WESTERN CAPE TOURISM BAROMETER: Your Provincial Tourism Intelligence Source. Volume 5, Issue 2. January March 2011

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1 WESTERN CAPE TOURISM BAROMETER: Your Provincial Tourism Intelligence Source Volume 5, Issue 2 January March 2011 Produced by Cape Town Routes Unlimited

2 CONTENTS INTRODUCTION... 3 GLOBAL TRENDS... 4 NATIONAL TRENDS... 5 PROVINCIAL TRENDS... 7 ACSA CAPE TOWN INTERNATIONAL AIRPORT ARRIVALS... 7 ACSA GEORGE AIRPORT ARRIVALS... 9 CAPE TOWN HARBOUR... 9 ATTRACTION VISITATION DATA Kirstenbosch National Botanical Garden Table Mountain Aerial Cableway Table Mountain National Park: Boulders Table Mountain National Park: Cape of Good Hope V&A Waterfront Shopping Centre Robben Island Worcester Living Open-air Museum Capri Tours and Helicopters OUDTSHOORN ATTRACTIONS Cango Caves Le Roux Dorpshuis/Townhouse Museum and the CP Nel Museum CAPE AGULHAS ATTRACTIONS De Hoop Nature Reserve Agulhas Lighthouse Shipwreck Museum SOUTH AFRICAN NATIONAL PARKS Lodging statistics for South African National Parks REGIONAL VISITOR TRENDS Q WESTERN CAPE TRENDS Q CAPE TOWN REGIONAL TRENDS Q CAPE WINELANDS REGIONAL TRENDS Q CAPE WEST COAST REGIONAL TRENDS Q GARDEN ROUTE & KLEIN KAROO REGIONAL TRENDS Q CAPE OVERBERG REGIONAL TRENDS Q CAPE KAROO REGIONAL TRENDS NICHE MARKET: CULTURAL TOURISM ACKNOWLEDGEMENTS Page 2 of 76

3 INTRODUCTION This barometer is a synopsis of the travel patterns of tourists (domestic and international) for the period January 2011 March 2011 in Cape Town and the Western Cape. It provides a snapshot of the industry s performance. It is a provincial tourism intelligence source for stakeholders including all critical performance indicators and all regions of the Western Cape Province. The United Nations World Tourism Organisation predicts that international tourist arrivals will grow by between 4% and 5% in 2011, which is slightly above the long-term average. High unemployment is still a major concern, yet the steady recovery is expected to compensate for the jobs that have been lost during the global economic crisis. In January 2011 a total of 796,526 tourists visited South Africa, showing a 9.3% growth compared to January last year. South Africa received the most visitors from Africa & the Middle East (618,999), followed by Europe (116,592), Asia & Australasia (29,940) then the Americas (29,212). The Western Cape received 50.5% of its visitors from overseas, 47.3% were domestic and 0.6% originated from Africa (excluding domestic). Among the overseas visitors, 16.6% were from the UK, followed by Germany (10.4%), The Netherlands (5.4%) and the USA (2.2%), An overall decline of 4% in international arrivals, when compared to the same period in the previous year, was experienced at Cape Town International Airport. However, domestic arrivals grew by 6.8% compared to the previous year. We trust that this barometer, which also contains the interesting findings of a study on Cultural Tourism, will prove to be a useful tool with your decision-making and planning for the quarters ahead. Yours in tourism for development Calvyn Gilfellan Chief Executive Officer Page 3 of 76

4 GLOBAL TRENDS In 2011, tourism international arrivals on a global level are expected to grow at a slower pace following the economic recovery in UNWTO predicts that international tourist arrivals will grow between 4% and 5% in 2011, which is slightly above the long-term average. High unemployment is still a major concern, yet the steady recovery is expected to compensate for the jobs that have been lost during the global economic crisis. Taleb Rifai, Secretary General of UNWTO, stated that While we fully understand the need for fiscal consolidation, UNWTO will continue to alert governments to the fact that these taxes seriously affect tourism s proven capacity to stimulate job creation and economic growth, impacting negatively on their own economies and on the development possibilities of emerging economies. It is predicted that emerging regions, such as Asia and the Pacific, are going to continue to lead the growth and 2011 s prospects expressed by the UNWTO s Panel of Experts remains very optimistic. Also mega-events will boost arrivals in emerging destinations such as South Africa (2010 FIFA World Cup ), China (Shanghai Expo 2010) and India (2010 Commonwealth Games) as well as the mature destination, Canada (2010 Winter Olympic Games). Page 4 of 76

5 NATIONAL TRENDS In the below figure, the total tourist arrivals in January 2011 to South Africa is illustrated. A total of 796,526 tourists visited South Africa, showing a 9.3% growth compared to January of the previous year. South Africa received the most visitors from Africa & the Middle East (618,999), followed by Europe (116,592), Asia & Australasia (29,940) then the Americas (29,212). Figure 1: January 2010/11 tourist arrivals by to South Africa by origin region Number of total tourists 900, , , , , , , , ,000 0 Europe Americas Jan ,229 25,962 23, ,421 6, ,056 Jan ,592 29,212 29, ,999 1, ,526 10/11 % change 1.1% Asia & Australasia Africa & the Middle East Unspecified Total 12.5% 29.4% 10.8% -71.4% 9..3% 40.0% 20.0% 0.0% -20.0% -40.0% -60.0% -80.0% 10/11 % change (Source: SAT 2011) In the table below, the top ten source markets in January 2011 to South Africa is demonstrated. Lesotho was the biggest market, followed by Mozambique then Zimbabwe. The overseas source markets in the top ten is the UK (in 5 th position), Germany (7 th position) and the USA (8 th position).

