 24%). The strength of the Mountains and Scenery were even more significant for Leisure visitors, with 60% and 50% of these respondents stating that they attracted them to Lesotho respectively. Overall, Friends and Relatives was the most popular source of information (over 48%) to find out about Lesotho before travelling. For Leisure visitors, one third (33%) used websites (other than visitlesotho) when planning their trip, with just over 8% using visitlesotho. Knowledge from previous trips was used by over one fifth (22%) of all Leisure visitors. Visitors from the Netherlands, Europe and States were most likely to use the visitlesotho website (all recording levels of around 16%) Independent travel arrangements were by far the most common way of making bookings for the trip (almost 86%), although this varied amongst the various country of resident groups. The European markets were more likely to use tour operators and travel agents. 32% of visitors from Netherlands, and 22% from Germany used a Travel Agent/Tour Operator in their own country. The UK and US visitors were most likely to use a Travel Agent/Tour Operator in Lesotho. What Attracted Leisure and All Visitors to Lesotho (Top 5) 7

9 Most Used Sources of Information for Trip Planning for Leisure Visitors (Top 5) 8

10 6. ACCOMMODATION Key Points Hotel/Lodges accounted for 40% of all accommodation used by tourists in Lesotho. The non-commercial Friends/Relatives sector accounted for a significant 34%. Leisure tourists were considerably more likely to stay in Hotel/Lodges, with this type of accommodation accounting for 62% of the accommodation share, and Friends/Relatives accounting for a relatively minor 13%. Tourists visiting from Botswana and are most likely to stay with Friends/Relatives than any other type of accommodation. One in five (20%) tourists from the Kingdom stayed with Friends/Relatives at some point in their trip, whilst one third (34%) of tourists from the USA stayed with Friends/Relatives during their visit to Lesotho. Share of Accommodation Used by All Tourists in Lesotho Tourists Staying in Hotels/Lodges when in Lesotho 9

11 7. ATTRACTIONS VISITED Key Points Sani Pass was the most popular attraction in Lesotho, visited by almost 26% of all visitors, and over 42% of all Leisure visitors. Katse Dam was in second place, with Afri Ski in third. There was generally very low visitation of attractions from Business, VFR and Religious visitors, with between 65-70% stating that they did not visit any attractions at all. Malealea was particularly popular amongst the European visitors (and less so amongst the ns). It was the second most popular attraction (after Sani Pass) for visitors from Germany, Netherlands and Europe. Top 10 Attractions Visited by Leisure and All Visitors 10

12 Popularity of the Top 4 Attractions for Visitors in the Key Markets 11

13 8. ACTIVITIES UNDERTAKEN Key Points General Sightseeing was the most popular activity in Lesotho, undertaken by 37% of all visitors and 51% of Leisure visitors. The top five most popular activities undertaken by Leisure visitors were: General Sightseeing, 4x4 Trails, Hiking, Pony Trekking and Skiing. Afri Ski is mainly appealing to the South n market, and generated little interest amongst the Europeans. Visitors from the Netherlands have particular interest in Hiking and Pony Trekking, whilst 4x4 Trails are popular with the German and UK markets. Top 5 Most Popular Activities for Leisure Visitors Popularity of the Top 5 Activities for Visitors in the Key Markets 12

14 9. LOCAL TRANSPORT Key Points Private car is the most popular form of transport used to travel around Lesotho, with two thirds (63%) choosing it; this rises to three-quarters (75%) for Leisure visitors. However, significant differences exist amongst the country of residence groups. Public Transport is the second most popular mode of transport amongst South n residents, but barely used by other key markets. Amongst the European groups, Hire Car is significant (it is the most popular mode for visitors from Netherlands), as are Guided and Coach Tours. Types of Transport used to Travel around Lesotho Main Types of Transport used by Visitors in the Key Markets 13

