Post Show Report. Show profile. PLASTEX 2018 The Meeting Point for African Plastics Industry. January Organized by: Principal Sponsor:

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2 Post Show Report January 2018 Organized by: Principal Sponsor: Gold Sponsor: Supported by: Chamber of Chemical Industries Division of Plastics Industries From January 2018, Egypt International Exhibition Centre (EIEC) witnessed the launch of the 16 th version of PLASTEX, the Biggest International African Exhibition for Plastic Industries. More than ever before, PLASTEX 2018 was the largest and the most successful version in the show history that was first launched in About 35% increase in show space, 15% in number of visitors, a new record in business deals and great appreciation for visitors quality are all indicators of how successful this version was. One of the reasons behind PLASTEX success since its debut in 1993 has been the ability of being a dynamic event. PLASTEX lets no stone unturned to bring the latest technologies and trends to our honored visitors from Middle East and Africa. A special Buyers Program attracting trade buyers from North and East Africa, new venue, new branding and above all a new co-organiser are some of the new features about PLASTEX 2018, said Ahmed Mostafa, PLASTEX Project Manager. Participating companies had been closely following the recent developments in the regional plastics industry and thus featured their best offerings at the most affordable prices. Manufacturers and traders from all over the region were carefully eyeing the machinery and technologies displayed in the fair, so participating countries and organizations were emphasizing their competitive edge in areas such as price, technology, ease of maintenance, availability of spare parts, after-sales machinery service, and user training. Show profile Number of years show has run : 25 years (16 th Edition) Floor space occupied : Exhibitors PLASTEX 2018 The Meeting Point for African Plastics Industry 19,000 sqm PLASTEX 2018 attracted 14,305 trade visitors from 12 countries setting a new record in trade visitors numbers. One of the main highlights this year was the significant increase in show space allocated to raw material section due to increase of the participating companies at this sector this year including Sadara, the Principal Sponsor and Borouge the Gold Sponsor. The total space of the show this version was 19,000 sqm and total number of exhibitors was 386. During the four-show days, PLASTEX 2018 witnessed floods of visitors coming from regional countries such as Ethiopia, Ghana, Germany, Jordan, Kenya, Morocco, Nigeria, Oman, Saudi Arabia, Sudan, UAE. They were all looking for latest technologies, and many of them were willing to purchase. Another plain indicator, as per Salman Abu Hamzeh, PLASTEX 2018 Exhibition Director, was the number of companies who showed much enthusiasm to sign for the next version of the show in Although PLASTEX is in its 16 th version, it is still growing significantly both horizontally and vertically; more exhibitors, larger exhibition area, and more visitors from regional countries and we expect the show to keep growing for the next version in 2020, said Abu Hamzeh. Being organized each two years, the next version of PLASTEX will take place during the period from 9-12 January, 2020 at the same venue. Visitors Egyptian Plastic Exporters & Manufacturers Total number of exhibitors : 386 Local exhibitors : 140 Foreign exhibitors : 246 Total number of revisits: 7,300 Total number of unique visits: 14,305 (Local : 11,935, Int. : 2,370) Total number of visitors: 21,605 Highlights 97% of Exhibitors stated that expectations for future sales were met or surpassed 74% of visitors confirmed an order whilst at the show Exhibitors took an average of 18 orders/exhibitor at the show

