% Of home porting in Greece
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1 % Of home porting in Greece Cruise Ships 4 Operate in the Aegean Sea 2 1 Passengers from 140 countries Chartered by Marella Cruises
2 ΟΙ OUR ΕΠΙΒΑΤΕΣ PASSENGERS ΜΑΣ ΣΕ IN ΑΡΙΘΜΟΥΣ NUMBERS Recovery in markets such as U.S.A. & Canada Increase in European tourists Gradual increase in China Total number of passengers (operation of Celestyal Olympia and Celestyal Nefeli only) Europe: 22.1% U.S.A. & Canada: 21.7% Turkey: 17% Greece: 16% Latin America: 10.5% Asia: 7.8%
3 ΟΙ EXPANDING ΕΠΙΒΑΤΕΣ SALES ΜΑΣ ΣΕ CAPABILITY ΑΡΙΘΜΟΥΣ& NETWORKING EUROPE Appointment of Vice President Commercial, Europe United Kingdom: Appointment of Country Manager France: Opening of Celestyal Cruises France + Appointment of New Sales Director Goal: 50% increase in passengers for c 50c 30c ASIA China: Opening of Celestyal Cruises Office in Shanghai + Appointment of Sales Executive, China Goal: 20% increase in passengers for 2018 CANADA, EAST & WEST COAST U.S.A.: Opening of Celestyal Cruises North America + Appointment of President Celestyal Cruises Inc. + Appointment of Vice President, Business Development North America Goal: 30% increase in passengers for c
4 INTRODUCING THE NEW 7 DAY IDYLLIC AEGEAN CRUISE Active participation in the development of destinations via long stays, e.g. Mykonos and Santorini: introducing overnight stays on both islands in 2018 Milos: all-day stays and increased calls 2017: 9 calls 2018: 24 calls 2019: 29 calls Milos was recently named one of the world s must-see places by Forbes 21% increase of calls at Milos
5 OUR ALL INCLUSIVE PROPOSITION IS RECOGNIZED BY THE INDUSTRY AS REPRESENTING BEST VALUE CRUISERS CHOICE FIRST PLACE IN CATEGORIES SHORE EXCURSIONS & VALUE, SECOND PLACE IN CATEGORIES SERVICE & ENTERTAINMENT FIRST PLACE IN CATEGORY BEST SERVICE FIRST PLACE IN CATEGORIES: BEST FOR VALUE, BEST FOR ENTER- TAINMENT, BEST FOR EMBARKATION AND BEST FOR SHORE EXCURSIONS
6 EXTENSION OF THE TOURIST SEASON AND INCREASE OF CALLS AT THE GREEK ISLANDS Extension plan for the tourist season: Celestyal Cruises started sailing 20 days earlier than 2016 Longer cruises will be introduced as follows: two 3-day "Iconic Aegean" cruises on the 2nd and 9th of November and two 4-day "Iconic Aegean" starting on the 29th of October and the 5th of November A total of 12% increase in scheduled departures, 100 attributed to the increased demand for the Celestyal All Inclusive Experience
7 DIGITAL PRESENCE 1 GLOBAL WEBSITE 8 LOCAL DOMAINS supporting 4 different languages Upcoming projects: 2 new websites in CHINESE & PORTUGUESE 970,018 visitors from 217 countries 1,2 Μ digital spend in 2017 Digital advertising campaigns on 14 COUNTRIES/MARKETS in 4 DIFFERENT LANGUAGES MAIN COUNTRIES: US, Canada, Latin America (Mexico, Argentina, Colombia), France, UK, Spain, Greece, Australia, New Zealand, Ireland, S. Africa, Jamaica Facebook: Followers from 45 countries Facebook ranking 4,6 / 5 stars
8 ON BOARD CUSTOMER RESEARCH CRITERIA Would you recommend Celestyal Cruises? Would you choose our company again in the future? Did the cruise meet your expectations? Housekeeping services Overall hospitality/ hygiene on board Overall cruise experience Overall combination of destinations 89,6% 86,3% 96% 99,3% 93,4% 87,8% 87,6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% GRADE OF SATISFACTION % Period: March - November 2017 Sample: questionnaires completed by passengers on board
9 CELESTYAL CRUISES HOME PORTING calls to Greek ports passengers (operation of Celestyal Olympia and Celestyal Nefeli only) passenger visits to Greek ports HOMEPORTING mil. EUROs Annual contribution to the national economy 30 mil. EUROs Direct annual operating expenditure 36 mil. EUROs passengers homeporting in Greece X 400 expenses per passenger 37 mil. EUROs visits x 62 per passenger (average CLIA 2014)
10 SUPPORTING SHIPPING AND GREEK ENTREPRENEURSHIP IN MIL ,5 MIL. Total expenditure for promoting and advertising Greece in 2017 Greek marine officers and crew that would correspond in a crew of Cargo ships To Greek companies (For food and beverage) 30 MIL. Direct operating expenses in 2017
11 CONTRIBUTION TO THE GREEK ECONOMY FROM THE LAUNCH OF CELESTYAL CRUISES ( ) Direct operating expenditure > 126 mil. EUROs (period of Greek recession) Average annual contribution-> 30 mil. EUROs Anticipated expenditure on maintenance and upgrade of fleet > 12 mil. EUROs