6 Figure 2: January 2010/11 top source markets visiting South Africa Number of total tourists 180, , , , ,000 80,000 60,000 40,000 20,000 0 Lesot ho Moza mbiq ue Zim babw Swazi land e Jan , , ,248 56,328 42,246 34,459 18,987 15,963 15,584 12,877 Jan , , ,557 56,297 39,041 34,174 21,313 17,685 15,937 12,799 10/11 % change 26.3% 31.9% -8.0% -0.1% -7.6% -0.8% 12.3% 10.8% 2.3% -0.6% UK Bot swan a Ger many USA Nami bia Zambi a 35..0% 30..0% 25..0% 20..0% 15..0% 10..0% 5.0% 0.0% -5.0% -10.0% 10/11 % change

7 PROVINCIAL TRENDS ACSA CAPE TOWN INTERNATIONAL AIRPORT ARRIVALS Figure 3: Q International arrivals at Cape Town International Airport (CTIA) 250, International arrivals 200, , ,000 50, /11 % Change 0 January February March Total ,098 74,279 69, , ,445 67,564 64, , ,163 67,276 66, , ,832 66,834 58, ,379 10/11 % Change (Source: ACSA, 2011) In Q a total of 201,379 international arrivals came through Cape Town International Airport. There was an overall decline of 4% when compared to the same period in the previous year. Declines were experienced across all three months of the quarter; March showing the highest (- 11.4%) decline, followed by February (-0.7%) and January (-0.4%). Cape Town International Airport received a total of 15,032 regional arrivals in Q1 2011, recording an overall year-on-year increase of 3.1%. January experienced a decline of 2.3%, followed by an increase in February (7.6%) and March (4.2%).

8 Figure 4: Q Regional arrivals 1 at Cape Town International Airport Regional arrivals 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 January , , , ,684 10/11 % Change -2.3 February March Total 5,970 6,489 18,113 4,870 5,276 15,230 4,474 5,313 14,582 4,812 5,536 15, /11 % Change (Source: ACSA, 2011) In Q1 2011, a total of 837,454 domestic arrivals entered the Cape Town International Airport, which resulted in an overall increase of 6.8% when compared to the previous year. Growth was achieved across all three months of the quarter, with the highest (10.1%) growth in February, followed by January (8.2%) and March (3%). Figure 5: Q Domestic arrivals 2 at Cape Town International Airport Domestic arrivals 900, , , , , , , , ,000 0 January , , , ,337 10/11 % Change 8.2 February March Total 290, , , , , , , , , , , , /11 % Change (Source: ACSA, 2011) 1 Regional arrivals are defined by the Government Gazette as the landing charge in respect of an aircraftt landing at a company airport engaged in a flight with the airport of departure of that aircraft being situated in Botswana, Lesotho, Namibia or Swaziland. 2 Domestic arrivals are defined by the Government Gazette as the landing charge in respect of an aircraft landing at a company airport engaged in a flight where the airport of departure of that aircraft is in South Africa.

9 ACSA GEORGE AIRPORT ARRIVALS George Airport received a total of 65,796 arrivals in Q and enjoyed an overall year-on-year increase of 6%. Growth was achieved in January (11.1%) and February (8.6%) and the figures in March remained the same. Figure 6: Q Total arrivals at George Airport Number of Arrivals 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 January , , , ,270 10/11 % Change 11.1 February March Total 26,326 31,848 79,744 22,271 24,662 66,697 20,060 23,738 62,049 21,788 23,738 65, /11 % Change (Source: ACSA, 2011) CAPE TOWN HARBOUR In Q1 2011, a total of 1,477 vesselss entered the Cape Town Harbour, with a total of 9,,041 South African Citizens (SAC) and 8,341 foreign arrivals. Of these passengers, 5,615 of the South African Citizens and 7,111 of the foreigners departed on the vessels again. Figure 7: Cape Town Harbour arrivals Number of Arrivals Total no. of Vessels January 592 February 441 March 444 Total 1477 PAX Arrival SAC PAX Arrival Foreigners PAX Departure SAC PAX Departure Foreigners 6,860 1,537 3,539 2, , ,495 1,653 1,177 1,799 2,

10 ATTRACTION VISITATION DATA (Source: DHA, 2011) Kirstenbosch National Botanical Garden Kirstenbosch National Botanical Garden received a total of 178,306 visitors in Q and enjoyed an overall year-on-year growth of 0.3%. An increase in visitation was achieved in January (9.5%) and February (1.5%), however a decline was recorded in March (-9.1%). Figure 8: Q Visitation to Kirstenbosch National Botanical Garden 250, Number of Visitors 200, , ,000 50, /11 % Change 0 January , , , ,501 10/11 % Change 9.5 February March Total 60,659 72, ,196 53,805 52, ,920 55,640 64, ,795 56,452 58, , Table Mountain Aerial Cableway (Source: Kirstenbosch Botanical Gardens, 2011) In Q1 2011, the Table Mountain Aerial Cableway experienced an overall increase of 9.9% in visitations, with further increases across January (15.4%), February (8.1%) and March (5.8%). Figure 9: Q Visitation to Table Mountain Aerial Cableway 300,000 Number of Visitors 250, , , , ,000 0 January February March Total /11 % Change /11 % Change

11 Table Mountain National Park: Boulders (Source: Table Mountain Aerial Cableway, 2011) Table Mountain National Park: Boulders received a total of 148,668 visitors in Q and experienced an overall decline of 5.4% when compared to Q Declines were experienced across all three months of the quarter; January (-6.3%), February (-3.9%) and March (-5.9%). Figure 10: Q Visitation to Table Mountain: Boulders 250,000 Number of Visitors 200, , ,000 50,000 0 January February March Total ,578 65,380 68, , ,103 50,937 51, , ,571 52,341 49, , ,087 50,287 46, ,668 10/11 % Change /11 % Change (Source: Table Mountain National Park, 2011) Table Mountain National Park: Cape of Good Hope Table Mountain National Park: Cape of Good Hope received a total of 224,278 visitors in Q thus recording an overall decline of 3.8%. Declines were experienced across all three months of the quarter, with the highest declinee in February (-5.9%), followed by March (-2.9%) and January (-2.7%). Figure 11: Q Visitation to Table Mountain National Park: Cape of Good Hope Number of Visitors 300, , , , , , January February March Total ,835 85,025 93, , ,200 68,957 69, , ,654 74,797 72, , ,369 70,392 70, ,278 10/11 % Change /11 % Change