3 Page 3 Buyers Program: A special Buyers Program attracting trade buyers from North and East Africa, new venue, new branding and above all a new co-organiser are some of the new features about PLASTEX The show attracted trade buyers from Kenya, Sudan, Ethiopia, Tanzania, Algeria, Tunisia. Meeting Point for Industry Leaders: Local agents, manufacturers, importers and principal companies consider PLASTEX as the best time for new agency agreements and signature of mega purchasing contracts. During the show, exhibitors find the most suitable opportunity to introduce visual presentations of their new machinery and technologies directly to their clients (Trade visitors of PLASTEX are about 14,000 from the MENA region). Supporting Organizations Inaugurated by: Eng. Khaled Abul Makarem, Counsellor to the Minister of Trade and President of the Chemical and Fertilizer Export Council Under the Auspices of: Ministry of Trade & Industry Federation of Egyptian Industries Egyptian Plastic Exporters and Manufactures Association (EPEMA) Chamber of Chemical Industries, Federation of Egyptian Industries (FEI) Main Sponsors: - Sadara Principal Sponsor - Borouge Gold Sponsor Exhibit Profile About PLASTEX 2018: PLASTEX is the Africa s premier exhibition for Plastics, Chemicals Machinery & Products. Running for its sixteenth version, the show has been significantly growing in strength since its launch in Leading multinational companies with products ranging from plastics machinery, chemicals, raw material, and resins to moulds and shaping machinery are provided access to the enormous market of the region. More than 386 companies participated at the show from 30 countries. Exhibitors View of Exhibition Reasons for Exhibiting The two main reasons for exhibiting were to: 96% Establish new business contacts 68% Establish presence in a new market Other Reasons Look for local agent 41% PLASTEX, the MECCA of African Plastic Industry: PLASTEX is the No.1 event of its kind in Africa. The show is held in Cairo, Egypt regularly every 2 years and considered as the MECCA to all decision makers working at the field of plastics industries in Africa. All over the past 15 versions, PLASTEX has become one the main gateways to the Middle Eastern and African markets. Success of Exhibiting 93% of the exhibitors stated that they met their overall objectives. 88% stated that they met or surpassed their objectives in terms of short & long term sales. 87% had met or surpassed their overall objectives in terms of establishing contacts for future sales. 92% of exhibitors stated that the quantity of visitors met or surpassed their expectations.

4 Page 4 Visitors view of the exhibition Purchasing Power: 82% of registered visitors are directly involved in purchasing products & services displayed at the show. 71% of registered visitors claim to be prime decision makers. 84% of visitors expected to do business with current suppliers during the show. 41% of visitors expected to do business with new suppliers during the show. Visitors Country Analysis Visitors came from 11 countries. 12.2% of registered visitors came from outside Egypt, 18% had never visited PLASTEX before, 86% of foreign visitors traveled to Cairo for the sole purpose of attending PLASTEX, while 95% intend to return Country Visitors Profile By Industry : Mechanical Engineering Electrical & Electronics Engineering Telecommunications Building & Construction Food Textiles & Fabrics Medical & Healthcare Household Furniture Leisure Goods Chemicals Plastic Percent Egypt 87.80% Ethiopia 0.80% Ghana 0.29% Germany 0.20% Jordan 0.30% Kenya 0.90% Morocco 0.75% Nigeria 0.60% Oman 0.05% Saudi Arabia 3.20% Sudan 2.20% UAE 2.91% Other Actions Taken: Decide on new supplier 42% Ask for quote/spec 63% Confirm an order 31% Take away literature 8 % Request sales visit 71 % Exhibitors Country Analysis 386 Exhibitors from 30 countries, of which 63.7% were international exhibitors and 36.3% were local exhibitors. Signing agency contracts, direct selling and market monitoring were the main reasons for exhibiting at PLASTEX 2018 Country Percent AUSTRIA 0.52% BELGIUM 0.52% CANADA 0.26% CHINA 23.32% DENMARK 0.52% EGYPT 33.94% FRANCE 1.30% GERMANY 7.51% HONG KONG 0.52% INDIA 3.11% ITALY 8.29% JAPAN 0.26% JORDAN 0.26% LEBANON 0.26% MALAYSIA 0.26% NETHERLANDS 1.30% OMAN 0.78% SAUDI ARABIA 1.30% SOUTH AFRICA 0.26% SUDAN 0.26% SWEDEN 0.26% SWITZERLAND 0.52% TAIWAN 8.81% THAILAND 0.26% TUNISIA 0.26% TURKEY 1.81% U.K. 0.52% UAE 0.78% USA 1.81% VIETNAM 0.26% By Business Type : Producers/Manufacturers Retailers Wholesalers Designers Traders/Importers/Distributors Exporters Equipment Suppliers Raw Material Suppliers Consultants Engineers Research & Development Packaging & Labeling Software Developers Government & Embassy Officials Institutes/Universities/Associations Media/Advertising