15 10. EXPENDITURE Key Points Tourists (overnight visitors) spent an estimated Maloti 1.5 billion in Lesotho in % of this was from South n residents, with a further 10% from the European markets (the Netherlands being the most significant). The average spend of a tourist (overnight visitor) was M 1,025 per night. Business tourists spent the most, averaging M 2,877 per night. Leisure tourists spent M 1,141, whilst those travelling to Visit Friends/Relatives spent an average of M 261 per night. Only 8.9% of all visitors to Lesotho were travelling on a package. Accommodation was the most significant expenditure item for overnight visitors at 60% (although this rises to 72% for Business tourists, and drops to 15% for VFR tourists). Day visitors to Lesotho spent an average of M 400, although the non-n markets spent a lot more than this. Day visitors from Netherlands spent an average of over M 1,250. For day visitors, the most significant expenditure item was Tours (39%) followed by Food/Drink (25%), and Shopping (21%). However this varied considerably by purpose of visit. Those travelling to Visit Friends/Relatives spent 40% of their daily spend on Food and Drink, and hardly anything at all on Tours. Estimated Total Spend in Lesotho by Tourists in 2013 Total Spend Leisure Business Total Share (Maloti M) (Maloti M) (Maloti M) (Maloti M) (%) South , Botswana Germany Kingdom Netherlands Europe States Rest of World Total , Share (%)

16 Average Spend per Tourist/Night by Purpose of Visit Average Spend per Tourist/Night by Purpose of Visit Distribution of Spend by Expenditure Item for Day and Overnight Visitors 15

17 11. VISITOR RATINGS AND FEEDBACK Key Points Almost 83% of all visitors rated their trip as Very Enjoyable, and 97% stated that they would recommend Lesotho to friends and family. Visitors from Germany appeared to be most satisfied with their visit, recording a Very Enjoyable rating of over 94%. Over 89% of Leisure visitors rated their trip as Very Enjoyable, although this fell to just under 63% for Business visitors. 99% of Leisure visitors said they would recommend Lesotho to friends and family, and all purposes of visit recorded a rating of above 91% The Scenery/Mountains/Landscape was the most popular highlight amongst tourists, followed by Friendly People. 16

18 Visitors were asked what was their Worst Disappointment when visiting Lesotho. The word cloud below shows the most common words used, and clearly shows that the quality of the roads was by far the main issue for visitors. 17

19 Removing the word roads from the cloud allows some of the other comments to become more visible, as shown below. Clearly signage, traffic, bad driving, and stone throwing are some of the key secondary issues. 18

20 Visitors were also asked how they felt Lesotho has to improve as a tourist destination. The word cloud below shows the most common words used, and clearly shows that the improvement of the roads is a priority for these visitors. 19

21 Once again, removing the word roads from the cloud allows some of the other comments to become more visible, as shown below. It indicates that improved signage, better information and marketing, improved border facilities, and overall better infrastructure would improve Lesotho as a destination. 20

22 APPENDIX: TABULATIONS 1. KEY INDICATORS 1.1 Border Post of Arrival Border Post Leisure Business Total % % % % Maseru Maputsoe Caledonspoort Vanroyeens Gate Sani Pass Moshoeshoe I Airport Tele Qachas Nek Peka Bridge Makhaleng Total Source: Immigration/LTDC 1.2 Gender Sex Leisure Business Total % % % % Male Female Total Source: Immigration/LTDC 21

23 1.3 Age Group Age Leisure Business Total % % % % Total Source: Immigration/LTDC 1.4 South State of Residence South State % Gauteng 44.9 Free State 20.3 Kwazulu Natal 14.0 Western Cape 5.3 Eastern Cape 4.3 Mpumalanga 3.5 North West 3.3 Northern Cape 2.5 Limpopo 1.9 Total

24 2. LENGTH OF STAY Length of Stay Leisure VFR Business Religious Total (nights) (nights) (nights) (nights) (nights) South Botswana Germany Kingdom Netherlands Europe States Rest of World Total

25 3. GROUP SIZE 3.1 By Country of Residence Country of Residence Group Size Total % % % % % % % South Botswana Germany Kingdom Netherlands Europe States Rest of World Total By Purpose of Visit Purpose of Visit Group Size Total % % % % % % % Leisure VFR Business Religious Total

26 3.3 Average Group Size by Country and Purpose Country of Residence Average Group Size (pax) Leisure VFR Business Religious Total South Botswana Germany Kingdom Netherlands Europe States Rest of World Total

27 4. PREVIOUS VISITS 4.1 All Visitors All Visitors First Visit (%) Been Before (%) Total (%) South Botswana Germany Kingdom Netherlands Europe States Rest of World Total

28 4.2 Overnight Visitors Overnight Visitors First Visit (%) Been Before (%) Total (%) South Botswana Germany Kingdom Netherlands Europe States Rest of World Total Day Visitors Day Visitors First Visit (%) Been Before (%) Total (%) South Botswana Germany Kingdom Netherlands Europe States Rest of World Total

