TOURISM FUTURES FORUM Friday 23 March :30am 4:30pm & 4:30pm Networking Function The Ville Resort Casino

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1 TOURISM FUTURES FORUM 2018 Friday 23 March :30am 4:30pm & 4:30pm Networking Function The Ville Resort Casino TOWNSVILLE CHARTERS TOWERS HINCHINBROOK PALM ISLAND BURDEKIN

2 Tourism Futures Forum The 2018 Townsville North Queensland Tourism Futures Forum and Networking Function will give you the opportunity to hear from a number of inspiring speakers who will provide learnings that you can apply within your own business or workplace. Date Friday 23 March 2018 Time 8:00am for 8:30am 6:30pm Venue The Ville Resort Casino, Ballroom 1 Sir Leslie Thiess Drive, Townsville Cost Full Day Townsville Enterprise Member $189 each Townsville Enterprise Non Member $249 each Student $119 each Business Insights Session Only Townsville Enterprise Member $59 each Townsville Enterprise Non Member $79 each RSVP 5:00pm Friday 16 March 2018 Tickets townsvilleenterprise.com.au Note Business Insights Session is from 8:30am 11:00am and doesn t include catering. Full day tickets include morning tea, lunch and afternoon tea at the forum and canapés and drink on arrival at the networking function. Event Partners Platinum Partner Explore Property exploreproperty.com.au Networking Function Partner The Ville Resort Casino the-ville.com.au Keynote Speaker Partner Gus Balbontin TAFE Queensland North tafenorth.edu.au

3 Program 8:00AM - 8:30AM 8:30AM 8:35AM 8:35AM 8:45AM 8:45AM 9:00AM REGISTRATIONS OPEN CONFERENCE OPENING Master of Ceremonies Bridget Woods Director Tourism and Events, Townsville Enterprise Limited WELCOME AND TOWNSVILLE ENTERPRISE UPDATE Patricia O Callaghan Chief Executive Officer, Townsville Enterprise Limited FURTHER UPDATES/SPEECHES DISRUPTIONS, BUSINESS TRANSFORMATION AND TOURISM INVESTMENT 9:00AM 10:00AM MARKET DISRUPTION AND BUSINESS TRANSFORMATION Gus Balbontin Former Executive Director, Lonely Planet 10:00AM 11:00AM TOURISM INVESTMENT PANEL Les Bone, Kernow Charters Towers Paul Victory, SeaLink Queensland and Museum of Underwater Art Michael Jones, The Ville Resort Casino and Saltwater Development TBC, Geon Property 11:00AM 11:15AM MORNING TEA EVENTS 11:15AM 12:15PM 12:15PM 12:45PM 12:45PM 1:45PM DARK MOFO TRANSFORMATION Kate Gould Executive Director, Dark Mofo COMMONWEALTH GAMES AND FESTIVAL 2018 UPDATE Jeff Jimmieson Special Projects Manager 2018 Commonwealth Games, Townsville City Council LUNCH SOCIAL MEDIA, MARKETING AND THE CUSTOMER EXPERIENCE 1:45PM 2:15PM THE CUSTOMER JOURNEY Lisa Woolfe Tourism Marketing & Strategic Projects Executive, Townsville Enterprise Limited 2:15PM 2:45PM BEST OF QUEENSLAND EXPERIENCES Tourism and Events Queensland 2:45PM 3:15PM 3:15PM 3:30PM RUNNING AN EFFECTIVE SOCIAL MEDIA CAMPAIGN Bridget Evans Marketing Manager, Paronella Park AFTERNOON TEA TRENDS IN TOURISM 3:30PM 3:50PM CRUISE UPDATE James Coughlan Shore Excursion Manager, Australia, Intercruises Shoreside & Port Services 3:50PM 4:20PM AIRLINE TRENDS AND NEW ROUTE OPPORTUNITIES Adam Rowe General Manager, Business Development and Marketing, Queensland Airports Limited 4:20PM 4:30PM SURVEY AND CLOSING Master of Ceremonies Bridget Woods Director Tourism and Events, Townsville Enterprise Limited 4:30PM - 6:30PM NETWORKING FUNCTION THE QUARTERDECK

4 Speakers GUS BALBONTIN Lonely Planet Market Disruption and Business Transformation G us is the former Executive Director and Chief Technology Officer at Lonely Planet. This combined with his background in investing, advising and founding new start-ups has enabled Gus to equally engage with people from the mailroom to the boardroom, from embryonic start-ups to large public corporations. With his ever curious and experimental style, he worked with some amazing people and companies to help Lonely Planet tackle the digital revolution and muscle through a decade of disruption by developing products and technology platforms that contributed to the revolution in travel and media. He has now hung up the boots of corporate life and is ready to share his experiences with others. Gus talks of business disruption and transformation, plus the successes and failures of a media industry that continuously goes through significant reinvention. The lessons he shares can be applied to every industry, business and individual facing the challenges of the 21st century. Some key achievements are: ead one of the most significant global restructures that put Lonely L Planet back in the black and positioned the company to better tackle digital transformation. Refocused the vision and investment of LonelyPlanet.com to the travel forum, gaining customer intent, destination content and daily engagement. Reset the investment and structure of Lonely Planet social strategy across the world with a focused team and clear direction: help more people travel. Significantly reduced costs in IT while adding flexibility to the global operation by moving the server requirements to the cloud, shifting from SAP to Netsuite, and putting LP on Google Apps. Developed strong innovation partnerships with companies like Nokia, Apple, O Reilly Media, Google, GoogleX, and more. Launched dozens of products across a range of digital and print media (news, apps, books, etc).

