The Buy Samoa Made is the promotion of Samoa Culture; Its land and its People.

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1 10 th February 2015 The Buy Samoa Made- Australia Export Drive will be hosted & launched by the Samoa Government and the Samoa Association of Manufacturers & Exporters (SAME) at Liverpool, Sydney, NSW, Australia during Monday, Tuesday and Wednesday 23 rd to the 25 th March The Buy Samoa Australia Campaign follows the resounding success of the Buy Samoa Made- New Zealand Export Drive which took place in Auckland, New Zealand starting November The Buy Samoa Made- New Zealand and Australia export drives- focuses on seeking the support of Samoans in New Zealand and Australia as Ambassadors of Samoa Made Products. Samoans are the best ambassadors- as they know Samoa made products best, and by supporting Samoa Made Products through promoting them to their families; friends; and Australian Businesses, the benefits go directly to Samoa, our families, our villages and people. The Buy Samoa Made is the promotion of Samoa Culture; Its land and its People. The Buy Samoa Made - export drive in New Zealand-focused on appealing to the Samoan Community and New Zealand public to buy Samoa Made Goods - to support their families in Samoa. The campaign has proven successful from the preliminary results of trade with New Zealand after the first 12 months. The preliminary Export results show that the Buy Samoa Made-New Zealand has contributed to increasing exports to New Zealand by more than two-fold. The Buy Samoa New Zealand s target was to increase exports to New Zealand up to 25% per annum over the next 3 years (2014 to 2016). The increase in Samoa Exports to New Zealand from 2013 to 2014 is estimated to increase by 280% - which is considered a great outcome for Samoa. THE SAME- Buy Samoa Made Export Boost Program for Australia-will have as its key objectives as creating awareness of Samoa Made Goods and services and increasing exports from Samoa in the Australian market. 1

2 The project will consist of a Trade Exhibition of Samoa Made Goods & Services at the Mercure Hotel in Liverpool, Sydney on the 23 rd and 24 th March followed by the and the launch of a Permanent Exhibition Centre at the Samoa Consular Office in Sydney, NSW, Australia on the 25 th March Media Publicity & Advertising Campaign will be a major feature leading up to the Trade Show at the Mercure Hotel and the launch of the exhibition centre at the Samoa Consular Office in Liverpool, Sydney. Publicity will take place in Samoa as well as in Australia through Radio; Television; News Media and through community notices. Buy Samoa Made Goods & Services Promotion of Samoa s Latest Export-Sassy Goods & Services Promotion of the Samoan People-its land and culture. To increase export of Samoa made goods & services to the Australian market; to establish a permanent presence of samples and information on Samoa Made Goods & Services at the Samoa Consulate General Office in Sydney NSW; facilitate market contacts; and increase investment in Buy Samoa Made production. Specific Objectives include: 5.1 To Increase awareness in Australia of Samoa Goods & Services that are available for export into the Australian market. 5.2 To Increase Exports of Samoa Made Goods & Service Aim is to increase Samoa s export of goods & services to Australia by at least 25%per annum over the next 3 years. 5.3 Increase investment to enhance Samoa Export Capacity- and to establish network with the Business Community in in Australia, and the Samoan and Pacific Community and the Australian market at large. 5.4 Provide feedback to the Government and Stakeholders in Samoa on areas to build supply capacity to support exports based on the market demand. The following is a list of project leaders and co-ordinators: 1. Leader of Delegation of the SAME-NZ Buy Samoa Made Exhibition Launch-Deputy Prime Minister of the Government of Samoa-Hon.Fonotoe Nuufesili P.Lauofo 2. Samoa Consular to Australia -Afioga Fonoti Etuale Ioane 3. Chief Executive Officer- Ministry of Trade, Commerce & Industry Auelua Sam Enari 4. Samoa Media Representative Nanai Lave Tuiletufuga 2

