Atria. Product Presentation
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1 Atria Product Presentation
2 ABOUT DEYAAR lished in 2002 with a paid up capital of AED million, Deyaar has grown exponentially over the past de of the leading real estate development companies in the region, with a share capital of AED 5.78 billion foll. Deyaar is one of the largest developers at Dubai s Business Bay, its real estate ventures span major growth tions in Dubai, including Dubai Marina, Al Barsha, DIFC, Jumeirah Lake Towers, Dubai Science Park, Dubai P n Oasis and TECOM. The company s current project portfolio includes iconic residential and commercial to
3 ABOUT DEYAAR Deyaar s operations are divided across four key business units Property Development Property Management Asset Management Facilities Management Owners Association Management Through these teams, Deyaar aims to maximise investor profits, provide customers with the hig service in the industry and deliver real solutions that truly enhance the value of their investmen
4 FACTS ABOUT DEYAAR Three major hospitality projects under way, releasing almost 1,000 hospitality units onto the ma Portfolio of 1,000 properties and almost 20,000 units under management. Aim to have AED 4 billion in assets under management and generated profits of over AED 1 b ars. Profits over the past five years amount to more than AED 800 million. For the first nine months o corded revenues of AED 261million - an 85% rise over the same period last year.
5 THE ATRIA
6 WHERE CONVENIENCE MEETS THE LUXURY OF LIVING BY THE BAY Welcome to a living experience called The A Premium residence with the comfort of hotel managed and operated by international op The Atria consists of a residential tower and a apartment tower. These two towers share a podium that constitutes luxurious apartments of different ranges, a retail aren central park-plaza atrium.
7 AN EXTROARDINARY LOCATION ted in Business Bay, the business capital of i, The Atria enjoys conveniences of a rally-located residence. Business Bay is also of the most cosmopolitan areas of i, with the world s tallest tower, Burj Khalifa in ighborhood. Living at The Atria promises you ing views of this iconic structure, Dubai Water l and the scenic Dubai Stables. NTRALLY OCATED DUBAI DESIGN DISTRICT AND DIFC WORLD CLASS HOSPITALS AND EDUCATIONAL CENTRES DUBAI INTERNATIONAL AIRPORT AND DEIRA CITY CENTRE EASY ACCESS TO AL KHAIL AND SHEIKH ZAYED ROAD
8 AMENITIES INFINITY SWIMMING POOL OVERLOOKING BURJ KHALIFA KID S POOL AND P INDOOR GOLF DRIVING RANGE BASKETBALL HALF C SQUASH COURT PODIUM PARK AND GYM AND LUXURY SPA FINE DINING RESTA
9 Millennium Deyaar Atria Residences roduct USP s Strength of an international hotel brand ensuring high occupancy and stability in r Minimum hassle maintained and managed by an international hotel operator Ability to use the residence for personal use Hotel market benefits Income growth from increase in Average Room Rates Residential market benefits capital value appreciation Investment tool Income yielding investment
10 THE HOTEL OPERATOR MILLENIUM The Atria Hotel Apartments will be managed hotel operator Millenium & Copthorne Hote owns, asset manages and/or operates over worldwide. With almost 37,000 rooms worldw portfolio of brands serving different market s Millennium & Copthorne is committed to a c centric philosophy to deliver the highest lev Millennium & Copthorne, Middle East & Afric now recognised as one of the fastest growin management companies in the region. Mill Copthorne (MEA) currently operates 30 hot UAE, and aims to have 100 properties in its n 2020.
11 Millennium and Corpthorne (M&C) Key highlights of Atria s hotel operator Millennium and Corpthorne International Brand 130 hotels worldwide and growing, of which 30 hotels in the Middle East +37,000 rooms across North America, Europe, the Middle East and Africa, Australasia an Corporate and Leisure market Brand portfolio with wide range covering the corporate and leisure market travelers Strong and trusted operating partner Listed on the London Stock Exchange The majority owner (59%), City Developments Limited (CDL) a subsidiary of the Hong L based in Singapore.
