POST SHOW REPORT 2017
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1 POST SHOW REPORT 2017 agrofood Nigeria 2017 closed on a very positive note! 1,958 trade visitors (+15% compared to 2016) from 21 countries exhibitors (+28%) from 20 countries* Great speakers - French Live Bakery Demos - VDMA Symposium 84% of the exhibitors recommend the show - 81% are satisfied with the event as a whole 70% of the visitors plan to invest over the next 12 months! *together with its partner event plastprintpack Nigeria 2017
2 AGROFOOD NIGERIA 2017 CLOSED ON A VERY POSITIVE NOTE 110 (+28%) exhibitors from 20 countries* 1,958 visitors (+15%) from 21 countries* 81% of the exhibitors are satisfied with the event as a whole 84% of the exhibitors recommend the show 70% of the visitors plan to invest 98% of the visitors recommend the fair 75% of the exhibitors are satisfied with the number of the visitors French Live Bakery 77% decision makers VDMA Symposium *together with its partner event plastprintpack Nigeria 2017
3 28-30 March 2017 agrofood Nigeria 2017 was officially opened under the motto ADDING VALUE TO THE MODERNISATION OF THE NIGERIAN AGROFOOD and PLASTPRINTPACK INDUSTRY on 28 March by: Hon. Olabinjo Benjamin Adeyemi, Special adviser to the Governor of Lagos State on Commerce, Industry and Cooperatives H.E. Mr Ingo Herbert, Consul General of the Federal Republic of Germany in Lagos Mr Francis Widmer, Economic Counsellor, Embassy of France Mrs Aude Roelly, Manager Subsahara Africa, adepta - French Agrofood Association Mrs Julie Brayer Mankor, Counsellor for Agricultural Affairs in West Africa, Regional Economic Department, Embassy of France Mr Emmanuel Ijewere, CEO & Coordinator, Nigeria Agribusiness Group NAGB Prof. Pierre Pienaar, Vice President, World Packaging Organisation Mr Ahmed A. Omah, Editorial Director, Nigeria Packaging and Institute of Packaging Nigeria (IOPN) Ms Martina Claus, Manager Market Development Africa, German Engineering Federation VDMA - Food Processing & Packaging Machinery Association Dr Dahiru Adamu, National President, Nigerian Insitute of Food Science and Technology NIFST Dr Marc Lucassen, Delegate, Delegation of German Industry and Commerce in Nigeria- AHK Mr Jagdeep Kapoor, Head of Chancery, Office of the High Commission of India Mr Martin März, Managing Director, fairtrade
4 FRENCH LIVE BAKERY One of the many highlights this year was the French Live Bakery Demonstrations and the Breakfast with a French Touch : All visitors were invited to have a taste of France and capture the moment thanks to the Eiffel Tower Photo Call! We are active in Nigeria since 12 years. Nigeria is the most important market in Africa for our company because it is the largest market by far. All the products have been developed specially for Nigeria. Lesaffre has its own R&D lab in Lille, France, that develops these products after studying the flour, sugar, ovens etc. being used in Nigeria. Our main target here at agrofood Nigeria 2017 is to create brand awareness, to showcase our new softener and to create brand recall. Yes, we are very satisfied with the quality of our professional visitors. The cross-section of visitors has been very good at the show. Mr Peter Sayal Commodity Trading Manager - Lesaffre International/ba Nigeria Distribution Ltd
