Destination Stewardship
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1 Destination Stewardship RCL s Framework for Sustainable Miguel Peña, Senior Analyst of Sustainability Programs 22 nd Inter-American Congress of Ministers and High-Level Authorities Bridgetown, Barbados, September 4 th, 2014
2 Our Company "Destination stewardship is a process by which local communities, governmental agencies, NGOs, and the tourism industry take a multi-stakeholder approach to maintaining the cultural, environmental, economic, and aesthetic integrity of their country, region, or town. In other words, to ensure that the destination retains and enhances the distinctive attributes that makes it attractive to beneficial tourism." (Source: Global Sustainable Council) 2
3 Our Company 41 Ships 490 Global Destinations 4.1M Passengers, 65K employees 6 more ships by 2016, total cap. 120,500 berths 3
4 Why Destination Stewardship? Important pillar of our ongoing Sustainability commitment Crucial for long term viability of the destinations Managing growth and ensuring Competitiveness The Destinations are the lifeblood of our business and tourism is the lifeblood of the destination Our Guests tell us where they want us to take them! Destinations must remain valued by consumers Destinations must plan and act in order to remain attractive 4
5 Destination Stewardship Timeline 2009: Hosted Destination Stewardship think tank on-board Oasis of the Seas inaugural cruise 2010: Launch Sustainable Shore Excursion Program 2011: Bahamas and Haiti Private Destinations achieve bronze-level Sustainable Education Program (STEP) eco-certification for attractions and tour operations (both are now Gold) 2012: Sponsor the creation of the GSTC Global Sustainable Criteria for Destinations 2013: Support Rapid Sustainable Destination Diagnostic and action agenda in Cozumel and Roatán, pilot program in St. Kitts and Nevis. 2013: Support creation of the SMART destination monitoring tool designed help destinations to track trends and changes occurring over time 2014: Founding Partner in the Sustainable Destination Alliance for the Americas 5
6 RCL Destination Stewardship Private Destinations Shore Excursion Providers Destination Managers 6
7 Sustainability Solutions for Destination Managers Tools that help make sustainability actionable Destination Sustainability Self Assessment Rapid Sustainable Destination Diagnostic SMART Strategic Monitoring and Response for Destination Sustainability Self-Assessment Rapid Sustainable Destination Diagnostic Destination Sustainable Strategy Organization Visitor Satisfaction Sustainable Standards Accessibility Promotion Community Involvement and Benefits Community Engagement Economic Monitoring Support of Local Enterprise Equitable Employment & Fair Wages Safety and Security Cultural and Natural Heritage Heritage Protection Recording & Properly Interpreting Natural & Cultural Heritage Visitor Planning & Monitoring Protection of Local Property Rights Environmental Conservation Energy Water Solide Waste Air Quality and Pollution Low-Impact Transportation Coastal Biodiversity & Protected Areas Reponses To Climate Change Strategic Monitoring and Response for (SMART) 7
8 Rapid Sustainable Destination Diagnostic Comprehensive destination sustainability assessment Destination report card, highlighting risks and areas for improvement Facilitated multi-stakeholder participatory action planning forum Practical action projects that are ready for implementation Support for establishing a multi-sector Destination Stewardship Council Destination Sustainable Strategy Organization Visitor Satisfaction Sustainable Standards Accessibility Promotion Community Involvement and Benefits Community Engagement Economic Monitoring Support of Local Enterprise Equitable Employment & Fair Wages Safety and Security Cultural and Natural Heritage Heritage Protection Recording & Properly Interpreting Natural & Cultural Heritage Visitor Planning & Monitoring Protection of Local Property Rights Environmental Conservation Energy Water Solide Waste Air Quality and Pollution Low-Impact Transportation Coastal Biodiversity & Protected Areas Reponses To Climate Change 8
9 Rapid Sustainable Destination Diagnostic 9
10 Sustainable Destination Alliance for the Americas Largest initiative of this kind in the world, a private and public partnership focused on sustainable destination management 7 Destinations - Caribbean and Latin America (3 RCL, 4 OAS) Rapid Sustainable Destination Diagnostic Plans to expand to more than 30 destinations 10
11 South Pacific Destination Alliance Largest initiative of this kind in the pacific, a private and public partnership focused on sustainable destination management STI is the convener and implementation partner, Royal Caribbean Cruises Ltd., and the South Pacific Organization Rapid Sustainable Destination Diagnostic Replicating the success of the SDAA Open to new partners who want to help the region realize its potential 11
12 Learn More Online Contact: Thank You 12
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