5 Speakers PAUL VICTORY SeaLink Queensland Tourism Investment Panel aul Victory is a General Manager Pat SeaLink and has a long history in tourism and leisure services in the Australian tourism industry. Paul was General Manager at SeaLink Queensland for six years, managing services throughout Northern Australia with services also based in Darwin and KATE GOULD Dark Mofo has taken on a national business growth and innovation role for SeaLink. Paul has been a Director of Townsville Enterprise Limited since 2013, chairing the Regional Tourism Committee. Paul instigated, and is leading a team to deliver the Museum of Underwater Art project for Townsville and is Dark Mofo Transformation ate Gould is an arts Symphony Orchestra and consultant and digital Government of South Kentrepreneur. Former Australia. As Executive CEO and Associate Artistic Director of Dark Mofo, Director of the Adelaide Gould has contributed to the Festival, Kate consults to success of this new festival. arts agencies, festivals, Only five years old Dark events, venues, government Mofo now returns over $50 and university sectors. million in economic benefit Her clients include Mona, to Tasmania each winter Dark Mofo, Monash employing over 1000 people University, Flinders in Kate also founded University, Adelaide a start- up business of three JEFF JIMMIESON Townsville City Council Commonwealth Games and Festival 2018 Update eff Jimmieson is Jeff has had a 30 year the Manager of career in major event JSpecial Projects creation and production Commonwealth Games for including producer of iconic the Townsville City Council. Townsville events including He is responsible for all of VP60 and VP70, Skyshow, Council s commitments to T150 Townsville s 150 th the Commonwealth Games Anniversary Celebrations as an Event City and is the and Centenary of ANZAC Creative Director of Festival Commemorations. He 2018 (Townsville) held has produced over concurrently with the Games. 500 significant events working with Government and the Honeycombe Group on the development of a marine tourism precinct for Townsville. Paul graduated from Victoria University in 1997 with a Masters Degree, having completed an undergraduate degree in Adelaide and post graduate business studies in Perth. online platforms successfully selling the software platforms in 2016 and Kate Gould held executive producer roles with the Brisbane Festival and the Queensland Performing Arts Centre. She also held executive management roles with commercial producer The Gordon Frost Organisation. in Townsville and North Queensland. Jeff works as a consultant on national events including the past seven NRL Grand Finals, Dally M Awards, State of Origin Series and concerts and festivals by international artists.

6 Speakers LISA WOOLFE Townsville Enterprise Limited The Customer Journey L isa has managed a number of projects in her six year career at Townsville Enterprise that have helped to promote the Townsville North Queensland region. In her current role as Tourism Marketing Executive, Lisa is responsible for managing consumer facing campaigns and assets. To further expand the region s exposure through social media, Lisa commenced an influencer program which is a combination of engaging with local influencers/ bloggers and bringing popular influencers from across different markets into the region. In 2017, Lisa lead the region s biggest events focused marketing campaign. This campaign was awarded a silver prize at the Queensland Tourism Awards. Lisa has also developed a range of collateral for the destination including the region s official Holiday and Travel Guide, Driving the Great Barrier Reef and the 2018 Events and Insider Guide. BRIDGET EVANS Paronella Park Running an effective social media campaign B ridget Evans is a selfconfessed spelling and grammar nazi, a RuPaul s Drag Race aficionado, passionate vodka supporter, and the Social Media and Communications Manager for Paronella Park. She believes that Social Media is not rocket surgery, and that anyone can do it (however she won t give her boss access to the company Facebook account). Plainspeaking and enthusiastic, she believes that people who use jargon to mystify the process are the absolute worst. Bridget has been instrumental in pushing Paronella Park towards success in social media, and wrote Paronella Park s winning submissions for this year s Queensland Tourism Awards in the Tourist Attractions and People s Choice categories.

7 Speakers ADAM ROWE Queensland Airports Limited Airline trends and new route opportunities A dam has worked across numerous business functions in his career in aviation, including network planning, revenue management, sales, IT, communications, marketing and digital. After close to 10 years with Virgin Australia and more recently Tigerair Australia, where he was Commercial Director, Adam joined Queensland Airports Ltd as General Manager Business Development and Marketing. In this role, Adam oversees airline relationships across Townsville, Gold Coast, Mount Isa and Longreach airports, including new route and capacity development, co-operative marketing and pricing negotiations. JAMES COUGHLAN Intercruises Shoreside & Port Services Cruise Update S tarting in the cruise game at the age of 20 years old, James went to sea as a qualified Chef onboard Crystal Cruises before 1 year later transferring to the shore excursion team where he arranged tours for the 6 guests in over 120 countries and 600 ports around the globe. 10 years later it was time to come back home and arrange things from the other side of the gangway. Since 2013, James has leaded the Intercruises Australia Shore Excursion department where he manages all aspects of the Product, Operations, port development and delivery of all Australian ports for 14 different cruise clients. This provides James with the knowledge and understanding of all aspects of the touring side of cruise ships and the realities they bring.

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