12 (Source: Table Mountain National Park,, 2011) V&A Waterfront Shopping Centree on-year decline of 2.1% Declines The V&A Waterfront data below illustrates the foot count of visitors to the shopping centre. In Q1 2011, the V&A Waterfront received a total of 5,783,096 visitors and experienced an overall year- occurred in January (-0.9%) and March (-6.5%) however an increase was enjoyed in February (1.2%). Figure 12: Q Visitation to the V&A Waterfront Shopping Centre 7,000,000 Number of Visitors 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 January February March Total /11 % Change ,922, ,184, ,164,468 10/11 % Change ,793,409 1,934,841 5,650,730 1,748,198 1,977,144 5,909,993 1,769,013 1,849,615 5,783, (Source: V&A Waterfront, 2011) Robben Island Robben Island received a total of 99,169 visitors in Q and achieved a significant overall increase of 30.3% when compared to Q Growth was further enjoyed across all three months of the quarter; January (21.3%), February (38.5%) and March (33%). Figure 13: Q Visitation to Robben Island 120,000 Number of Visitors 100,000 80,000 60,000 40,000 20,000 0 January February March Total /11 % Change , , , ,784 10/11 % Change ,975 22,984 64,483 24,538 29,044 83,194 24,108 23,302 76,088 33,390 30,995 99, (Source: Robben Island, 2011)

13 Worcester Living Open-air Museum The Worcester Living Open-Air Museum received a total of 8,742 visitors in Q with an overall decline of 13.1%. Declines were experienced in January (-17%), February (-19%) and March (-3.3%). Figure 14: Q Visitation to Worcester Living Open-air Museum 12,000 Number of Visitors 10,000 8,000 6,000 4,000 2,000 0 January February March Total ,462 2,560 2,560 7, ,895 2,645 2,658 8, ,424 3,281 3,352 10, ,843 2,658 3,241 8,742 10/11 % Change /11 % Change (Source: Worcester Living Open Air Museum, 2011) Capri Tours and Helicopters In Q Capri Tours and Helicopters received a total of 240 passengers, reflecting an overall decline of 26.4%. Declines were experienced in the total days flown (-23.3%) as well as the total flights (-30.3%) taken. Figure 15: Q1 2010/2011 Passengers of Capri Tours & Helicopters 300 Number of visitors Total days flown Total passengers Total flights January February March Total /11 % Change /11 % Change (Source: Capri Tours & Helicopters, 2011)

14 OUDTSHOORN ATTRACTIONS Illustrated below are the Q statistics of visitors to main attractions in and around Oudtshoorn in the Cape Garden Route & Klein Karoo region. The illustrated attractions include the Cango Caves, Le Roux Dorpshuis/Townhouse Museum and the CP Nel Museum. Cango Caves The Cango Caves received a total of 46,077 visitors in Q1 2011, recording an overalll decline of 7.7%. Declines were experienced; in January (-0.2%) and in February and March (-12.4% respectively). Figure 16: Q Visitation to the Cango Caves Number of Visitors 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 January , , , ,255 10/11 % Change -0.2 February March Total 17,811 22,218 62,272 13,004 13,522 48,303 14,000 16,627 49,920 12,263 14,559 46, /11 % Change (Source: Cango Caves, 2011) Figure 17: Q Total number of foreign visits to the Cango Caves 35,000 Number of foreign visitors 30,000 25,000 20,000 15,000 10,000 5,000 0 January February March Total ,755 11,976 11,546 33, ,342 7,383 6,994 21, ,455 9,384 7,643 23, ,805 9,041 8,335 25,181 10/11 % Change /11 % Change

15 (Source: Cango Caves, 2011) The Cango Caves received a total of 25,181 foreign visitors in Q and achieved an overall year-on-year growth of 7.2%. Growth was enjoyed across January (20.9%) and March (9.1%), however a decline occurred in February (-3.7%). Figure 18: Q Cango Caves Source Markets 25,000 Number of Visitors 20,000 15,000 10,000 5,000 0 France Germany Holland USA UK SA January 260 1,, ,687 11,450 February 227 2,, ,873 3,222 March 269 2,, ,533 6,224 Total 756 6,,605 1, ,093 20,896 10/11 % Change /11 % Change (Source: Cango Caves, 2011) The main source markets of the Cango Caves are illustrated in the figure above. South Africa (20,896) once again ranked as the top source market of visitors the Cango Caves, followed by Germany (6,605), UK (5,093), Holland (1,838), France (756) and USA (610). Le Roux Dorpshuis/Townhouse Museum and the CP Nel Museum The figure below illustrates the performance of the Le Roux Dorpshuis/Townhouse and CP Nel Museums in Q The Le Roux Dorpshuis/Townhouse received a total of 649 visitors and the CP Nel Museum received 2,093 visitors.

16 Figure 19: Q visitations to the Le Roux Dorpshuis/Townhouse and CP Nel Museums 2500 Number of Visitors January February March Total Le Roux Dorpshuis/Townhouse Museum CP Nel Museum (Oudtshoorn Tourism Office, 2011) CAPE AGULHAS ATTRACTIONS Illustrated below are the Q statistics of visitors to main attractions in and around Cape Agulhas in the Cape Overberg. The attractions include De Hoop Nature Reserve, Cape Agulhas Lighthouse and the Shipwreck Museum. De Hoop Nature Reserve De Hoop Nature Reserve received a total of 4,686 visitors in Q and experienced an overall decline of 8.5% when compared to the previous year. Declines were experienced across February (-1.6%) and March (-33.6%), and growth of 22.6% was recorded in January. Figure 20: Q Visitation to De Hoop Nature Reserve 6,000 Number of Visitors 5,000 4,000 3,000 2,000 1,000 0 January February March Total ,024 1,262 1,491 3, ,509 1,174 1,361 4, ,524 1,337 2,259 5, ,869 1,316 1,501 4,686 10/11 % Change /11 % Change (Source: Cape Agulhas Tourism, 2011)

17 Agulhas Lighthouse The Agulhas Lighthouse received a total of 7,780 visitors in Q and enjoyed an overall yearby declines on-year growth of 2.6%. January achieved an increase of 18% in visitations, followed in February (-3.5%) and March (-13.7%). Figure 21: Q Visitation to Agulhas Lighthouse Number of Visitors 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 January , , , ,872 10/11 % Change 18 February March Total 2,213 3,363 8,960 2,002 1,563 5,324 1,907 2,395 7,584 1,840 2,068 7, /11 % Change (Source: Cape Agulhas Tourism, 2011) Shipwreck Museum The Shipwreck Museum received a total of 1,958 visitors in Q and experienced an overall decline of 17.7% when compared to Q Declines were experienced in February (-27.3%) and March (-28.3%) and an increasee occurred in January (2.9%).

