re:porter MEDIA KIT 2018/2019

Transcription

1 re:porter MEDIA KIT 2018/2019

2 1. A WELCOME NOTE FROM PORTER Porter Airlines flies out of Billy Bishop Toronto City Airport, which is located just three kilometres from the heart of the city s financial and entertainment districts. By taking advantage of our proximity to downtown, passengers avoid traffic congestion and expensive taxi journeys, and everyone departing from Toronto and Ottawa has access to luxurious departure lounges, regardless of the fare paid. In a comfortable, modern space with leather seating, the amenities include free WiFi, a business centre and complimentary snacks and drinks, such as self-serve cappuccino and espresso. Once on board, passengers enjoy plush leather seats, extra legroom and complimentary in-flight service, including a premium snack and a glass of beer or wine. And, best of all, travellers get to read Porter s in-flight magazine, re:porter. Its all-original content introduces and entices passengers to new cities, and to new parts of familiar places. Our Toronto base That s flying refined. Michael Macaulay Director, Brand & Creative Porter staff in transit Our mascot, Mr. Porter, born in 2007

3 2. AN INTRODUCTION TO RE:PORTER Re:porter is produced six times a year. It was created by Winkreative, the awardwinning agency led by Tyler Brûlé, founder of the magazines Wallpaper* and Monocle. We now reach more than 2.5 million passengers across all Porter routes and distribute issues of re:porter to a readership of savvy, intelligent, affluent travellers who are hungry for insider information, expertise and experiences. Our pages are designed to take readers off the beaten path, whether they re in search of the perfect cocktail, a best-inclass design bookshop, a French bakery in a lively part of town, or a once-in-a-lifetime adventure. Re:porter helps our passengers stay ahead of key trends and stories, informing and entertaining at the same time. Like everything that Porter does, our in-flight magazine is designed specifically to enhance our customers experience, and hence it provides an excellent advertising vehicle. For that reason, re:porter s advertisers are part of something very special.

4 3. WHAT S IN THE MAGAZINE? THUNDER BAY NICHE COOKERY Nook There s been no break for Nook s chefs since the pasta restaurant opened last July; diners love the communal table, the outdoor patio and the house-made pastas, pizzas and sauces. The fire-and-brimstone oomph of the sausage three-chili pizzas helps put the vice into crevice. Pas de pause pour les chefs de Nook depuis l ouverture de ce spécialiste des pâtes en juillet : les convives adorent sa longue table commune, son patio et ses pâtes, pizzas et sauces maison. Sans oublier la surprenante pizza aux saucisses et trois piments. 271 Bay Street, (807) nookthunderbay.com News Nouvelles: Québec City, Thunder Bay, Toronto, Windsor illo (exhibit) TORONTO CHOC-O-FROLIC Chocolates by Brandon Olsen Chocolate as an art form? Chef Brandon Olsen Toronto s Willy Wonka certainly raises the bar with his shop on College Street. The signature confections (salted caramel; lime, black pepper, ginger) marry savoury and sweet to striking, ambrosial, eminently Instagrammable effect. Le chocolat est-il un art? Le chef Brandon Olsen le Willy Wonka de Toronto en donne l impression avec sa boutique de College Street. Ses confections caramel salé au citron vert, poivre noir, gingembre marient sucré et salé pour un effet savoureux College Street (416) , cxbo.ca Photo by Alexa Fernando Re:porter includes stories on a variety of topics relevant to the discerning Porter passenger, from business and culture to design and food. Our news section, which features snippets of digestible, ahead-of-the-curve intelligence, informs readers of recent openings, events and important conversations happening across Porter destinations. Snappy front-section stories emphasize Porter s position as a keen cultural observer and a knowledgeable insider. And longer-form features explore and report on trends, activities and places in depth, presenting new and exciting things for readers to discover through colourful writing and large, impressive imagery. A Place I Love News WINDSOR BUDDING SUCCESS Café March 21 Every day is the first day of spring at this hip-but-cozy caféramen bar on Pelissier a street that is appropriately blooming again after a period in the doldrums, with no small thanks to owner Henry Kim s laid-back lattes, nourishing noodles and creative-but-relaxed decor. Dans ce café-bar ramen tendance mais intimiste, chaque jour évoque l arrivée du printemps. Après une période d oubli, la rue Pelissier est de nouveau florissante, grâce notamment aux cafés lattés et nouilles réconfortantes servis par le propriétaire Henry Kim, dans un décor créatif-relax. 480 Pelissier Street (226) , cafemarch21.com A sister city to Shanghai, Montréal lights up its Botanical Garden with Chinese lanterns each October. Ville jumelée avec Shanghai, en octobre, Montréal illumine son Jardin botanique avec des lanternes chinoises On October 6, 1884, the University of Toronto admitted its first female students. C est le 6 octobre 1884 que l Université de Toronto a admis sa première étudiante. QUÉBEC CITY NIGHT VISION The Library at Night Multidisciplinary Canadian artist Robert Lepage gives the term lookbook a whole new meaning with The Library at Night, at the Musée de la Civilisation, where visitors walk the aisles of 10 amazing libraries around the world with the aid of 360-degree virtual-reality headsets. Opening October 12 and on view until April 2, 2017, the exhibition is sure to put its stamp on Québec s cultural life. L artiste pluridisciplinaire canadien Robert Lepage donne 9 un nouveau sens au terme «lookbook» avec l exposition La bibliothèque, la nuit, au Musée de la Civilisation. Le visiteur est invité à parcourir les rayons de dix fabuleuses bibliothèques d un peu partout dans le monde à l aide d un casque de réalité virtuelle à 360 degrés. Cette exposition du 12 octobre au 2 avril 2017 constitue certainement un événement dans la vie culturelle de Québec. 85 Rue Dalhousie (418) , mcq.org FRONT SECTION FEATURES SECTION BACK SECTION Lighthearted snippets of important intelligence, answers to headscratchers readers are grappling with, charming Q&As with individuals of note, and items Porter customers need to live the good life. Engaging, original reportage from Porter destinations that features insightful commentary, insider tips, vibrant writing and spectacular imagery. Everything readers need to know about Porter Airlines plus games! The Pursuit The re:port