12 Millennium & Corpthorne rand Mapping anking: Size of the Hotel Operators Ranking Hospitality Groups Properties Rooms 1 Hilton Hotels and Resorts 4, ,851 2 Marriott International 3, ,623 3 Accor 3, ,000 4 Carlson Rezidor 1, ,397 5 Hyatt ,796 6 Melia Hotels International ,831 7 Millennium & Corpthorne ,219 8 Steigenberger ,000 9 Kempinski 70 21,000 Strong brand presence transla recognition and greater online vis that larger brands tend to be be compete for and capture marke nights in a particular market Hotel brands with a large invent strong corporate support, brand concepts that have been tested of markets. 10 Staywell 34 4, HMH 26 2, Langham Hospitality Group 20 10, Shaza Hotels Millennium Hotels & Resorts follow a total 130 hotels and 37,219 room 14 Yoo Hotels and Resorts 1 56 * Internal list of existing and upcoming hotel operators in Business Bay and its proximity
13 Millennium & Corpthorne egional Coverage Current Supply in the Middle East & UAE Region The existing supply of ho East is reflective of the hotel operator, and varie their portfolio. Operators with the leas region, suggest that they build reputation and brands Millennium Corpthorne h the Middle East with 8 in th
14 Millennium & Corpthorne egional Coverage Future Supply in the Middle East When analyzing the operators pipeline, Millennium is at par leading operators such as Ca Accor in the Middle East pipelin Majority of openings within the midscale to upscale brands
15 Millennium & Corpthorne lobal Sales Coverage Hospitality Groups Global Sales Offices Hilton Hotels and Resorts 34 Accor 42 Carlson Rezidor 10 Hyatt 42 Melia Hotels International 40 Millennium & Corpthorne 16 Steigenberger 5 Operators with a wide geographica able to effectively market and products to a variety of source marke Millennium & Corpthorne has their clo located in Dubai. Kempinski 4 Staywell 7 HMH 1 Langham Hospitality Group 10 Shaza Hotels 1 Yoo Hotels and Resorts 3
16 Business Bay Serviced Apartments erviced Apartment Operators in Business Bay Local Brands International Brand Existing pcoming/ ew
17 SUMMARY OF BENEFITS & DISCOUNTS AT MILLENNIUM DEYAAR ATRIA RESIDENCES n owner in the prestigious Millennium Deyaar Atria Residences, you will have access to a worl efits and privileges across all Millennium hotels in Middle East and Africa (M.E.A.). ell as: highest tier of loyalty points and benefits by Millennium. rly check-in from 10am and late check-out till 4pm rity check-in preference on an advance 24 hour arrival notice mplimentary Club/Executive Lounge Access e local calls and WIFI mplimentary privileged stays up to 20 days a year nerous Discounts: 15% Discounts on the best available rates across all Millennium hotels in M.E.A 35% Discounts on F&B Outlets in the Hotel 50% Discounts on SPA Treatments 25% Discounts on laundry services during your privileged stay period
18 THE DESIGNERS yoo Studio a company founded by John Hitchcox a Philippe Starck yoo Studio is a dynamic design house with experience cutting-edge design in over 27 countries. Serving the o tribe internationally, the studio has created landmark nature residences and hotels alongside collaborations h yoo Creative Directors. This gives yoo Studio a unique sign DNA that could only come from working with the rld's leading design visionaries. yoo Studio's experience is enhanced by its diversity of er 20 architects, interior and product designers with big aginations, providing a choice of looks and styles to suit lifestyles of today's modern dwellers.