5 Page 5 Plastex 2018 Marketing Campaign: PLASTEX 2018 visitor promotion: An integrated promotional campaign was designed to promote the event to regional visitors with an aim to attract more visitors from East and North Africa taking into consideration the special nature of these African markets. The campaign included trade visitor mail outs, shots, online-registration, advertising at the leading international trade publications, social media, outdoors, and others. The promotional campaign used trade publications and newspapers. The campaign was successful to promote PLASTEX 2018 through the following media channels: A) Trade Magazines: Asia-Pacific Magazine MacPlas Plastech International ME LookingPlas B) Advertising and PR s at Leading Regional Newspapers: Akhbar El Yom, Egypt & Pan ME Al Ahram, Egypt & Pan ME Al Gomhouria, Egypt Daily Nation, Kenya Daily News, Tanzania The Standard, Kenya Daily News, Uganda Al Masry El Yom, Egypt Daily News, Congo The Daily News, Egypt C) Digital Campaign on Social Media: PLASTEX 2018 launched a very successful social media campaign through facebook and Instagram which found an outstanding interaction from the audiences side. PLASTEX Facebook fan page achieved outstanding breakthrough from 19,185 fans as of 11 st November 2017 to a total of 28,004 by the end of January This is a significant increase recorded in two months with an average of 78 fans liking the page on a daily basis., which equals a growth rate of 46%. Page average engagement rate has hit up to 1% with a total reach that equals to +4.4M and +90K unique users engaged during January 2018.

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8 Promotional Activities & Media Coverage (Cont.) Page 8 D) Samples of Online Promotion, PR Coverage and Activities: Facebook. Advertising Google AdWords advertising. YouTube Instagram Live Interaction and posts at PLASTEX 2018 Fan Page on Facebook. PLASTEX 2018 website. Al BawabaNews Portal El Balad News Portal Al Masry El Yom News Portal Akhbar Gateway Main 2 side Banners Advertising El Youm Al Sabea a News Portal E) Radio Advertising: All-day-round comprehensive ad spots targeting prime times at the most-listened and highly-ranked local radio channels before & during exhibition week at the following radio stations: Radio Misr Al Bernameg Al 3am Al Shabab Wal Reyadah F) TV Channels: Advertising Spots, Exhibition reportages, interviews, live calls, and scenes at the following channels: ESC ON TV: Amr Adeeb ON Sport: Medhat Shalaby DMC and others

9 Page 9 Promotional Activities & Media Coverage (Cont.) G) Outdoors: Mega Unipoles, Billboards, Banners and flags at the leading highways in Cairo from February 1st till End of the Show: 6th of October Bridge Unipole 6th of October Bridge Flags Moneeb Bridge (double sided unipoles) Mehwar 26th of July (double sided unipoles) Ring Road (Mega Banner) New Cairo Tunnel Billboard Mosheer Tantawy Axis (double sided gates) Billboards (3X4 in business quarters: (Nasr City, Maadi, Zamalek, Heliopolis etc.)

10 Exhibitors Survey Scenes from PLASTEX 2018 Page 10 48% Support local agent or client 59% Monitor competitors Reasons for Exhibiting * 95% Establish new business contacts 26% Sell in short term 57% Look for local agent 62% Presence in a new market Success of Exhibiting * 82% Stated that the quality of visitors met or surpassed their expectations 89% Stated that they met their overall objectives 92% Stated that the quantity of visitors met or surpassed their expectations 83% Met or surpassed their overall objectives in terms of establishing contacts for future sales 91% Stated that they met or surpassed their objectives in terms of short & long term sales

11 Page 11 Visitors Survey Visitors View of the Exhibition * 31% Confirm an order 8% Take away literature 71% Request sales visit 82% Directly involved in purchasing products & services at the show 71% Claim to be prime decision maker 63% Ask for quote/specs 42% Decide on new supplier 41% Expected to do business with new suppliers during the show 84% Expected to do business with current suppliers during the show Foreign Visitors Country Analysis 0.05% Oman 0.60% Nigeria 0.75% Morocco 0.90% Kenya 0.30% Jordan 3.20% Saudi Arabia 2.20% Sudan 0.29% Ghana 0.80% Ethiopia 0.20% Germany 87.80% Egypt * Results are based on a multiple choice survey.

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