POST EVENT REPORT Coimbatore

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1 6th edition of JULY 2017 CODISSIA TRADE FAIR COMPLEX COIMBATORE, INDIA POST EVENT REPORT Coimbatore Associate sponsor Supporters An event by Synergy Exposures & Events India Pvt. Ltd., Miranda Annexe First Floor, 276, Anjaneyar Kovil Street, Vengaivasal, Chennai Phone : btf@synergyexposures.com

2 Synergy Exposures & Events India Pvt. Ltd., had organized Bakers Technology Fair India s Premium event on bakery & confectionery industry. The 6th edition of BTF 2017 was held between 7th 9th July 2017 at CODISSIA Trade Fair Complex, Coimbatore. BTF 2017 was inaugurated by Mr. Ponnuswamy, President Coimbatore Bakery Owners Association, key dignitaries present at the Mr. Karthi Vice President Coimbatore Bakery Owners Association Mr. J.N. Kushawaha President - Society of Indian Bakers, Chef Geetha Krishnan MD. Concept Bakers, MR. J.M Lawrence, Vice President Society of Indian Bakers. The 3 Day exhibition witnessed participation of 91 Exhibits from across India representing 12 International brands Show casing state-of-the-art technology and products in the Bakery, Confectionery and food processing industry, which includes Bakery equipment, ingredients, refrigeration, food service technology & essential services. The exhibition is estimated to have generated business enquiries worth INR 112 Crores. The event attracted more than 6725 business visitors, around Trade visitors and more than 70 new products unveiled. The fair demonstrated latest developments and advancements in food processing technology and packaging with specific emphasis on quality, hygiene and safety. The exhibition saw a slew of new product launches and live demonstrations, which helped them indentifying potential buyers for sourcing products ranging from raw materials to Baking equipment and packaging machinery. Large scale Bakers, confectioners, FMCG Food Companies, Hotels and Retailers visited the event in the interest of procuring Food Processing Equipment & Technology, Refrigeration Systems, Raw Material, Packaging Materials, Packaging Equipment & Machineries. Retailers, Fast Food & Hotel Chains to source Processed Foods. BTF 2017 was strongly supported by Society Of Indian Bakers, Tamil Nadu Hotels Association, Federation of Biscuit Manufacturer s of India, All India Bread Manufacturer s Association, Indian Biscuits Manufacturers Association, The Chennai Hotels Association, Kerala Chamber of commerce Industry, Hotel Association Pondicherry, Bruhal Bangalore, The Gujarat state Bakers Federation, Coimbatore Bakery owners Association, and other district associations. Bakers Knowledge Sharing Forum 2017 Seminar & Workshop As part of the BTF 2017, Synergy had organized Seminar and a workshop on all show days on 7th July Entrepreneur Development for Café & Restaurant Business by Chef Mani M & N Culinary Consultant helped investors to understand the nuances of the business, a workshop on Menu Engineering Modern Desert Presentation & Molecular Gastronomy by Chef Joe Francis - Bakery Consultant K&K. On 8th July by Mr. Geethakrishnan Jayaraman of Concept Bakers delivered a session on Frozen Technology the Future of Indian Baking Industry followed by Preservatives in Bakery Products & FSSAI Guidelines by Mr. Anandakrishnan Sigamani Panel discussion on Health & Safety in Food Processing was steered by Mr. J.N. Kushwaha (President SIB) Followed by Panel discussion on Impact of GST on Food Business Mr. S. Anburajan (Secretary IBF) was the Key Note Speaker On 9th July Next Gen Bakers & Fun with Buns an initiative to drive future generation bakery business by Mr. Joseph Lawrence of JM Bakers Academy Followed by Quality in Bakery Products Was delivered by Mr. R. Kaleeswaran of KBOA. Impact of Food Safety & HACCP Was addressed by Mr. M. Ponnilango Director Technical - Jenneys Academy More 300 delegates participated at the seminar and workshop.