18 Figure 22: Q Visitation to Shipwreck Museum 3,500 Number of Visitors 3,000 2,500 2,000 1,500 1, January February March Total , , , , ,958 10/11 % Change /11 % Change (Source: Cape Agulhas Tourism, 2011)

19 SOUTH AFRICAN NATIONAL PARKS A total of 826,686 travellers visited the South African National Parks across the Western Cape in Q Listed below is the total number of visitors received at each National Park: West Coast National Park (59,511) Tsitsikamma National Park (50,734) Karoo National Park (8,383) Wilderness National Park (26,844) Agulhas National Park (8,087) Bontebok National Park (4,094) Table Mountain National Park (669,033) Figure 23: Q Visitation to the South African National Parks in the Western Cape Table Mountain National Park, 669,033 Agulhas National Park, 8,087 Bontebok National Park, 4,094 Wilderness National Park, 26,844 Tsitsikamma National Park, 50,734 Karoo National Park, 8,383 West Coast National Park, 59,511 Lodging statistics for South African National Parks The Tsitsikamma National Park achieved the highest number in unit nights sold (6,508); bed nights sold (15,225) and camping nights sold (8,393), which was followed by the Wilderness National Park across all three accommodation categories. The Table Mountain National Park enjoyed the highest growth in unit nights sold (6.9%) as well as bed nights sold (8.5%).

20 Table 1: Q1 2010/2011 Lodging Statistics for South African National Parks Accommodation Q Karoo Wilderness Tsitsikamma West Coast Bontebok Table Mountain Unit nights sold ,343 2,500 6, Unit nights sold ,114 2,382 6, /11%Change Bed nights sold ,623 5,909 15, , Bed nights sold ,033 5,578 15, ,192 1,029 10/11%Change Camping nights sold ,904 4,345 8,924-1,901 - Camping nights sold ,628 4,182 8,393-1,777-10/11%Change (Source: South African National Parks, 2011) The Agulhas National Park received a total of 8,087 visitors in Q and achieved an increase of 6.6% when compared to Q Growth of 20.1% was enjoyed in January, followed by declines in February (-0.3%) and March (-6.4%). Figure 24: Q Visitation to Agulhas National Park Number of Visitors 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 January February March Total /11 % Change ,384 2,213 3,363 8, ,743 2,002 1,563 7, ,282 1,907 2,395 7, ,943 1,902 2,242 8,087 10/11 % Change (Source: South African National Parks, 2011)

21 Figure 25: Q Visitation to Bontebok National Park 6, Number of Visitors 5,000 4,000 3,000 2,000 1,000 0 January February March Total /11 % Change ,703 1,519 1,768 4, ,763 1,438 1,562 4, ,647 1,283 1,460 4, ,479 1,205 1,410 4,094 10/11 % Change (Source: South African National Park, 2011) The Bontebok National Park received a total of 4,094 visitors in Q and experienced a decline of 6.7%. Declines were experienced in all three months of the quarter, with January experiencing the highest (-10.2%) drop, followed by February (-6.1%) and March (-3.4%). Figure 26: Q Visitation to Wilderness National Park 30,000 Number of Visitors 25,000 20,000 15,000 10,000 5,000 0 January February March Total ,935 1,689 2,324 5, ,474 2,745 3,172 9, ,808 3,838 4,719 15, ,660 5,663 6,521 26,844 10/11 % Change /11 % Change (Source: South African National Park, 2011) The Wilderness National Park received a total of 26,844 visitors in Q and achieved a significant growth of 74.7% when compared to the previous year. Growth was experienced across the entire quarter, January saw the highest (115.3%) growth, followed by February (47.6%) and March (38.2%).

22 Figure 27: Q Visitation to Tsitsikamma National Park 60,000 Number of Visitors 50,000 40,000 30,000 20,000 10,000 0 January February March Total ,760 17,542 17,686 52, ,451 14,739 14,372 49, ,646 13,524 13,986 45, ,370 16,670 18,694 50,734 10/11 % Change /11 % Change (Source: South African National Park, 2011) The Tsitsikamma National Park received a total of 50,734 visitors in Q and achieved an overall year-on-year growth of 12..4%. In January there was a decline of 12.9% in visitation, followed by an increase in February (23.3%) and March (33.7%). Figure 28: Q Visitation to Karoo National Park 12,000 Number of Visitors 10,000 8,000 6,000 4,000 2,000 0 January February March Total ,164 2,232 3,209 8, ,556 2,438 2,918 8, ,560 2,528 3,836 9, ,953 2,220 3,210 8,383 10/11 % Change /11 % Change (Source: South African National Park, 2011) The Karoo National Park received a total of 8,383 visitors in Q and experienced a decline of 15.5% when compared to the previous year. Declines were experienced across the entire quarter, with the highest decrease in January (-17.1%), followed by March (-16.3%) then February (-12.2%).

