Amsterdam Dance Event 2016
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1 Amsterdam Dance Event 2016 Denis Doeland Management, Consultancy & Advies DENIS.DOELAND@DDMCA.COM DENISDOELAND.COM DDMCA.COM Version 1.1
2 Key findings EVENTS MONITORED 36 LOCATIONS EVENTS OF 500+ VISITORS 98 UNIQUE BRANDS AVERAGE TICKET PRICE 24,69 EURO AVERAGE EARLY BIRD PRICE 19,70 EURO AVERAGE SERVICE FEE 2,63 EURO
3 Key findings % SOLD OUT STATUS 97,8% INDOOR EVENTS > 52% SOLD - PAYLOGIC/TICKETSCRIPT > 51% CATEGORY PX MOST (18) EVENTS IN MELKWEG 42 EVENTS ON SATURDAY
4 Visitors - 10 years
5 Visitors - YoY growth 150% 120% 90% 60% 100% 138% 111% 112% 125% 143% 150% 117% 104% 103% 30%
6 Timeline - Facebook Attendees Jan 2016-Feb 2016-Mar 2016-Apr 2016-May 2016-Jun 2016-Jul 2016-Aug 2016-Sep 2016-Oct 2016-Nov 2016-Dec
7 Timeline - Facebook fan growth Jan Jan Mar Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 16
8 Timeline - event October 20 October 21 Ocotber 22 October 23 October
9 Location with most events Melkweg Sugarfactory Radion Marktkantine Paradiso Gashouder Panama H7 Warehouse Q-factory Westerunie
10 Top 20 Attending vs Interested 1 Martin Garrix Dockyard Daytime Festival ADE Awakenings x Len Faki present Figure Nacht (SOLD OUT) 4 Awakenings x Adam Beyer present Drumcode (SOLD OUT) 5 Awakenings ADE Closing Party (SOLD OUT) 6 Awakenings x Joseph Capriati invite (SOLD OUT) 7 Afterlife at Loveland ADE (SOLD OUT) 8 AMF: Tiësto Presents Clublife 500 (SOLD OUT) 9 T-Mobile Presents AMF ArenA Saturday 10 Awakenings x Joris Voorn present (SOLD OUT) 11 Circoloco at Loveland ADE (SOLD OUT) 12 DGTL X Mosaic by Maceo - ADE 13 Verknipt ADE Techno Special 14 AMF: Hardwell Presents Revealed 15 DGTL X Kompakt - ADE (SOLD OUT) 16 ENTER. presents Experiences. at Loveland ADE 17 Axwell Λ Ingrosso (SOLD OUT) 18 DGTL X Paradise - ADE (SOLD OUT) 19 ELROW presents: ADE After Hour Madness 20 HYTE ADE - Collabs (Chris Liebing & Speedy J) (SOLD OUT) 1 Dockyard Daytime Festival ADE Awakenings x Len Faki present Figure Nacht (SOLD OUT) 3 Awakenings x Adam Beyer present Drumcode (SOLD OUT) 4 Awakenings ADE Closing Party (SOLD OUT) 5 Awakenings x Joseph Capriati invite (SOLD OUT) 6 Martin Garrix Awakenings x Joris Voorn present (SOLD OUT) 8 Verknipt ADE Techno Special 9 Afterlife at Loveland ADE SOLD OUT 10 Skepta (ADE 2016) (SOLD OUT) 11 DGTL X Mosaic by Maceo - ADE Years Cocoon at ADE 13 ADE Life and Death 14 DGTL X Kompakt - ADE - Sold out 15 Circoloco at Loveland ADE (SOLD OUT) 16 ADE Thuishaven Wintercircus - Objektivity presents Misfits Society 17 Breakfast Club - ADE ADE 2016 Opening Party at Panama 19 DGTL X Paradise - ADE (SOLD OUT) 20 Craig David presents TS5 in Paradiso - ADE (SOLD OUT)
11 Locations 100% 80% 60% 97,8% 40% 20% 1,5% 0,7% Indoor Outdoor Boot
12 Ticketproviders 30% 24% 18% 12% 27,4% 25,9% 20% 6% 8,1% 6,7% 5,9% 2,2% 1,2% 0,7% 1,5% Paylogic Ticketscript Ticketmaster Zelf Resident Advisor Your Ticket Provider Eventim Link2Ticket Bookingapp n/a
13 Prices ,69 19,7 6 2,63 Regular Early Bird Service Fee
14 Genres 6.000% 4.800% 3.600% 2.400% % House Techno Electro Deephouse Techhouse Hip Hop Progressive Funk Drum & Bass Trance
15 Digital presence 100% 98% 96% Facebook Twitter Instagram YouTube Website
16 Colophon with kind cooperation of DENIS DOELAND ROSA VAN DEN HOVEN EDWIN WITVOET BEN SPANJAARD
17 Supported by This report is made by DDMCA based on data supplied by a third party. DDMCA used its best efforts to take all actions and to do all things necessary, proper, or advisable to consummate, make effective, and comply with the result of the outcome of this report. DDMCA will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, business, contracts, commercial opportunities or goodwill. This publication is issued under Dutch copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of DDMCA the owner of the issued content. You may not alter or remove any trademark, copyright or other notice from copies of the content without prior written permission.
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