29 4.4 Number of Previous Visits: All Visitors All Visitors South Botswana Germany Netherlands Rest of Total Kingdom Europe States World No. of Visits % % % % % % % % % % Total

30 4.5 Number of Previous Visits: Day Visitors Day Visitors South Botswana Germany Netherlands Rest of Total Kingdom Europe States World No. of Visits % % % % % % % % % % Total

31 4.6 Number of Previous Visits: Overnight Visitors Overnight South Botswana Germany Netherlands Rest of Total Visitors Kingdom Europe States World No. Previous Visits % % % % % % % % % % Total

32 5. LESOTHO ATTRACTIONS 5.1 Share of Attractions Visited by Country of Residence Lesotho Attraction South Botswana Germany Kingdom Netherlands Europe % % % % % % % % % % Mountains Scenery Friends/Relatives Culture Curiosity Tranquillity Diversity-Attractions Skiing Good for Business Climate Religion/Church Investment Total States Rest of World Grand Total 31

33 5.2 Attractions Visited by Country of Residence Lesotho Attraction South Botswana Germany Kingdom Netherlands Europe States Rest of World % % % % % % % % % % Mountains Scenery See Friends/Relatives Culture Curiosity Tranquillity Diversity of Attractions Good for Business Climate Skiing Religion/Church Investment Total Grand Total 32

34 5.3 Share of Attractions Visited by Purpose of Visit Lesotho Attraction Leisure VFR Business Religious Total % % % % % Mountains Scenery See Friends/Relatives Culture Curiosity Tranquillity Diversity of Attractions Skiing Good for Business Climate Religion/Church Investment Total

35 5.4 Attractions Visited by Purpose of Visit Lesotho Attraction Leisure VFR Business Religious Total % % % % % Mountains Scenery See Friends/Relatives Culture Curiosity Tranquillity Diversity of Attractions Good for Business Climate Skiing Religion/Church Investment Total

36 6. SOURCE OF INFORMATION 6.1 Share of Sources of Information by Country of Residence Source of Information South Botswana Germany Kingdom Netherlands Europe % % % % % % % % % % Friends/Relatives Previous Visit Websites Guide Books Travel Agencies/Tour Operators Newspapers/Magazines Trade Fair/Exhibition Lesotho Tourism Brochures Lesotho Tourism Info Centres Lesotho Embassies Total States Rest of World Total 35

37 6.2 Sources of Information by Country of Residence Source of Information South Botswana Germany Netherlands Rest of Total Kingdom Europe States World % % % % % % % % % % Friends/Relatives Previous Visit Websites Guide Books Travel Agencies/Tour Operators Newspapers/Magazines Trade Fair/Exhibition Lesotho Tourism Brochures Lesotho Tourism Info Centres Lesotho Embassies Total

38 6.3 Share of Sources of Information by Purpose of Visit Source of Information Leisure VFR Business Religious Total % % % % % Friends/Relatives Previous Visit Websites Guide Books Travel Agencies/Tour Operators Newspapers/Magazines Trade Fair/Exhibition Lesotho Tourism Brochures Lesotho Tourism Info Centres Lesotho Embassies Total

39 6.4 Sources of Information by Purpose of Visit Source of Information Leisure VFR Business Religious Total (Propensity) % % % % % Friends/Relatives Previous Visit Websites Guide Books Travel Agencies/Tour Operators Newspapers/Magazines Trade Fair/Exhibition Lesotho Tourism Brochures Lesotho Tourism Info Centres Lesotho Embassies Total

40 7. TRAVEL ARRANGEMENTS 7.1 Main Travel Arrangement by Country of Residence Arrangements South Botswana Germany Kingdom Netherlands Europe States % % % % % % % % % % I/we arranged myself/ourselves Travel agent/tour operator elsewhere Friends/Relatives in Lesotho Travel Agent/Tour operator in Lesotho Airline Office Rest of World Total Grand Total 39

41 7.2 Main Travel Arrangement by Purpose of Visit Arrangements Leisure VFR Business Religious Total % % % % % I/we arranged myself/ourselves Travel agent/tour operator elsewhere Friends/Relatives in Lesotho Travel Agent/Tour operator in Lesotho Airline Office Total

