Hand in Hand National Park Wadden Sea Schleswig-Holstein and Tourism

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1 Foto: Christiane Gätje/LKN KICK-OFF CONFERENCE MARCH 2015 GEOMAR KIEL Hand in Hand National Park Wadden Sea Schleswig-Holstein and Tourism

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4 National Park Schleswig-Holstein Wadden Sea National Park since 1985 UNESCO Biosphere Reserve since 1990 Part of UNESCO World Heritage since 2009 Area: 4,415 km² Residents: Two (Hallig Süderoog) National Park Authority in Tönning Department of the Schleswig-Holstein Agency for Coastal Defence, National Park and Marine Conservation (LKN SH) National Park Law (1985/1999)

5 Tourism in the National Park Region of SH North Sea Schleswig-Holstein (SH) - traditional holiday destination 2 million guest arrivals*, 19 million overnights*, 13 million daytrips* 1.8 billion turnover by tourism* 41% of regional income* 89 million regional income generated by National Park tourists = full-time equivalent jobs ** Annually, more than 1 million visitors get in touch with qualified information about the SH National Park and the distinctiveness of Wadden Sea nature via guided tours, boat trips and more than 30 visitor centers * Nordsee-Tourismus-Service GmbH (Hrsg.) (2014): Mehrwert plus. Die Bedeutung des Tourismus für die Region und zentrale Herausforderungen für den Tourismus an der Westküste. ** Job et al. (2013): Regionalökonomische Effekte des Nationalparks SH Wattenmeer.

6 Intact nature and nature conservation of the holiday destination is a (very) important aspect of the holiday for over 90% of North Sea visitors. How important is it for you, to im experience Urlaub intakte an Natur intact zu nature erleben? during the holidays? that the nature is protected in your holiday destination? dass an Ihrem Urlaubsziel die Natur geschützt wird? 93% 92% to learn something about the nature at your holiday destination? im Urlaub etwas über die Natur am Urlaubsort zu lernen? im Urlaub an Naturerlebnisführungen teilnehmen zu können? to participate in a guided tour to experience nature in your holidays? 48% 79% Data for very important and important Basis: All respondents who gave statements about the different aspects (n=568); shown is the data for very important and important, data in % Question A: Generally speaking there are things during the holidays which are very important and others that don t play a big role. Please give us information about the things that are important to you during your holidays on the basis of the following list NIT Kiel Evaluation Report GB PROWAD Page 6

7 National Park Partnership National Park Partners are qualified ambassadors for the National Park idea are regional businesses with commitment for nature conservation and sustainability fulfill specific criteria (identification, service quality, environment, information, cooperation) provide regional products and a broad portfolio of attractive nature experience offers cooperate with the National Park authority and within the network are best practice examples for sustainable tourism

8 National Park Partnership National Park Partners Accommodation Gastronomy Tour operators Shipping companies Railway companies Bike rental outlets Organic farms with own shop Leisure attractions Galleries and museums Tidal Flat Guides Nature NGO s Tourism organisations Municipalities Municipalities Tourism Marketing NationalPark Partners Steering Board National Park Authority NGO s LKN-SH Nationalparkverwaltung

9 Wadden Sea World Heritage: Tourism and Recreation EU Interreg IVB project PROWAD Protect and prosper Total budget 1.6 Mio Euro ( ), Lead Partner: CWSS Ministries, National Park Authorities, WWF, Tourism Marketing Organizations in NL, DE, DK (Task Group STS) Development of a consistent sustainable tourism strategy (STS) for the entire Wadden Sea in a participatory approach Implementation Action Plan Task Group Sustainable Tourism Strategy

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11 Zoning National Park: Well prepared! Visitor management and information Qualified and committed staff/partners Sustainable Tourism Strategy and Trilateral cooperation Regional co-operation Nature experience and education Monitoring data

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