23 Figure 29: Q1 2010/2011 Visitation to Table Mountain National Park 800,000 Number of Visitors 700, , , , , , ,000 0 January February March Total , , , , , , , ,033 10/11 % Change /11 % Change (Source: South African National Park, 2011) The Table Mountain National Park received a total of 669,033 visitors in Q with a growth of 2.4% when compared to Q Growth was achieved in January (4.2%), February (2.1%) and March (0.5%). Figure 30: Q Visitation to West Coast National Park 70,000 Number of Visitors 60,000 50,000 40,000 30,000 20,000 10,000 0 January February March Total ,841 4,255 14,281 36, ,082 11,313 10,125 28, ,648 18,764 16,570 65, ,625 16,318 15,568 59,511 10/11 % Change /11 % Change (Source: South African National Park, 2011) The West Coast National Park received a total of 59,511 visitors in Q and experienced a decline of 9.8%. Declines were experienced in the months; January (-9.9%), February (-13%), and March (-6%).

24 Table 2: Q1 2010/2011 West Coast National Park visitor statistics Visitor Information January February March Total Overnight Guests Overnight Guests /11%Change Day Guests ,160 10,104 10,202 43,466 Day Guests ,077 8,267 7,484 34,828 10/11%Change International Guests ,741 1,768 1,051 4,560 International Guests ,453 1,745 1,396 4,594 10/11%Change Domestic Guests ,492 10,382 10,467 44,341 Domestic Guests ,380 8,524 7,713 35,617 10/11%Change The table above provides a breakdown of visitors to the West Coast National Park in Q In January, the park received the most overnight guests (297), day guests (19,077) as well as domestic guests (19,380). In February, the park received the majority of international guests (1,745). Page 24 of 76

25 REGIONAL VISITOR TRENDS Q WESTERN CAPE TRENDS This section covers an analysis of Western Cape travel and tourism trends as well as patterns of each region. This issue includes alll six regions of the Western Cape: Cape Town, Cape Garden Route & Klein Karoo, Cape Winelands, Cape West Coast, Cape Karoo and Cape Overberg. Foot count The foot count is the number of walk-ins across the Western Cape, which was a total of 267,475 in Q The recording period is January (96,626), February (93,400) and March (77,449). The visitors came to the regional tourism offices to make bookings and to obtain general information about the destination. Cape Town received 168,383 walk-ins, followed by Cape Winelands (45,586), Cape Overberg (22,846), Cape Garden Route & Klein Karoo (21,639), Cape West Coast (6,379) and Cape Karoo (2,642). The table below illustrates the walk-in figures of the regions. Figure 31: Q Total foot count in the Western Cape Cape Winelands, 45,586 Cape Karoo, 2,642 Cape Overberg, 22,846 Cape Garden Route & Klein Karoo, 21,639 Cape Town, 168,383 Cape West Coast, 6,379

26 Trends and Patterns A total of 7,363 responses were received from the six regions during the months of January (35.5%), February (35.7%) and March (28.8%) in Q Origin of visitors In Q1 2011, the Western Cape received 50.5% visitors from overseas, 47.3% were domestic and 0.6% originated from Africa (excluding domestic). Among the overseas visitors, 16.6% were from the UK, followed by Germany (10.4%), The Netherlands (5.4%), USA (2.2%), 1.8% (each) from Belgium and France, 1.7% from Switzerland, 1.5% from Sweden and 1.4% (each) from Canada and Australia. Figure 32: Q Origin of overseas visitors % of Overseas Visitors 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 16.6% 10.4% 5.4% 2.2% 1.8% 1.8% 1.7% 1.5% 1.4% 1.4% Of the domestic visitors, 28.2% originated from the Western Cape, followed by Gauteng (7.3%), KwaZulu-Natal (1.8%), Eastern Cape (1.6%), 0.8% (each) were from the Free State and North West, 0.7% (each) were from Mpumalanga and Northern Cape and 0.4% were from Limpopo. The table below illustrates the origin of visitors to each region within the Western Cape in Q Cape Town has remained consistent in receiving the majority (85.5%) of overseas visitors. Cape West Coast and Cape Karoo were the only two regions who received more domestic visitors than overseas ones. No less than 65.3% visitors to the Cape Winelands were from overseas, followed by Cape Garden Route & Klein Karoo (58%), Cape Overberg (51.7%), Cape West Coast (31.4%) and Cape Karoo (14.3%). The Cape Karoo enjoyed the highest (83.6%) share of domestic visitors, followed by the Cape West Coast (67%), Cape Overberg (47%), Cape Garden Route & Klein Karoo (39.1%), Cape Winelands (32.2%) and Cape Town (8.6%). The Cape Karoo also received 1.4% visitors from Africa (excluding domestic).

27 Figure 33: Q Domestic visitors provinces of origin % of Domestic Visitors 30.0% 28.2% 25.0% 20.0% 15.0% 10.0% 7.3% 5.0% 1.8% 1.6% 0.8% 0.8% 0.7% 0.7% 0.0% 0.4% Table 3: Q Distribution of visitors by region Region Overseas (%) Domestic (%) Africa (excluding domestic) (%) Cape Town Cape Garden Route & Klein Karoo Cape Winelands Cape West Coast Cape Karoo Cape Overberg Travel group size and length of stay In Q1 2011, the overall average travel group size to the Western Cape was three and the most common was two. Of the visitors, 59.4% travelled in pairs, followed by 15.1% who travelled alone, 10.4% travelled in groups of fours and 8.8% in groups of threes. Of the overseas visitors, the average travel group size was three and the most commonon was two. 7.9% travelled alone, 68.6% travelled in pairs, 7.8% travelled in groups of threes and 9.7% in groups of fours. The overall average as well as most common travel group size among the domestic visitors was two. 23% of domestic visitors travelled alone, 49.4% travelled in pairs, 9.8% in groups of threes and 11.2% in groups of fours.