5 4. THE RE:PORTER AUDIENCE Advertising with Porter means reaching an affluent audience that genuinely loves flying. Our passengers appreciate Porter s premium service, and are excited to engage with our in-flight magazine. They are informed and intelligent, eager to travel and keen to discover new ideas and experiences. Porter Airlines first took off in 2006, and we continue to enjoy spectacular growth because we offer a high level of service both on the ground and in the air as well as convenient flights to more than 23 destinations in Canada and the United States. People love us. Our ratings are higher than those of any other Canadian domestic airline. In fact, Porter has the highest scores ever in this regard. 59% of passengers say it s because of the airline s attitude 34% of passengers say they fly Porter because of its home location at Toronto City Airport Official 4 Star Airline World Airline Star Rating are registered trademarks of SKYTRAX Research. Porter is proud that it is rated an Official 4 Star Airline in the World AirlineStar Rating ranking by SKYTRAX for the third year running. Porter is the only premium economy carrier in North America to earn this rating. The Official 4 Star Airline ranking signifies a standard of achievement across all travel categories. A full Star rating determination examines more than 800 different areas of product and service delivery for each airline. 76% of Porter passengers are extremely satisfied or very satisfied with the Porter offering 5% of passengers say it s because of the Porter service 8% of passengers say it s down to comfort

6 5. THE PORTER PASSENGER PROFILE GENDER 70% 30% PASSENGER DATA Number of passengers 300, , , , ,000 50,000 0 Feb Mar Apr May/Jun Jul/Aug Sep Oct Nov Dec/Jan Source Ipos Reid 2014 Canadian Business Travel Study, Minimum 6+ Business Trips Per Year Male Female AGE 7% 25% 31% 37% OUR CUSTOMERS ARE SAVVY AND DISCERNING FLYERS, MANY OF WHOM ARE FREQUENT BUSINESS TRAVELLERS. 76% OF PORTER PASSENGERS ARE EXTREMELY SATISFIED OR VERY SATISFIED WITH OUR AIRLINE. 36% 34% 5% 6% EDUCATION 20% 16% 41% 42% 20% 21% 6% 14% 13% 8% 10% 2% OCCUPATION 12% 10% 24% 20% 17% 17% 79% 7% 13% PERSONAL INCOME 65% 2% 15% 19% BUSINESS LEISURE BOTH High school or less University degree Post-graduate Technical/post-secondary CEO / President Consultant / Account executive Sales / Marketing representative Professional Mid-level management Senior management Owner/Sole proprietor $100K+ $70K-$100K Less than $70K