5 VDMA SYMPOSIUM See all presentations here.
6 OFFICIAL GERMAN, FRENCH,ITALIAN AND CHINESE PAVILION
7 COCKTAIL AT THE GERMAN AND THE FRENCH CONSULATES GENERAL
8 EVALUATION OF THE VISITOR STATISTICS All 1,958 visitors were required to register electronically and fill in a questionnaire. The following data is based on this survey. 77% of the visitors were decision makers! 70% plan to invest over the next 12 months! CEO / General Manager 43% Sales & Marketing Director 13% Consultant 11% Project Manager 5% 47% Logistics / Supply Chain Management 4% Research & Development 3% 30% Engineering syst. & maint. 3% Production Manager 3% Press 2% 13% 10% IT Director 2% Financial Director 2% Less than 2.5 million NGN / Less than euro Between 2.5 and 10 million NGN / Between and euro Between 10 and 25 million NGN/ Between and euro More than 25 million NGN/ More than euro Student 1% Purchasing Manager 1%
9 Agricultural services 14% Packaging technology 13% SECTORS OF Agricultural machines 10% Process technoloogy 9% Beverages 7% THE VISITORS Agriculture & horticulture 6% Livestock, fish & poultry breeding 5% Bakery products & sweets 5% Vegetables & fruits 4% Dairy & milk products 4% Conveying, transport & storage installations 4% Milling & mixing 4% Refrigeration & air-conditioning technology 3% Meat & meat products 3% Hospitality, hotel & catering & equipment 3% Groceries 3% INTEREST multiple responses possible Frozen & canned food 3% Silos & storage 2%
10 28-30 March % OF THE VISITORS WERE NIGERIAN, 2% FROM ABROAD.
11 EVALUATION OF THE VISITOR STATISTICS - AFTER THE EVENT The visitiors were asked to participate in an online survey. The following data is based on this survey. What was the main reason to visit the fair? To get information about new products and innovations 52% To establish and expand business contacts 48% 98% of the visitors recommend the fair!
12 EVALUATION OF THE EXHIBITOR STATISTICS Exhibitors were required to fill in a questionnaire on the last day of the event. The following evaluation is based on this survey. Services of the organizer fairtrade 89% Whole fair 81% Number of visitors 75% Business prospects after fair 63% Quality of business contacts 62% Satisfaction rates
13 AND THIS IS WHAT THEY SAID... Mr Mark van Harwegen den Breems Feed & Biofuel Technologies, MEA Regional Director Andritz Feed & Biofuel A/S Our main target here at agrofood Nigeria 2017 is to brand, process exposure to farmers, maintain existing relationships and last but not least to find new clients. Yes, we are very satisfied with our business contacts. This market is growing rapidly with an increased professional interest. Mr Andreas Krueger Country MD West Africa GEA West Africa We are active in Nigeria since It is an emerging market with a population of 180 million people. Our products are suitable for the Nigerian market as they help to improve the food & beverage production and energy saving. We participate here at agrofood Nigeria 2017 to show market presence and we are satisfied with the quality of the professional visitors. Mr Tom Runge Area Sales Manager, ECOWAS - Mühlenchemie GmbH & Co. KG After 20 years of presence, we want to show our commitment to the people in this beautiful country. Yes! We are very satisfied with the quality of our visitors. It is a great opportunity to present the extension of our product portfolio here at agrofood Nigeria Mr Jide Obasa Sales & Acquisition Manager Robert Bosch Limited Nigeria Bosch believes in the potentials in emerging markets in West Africa so we opened an office in Nigeria in June Our main target at agrofood Nigeria 2017 is to meet CEOs, chief engineers, plant managers of e.g. the food industry and we are satisfied with our visitors. Read more statements here.
14 MEET ALL EXHIBITORS AND VISITORS AT THE AGROFOOD PORTAL - 24/7: YOUR BENEFITS FOR FREE enter the agrofood portal - add your profile information - present your ideas to potential business partners - search for product categories - find all exhibitors & their products - search for product categories - individual filter search - create your personal exhibitor list - get in touch 24/7 - be contacted by other visitors & exhibitors - create valuable business contacts - arrange meetings for your visit all exhibitors all products all visitors networking & matchmaking
15 WATCH ALL HIGHLIGHTS IN THE VIDEO OF AGROFOOD NIGERIA 2017: Valuable business contacts
16 GROW YOUR BUSINESS! NEXT EDITION: MARCH 2018 Valuable business contacts
17 FAIRTRADE EVENTS fairtrade headquarters since 1991 Heidelberg Algiers Tehran Organized in cooperation with Palar Samaneh Organized in cooperation with Messe Düsseldorf Accra Lagos Addis Ababa Johannesburg Network partner event by Messe München
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