Operation Lifesaver Canada. OLI Leadership Conference Albuquerque N.M.

Transcription

1 Operation Lifesaver Canada May 15, 2014 OLI Leadership Conference Albuquerque N.M.

2 Operation Lifesaver Canada Population 32,000,000 More than 6,250,000 sq.miles (land area) Over 22,000 miles of track 55,000 total crossings 23,000 public highway/railway crossings 32,000 private crossings

3 Operation Lifesaver, Canada History Started in crossing collisions (83 fatal, 62 injured) 177 trespass incidents (97 fatal, 80 injured) Many injured are permanently disabled Property damage is extensive Direct/indirect costs amount to millions $/yr

4 Advisory Committee Josée Bessette, Ministry of Transportation of Ontario Raynald Marchand, Canada Safety Council Luc Bourdon, Transport Canada Stephen Covey, CN Breanne Feigel, CP Paul Goyette, Railway Association of Canada Alex Paterson, Railway Association of Canada Robert Rivest, Agence métropolitaine de transport Joyce Rose, Operation Lifesaver Inc Daniel Rubinstein, Federation of Can Municipalities Robert Gray, VIA Rail Canada Rob Smith, Teamsters Canada Rail Conference William Grodzinski, GO Transit/METROLINX Dave Springer, Ontario Provincial Police Steve Harvey, GO Transit/METROLINX Benoit Tessier, CN Mike Lowenger, Railway Association of Canada Jean Tierney, VIA Rail Canada Rachel Lui, Transport Canada Bill Walker, Safety Services New Brunswick

5 Results 2013 Crossing Incidents Slight Decrease Decrease in Some Regions (East Coast) Steady in Urban Areas Slight Increase in Prairies Trespass Encouraging Decrease

6 Results Incidents

7 Results

8 Website Statistics Visits 27,158 Pages / Visit 4.23 Avg. Visit Duration 00:02:23 Page Views 114,788 Source Rate 19.49%

9 Direction in Year Strategic Plan Annual General Meetings January NAC January 21 Combined Facilitated Workshop January 22 Develop Sustainable Action Plans Provincial and PRC Meeting January 23

10 Strategic Priorities Workshop SWOT Analysis January 22 Youth Grade 7 and 8 New Drivers Commercial/Professional Drivers Volunteers Short, Medium and Long Term Strategies

11 Youth Grade 7 and 8 Develop Relevant Hand Outs Presenters (Peer, Diversity, Street Cred) Update Videos Testimonials Train Crew Law Enforcement ER Doctors Coroners Involve Parents (Template)

12 OTR CONTEST

13 HLV Concours

14 Commercial Drivers Develop Relevant SWAG Update Web-based Training OL Messaging in Log Books Driving Schools Expand Focus to Transit Drivers Work with Various Representatives ti Life and Death Decisions Out of Business

15 New Drivers Provincial Government Support Driving Schools Driver s Permit Exams Branding - Swag Partner with MADD, SADD, Parachute.. Insurance Bureau of Canada Key Messaging

16 Volunteers Update Definitions and Roles Recruit itthrough hsocial Media Student Community Curriculum Credits Validate Applicability of OLI OLAV Certified vs. Authorized Liability Issues Website Section for Volunteers Invite Teens/Youth to Review OL Content

17 Heightened Railway Safety Interest Lac Megantic Incident Crude By Rail Debate vs Pipeline Ottawa Bus Train Collision (6 Fatalities) Increase in Crossing Accidents in Prairies Community Interest Requests From Non Traditional Areas

18 What s Ahead in 2014? Rail Safety Week 2014 Public Rail Safety Week 2014 will take place from April 28 May 4 with See Tracks? Think Trains! as a theme. Advertisement will be done through Canadian Teacher Magazine once again as well as promotion through social media (Facebook, Twitter, blog, website). A large number of activities will take place throughout Canada to engage the public with a strong rail-safety message. Events and initiatives will include: school presentations, public awareness campaigns at train stations, traffic enforcement blitzes at high-risk locations, crossing and trespassing blitzes, distribution of pamphlets to drivers and commuters and more.

19 Public Rail Safety Week PRSW April 28 May 04, 2014 Theme See Tracks? Think Train! Voies ferrées? Gareautrain! Coordinated Through OL Communications Committee Nation Wide Government Recognition - Media Launch Facebook Modest Investment 2k=10 M impressions Twitter, Newswire Releases, Local Media Coverage and Interviews PRSW 2014 WEBSITE Nation Wide Community Based Events Roger Cyr Award

20 2013 Roger Cyr Award NSOL s Michael Cormier, who has been an active member of the Operation Lifesaver Nova Scotia Committee since 2008, received the 2013 Roger Cyr Award for his dd dedication to public-rail lsafety.

21 Facebook ads and promoted posts PRSW 2014

22 Progressing Collaboration with OLI and International Community Dumb Ways to Die Viral Video Being Translated into French Other Languages Off the Rails Contest t Youth Material RSER Review (NBSouthern, BNSF Manitoba) Collaboration with RAC DG/Hazmat Team

23 RAC Dangerous Goods Team Transportation of Dangerous Goods Specialists (1999) Trained in Dangerous Goods Response and Remedial Measures Equipped to respond On-call 24/7 Collaborate on OLI RSER

24 Rail Safety for Emergency Responders Slide 1

25 STUDENT MANUAL Yours to keep Quick reference guide Course agenda Fill in the blanks (in yellow and underlined) Additional info -Tab section Slide 3

26 Program Funding Challenges Traditional Material Logistics Media Portrayal of Activity on or Around Ril Railway Property Lac Megantic Alice Munro Nobel Prize in Lit (NY TIMES OCT 10) Television Promos (Amazing Race, Two and A Half Men..) Wedding Photography National Retail Chain Advertising Campaign

27 Front Page

28 Provincial Insert

29

30 Events Public Rail Safety Week April 28 May 04 OLI Leadership Conference May 13-15, 2014 ILCAD International Level Crossing Awareness Day June 03, 2014 Proximity Guidelines RAC/Federation of Canadian Municipalities Conference May 29-June 02, 2014 International Level Crossing and Trespass Symposium in Urbana Ill. August 3-8, 2014 IRSC Berlin Germany October 12-17, 2014

31 Operation Lifesaver Canada Questions? Thank You