EVALUATION DE L UTILISATION TOURISTIQUE D UN PAYSAGE
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1 EVALUATION DE L UTILISATION TOURISTIQUE D UN PAYSAGE CULTUREL LAVAUX Emmanuel Reynard, Raphaël Ceré, Mélanie Clivaz, Christian Kaiser, Nicolas Monachon, Tabea Wäfler Université de Lausanne Institut de géographie et durabilité Jeanne Corthay, Emmanuel Estoppey, Patrick Bürgin, Association Lavaux Patrimoine mondial Florence Wargnier, Office du tourisme du Canton de Vaud E. Reynard LAVAUX, VIGNOBLE EN TERRASSES World&Heritage&site&since&2007 UNESCOcriteriafortheinscrip7on 8(iii)tes7monytoaculturaltradi7on(winemaking) 8(iv)landscape(terraces) 8(v)tradi7onhumanseDlement(villages,terraces) Alsoaculturallandscape 2
2 THE PROJECT TOURISME EN LAVAUX Context&(Lavaux&Patrimoine&mondial)& Associa7onLavauxPatrimoinemondial: todevelopthesite smonitoring StudybytheUniversityofLausanne ( ):TerritorialDiagnos7c+ Strategyforthemonitoring Webmappingapplica7on:UNILavaux (hdp://lavaux.unil.ch/) Conclusionofthestudy:lackof knowledgeontourisminlavaux Office&du&tourisme&du&Canton&de&Vaud& Surveyontourisminthecanton (monitoring) 8>Project TourismeenLavaux ( ) Collabora=on&UNIL& &LPm& &OTV& 3 OBJECTIVES OF THE PROJECT TOURISME EN LAVAUX 4
3 THE TOURISM OFFER ORIGINAL OFFER Method& Documenta7onanalysis(web+paper) 30interviewswithtourismactors!(private!operators,!wine!makers,!administra2on,!tourism!offices)!! Results& Landscapeisthecoreoftheoriginalofferlargelybeforewine/vi7culture UNESCOinscrip7onhasincreasedtourismvisitsbutnotthewinesales Severalnega7veside8effectsoftourism(waste,grapethe^) 5 THE TOURISM OFFER DERIVED OFFER Cartography&of&the&offer& Accomoda7on,restaurants,andalsoac7vi7es Linkswiththeprotectedarea! 6
4 THE TOURIST OVERNIGHTS Methods& Sta7s7caldataanalysis(overnights)!Ques7onnaires 7 QUESTIONNAIRES Survey&(MiKJune&to&End&October&2018)& In!situ!ques7onnairesby3persons!On8lineandpaperques7onnaires,3languages(D,F,E) Objec7ve:850ques7onnaires 8
5 QUESTIONNAIRES 9 QUESTIONNAIRES Critères&de&l OTV& Mo7fdeséjour Ac7vitésréalisées Qualitésdéterminantespour lechoixdelades7na7on Dépensemoyenneparjour Sa7sfac7ongénérale Hébergementprincipal Some&difficul=es& Length(10 )8>shortversion(3 ) Onlineapplica7on8>lackof interac7vity(8>paperquest. added) Shadowareas8>fewvisitors8> fewques7onnairesfilled («low»produc7vity) 10
6 CARTOGRAPHY OF HOTSPOTS Objec=ves& Tomapthehotspots+shadowareas Toconfrontwiththetouristoffer(interviews) andwiththetouristprac7ces (ques7onnaires) 11 CARTOGRAPHY OF HOTSPOTS Current&work:&Automa7cdataextrac7onfromthephotos(whichobjectsarephotographed) 12
7 TOURIST TRACKING METHODS Automa=c&Coun=ng& TwoPyroCounters!!!6automa7ccameras Monitoring&strategy& Survey: Loca7onchangesevery3weeks Around30placesmonitored lavaux.unil.ch/comptages 13 TOURIST TRACKING METHODS lavaux.unil.ch/comptages 14
8 TOURIST TRACKING METHODS Current&work& Automa7cdataextrac7on+fieldvalida7on Webscraping:meteodata(webcams,MeteoSwissradarimages+weatherbulle7ns) Next&step& GPStracking(Sept.8Oct.2018;collabora7onwithRetoRupf,ZHAW) lavaux.unil.ch/comptages 15 TOURIST TRACKING METHODS DIFFICULTIES Some&difficul=es& BaDeries PublicworksonRailwaylineduringSummer2018 Sun(light) Vineyardtreatmentbyhelicopter Notallwalkersaretourists lavaux.unil.ch/comptages 16
9 PRELIMINARY RESULTS Main&results& Landscapeisthefirstoriginaloffer(beforewineheritage) NotalltheWHSistouris7c(hotspotsandshadowareas) Severalchanges(overnights,accomoda7on)detected Interestofcrossingquan7ta7ve(automa7c)andqualita7vemethods Addedvalueofthemul78methodapproach(fineresolu7onofresults) & Methodological&remarks& Timeconsumingapproaches(ques7onnaires) «Produc7vity»ofsomemethods(e.g.ques7onnairesinshadowareas) Technicalproblemsinmeasurementmethods Importanceofinforma7on(popula7on)andcollabora7onwithlocalstakeholders 17 MERCI POUR VOTRE ATTENTION Emmanuel Reynard, Raphaël Ceré, Mélanie Clivaz, Christian Kaiser, Nicolas Monachon, Tabea Wäfler Université de Lausanne Institut de géographie et durabilité Jeanne Corthay, Emmanuel Estoppey, Patrick Bürgin, Association Lavaux Patrimoine mondial Florence Wargnier, Office du tourisme du Canton de Vaud E. Reynard
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