Business Capability Statement

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1 UntangleMyWeb.com is a dynamic award-winning business delivering web marketing solutions and training to small and medium enterprises with a strong focus on the tourism industry. Business Capability Statement We empower our clients with the tools and knowledge to get the most from their web strategy with a return on investment that they can both see and count.

2 7 Facts about Untangle My Web 1. We understand small business marketing and how to use the web to get results 2. Our business processes have been benchmarked as world class 3. We have a real person who answers the phone. Her name is Julia 4. Our educational resources consistently receive national and international recognition 5. We keep our clients informed on new government initiatives and incentives 6. We collaborate with tourism experts nationally and internationally, every week 7. Our company is based in Brisbane and operates Australia-wide. We also have an office in NSW

3 Capability & Memberships Specialised capabilities! Industry E-enablement through workshops and training programs! E-advisory services to the tourism & small business industries! Web strategy development and coaching! Smart tourism and regional websites! E-business services Our credentials are based on a history of successfully completed assignments throughout Australia and the South Pacific, as well as past experience in Europe and New Zealand. Our business acumen is based on personal experience with global professional services including State and Regional Tourism organisations and stakeholders, including the Australian Tourism Data Warehouse, Tourism Australia, Tourism Queensland, Tourism South Australia, Tourism Northern Territory, QLD Department of Employment, Economic Development and Innovation and AusIndustry. Since 2007, the team at Untangle My Web has had the pleasure of working with a diverse range of clients and intermediaries in many sectors of the industry, both private and institutional:! National, State, Local and Regional tourism organisations! Industry associations! Government agencies Clients! Australian Tourism Data Warehouse! Tourism Queensland! Tourism Australia! Tourism Northern Territory! South Australian Tourism Commission! Tourism Tasmania! Gold Coast Tourism! Private sector (tourism and non tourism)! Universities! Pacific Asia Travel Association! Family Parks Australia! Women Chiefs of Enterprise International! AusIndustry! EnterpriseConnect! 60+ independent and private businesses Industry memberships! Queensland Tourism Industry Council! Australian Regional Tourism Network! Gold Coast Tourism! Mackay Tourism! Toowoomba Golden West! Ipswich Tourism! Venture Southland (NZ)

4 Track record Track record E-enablement & Training Australian Tourism Data Warehouse Tourism Ekit Development and maintenance of the Tourism Ekit content. The Tourism Ekit is a web marketing handbook for Australian tourism businesses. The tutorials have been downloaded over 280,000 times. Department of Employment, Economic Development and Innovation (QLD) UntangleMyWeb.com has been selected as a provider to deliver web marketing coaching and services to QLD tourism businesses for the Productivity Hubs program. Small Business Online Grant Successful recipient of Federal funding (over $250,000). Upskilled 500 Qld tourism operators in online marketing in 2 semesters. EnterpriseConnect Grant 2011 Successful recipient of Federal funding (over $50,000). Upskill 100 NT tourism operators in online marketing in 12 weeks. E-advisory, Coaching & Custom website projects Big4 Adventure Whitsundays Web marketing strategy and development of tactical action plan Women Chief of Enterprises International Development and delivery of corporate website Delaware North Project management of the development and delivery of 5 Australian tourism websites Latest Small business website projects (Smart Tourism Website product) Airlie Court Holiday apartments Rosslyn Bay resort Magnetic Island Tourism (TOMBI)

5 Key people Key people Our company currently employs 7 full time staff members Fabienne Wintle (founding director) Industry positions: Education & Qualifications: Director on the board Queensland Tourism Industry Council (current) Tourism Queensland Awards Judge (current) Advisor on Redlands City Tourism Advisory Forum Griffith University Alumni Advisory Group Member Masters in Information Systems and Technology Masters in Tourism Management Certified Trainer (Cert IV Training & Assessment) Awards & Accolades: Winner: 2011 Griffith University Young Alumnus Award Winner: 2010 Queensland Tourism Young Achiever Award Fabienne is a web savvy tourism marketer and business entrepreneur. She spent the past 12 years blending web marketing and tourism. Before setting up UntangleMyWeb.com in 2007 she developed and managed the Market Intelligence division of Gold Coast Tourism. Fabienne has experience in working closely with local small business operators to national and international tourism entities in areas as diverse as the Swiss Alps to Coastal and Outback Australia. Contact: Direct: Mobile: fabienne@untanglemyweb.com Director: Adam Wallace (director) Adam Wallace is a technology savvy business strategist who dedicates himself to looking at the big picture when it comes to your business. He has 15 years experience in web technology and business transformation at a senior level in the electrical technology, energy and information industry with both small and large corporate businesses. His key strengths lie in project management, strategic planning, technology utilisation, Web 2.0 software solutions, search engine optimisation (SEO), software development and people management. Contact: Direct: Mobile: adam@untanglemyweb.com

6 List of services & Prices Smart Tourism Website Our websites are designed for tourism businesses focusing on accommodation, tour and activities providers and local tourism organisations. The Smart Tourism Website! Is an advanced web marketing machine! Holds all the features travellers expect and more! Is mobile optimised! Is 100% self managed (powered by WordPress)! Integrates with all online booking systems! Is built by tourism marketing experts! Will future-proof your online marketing presence To learn more and customise to your business requirements visit Web marketing strategy & coaching Let us help you setup a marketing strategy and tactics that get results $2, Website and SEO review $ Extensive web strategy assessment & 90 day online marketing plan development $2, One-on-one online marketing coaching (per hour) $ Search engine optimisation Only 30% of Australian tourism businesses websites are Google-friendly. Is yours one of them? Professional keyword research (25 keywords. 50 or 100 keywords also available) $ Google Places setup $ SEO and social media dashboard (25 keywords. 50 or 100 keywords also available, per annum) $ Social media & E-business services Blogs and social media channels generate real customers: 57% of companies using blogs reported that they acquired customers from leads generated directly from their social media sites and blogs. Professional Facebook page setup - for options see: $ Twitter account setup $ Website live chat setup $ Google Analytics setup $ Google Webmaster tools setup $ TripAdvisor account setup $ Professional template and MailChimp integration $ Social media management service (online reputation, Facebook etc, per hour) $93.50 Education and training We are experienced and certified to deliver online marketing workshops and courses that include face-to-face, asynchronous self-paced learning and online training via live webinars Half day workshop (up to 40 people) $3, Full day workshop (up to 40 people) $5, Live training session via webinar (up to 15 people, per hour) $ Support and consulting services Technical Support (per hour) $93.50 Business Consulting/Coaching (per hour) $ All prices quoted are base prices and valid at February Gst included.

7 Get a hold of our team Webbed Feet Pty Ltd Trading as UntangleMyWeb.com Established 2007 ABN: The fastest way to get a hold of us Phone: Web: help@untanglemyweb.com Our Brisbane office Level 1, Unit 5/525 Lytton Road Morningside QLD 4170 Australia We are 10 mins from the Brisbane airport and the CBD Our owners and directors Fabienne Wintle fabienne@untanglemyweb.com Adam Wallace adam@untanglemyweb.com

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