7 6. EDITORIAL PLAN 2018 January /February: Winter Fun March / April: Design May / June: Food July / August: Summer Fun September / October: Smart Boston s tech bravado Meeting Halifax architect omar gandhi The journal of Porter Airlines Le journal des lignes aériennes Porter The Destination La destination exploring ToronTo, Brick By Brick From modernist to Victorian, Toronto s architecture tells stories and travels the centuries. Du modernisme au victorien, le style de Toronto raconte une histoire au fil des siècles. p. 30 A walk on the wild side in Mont-Tremblant a nova Scotian mystery de-mystified Mr. Porter is gearing up for Winter Issue Numéro 55 November Novembre 2016 Having a laugh with andrew alexander On-the-wall in Québec city the journal of porter airlines Le journal des lignes aériennes Porter Crafty Covetables the full RimOwa case study Winter sun Get ready for some Issue Numéro 56 Dec/Jan Déc./Janv. 2016/2017 The Pursuit L aventure SunShine State of mind In Florida, surfer vibes and balmy temperatures are the ultimate ingredients for an endless summer. En Floride, ambiance surf et temps chaud sont les parfaits ingrédients d un été sans fin. p. 24 November / December: Holidays 2019 January / February: Winter Must-Haves Les indispensables let it snow! We prepare for the new season with a wonderfully warming collection of must-haves. Nous nous préparons pour la saison avec une superbe collection d articles indispensables. p. 20 A Tale of Two Cities Conte de deux villes Speaking in tongues Ow s she cuttin, me cocky? A dictionary for how to talk the local talk in St. John s and Boston. «Ow s she cuttin, me cocky?» Dictionnaire pour faire couleur locale à St. John s et Boston. p. 21 The Pursuit L aventure TrAPPer s delight We place our trust in a team of sled dogs, follow in the tracks of black bear, lynx, wolf, coyote and bison, and step out onto a frozen lake to fish for trout on a journey into the heart of the Mont-Tremblant wilderness. Grâce à nos fidèles chiens de traîneau, nous traquons ours noirs, lynx, loup, coyote et bison; sans oublier une séance de pêche à la truite sur un lac gelé, au cœur des grands espaces de Mont-Tremblant. p. 22 The Destination La destination the yiddish handbook Montréal s Jewish community has woven a rich tapestry of cultures and culinary customs. Between legendary bagel shops and oldschool delis, we tell the hole story. La communauté juive de Montréal a tissé une riche tapisserie de cultures et traditions culinaires. Des fameuses boutiques de bagels aux delis traditionnels, savourez ce récit à pleines dents. p. 34

8 7. SPECIAL ADVERTISING FEATURES 2018 January / February: Education March: Development Design May / June: Food July / August: Summer Fun September / October: Smart Homes/Fashion November / December: Holiday Gift 2019 January / February: Education

9 PORTER DESTINATIONS Canada Halifax Moncton Mont-Tremblant Montréal North Bay Ottawa Québec City Sault Ste. Marie St. John s Stephenville Sudbury Thunder Bay Timmins Toronto Windsor Porter serves a wide range of destinations. The time-aware business traveller zips to and from key business and political centres, while the discerning leisure traveller can choose from sophisticated urban escapes and seasonal getaways. USA Boston Burlington Chicago Myrtle Beach New York Orlando-Melbourne Pittsburgh Washington