19 THE ATRIA INTERIORS SHOW APARTMENT READY al images of ow apartment DDC
20 Market Differentiation - Summary International Operator illennium, appointed for managing and operating the Hotel Apartments, an internationally recognized hospitality operator with worldwide resence Branded Residences tria differentiates itself from the market being Branded Residences esigned by Yoo Studio offering superior apartment finishes, design and ving experience Superior Location usiness Bay with apartments looking over Burj Khalifa, Dubai Stable GoDolphin) and Business Bay Canal Developer Interest eyaar Development PJSC itself owns more than 50% of the units allocated o the operator
21 Rental Pool Agreement Frequently Asked Questions
22 Rental Pool Agreement Q. What is the purchaser return? A proportionate share of the gross room revenue from the rental pool units based o listed price of their unit. Deya Revenue Distribution o o Distribution on the Gross Room Revenue Split of 60 : 40 (less taxes / levies, if any) 60% o 40 % of the gross room revenue to be shared among the rental pool unit owners and remaining 60% to Deyaar to cover the cost of operations which includes operator and asset management fees Gross Room Revenue o Net return distribution (i.e. the final amount for the rental pool owners will not consist of service charge or any other outgoings) 40% Custom
23 Rental Pool Agreement o o 40% of the Gross Rooms Revenue distributed amongst the rental pool unit owners, where th not responsible for the costs and expenses of the hotel 60% of the Gross Rooms Revenue will be utilized by Deyaar and the operator to cover expenses of the hotel and fees of Deyaar and the hotel operator. Distribution Mechanism Explained Profit Original Listed Price Share Availabl 40% share of Gross Room Revenue 1 Unit share ratio 2 (Based on Original Listing) Unit s availa rental p 1 40% Gross room revenue Average Daily Rate x Occupancy x Unit s share ratio Unit Original Listing Price (OLP) Total of Original Listing Price (OLP) of units in the rental pool 3 Days (365 - Privileged Stay Period) / 365
24 Rental Pool Agreement Frequently Asked Qu (FAQs) Are any sums payable by the purchaser from its return? ajor renovation including FF&E and OS&E itial working capital, as required xes, if any ow can the purchaser verify its return? e Rooms Revenue will be reviewed and verified by an external auditor by end of ev erational year. Audited copy of Gross Room Revenue and the return distribution sh ared with the owner. What is the period of the rental pool? years (mandatory) with further optional renewals
25 Rental Pool Agreement. What is the time period that the purchaser will receive the return/share? eturns will be received on a quarterly/ annual basis..does the Purchaser have a say on the management of the hotel apartments? he purchaser shall not interfere in the management of the project or its unit, as ased on the rooms revenue, unaffected by the management costs and expenses.. Can the purchaser live/ reside in the unit? es, but a limited stay. In the first two years, 10 days during the high season (Nov ays during the low season (the remaining months), and thereafter a standard 1 ach year. the privileged stay period (PSP) is not used the unit will be operated as part of the active r he Purchaser will receive compensation for the unused days. The seasonality (high and low) y the operator on a yearly basis during the budget submission period.
26 Rental Pool Agreement. What will happen if the hotel operator fails to secure a reasonable profit for the un eyaar has agreed with the hotel operator to specific performance tests, which if n consecutive operational years Deyaar may replace the operator. Q. Can the purchaser finance the hotel apartment? Yes, a hotel apartment in the rental pool can be financed by banks just as any othe units after a certain completion threshold. Q. If the hotel apartments are making a loss or in case of adverse market condition Purchaser required to contribute towards the loss? No, a Purchaser will not be required to bear any loss as the Purchaser s return is una costs and expenses of the hotel. However, Deyaar or the Operator may terminate t program and Deyaar will then return the unit to the Purchaser.
27 Rental Pool Agreement. Can the Purchaser sell his/her unit while it is in the rental pool? es, the new owner of the unit will have to enter in the similar SPA and RPA and will alike to the original purchaser. A sale, however can only take place after at least purchase price is paid to Deyaar as part of the off-plan payment plan.. Can the Purchaser exit the Rental Pool? es, subject to payment of compensation for loss of revenue to both Deyaar and the operator at the rate of AED 70 per square foot of the unit area.. Will Purchaser be charged service charges? o, since they are covered from the 60% of the gross rooms revenue retained by Dey therefore will not be charged to the purchaser. However if the purchaser exits the then service charges become payable directly by the purchaser.
28 Rental Pool Agreement.Is the Purchaser s return on investment guaranteed? he return of the Purchaser for the first two years of operation are guaranteed by De e Unit purchase price per year. No guarantee applies thereafter.