42 8. ACCOMMODATION 8.1 Share of Accommodation Used by Country of Residence Accommodation South Botswana Germany Netherlands Rest of Total Kingdom Europe States World % % % % % % % % % % Hotel/Lodge Friends/Relatives B&B/Guest House Campsite Church School Caravan/Camping Hostel Vehicle Roof Tent Total

43 8.2 Accommodation Used by Country of Residence Accommodation South Botswana Germany Kingdom Netherlands Europe States Rest of World % % % % % % % % % % Hotel/Lodge Friends/Relatives B&B/Guest House Campsite Church School Caravan/Camping Hostel Vehicle Roof Tent Total Total 42

44 8.3 Share of Accommodation Used by Purpose of Visit Accommodation Leisure VFR Business Religious Total % % % % % Hotel/Lodge Friends/Relatives B&B/Guest House Campsite Church School Caravan/Camping Hostel Vehicle Roof Top Tent Total

45 8.4 Accommodation Used by Purpose of Visit Accommodation Leisure VFR Business Religious Total % % % % % Hotel/Lodge Friends/Relatives B&B/Guest House Campsite Church School Caravan/Camping Hostel Vehicle Roof Top Tent Total

46 9. ATTRACTIONS VISITED 9.1 Share of Attractions Visited by Country of Residence Attraction South Botswana Germany Kingdom Netherlands Europe States Rest of World % % % % % % % % % % Sani Pass Katse Dam Malealea Afri Ski Ts'ehlanyane Roma Oxbow Maletsunyane Falls Thaba Boslu Mohale Dam Morija Handicrafts Centre Dinosaur Footprints Liphofung Kome Caves Bushmen Paintings Sehlabathebe Thabana Ntlenyana Bokong Didn't Visit Any Total Total 45

47 9.2 Attractions Visited by Country of Residence Attraction South Botswana Germany Kingdom Netherlands Europe States Rest of World % % % % % % % % % % Sani Pass Katse Dam Afri Ski Malealea Oxbow Roma Ts'ehlanyane Maletsunyane Falls Thaba Boslu Mohale Dam Liphofung Morija Dinosaur Footprints Handicrafts Centre Kome Caves Bushmen Paintings Sehlabathebe Thabana Ntlenyana Bokong Didn't Visit Any Total Total 46

48 9.3 Share of Attractions Visited by Purpose of Visit Attraction Visited Leisure VFR Business Religious Total % % % % % Sani Pass Katse Dam Malealea Afri Ski Ts'ehlanyane Roma Oxbow Maletsunyane Falls Thaba Boslu Mohale Dam Morija Handicrafts Centre Dinosaur Footprints Liphofung Kome Caves Bushmen Paintings Sehlabathebe Thabana Ntlenyana Bokong Didn't Visit Any Total

49 9.4 Attractions Visited by Purpose of Visit Attraction Visited Leisure VFR Business Religious Total % % % % % Sani Pass Katse Dam Afri Ski Malealea Oxbow Roma Ts'ehlanyane Maletsunyane Falls Thaba Boslu Mohale Dam Liphofung Morija Dinosaur Footprints Handicrafts Centre Kome Caves Bushmen Paintings Sehlabathebe Thabana Ntlenyana Bokong Didn't Visit Any Total

50 10. ACTIVITIES UNDERTAKEN 10.1 Share of Activities Undertaken by Country of Residence Activities Undertaken South Botswana Germany Kingdom Netherlands Europe % % % % % % % % % % General Sightseeing Hiking x4 Trails Pony Trekking Wedding/Funeral Skiing Biking Camping Bird Watching Rock Climbing Fishing None Total States Rest of World Total 49

51 10.2 Activities Undertaken by Country of Residence Activities Undertaken South Botswana Germany Kingdom Netherlan ds Europe States Rest of World % % % % % % % % % % General Sightseeing x4 Trails Hiking Pony Trekking Skiing Biking Wedding/Funeral Camping Bird Watching Rock Climbing Fishing None Total Total 50

52 10.3 Share of Activities Undertaken by Purpose of Visit Activities Undertaken Leisure VFR Business Religious Total % % % % % General Sightseeing Hiking x4 Trails Pony Trekking Wedding/Funeral Skiing Biking Camping Bird Watching Rock Climbing Fishing None Total

53 10.4 Activities Undertaken by Purpose of Visit Activities Undertaken Leisure VFR Business Religious Total % % % % % General Sightseeing x4 Trails Hiking Pony Trekking Skiing Biking Wedding/Funeral Camping Bird Watching Rock Climbing Fishing None Total

