Gain access to a key market for your business

Transcription

1 RESIDENTIAL SWIMMING POOLS WELLNESS & SPA SPORTS AND RECREATIONAL FACILITIES OCTOBER 2015 GRAN VIA VENUE Gain access to a key market for your business #Salonpiscina

2 Barcelona: a key venue, the perfect setting A cutting-edge city whose range of business shows attracts thousands of visitors each year. Innovation, culture, infrastructure and quality of life make Barcelona a global hub that guarantees success for all participants. TRADE SHOWS ARE THE SECOND-BEST WAY OF DOING BUSINESS A survey showed that exhibitors see the fairs and congresses as second in importance as a way of doing business, well ahead of magazine advertising, showrooms and the mass media. MORE EFFECTIVE 4.00 ADVERTISING IN THE MEDIA CONFERENCES AND TALKS SHOWROOMS NETWORKING MEETINGS ADVERTISING IN TRADE MAGAZINES FAIRS AND SHOWS 2.00 ONLINE ADVERTISING AND BUSINESS SEARCH LESS EFFECTIVE

3 RESIDENTIAL SWIMMING POOLS WELLNESS & SPA SPORTS AND RECREATIONAL FACILITIES OCTOBER 2015 WATER: the key for the wellness, leisure and tourism sectors All the factors that facilitate great business opportunities converge at Piscina Barcelona, where thousands of trade professionals visit the show in search of the products and services offered by exhibitors. An international show that has three key sectors: residential swimming pools, wellness and spa and sports and recreational facilities. Piscina Barcelona has designed several options for exhibitors that will enhance the visibility and impact of your business to ensure you get the most out of your participation: A range of networking formats and high-profile options to boost the ROI of your participation. The Piscina Barcelona road show will be touring key countries. Participation at exhibitions organised by Fira de Barcelona. Attendance at the presentation of water-related projects at the Contract Forum of BBB-Construmat (a purchasing, business and networking platform featuring more than 200 national and international projects in search of the best and most competitive suppliers). SPAIN: a key growth market Do business in the second most important market in Europe and the fourth in the world. A strong market with great competitive advantages which fosters business opportunities and attracts buyers from the main leading international companies. WITH OVER 1,200,000 swimming pools MADRID AND CENTRE 24.74% SOUTH 23.92% CATALONIA 16.30% 14.54% 80.5%{ NATIONAL MARKET A new exhibition experience that combines business and effective commercial contacts with knowledge, trends, sustainability, demonstrations and the latest in innovation.

4 A key event for new business opportunities The event will attract new visitors from high-value segments and specific target markets in a range of business sectors, including construction, pool refurbishment, wellness and spa facilities, aquatic centres, hotels and campsites, offering new and potential business opportunities. TARGET MARKETS: Directors of hotel chains and hotel owners. Campsite owners. Managers of centres specialising in wellness and spas and health resorts. Builders and installers of swimming pools. Building material dealers. Water and amusement park managers. Sports facility and gym managers. Other. High calibre professional visitors are guaranteed. Key to attracting more business: Business Community The show will be rolling out an extensive advertising and promotional campaign to attract the best buyers and leverage the expertise and synergies of other Fira de Barcelona shows with our industry. High calibre professional visitors: 70.6% decide or influence the purchasing decisions of their company. 42% 37% VISITOR PROFILE: CONSTRUCTION AND RENOVATIONS: Builders. Architects and building engineers. Landscapers and gardeners. Developers. Specialised installers. Swimming pool maintenance technicians. DISTRIBUTION AND RETAIL: Distributors. Purchasing centres. Department stores. Large specialised stores. Retailers. Internet portal. 21% HEALTH, LEISURE AND SPORT: Urban wellness and spa centres. Hotels and campsites. Gyms and fitness centres. Companies managing wellness centres and cruises and sports, recreational and water facilities. Public sports and health authorities. Rehabilitation health centres.

5 International VIP Buyers: key customers for success We source new visitors and potential buyers with a focus on areas of geographical and language proximity (Europe, USA, Latin America, North Africa, UAE and Sub-Saharan Africa) to provide quality contacts that enable you to get the most out of your participation. The show will feature an international product range tailored for high-calibre international trade visitors from 96 countries. Promotional actions at other trade fairs (Hostelco, Piscine Lyon, Caravanning, SETT de Montpellier, Termatalia, etc.). VIP Buyers Programme. Special Guest country. International meeting point: business hospitality, foreign trade training, etc. Piscina Barcelona Awards and Piscina Barcelona new products. Dynamic exhibition and demonstration area. Free conferences. Innovation Zone i3: innovation, incubation and internationalisation. The success of wellness The Wellness & Spa Experience Event will be held for the second time; an international event where we will share successful case studies and real solutions for the present and future of your business, based on tangible results, knowledge, trends and real-life experiences of products endorsed by renowned international experts in the field. A unique experience for building relationships with industry leaders and an essential source of inspiration for your business. WELLNESS & SPA EXPERIENCE EVENT A key experience for visitors There will also be innovative dynamic and recreational activities and areas where visitors can see, touch, feel and experience the show as never before and enjoy an unprecedented experience. This unique experience makes it possible to reach a wide audience and achieve a greater number of impacts and sales. Our commitment is to always provide the best opportunities for our customers.

6 FIRA DE BARCELONA OFFICES GERMANY, AUSTRIA UNITED STATES AND CANADA ITALY AND SWITZERLAND Philippe Bazin Dolly Sanchez Patricia Desvallons Marco Barozzi Matthias Poensgen Genís Ventura ARGENTINA Analía Wlazlo BRAZIL Francisco Orjales CHILE AND CENTRAL ANDES (PERU, BOLIVIA AND ECUADOR) FRANCE, MOROCCO, TUNISIA AND ALGERIA Gérard Escrivà Rosa Castronuovo Arnau Casabo Joâo Aguas GCC UNITED KINGDOM AND IRELAND Cesc Elias Emmanuel Bisi Ricard Palau Osvaldo Cabrera NETHERLANDS, BELGIUM AND LUXEMBOURG CHINA Micole Smits Oscar Van Zetten Lisa Qu Lengyuan INDIA COLOMBIA Lina Maria Mejia J colombia@firabarcelona.com ISRAEL Sergio Vinitsky israel@firabarcelona.com SALES TEAM Joan Catalán jcatalan@firabarcelona.com David Belmonte dbelmonte@firabarcelona.com MEXICO Emma Ayala Aguilar mexico@firabarcelona.com Hemah Saxena India@firabarcelona.com PORTUGAL RUSSIA, UKRAINE, POLAND AND CIS COUNTRIES José Montoro Cardeña russia@firabarcelona.com poland@firabarcelona.com TAIWAN AND HONG KONG Simon Yu taiwan@firabarcelona.com TURKEY Ceren Kilicarslan turkey@firabarcelona.com