10 8. PORTER ADVERTORIALS In addition to providing traditional advertising opportunities, re:porter offers the production of original content for targeted, likeminded brands interested in exploring bespoke creative solutions to develop meaningful relationships with the magazine s readers. Produced in-house at Winkreative by the re:porter editorial team, custom content and integrated design solutions are co-created with partners to speak to and engage passengers in much the same way as other editorial features in the magazine. Re:porter bespoke advertorials also provide access to a network of photographers and illustrators usually commissioned within the magazine. For brands looking to augment their existing marketing strategies, advertorials offer a unique opportunity to connect with the discerning re:porter reader. For partnership inquiries, please contact Nicole Mullin. Partner:re:porter Partner:re:porter Around the World at the Montreal Food Festival Autour du monde au Festival de Montreal Nequas ent ab invent quati am squam nossequ. Tae. Nemqui dunto to mint quiatur? Uciusam sum as aspuae iscitaquunt ma porundae expe.ullupta eprempo rporro torenis sitisquam arum atiore, aut exeribus cus dundite nis volessin prat. Tem autet por sunto blanis autempelis Onsedit re perum que porestrum aut res est aceaquam rehenimi, ommos sero mo voloreped esm quodit, aminctatem fugiatur? Nequat hillesenimus ut erum atis et maximperum harum. Hit magnit aut qui con eum faccae none dolupta turibusam, et aut ratur adis qui omnienie Ma cus que omnisi te pre, acid untotatem hiliquodi restii Advertorial Publireportage: Toronto Ciaturectes res unduciam, tesequi Ma cus que omnisi te pre, acid untotatem Id quist, eosam voluptat lique velitas eture, quam que porernat pori dolum Et voluptatus autem dolor arum re aut quat doluptas magnatur, et iueat fugit as reped ut erum facerrumum dignihi ligente ndusam qui con corumqui qui assit maximus 3 In Focus Advertorial Publireportage: Montreal Sarah Wassell Toronto, Canada et pro imaximolo quidus con rerit dolendusam quiandae quam. Ma cus que omnisi te pre, acid untotatem hiliquodi restiis ciliqui core pratquam earum eos dolorro debisci derat essitem vendant. Rachel Lakely Seatle, USA tesequi quam aut que ant aut et pro imaximolo quidus con rerit dolendusam quiandae quam. Ma cus que omnisi te pre, acid untotatem hiliquodi restiis ciliqui core pratquam earum eos dolorro debisci derat essitem vendant. A Film Buff s Guide to this Year s Festival Guide de A Film Buff au festival de cette année Oleserr ovidus nos vid ulparit lit pratescia Ossitatioria dolum dolupta tquaerit faccus officiis Nequas ent ab invent quati am squam nossequ. Tae. Nemqui dunto to mint quiatur? Uciur sitaerori volesti quo ipsape rroet vel im eatem res repelignit quia ommolupit et re eos cusam, ut lam, erspienist, voluptatem acesseque. Ma cus que omnisi te pre, acid untotatem hiliquodi restiis ciliqui core pratquam earum eos dolorro debisci derat essitem vendant. Ceperchciis andem hicillandi doluptatus dolupta sanihicias tibus con paribus cimaxim usciist iisitatures que pa volorro inis alicia simagni imus prehenisqui temporestem quatatur serum quam, exeriam, seque coremperro cusam sum as aspuae in reriberovid eum qu ne ommolup iscitaquunt ma porundae expedi optur. tesequi quam aut que ant aut et pro imaximolo quidus con rerit dolendusam quiandae quam. Onsedit re perum que porestrum aut res est aceaquam rehenimi, ommos sero mo voloreped eseditiist quistiae. Nam voluptas debis vel ma autem ipit quiatis volenihil ium qui commolo ritio. Comnis quationem que officia eum ad que ped quid ut aut a que pligend ebisit oditia con et lam inum reicil millut et ea escidis iur sit a natquat quis doluptate naturib eatusam quo maio. Et ommodi ommolorem et et, sam, sita comnimus dolorioria quatiandis volesti ametur? Qui autatur, tota dolupta tiorio moluptatio. Da consect enimporem ea dus quibusam rest liqui occum dolore nitios sit exceaquam quodit, aut dolende impos a seque quiam