3 THE PREMIUM BAKERY & CONFECTIONERY TRADE FAIR REPRESENTED BRANDS 100+ INCREASE IN VISITOR FOOT FALL 15% TRADE VISITORS 1500 DELEGATES 300+ EXHIBITORS 91 BUSINESS VISITORS 6725 EXHIBITING REGIONS 12 BTF 2017 claimed a 14% increase in net floor area. BTF 2017 attendance was increased by 15% over the 2016 event. The number of leads collected at BTF 2017 increased by 53% Business generated through BTF INR 112 Crores The Exhibitor count for BTF increased 15%

4 VISITORS FACTS & FIGURES BTF 2017 VISITOR PROFILE BY INDUSTRY 1% 9% 17% 42% VISITOR S JOB TITLE Owners / Managing Directors CEO / COO 39% 19% 15% 16% Purchase Initiators 14% Plant Managers 5% Consultants 7% Bakery Confectionery Sweet & Snack Restaurants Food Processors Others Investors 14% Others 2% VISITORS AND DELEGATES REPORT Potential Business Opportunity Bakers Technology Fair is an important event in the Bakery & Confectionery Industry! The event is number one platform to learn, network and source new business ideas 75% thinks that BTF is the best place to find new products & suppliers 70% agree the show is an knowledgeable platform 80% thinks BTF is the most important event on the south Indian Food Business event calendar 85% rated BTF as a very good platform to network with decision makers 73% rated the seminar as a very good platform for knowledge sharing and interaction with industry leaders 83% of visitors have experienced good choice of products and after sales service.

5 OBJECTIVES FOR EXHIBITORS EXHIBITORS 2017 FACTS & FIGURES 87% 59% 82% Establish New business Relationships 72% Gain Competitor insights 75% Generate leads directly at the show Increases Brand Awareness Strengthen relationships with existing BusinessPartners EXHIBITORS REPORT Bakers Technology Fair is an important event in the Bakery & Confectionery Industry! The event is number one platform to learn, network and source new business ideas Potential Business Opportunity 82% Thinks BTF is the most important event on the Indian Food Business event Calendar 75% think BTF is a very good show to build partnerships 90% exhibitors rated the show as a very good place to find new business opportunities 84% think BTF is the Preferred choice! 82% rated BTF as a very good platform to network with decision makers 95% Exhibitors satisfied in generating new leads meeting existing customers promoting new brand or product

6 VISITOR TESTIMONIAL The panel discussion on GST was helpful to the food business operators to get a simplified business perspective Mr. Shanmuga Sundaram MIlka Bakers Pvt.Ltd At BTF 2017, manufacturers were motivated to rise up and solve the customers challenges by implementing innovative changes in the existing technology for Confectionery Industry. Mr. Arun Vishwanath Ganache - Artisan Chocolaterie We were able to get the best deals! The expo has managed to bring most of the leading suppliers under one roof. Mr. Jagadeesan Britannia Industries Ltd. Exhibitions such as BTF bring together manufacturers and users on a common platform. Through this show, ideas and problems are also exchanged and understood. Ms. Padhma Shalini Brownie Studio Got a good opportunity to plan our purchase for my existing kitchen and future projects Chef Raja Poppys Hotel EXHIBITOR TESTIMONIAL This is our fourth consecutive participation at BTF. Such exhibitions are like making an investment. They allow us to create awareness about products and solutions. This show will definitely open doors of new opportunities for us. Mr. Rajeev Mark Equipment & Services (FROSTAIRE) BTF 2017 featured the newest trends in baking and food processing from across the globe. The event was an opportunity for us to present our wide range of products in order to enhance productivity. Mr.William Williams Refrigeration We had generated good business leads and we look forward for Bakers Technology Fair 2018 Mr.Vinoy Varghese, Veeba Food Services Pvt Ltd BTF is a growing show in India and I am a associates since the past 4 years. I never miss this event as in a span of a few days one gets to witness diverse prospects and solutions. At the event, one can conduct B2B meetings and discuss needs and requirements through the VIP buyer program. Mr.Praveen Dev, Arun Rega Bakery Machineries Pvt. Ltd

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