29 Unit Owner Benefits Operator Related Benefits
30 UNIT OWNER BENEFITS Deyaar Millennium Elite Reward Program Loyalty points at the other Millennium Hotels Unit owners of Atria Millennium Serviced Apartments will be eligible for the benefits / rewards of My Millennium & Deyaar co-branded highest tier loyalty membership. hey will enjoy highest tier of loyalty membership points which can be redeems for benefits therein. Deyaar Millennium Elite Reward Program Exclusively for Atria Unit Owners DDC
31 UNIT OWNER BENEFITS Complimentary Privilege Stays wners can enjoy complimentary privilege stay every year, clusive of breakfast the first two years 0 days : High season from Nov April 0 days : in the remaining months ereafter, standard 14 day period each year 10 days high season 20 days low season rivileged stay periods agreed subject to; 0 days (one month) notice for bookings. ossibility to club the free stay periods during the first 2 years, bject to availability rivileged stay period is to be consumed annually 14 days oking terms subject to availability, notice of one month and blackout dates (Eid, hristmas, New Year etc.)
32 UNIT OWNER BENEFITS Privilege Room Stay Benefits For the Owner Extended Stay Period f owner wishes to extend the privilege stay period at Atria Millennium, a discount of up to 15% discount on the Best Available Rate, subject to availability Travel across MEA Up to 15% Discount Up to 15% discount on the Best Available Rate across all Millennium hotels in Middle East and Africa as part of Deyaar Millennium Elite Reward Program. DDC
33 UNIT OWNER BENEFITS Privilege Room Stay Benefits For Family and Friends amily and Friends (F&F) elatives and friends of unit owner get a discount of up to 5% discount on the Best Available Rate, subject to vailability if they choose to stay at Atria Millennium Up to 15% Discount
34 UNIT OWNER BENEFITS Food & Beverage wners during the privileged stay period can enjoy referential rates with up to 35% discount on in-house B outlets of Atria Millennium along with omplimentary breakfast for owner and family during e privilege free stay Up to 35% Discount
35 UNIT OWNER BENEFITS Spa / Wellness Facility wners during the privileged stay period can avail up 50% discount on Spa treatments at the a/wellness facility at Atria Millennium subject to vailability Up to 50% Discount
36 UNIT OWNER BENEFITS Room Perks ee Unit Upgrade wners can be offered free unit upgrade on riority during their privileged stay period. However, is will be at operator s discretion and subject to vailability
37 UNIT OWNER BENEFITS Concierge Services nit owners to be able to avail concierge services at no dditional cost Complimentary pick-up and drop-off to the airport, nly if informed 24 hours prior to the day of arrival, uring the privileged stay period. However, restricted to maximum number of pick-ups and drop-offs within a ll year as decided by the Operator and subject to vailability. Complimentary newspaper during the Privileged stay
38 UNIT OWNER BENEFITS A La Carte Laundry Service nit Owners to enjoy up to 25% discount for laundry rvice during their privilege stay Up to 25% Discounts
39 UNIT OWNER BENEFITS Check-in and Check-out with Wi-Fi and Lounge Access 1. Flexible check-in and check-out options to be made available for unit owners during the Privileged stay period. early check-in (10.00 am) and late checkout (at 4.00pm) priority check-in preference on 24 hour arrival notice. 2. Unit owners to have free access lounge and relaxation facilities areas in Atria Millennium 3. Free Wi-Fi access for unit owners DDC
40 PRICING SUMMARY BY UNIT COUNT, AREA & SALES VALUE
41 SUMMARY BY UNIT COUNT, AREA & SALES VALUE :#".(GH:#. $+E$./F!"#!$%!"#!$% &'($)*(+,'-(.+"$(/$ ',3( !"#$%& ' ()(*+,...)-+./0+1)0,)1./0-//0+1)...,0(+2 /.34$5&&6 (- -7(*-'./021,./0-++0(').,0)++0,2)...,0,'',.34$5&&6 1 //7-*2(./0,-+.,0)2+011/.,0-(70/('...,0/ $5&&6 / /7'-*2,./07' ()' ()'...,0(/, /-389:;-(4553 <1 /.34$5&&6 /1-7(*-'./0+1(./07220) )0/-,...,0+7-,.34$5&&6, /,(-*++./0-1'.,07720) (70'7,...,0+/+ +.34$5&&6 1 /7''*+/. +0,').(02-20/'7.)07(+0(1'...,0+(7 $#894: *+. +0)+7.-0,7)0'2+.-07/(07)+...,0/1) >,2?(.5',3 01 ()(*+, (@AB@0./0+1)0,)1 ( 6A0CDA0B@ (((((((((((((( <A@77
42 Thank You
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