3 1. Project Leader-SAME President and Project Co-ordinator: Tagaloa Eddie Wilson 2. SAME Technical Advisor 3. SAME Buy Samoa Made-Australia-Coordinating Committee 1. Apia Bottling Company Ltd (Chilli Sauce) 2. Nonu Delights (Nonu Juice) 3. Tropical Crisp ( Snacks/ Chips) 4. Samoa Paints (Paint Products) 5. Tropical Island Bottling (Beverage/Water) 6. Wilex Samoa-Koko Samoa (Koko Samoa/ Origin Chocolates ; Extra-Virgin Coconut Oil) 7. SROS (Cert Scientific Testing-Avocado Oil; Liquer; Breadfruit Flour) 8. Treasure Box ( Samoan Jewellery) 9. Samoa Beverage Co (Taula/Sama-Manutagi) 10. Krissy Samoa (Coconut Cream/Palusami) 11. Eveni Carruthers (Garments/Uniforms) 12. Talofa Wines- Latest selection of wines spirits- uniquely Samoan 13. Pacific Oil (Coconut Oil) 14. Soil Health Limited (Organic soil/virgin Coconut oil) 15. Tutai Samoa Association (Fishermen Asso) 16. Fexco (money Transfer) 17. CCK Trading (Coffee; Honey; Nonu) 18. Samoa meat Products (Specialty Meats) 19. Tagiilima Handicrafts Assoc(Handicrafts) 20. Fuatino Natural Products (Coconut based) 21. Samoa Breweries Ltd (Pure Vailima) 22. Le Vai (Bottled Water) 23. Yazaki Samoa (Wire Harnessing export) 24. Siva Afi Investments (Manu Samoa T Shirts) 25. Coconut Love (Coconut Based products) 26. SAME (Member Products) 27. WT Media 28. Mailelani (Coconut Based Products-Body Care Products) 29. Agro-Marketing-John Lowe (Taro Exporter) 30. Mamanu Samoa Assoc (Garments) 31. Yoshida Commercial Ltd (Sandals) 32. Mena Designs (Garments) 33. Samoa Superior Products (Water Tanks/Guttering) 34. Heavenly Water (Water Products) 35. Samoa Hotel Association (Tourism) 36. Samoa Farmers Association 37. Samoa Tourism Authority (STA) 38. Trans Am Samoa- Sea-freight Shipping 39. Iniini Samoa- Media/Newspaper-covering Samoa/NZ/Australia 40. Samoa Water International Limited Invitations for participation have also been extended to the Tautai Samoa (Fishermen) Association; Samoa Chamber of Commerce; and Women in Business. The Buy Samoa Made Trade Show will take place on the 23 rd and 24 th of March 2015 at the Mercure Hotel, Liverpool in Sydney Australia. Following the trade show, the permanent exhibition centre for Samoa Made Products and Services will be launched and established at the Samoa Consulate Office in the Centre of Liverpool, Sydney. 3

4 The permanent display to be established in Sydney-will mirror the one already established at the Samoa House in Auckland New Zealand. The display will show case Export Quality and Capable Products and Businesses targeting the Australian market. Display goods and promotional materials for the trade show that require/suitable for sea-freight shipping must be packed and labelled properly and delivered to the Trans-Am Samoa at Malifa between the 16th and 25th of February Avoid using wood and ensure to have clean cargo to avoid AQUIS problems. Please the SAME Office your packing list of products to sent in the container no later than Thursday 12th February

5 The SAME office in Apia and the Samoa Consulate Office in Liverpool, Sydney, Australia are the main co-ordinating centre for the Buy Samoa Made-Australia campaign. 8.1 Australian Contacts: 1. Main Contact Point: Afioga Fonoti M.Etuale Ioane- Samoa Consular General to Australia: CONSULATE GENERAL OF SAMOA Ground Floor; Scott Street; Liverpool NSW 2170 T:+(612) or +(612) F: +(612) E: 2. Media/Publicity Inquiries: Tiumalumatua Maifea Fetu. Fairfield.Sydney. Cell: E: 3. Mercure Hotel, Sydney-Liverpool (Accommodation): Mr.Michael Donelan: Tel: michaeld@mercuresydneyliverpool.com.au 4. Buy Samoa Made Australia: Hotel & Trade Show Venue/Address: MERCURE SYDNEY LIVERPOOL Hoxton Park Road Liverpool NSW 2170 T Website: Contacts in Samoa: Contact Persons on all matters with regards the Buy Samoa Made Australia Project are: 1. Hon.Fonotoe P.N.Lauofo-Deputy Prime Minister of Samoa: Leader of Delegation E: dpm@ipasifika.net 2. Tagaloa Eddie Wilson: President-SAME & Project Coordinator: Cell: wilex@ipasifika.net 3. Colin Stringer: SAME office: Tel: or colin_92@msn.com 4. Clare Leota : Siva Afi : Tel: or info@sivaafi.net 5. Fauono Sina Mualia: SROS: Tel: 20664: : sina.mualia@sros.org.ws 6. Nanai Lave Tuiletufuga: Samoa Media Coordination: lave.tuiletufuga@yahoo.com 8.3 Buy Samoa Made-Australia Shipping Agent/Sponsors: Trans-Am Samoa Ltd. P.O.Box3448.Apia.Samoa. Tel: 21150/Cell: Tom Hogarth - TSL APW E: tomh@transamsamoa.com or Richard: E: richarde@transamsamoa.com 5