28 Figure 34: Q Travel group size Fours, 10.4% Alone, 15.1% Threes, 8.8% Twos, 59.4% The overall average length of stay of visitors to the Western Cape was four nights and the most common was one night. Of the visitors, 54.7% indicated that they stayed overnight in the respective regions, with 23% who stayed for one night, 12% for two nights, 5.8% for three nights and 3.7% for four nights. The average length of stay among the overseas visitors was four nights and the most common was one night. Of the overseas visitors, 66.9% indicated that they stayed overnight, 26..1% stayed for one night, 15.5% for two nights, 7.3% for three nights and 4.3% stayed for four nights. Figure 35: Q Length of stay 4 nights 3.7% 3 nights 5.8% 2 nights 12.0% 1 night 23.0% 0.0% 5.0% 10.0% 15.0% 20.0% % of Visitors 25.0% Among the domestic visitors, the average length of stay was three nights and the most common was one night. 41.1% of domestic visitors indicated that they stayed overnight, 19.7% stayed for one night, 8.1% stayed for two nights, 4.2% for three nights and 2.7% for four nights.

29 The table below indicates the average group size and length of stay by region within the Western Cape. The average group size was three across almost all the regions. Cape Town enjoyed the highest (eight nights) average length of stay, followed by the Cape Garden Route & Klein Karoo (five nights), Cape West Coast (four nights) Cape Winelands, Cape Karoo and Cape Overberg each enjoyed an average length of stay of three nights. Table 4: Q Average group size and length of stay by region Region Average Group size Average length of stay Cape Town Cape Garden Route & Klein Karooo Cape Winelands Cape West Coast Cape Karoo Cape Overberg Main purpose of visit and mode of transport The majority (88.8%) of visitors to the Western Cape travelled for holiday, followed by 3.7% who travelled for business, 2.3% were residents seeking general information, 1.2% enjoyed the wine tours on offer and 0.9% explored the cuisine of the regions. Of the overseas visitors, 94.5% travelled for holiday, followed by 1.6% who enjoyed the wine tours and 1.2% explored the cuisine. Among the domestic visitors, 82.5% travelled for holiday, 7.2% for business and 4.9% were residents seeking general information. Figure 36: Q Main purpose of visit Business, 3.7% Residents, 2.3% Wine Tours, 1.2% Holiday, 88.8% Cuisine, 0.9%

30 Of the visitors, 86% used a car as their main mode of transport, followed by 2.3% who travelled by bus and 1.5% utilised the public transport services. Of the overseas visitors, 86.8% travelled by car, 3.4% by bus and 2.9% used public transport and 85% of domestic visitors travelled by car and 1.1% by bus. General comments about the Western Cape When visitors were asked to provide their overall comments on the Western Cape, 21% described the province as a great destination, 18.9% complimented the friendly and helpful service obtained, 9.7% expressed their thanks and appreciation for their experience, 3.2% conveyed that they had an excellent experience within the destination and 2.8% provided good comments on the regions tourism offerings. Page 30 of 76

31 Q CAPE TOWN REGIONAL TRENDS Foot count The foot count is the number of walk-ins received at the participating Cape Metropole Visitor Information Centres (VIC s), whichh was a total of 168,383 in Q1 2011, in January (61,089), February (59,876) and March (47,418). The V&A Waterfront Gateway Office received 66,145 walk-ins and the respective Cape Metropole VIC s received 102,238 walk-ins. Figure 37: Q Foot count at participating Cape Metropole Visitor Information Centres (VIC s) V&A Waterfront Gateway, 66,145 Cape Town Metropole VIC's, 102,238 Trends and Patterns A total of 325 responses were obtained through the Cape Town regional visitor surveys in Q1 2011, in the months of January (52.6%), February (33.2%) and March (14.2%). The responses were received from the following Visitor Information Centres (VICs): Cape Town Burg Street (24.3%) Waterfront Gateway (25.5%) Muizenberg/Simon s Town (28.6%) Kirstenbosch (1.5%) Hout Bay (20%) Origin of visitors In Q1 2011, 85.5% of visitors to the Cape Town region originated from overseas, followed by 8.6% who were domestic and 1.2% were from Africa (excluding domestic). Of the overseas visitors, 19.7% were from the UK, followed by Germany (13.8%), The Netherlands (8.6%), Sweden (6.2%), Australia (4.9%), USA (3.7%), Belgium (3.4%), 3.1% (each) were from France and Switzerland and 2.5% were from Italy.

32 Figure 38: Q Origin of Overseas Visitors 25.0% % of Overseas Visitors 19.7% 20.0% 15.0% 13.8% 8.6% 10.0% 6.2% 4.9% 5.0% 3.7% 3.4% 3.1% 3.1% 0.0% 2.5% Of the domestic visitors, 2.5% were from Gauteng, followed by 1.5% from the Western Cape, 0.6% were respectively from the Eastern Cape and KwaZulu-Natal and 0.3%(each) were from Limpopo, Free State and North West. Figure 39: Q Domestic visitors provinces of origin 3.0% 2.5% 2.5% % of Domestic Visitors 2.0% 1.5% 1.5% 1.0% 0.6% 0.6% 0.5% 0.0% 0.3% 0.3% 0.3% Travel group size and length of stay The overall average travel group size of visitors to Cape Town was three and the most common was two. 16.9% travelled alone, 56.3% travelled in pairs, 7.4% in groups of threes and 8.9% in fours. Of the overseas visitors, the overall average travel group size was three and the most common was two. The majority (57.9%) of overseas visitors travelled in pairs, followed by 16.5% who travelled alone, 7.9% travelled in groups of fours and 7.2% in groups of threes.

33 Figure 40: Q Travel group size by origin region 70.0% 57.9% 60.0% % of Visitors 50.0% 40.0% 30.0% 20.0% 10.0% 16.5% 7.2% 39.3% 21.4% 14.3% 7.9% 10.7% 0.0% Overseas Domestic Alone Twos Threes Fours The overall average as well as most common travel group size among the domestic visitors was two. Of the domestic visitors, 21.4% travelled alone, 39.3% travelled in pairs, 14.3% travelled in groups of threes and 10.7% in fours. Figure 41: Q Length of stay by origin region % of Visitors 20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Overseas Domestic 1 night 2.5% 3.6% 2 nights 6.5% 7.1% 3 nights 9.7% 17.9% 4 nights 12.9% 7.1% The overall average length of stay in Cape Town was eight nights and the most common was seven nights. 80.6% indicated thatt they stayed overnight in Cape Town, 3.4% stayed for one night, 6.8% for two nights, 11.4% for three nights and 12.6% for four nights. Of the overseas visitors, the average length of stay in Cape Town was eight nights and the most common was seven nights. 82.7% of overseas visitors indicated that they stayed overnight in Cape Town, 2.5% stayed for one night, 6.5% for two nights, 9.7% for three nights and 12.9% for four nights.