54 10.5 Main Activity Undertaken by Country of Residence Main Activity South Botswana Germany Kingdom Netherlands Europe States Rest of World % % % % % % % % % % General Sightseeing x4 Trails Hiking Skiing x4 Trails Wedding/Funeral Pony Trekking Camping Biking Bird Watching Rock Climbing None Total Total 53

55 10.6 Main Activity Undertaken by Purpose of Visit Main Activity Leisure VFR Business Religious Total % % % % % General Sightseeing x4 Trails Hiking Skiing x4 Trails Wedding/Funeral Pony Trekking Camping Biking Bird Watching Rock Climbing None Total

56 11. TRANSPORT 11.1 Main Type of Transport Used by Country of Residence Transport Used South Botswana Germany Kingdom Netherlands Europe % % % % % % % % % % Private Car Public Transport Hire Car Guided Tour Company Car Coach/Minibus tour Total Main Type of Transport Used by Purpose of Visit Transport Used Leisure VFR Business Religious Total % % % % % Private Car Public Transport Hire Car Guided Tour Company Car Coach/Minibus tour Total States Rest of World Total 55

57 12. EXPENDITURE 12.1 Average Spend/Day by Day Visitors by Country of Residence and Purpose of Visit Day Visitors Leisure VFR Business Religious Total Average Spend/Day (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) South Botswana 95 1, Germany Kingdom Netherlands 1, ,253 Europe States Rest of World Total

58 12.2 Average Spend/Night by Overnight Visitors (Tourists) by Country of Residence and Purpose of Visit Overnight Visitors Leisure VFR Business Religious Total Average Spend/Night (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) South 1, , Botswana , , , ,965 Germany 1, ,550 Kingdom , ,237 Netherlands 2, ,213-2,476 Europe 1, , ,149 States 1, Rest of World 1, ,186-1,319 Total 1, , ,025 57

59 12.3 Average Spend/Day by Day Visitors by Expenditure Type and Country of Residence Day Visitors South Botswana Germany Kingdom Europe Spend per Item/Day (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) Food and Drink Local Transport Tours Entertainment Shopping Total States Rest of World Total 12.4 Average Spend/Night by Overnight Visitors (Tourists) by Expenditure Type and Country of Residence Overnight Visitors South Botswana Germany Kingdom Netherlands Netherlands Europe Spend per Item/Night (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) Accommodation , ,174 1, Food and Drink Local Transport Tours , Entertainment Shopping Total ,965 1,550 1,237 2,476 2, ,319 1,025 States Rest of World Total 58

60 12.5 Average Spend/Day by Day Visitors by Expenditure Type and Purpose of Visit Day Visitors Leisure VFR Business Religious Total Spend per Item/Day (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) Food and Drink Local Transport Tours Entertainment Shopping Total Average Spend/Night by Overnight Visitors (Tourists) by Expenditure Type and Purpose of Visit Overnight Visitors Leisure VFR Business Religious Total Spend per Item/Night (Maloti) (Maloti) (Maloti) (Maloti) (Maloti) Accommodation , Food and Drink Local Transport Tours Entertainment Shopping Total 1, , ,025 59

61 13. VISITOR OPINIONS 13.1 Trip Rating by Country of Residence Trip Rating South Botswana Germany Kingdom Netherlands Europe % % % % % % % % % % Very Enjoyable Enjoyable Fair Disappointing Total States Rest of World Total 13.2 Trip Rating by Purpose of Visit Trip Rating Leisure VFR Business Religious Total % % % % % Very Enjoyable Enjoyable Fair Disappointing Total

62 13.3 Recommend Lesotho by Country of Residence Recommend Lesotho South Botswana Germany Kingdom Netherlands Europe States Rest of World % % % % % % % % % % Yes Possibly No Total Total 13.4 Recommend Lesotho by Purpose of Visit Recommend Leisure VFR Business Religious Total Lesotho % % % % % Yes Possibly No Total

63 13.5 Highlights by Country of Residence Highlights South Botswana Germany Kingdom Netherlands Europe % % % % % % % % % % Scenery/Landscape Friendly People Business Culture Family and Friends Total States Rest of World Total 13.6 Highlights by Purpose of Visit Highlights Leisure VFR Business Religious Total % % % % % Scenery/Landscape Friendly People Business Culture Family and Friends Total