REDUCING WILDLIFE CONSUMPTION IN DANANG CITY, CENTRAL VIETNAM

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1 REDUCING WILDLIFE CONSUMPTION IN DANANG CITY, CENTRAL VIETNAM Le Thi Trang GreenViet Biodiversity Conservation Centre Siem Reap, Cambodia, March 2015 Sponsored by:

2

3 Central region is a hotspot of wildlife trading and consumption Annual confiscated forest production of the Central region Source: individuals kg 52% 32% individuals kg individuals kg 25% 37% 44% Q % Danang wildlife consumption Source: Education for Nature - Vietnam 31 Advertising and selling 15 Displaying and keeping as pets 26 Transporting and possessing 80 Advertising and selling 29 Displaying and keeping as pets Transporting and possessing

4 Project s goal Da Nang City is no longer a site of significant wildlife consumption in Vietnam. Target audiences: - Danang citizens - Danang tourists

5 Objectives 30 public officials working in Da Nang have increased capacity in environmental protection, especially in using communication tools to reduce wildlife consumption October 2014 The Vietnamese public are better informed about issues relating to the use of wildlife products, following the airing of a talk show on this topic. February 2015 Customers of Danang International Airport and Danang taxi companies are encouraged to "Say No to Wildlife Foods and Souvenirs" during the Tet holiday and 2015 tourist season. Awareness of the problem of wildlife consumption is increased among Danang residents May 2015

6 Key partners Danang Tourism Promotion Center Danang Radio and Television (DRT) Mai Linh taxi

7 SOME ACHIEVEMENTS UPDATE WORKSHOP FOR PUBLIC OFFICIALS IN DA NANG ON THE USE OF COMMUNICATION TOOLS IN REDUCING WILDLIFE CONSUMPTION. Workshop participant signed to protect wildlife Time: October 25-29, participants Danang FPD presents wildlife trade situation in Danang Workshop participant signed to protect wildlife

8 5 ideas submitted to reduce wildlife consumption Group discussion to build plan in Reducing wildlife consumption Participant s plan to involve in reducing wildlife consumption in Vietnam Workshop participant present group's idea in Reducing wildlife consumption

9 PRESS CONFERENCE TO SPREAD OUT PROJECT S MESSAGES Journalists and partners wear T-shirt to promote project's message GreenViet Director answers TV interview

10 Talk show Threats from using wildlife products to nature and your health on Danang Radio and Television (DRT) Chanel aired live at 8.00 AM 8.45 AM on Saturday, February 7, 2015 (12 days before Tet holiday) 3 famous guests were invited :Associate Professor Nguyen Lan Hung Son-Permanent Chairman of the Vietnam Ecology Association, Mr. Tran Toi-Vice Chief of Danang Department of Veterinarian, and My Nuong-famous singer. 4 clips were used during the talk show including: (1) Wildlife trade activities in Danang city and our challenges; (2) Some wild animal confiscated cases in Danang city done by FPD; (3) Interviews to share public opinions in using wildlife products; and (4) Project s message Danang city say NO to wildlife consumption.

11 COMMUNICATION CAMPAIGN AT 300 TAXIES

12 COMMUNICATION CAMPAIGN AT 300 TAXIES 300 Information bags Visit Danang, say NO to wildlife consumption 15,000 Leaflets Danang city say NO to wildlife consumption 15,000 Bookmarks

13 COMMUNICATION CAMPAIGN AT DANANG INTERNATIONAL AIRPORT 5,000 Free maps with biodiversity information in Danang city 100 T-shirt Wildlife is National Treasure, not your lunch

14 THANK YOU FOR YOUR ATTENTION!

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