34 The overall average length of stay among the domestic visitors was four nights and the most common was three nights. 53.6% of domestic visitors indicated that they stayed overnight in Cape Town, with 3.6% who stayed for one night, 7.1% stayed for two nights, 17.9% for three nights and 7.1% for four nights. Main purpose of visit and mode of transport The main purpose of visit among visitors to Cape Town was for holiday (90.2%), followed by 3.7% who travelled for business, 1.2% visited for their honeymoon, 0.9% travelled to their friends and relatives and 0.3% attended weddings. Of the overseas visitors, almost all (91.4%) travelled for holiday, followed by 2.9% who travelled for business and 1.1% respectively travelled for their honeymoon and visited friends and relatives. Among the domestic visitors, 82.1% travelled for holiday, 10.7% for business and 3.6% enjoyed their honeymoon in Cape Town. Figure 42: Q Main purpose of visit Business, 3.7% Honeymoon, 1.2% Holiday, 90.2% VFR, 0.9% Weddings, 0.3% Of the visitors to Cape Town, 53.8% used a car as their main mode of transport, followed by 34.5% who utilised the public transport services, 2.8% travelled by bus and 1.2% by taxi. Of the overseas visitors, 51.1% mainly travelled by car, followed by 38.5% who used the public transport and 2.9% travelled by bus. 71.4% of domestic visitors travelled by car, 7.1% used public transport and 3.6% travelled by bus.

35 Information sources and averagee daily budget Among the visitors, 25.8% heard of the destination through friends and relatives, 8% from media, 6.2% visited the destination on a previous occasion, 4% obtained information from the VIC s and 3.1% sourced information online. Figure 43: Q Main source of information Experience (have been here before) 6.2% VICs 4.0% Media 8.0% Online 3.1% Friends & Relatives 25.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% % of Visitors 30.0% The average daily budget of visitorss to the Cape Town region was R and the most common was R General comments about Cape Town Of the respondents, 19.4% said that they would like to hear about Cape Town and the Western Cape again and 14.8% said they would prefer not to. When asked whether they would return to the destination, 42.5% confirmed that they would and 14.8% said that they might return. When asked to provide overall comments on Cape Town, 19.7% provided good comments on the tourism offerings, 8.3% complimented the friendly and helpful service obtained at the respective Visitor Information Centres, 5.5% described Cape Town as a great destination and 5.8% just arrived and were unable to provide overall comments.

36 Q CAPE TOWN LODGING STATISTICS A total of 233 responses were received from the Cape Town region in Q1 2011, across the months of January (32.2%), February (33.5%) and March (34.3%). Establishments epresented were from the following Cape Town sub-regions: Central (23.6%), North East (25.3%), South (25.6%) and Central Coastal (25.3%). The participating lodging establishments were: hotels (25.8%), guest houses (23.6%), B&B (25.3%) and self catering (25.3%). Star grading by participating lodging establishmentss is illustrated in the figure below. Figure 44: Star grading of participating lodging establishments 5 stars, 6.9% Accredited, not graded, 1.7% 2 stars, 0.9% 3 stars, 11.2% 4 stars, 33.9% The summary for Q lodging statistics for Cape Town Region is as follows: Average occupancy rate: 59.8% Average room rate achieved: R RevPAR: R Forward booking (April): 55..5% Forward booking (May): 47..6% Forward booking (June): 44.4% Cape Town lodging statistics by month is illustrated in the table below. January received the highest occupancy rate (67.1%) and February the highest average room rate (R860.45) among the months.

37 Table 5: Q Cape Town lodging statistics by month Month Occupancy rate (%) Average room rate January 67.1% R February 61% R March 53% R In the table below, lodging statistics by Cape Town sub-regions are illustrated. Cape Town South achieved the highest occupancy rate (61.8%) and Cape Town Central the highest average room rate (R ). Table 6: Q Lodging statistics by Cape Town region Cape Town region % Occupancy Average room rate RevPAR % Forward booking 1 month % Forward booking 2 months % Forward booking 3 months Central 54.1% R R % 49% 48% North East 60% R R % 56% 53.8% South 61.8% R R % 44.9% 38.8% Central Coastal 60.8% R R % 35.3% 27.4% (*March as benchmark month) In the table below, the Q lodging statistics are illustrated by category of establishment. Hotels had the highest average room rate (R ) and self catering received the highest occupancy rates (65.3%). Table 7: Lodging statistics by category of establishment Category % Occupancy Average room rate RevPAR % Forward booking 1 month % Forward booking 2 months % Forward booking 3 months Hotel 63.8% R R % 46.1% 44.5% Guest 57.9% R R % 47.7% 44.8% house B&B 51.8% R R % 42.3% 43.5% Self catering 65.3% R R % 53.7% 44.6% (*March as benchmark month) The table below demonstrates the lodging statistics by Cape Town sub-regions and category of establishment. Hotels in Cape Town Central region had the highest average room rate (R ) and hotels in Cape Town South the highest occupancy rate (73.1%) among the categories of establishments across the Cape Town regions. Page 37 of 76

38 Table 8: Lodging statistics by Cape Town region and category of establishment Category/ Region Cape Town Central % Occupancy Average room rate Hotel 60% R % Occupancy North East Average room rate % Occupancy South Average room rate Central Coastal % Occupancy Average room rate 60.9% R % R % R Guest house 43.3% R B&B 44.2% R % R % R % R % R % R % R Self catering 61.9% R % R % R % R Booking Method The establishments were asked which method of booking was made during Q and bookings were made by telephone (18.9%), websites (11.2%), s (5.6%) and 25.3% used all three methods. 12.9% of bookings were made by telephone and , and website (2.6%) and telephone and website (4.3%) and face to face (1.7%). 25.3% used other methods of booking. Figure 45: Q Method throughh which bulk of bookings were received All three methods, 25.3% face-to-face, 1.7% Telephone, 18.9% , 5.6% Telephone & website, 4.3% & website, 2.6% Telephone & , 12.9% Website, 11.2%