12 WE CONTINUOUSLY BECOME SAFER, SMARTER, GREENER Celestyal Cruises is committed to serving its customers and the environment preserving WHAT WE HAVE ACHIEVED SO FAR: 5% average reduction in fuel consumption, equals to 1400Mt fuel savings for MT reduction in CO2 emissions in % of water consumed onboard was produced onboard in % garbage disposal reduction compared to 2016 Fuel Bunkering best practices almost eliminate off spec fuels and fuel disputes Full compliance with new EU monitoring, reporting and verification (MRV) regulation
13 WE CONTINUOUSLY BECOME SAFER, SMARTER, GREENER Hull maintenance with environmentally friendly antifouling paints for fuel consumption reduction and environmental conservation Exhaust Gas Boilers (EGB) utilization for steam production and operational cost reduction Waste treatment/recycling and/or incineration, i.e., cooking oils Identification and improvement of vessel energy loss areas
14 CONSISTENCY IN CORPORATE SOCIAL RESPONSIBILITY STRATEGY AND INITIATIVES Offering added value: EDUCATION & CULTURE Educational program "Archimidis" Supporting local communities via consistent & pioneer educational programs. Support of youth entrepreneurship Four Get CruiseInn entrepreneurship contests hosted on board Support of the Greek Merchant Maritime Academies in 2017 Annual Scholarships of Internship Programs for Students in collaboration with Universities (Piraeus, Aegean, Cyprus, Sussex, Greenwich & ALBA) 9 students completed internships at the offices of Celestyal Cruises Collaboration with ReGeneration 20 educational visits at cruise ships (Primary and secondary educational institutions, colleges and Universities) HUMAN Support of the NGO Ark Of The World More than 300 children hosted on cruises between 2014 and 2017 Creation of a common blood bank for Celestyal Cruises' employees and their families 180 bottles of blood already collected Support of the NGO "Make a Wish" Cruises for children suffering from neoplasia and their families Support of the NGO "PEK-Amea" Generating revenue on behalf of the organization with a bazaar of products created by autistic children from the organization
15 BAZOYME ΣΥΝΕΧΩΣ ΥΨΗΛΟΤΕΡΟΥΣ ΣΤΟΧΟΥΣ AWARDS 2018 AWARDS 2017 CRUISERS CHOICE FIRST PLACE IN CATEGORIES SHORE EXCURSIONS & VALUE, SECOND PLACE IN CATEGORIES SERVICE & ENTERTAINMENT AWARDS 2016 FIRST PLACE IN CATEGORY BEST SERVICE FIRST PLACE IN CATEGO- RIES: BEST FOR VALUE, BEST FOR ENTERTAIN- MENT, BEST FOR EMBARKATION AND BEST FOR SHORE EXCURSIONS 4 GOLD AWARDS FOR CATEGO- RIES 8.1 GASTRONOMIC TOURISM, 3.2 GUEST SERVICE EXCELLENCE, 1.2 TOURISM SEASON EXPANDING INITIA- TIVES, 10.1 CORPORATE IDENTITY / CORPORATE REPUTA- TION MANAGEMENT / BRANDING SILVER AWARD IN CATEGORY 10.3 INTEGRATED MARKETING CAMPAIGN FOR CELESTYAL CRUISES INTEGRATED MARKETING CAMPAIGN BEST VALUE FOR MONEY CRUISE CRITIC UK EDITORS PICKS AWARDS CRUISE LINE REVELATION EXCELLENCE AWARDS, CARTAGENA SPAIN FINALIST IN THE INTERNA- TIONAL CRUISE SHIP WAVE AWARDS IN THE CATEGORY CONTINUOUS ENRICHMENT, ON BOARD AND ASHORE GOLD PRIZE IN THE CULTURAL TOURISM CATEGORY FOR THE RICH PROGRAMME OF THEMED EVENTS SILVER PRIZE IN THE TOURISM DEVELOPMENT- CONTRIBUTION TO THE NATIONAL OR LOCAL ECONOMY CATEGORY, BRONZE PRIZE IN THE CATEGORIES USE OF SOCIAL MEDIA, AND SELECTING, REWARDING AND DEVE- LOPING STAFF SILVER PRIZE FOR EVENT SERIES / BRAND CONSISTENCY FOR OUR THEMED EVENTS IN 2015 BRONZE PRIZES FOR TOURISM EVENTS AND FOR BUSINESS CONFERENCES FOR CRUISE INN 2015
16 WE KEEP SETTING HIGHER GOALS AWARDS 2015 GOLD AWARD FOR CRUISES-THEMED EVENTS, TOURISM AWARDS GREECE CERTIFICATIONS 2 SILVER PRIZES IN THE CATEGORIES CONTRIBUTION TO THE LOCAL ECONOMY AND SUPPORTING LOCAL COMMUNITIES NEW DESTINATIONS BRONZE AWARD FOR CONTRIBUTION TO THE NATIONAL ECONOMY, TOURISM AWARDS GREECE & FOR CONTRIBUTION TO LOCAL ECONOMIES-NEW DESTINATIONS, TOURISM AWARDS GREECE BEST COMMUNICATION STRATEGY, NAUTICAL EFKRANTI AWARDS GOLD FOR BEST CHANGE MANAGEMENT STRATEGY / INITIATIVE, SILVER FOR BEST HR CROSS-ΒORDER PRACTICES, SILVER FOR MOST EFFEC- TIVE TOTAL REWARD STRATEGY, BRONZE FOR EXCELLENCE IN WORKPLACE WELL-BEING HR COMMUNITY AWARDS SILVER FOR CHANGE MANAGEMENT PERFORMANCE & COMPEN- SATION MANAGEMENT, MOTIVATIONAL & BENEFIT POLICY, CORPORATE SOCIAL RESPONSIBILITY (CSR) BEST HUMAN RESOURCES DEPARTMENT MEMBER OF THE CRUISE LINES INTERNATIONAL ASSOCIATION EUROPE CERTIFIED IN ACCORDANCE WITH ISO 9001/14001 STANDARDS BY DNV-GL
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