39 Q CAPE WINELANDS REGIONAL TRENDS Foot count The foot count is the number of walk-ins received by the participating Cape Winelands towns, which was a total of 45,586 in Q1 2011, in January (15,735), February (15,087) and March (14,764). Franschhoek received 23,777 walk-ins, followed by Stellenbosch (9,086), Robertson (5,002), Paarl (3,725), Wellington (2,151), Ceres (1,178) and Montagu (667). Figure 46: Q Total foot count at participating Cape Winelands towns Robertson, 5,002 Montagu, 667 Wellington, 2,151 Stellenbosch, 9,086 Franschhoek, 23,777 Ceres, 1,178 Paarl, 3,725 Trends and Patterns In Q1 2011, a total of 1,216 responses to the regional visitor surveys were obtained from the Cape Winelands during the months of January (30.3%), February (37.9%) and March (26.9%). The participating towns were: Tulbagh (49.5% of responses) Ceres (16.7%) Montagu (9.2%) Paarl (19.7%) Origin of visitors In Q1 2011, 62.1% of visitors to the Cape Winelands region originated from overseas, followed by 30.6% who were from South Africa and 0.5% from Africa (excluding domestic). Of the overseas visitors, most were from the UK (17.2%), followed by Germany (15.1%), The Netherlands (7.7%), Belgium (3.4%), 2.7% were respectively from USA and Sweden, 2.1% each from Switzerland and Canada, and 1.8% were from France.

40 Figure 47: Q % of overseas visitors to the Cape Winelands % of Overseas Visitors 20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 17.2% 15.1% 7.7% 3.4% 2.7% 2.7% 2.1% 2.1% 1.8% Paarl welcomed the highest share (88.9%) of overseas visitors in Q1 2011, followed by Montagu (82.2%), Ceres (57.3%) and Tulbagh (55.5%). Tulbagh enjoyed the highest share (42.3%) of domestic visitors, followed by Ceres (41.3%), Montagu (16.1%) and Paarl (6.3%). Figure 48: Q % of visitors by town in the Cape Winelands region % of Visitors 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 55.5% 42.3% Tulbagh 57.3% 41.3% 82.2% 16.1% 88.9% 6.3% Ceres Montagu Paarl Overseas Domestic As seen below, South Africa, Germany and the UK dominated as the main source markets across almost all the participating Cape Winelands towns. Paarl also received visitors originating from The Netherlands.

41 Table 9: Q Top three source countries for each of the participating Cape Winelands towns Rank/Town Tulbagh Ceres Montagu Paarl First South Africa (42.3%) South Africa (41.3%) Germany (21.2%) Germany (23.4%) Second UK (16.4%) UK (18.3%) UK (20.3%) UK (21%) Third Germany (13.9%) Germany (9.9%) South Africa (16.1%) The Netherlands (11.5%) Of the domestic visitors, 14.2% were from the Western Cape, followed by Gauteng (6.9%), KwaZulu- Natal (3.1%), Eastern Cape (1%), Limpopo (0.9%), Free State (0.8%), Mpumalanga (0.7%) and 0.2% were respectively from the Northern Cape and North West. Figure 49: Q % of Domestic visitors to the Cape Winelands % of Domestic Visitors 16.0% 14.0% 14.2% 12.0% 10.0% 8.0% 6.9% 6.0% 4.0% 3.1% 2.0% 1.0% 0.9% 0.8% 0.0% 0.7% 0.2% 0.2% Table 10: Q Top three provinces from which visitors to the Cape Winelands originated Rank/ Town Tulbagh Ceres Montagu Paarl First Western Cape Western Cape Western Cape Western Cape (21.3%) (15%) (8.5%) (2%) Second Gauteng (9%) Gauteng (9.4%) Gauteng (5.9%) Gauteng, KZN (1.6%) Third KZN (3.8%) KZN (5.2%) Eastern Cape (0.8%) Mpumalanga, Limpopo, Northern Cape (0.4%)

42 The table above illustrates the top three provinces from which visitors to the Cape Winelands originated. Western Cape, Gauteng and KwaZulu-Natal ranked the highest across almost all the participating Cape Winelands towns. Montagu received visitors from the Eastern Cape, and Paarl received visitors from Mpumalanga, Limpopo and the Northern Cape. Travel group size and length of stay The overall average travel group size to the Cape Winelands was three and the most common was two. Of the visitors, 3.3% travelled alone, 66.3% travelled in pairs, 8.5% travelled in groups of threes and 12.8% in groups of fours. Of the overseas visitors, the overall average travel group size was three and the most common was two. Of these visitors, 3.7% travelled alone, 73% travelled in pairs, 7.6% in groups of threes and 12.1% in fours. The overall average travel group size of the domestic visitors was three and the most common was two. Of the domestic visitors, 63.2% travelled in pairs, followed by 16.6% who travelled in groups of fours, 11.3% in groups of threes and 3.3% travelled alone. Figure 50: Q Travel group size by region of origin % of Visitors 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 3.7% 73.0% 7..6% Overseas 12.1% 3.3% 63.2% 16.6% 11.3% Domestic Alone Twos Threes Fours The overall average length of stay in the Cape Winelands was three nights and the most common was one night. Of the respondents, 67.6% indicated that they stayed overnight in the region, with 34.7% who stayed for one night, 15.1% for two nights, 7.7% for three nights and 2% for stayed for four nights. Of the overseas visitors, the overalll average length of stay was four nights and the most common was one night. 71.2% of overseass visitors indicated that they stayed overnight in the region. 36.4% stayed over for one night, 15.6% for two nights, 6.7% for three nights and 1.6% stayed for four nights.