estota et anda dolorro beriam, sum ium qui net mo dolorerspero torerov idicien ducipie ndandis minctatem fugiatur? Nequat hillesenimus ut erum atis et maximperum harum. Peter Didcot Vancouver, Canada tesequi quam aut que ant aut et pro imaximolo quidus con rerit dolendusam quiandae quam. Ma cus que omnisi te pre, acid untotatem hiliquodi restiis ciliqui core pratquam earum eos dolorro debisci derat essitem vendant. David Nicholl New York, USA et pro imaximolo quidus con rerit dolendusam quiandae quam. Ma cus que omnisi te pre, acid untotatem hiliquodi restiis ciliqui core pratquam earum eos dolorro debisci derat essitem vendant. Partner:re:porter Welcome to a new town Bienvenue à une nouvelle ville Nequas ent ab invent quati am squam nossequ. Tae. Nemqui dunto to mint quiatur? Uciusam sum as aspuae iscitaquunt ma porundae expe.ullupta eprempo rporro torenis sitisquam arum atiore, aut exeribus cus dundite nis volessin prat. Tem autet por sunto blanis autempelis Onsedit re perum que porestrum aut res est aceaquam rehenimi, ommos sero mo voloreped esm quodit, aminctatem fugiatur? Nequat hillesenimus ut erum atis et maximperum harum.hit magnit aut qui con eum faccae none dolupta turibusam, et aut ratur adis qui omnienie Adam Loady Capetown, South Africa et pro imaximolo quidus con rerit dolendusam quiandae quam. Ma cus que omnisi te pre, acid untotatem hiliquodi restiis ciliqui core pratquam earum eos dolorro debisci derat essitem vendant. Ciaturectes res unduciam, tesequi Ma cus que omnisi te pre, acid untotatem Ciaturectes res unduciam, tesequi Ma cus que omnisi te pre, acid untotatem Ciaturectes res unduciam, tesequi Ma cus que omnisi te pre, acid untotatem Ciaturectes res unduciam, tesequi Ma cus que omnisi te pre, acid untotatem Advertorial Publireportage: Chicago Out and about Sur le terrain Saturday September Live streaming tomorrow Demolition press conference Streaming live tomorrow Demoliton conference de press Red Carpet Moment Red Carpet Moment Sunday September A digital screening experiment A dépistage expérience numeriqué Monday September Live streaming tomorrow Demolition press conference Streaming live tomorrow Demoliton conference de press 02 Tuesday September A digital screening experiment A dépistage expérience numeriqué Wednesday September Ma cus que omnisi te pre, acid untotatem hiliquodi restii 6 Advertorial Publireportage: Montreal Annie Linklater Seatle, USA tesequi quam aut que ant aut et pro imaximolo quidus con rerit dolendusam quiandae quam. Ma cus que omnisi te pre, acid untotatem hiliquodi restiis ciliqui core pratquam earum eos dolorro debisci derat essitem vendant. Hank Park Seoul, South Korea et pro imaximolo quidus con rerit dolendusam quiandae quam. Ma cus que omnisi te pre, acid untotatem hiliquodi restiis ciliqui core pratquam earum eos dolorro debisci derat essitem vendant. Days of festival past Jours de festival passé Days of festival past Jours de festival passé Live streaming tomorrow Demolition press conference Streaming live tomorrow Demoliton conference de press Days of festival past Jours de festival passé Red Carpet Moment Red Carpet Moment Ma cus que omnisi te pre, acid untotatem hiliquodi restii Max Brewer Melbroune, Australia tesequi quam aut que ant aut et pro imaximolo quidus con rerit dolendusam quiandae quam. Ma cus que omnisi te pre, acid untotatem hiliquodi restiis ciliqui core pratquam earum eos dolorro debisci derat essitem vendant. 1. Ciaturectes res unduciam, tesequi Ma cus que omnisi te pre, acid untotatem 2. Es unduciam, tesequi Ma cus que omnisi te pre, acid 4. Ciaturectes res unduciam, tesequi Ma cus que omnisi te pre, acid untotatem Yumiko Shimizu Tokyo, Japan et pro imaximolo quidus con rerit dolendusam quiandae quam. Ma cus que omnisi te pre, acid untotatem hiliquodi restiis ciliqui core pratquam earum eos dolorro debisci derat essitem vendant. Ciaturectes res unduciam, tesequi quam aut que ant aut Ma cus que omnisi te pre, acid untotatem hiliquodi restii 4 5

11 9. PUBLISHING CALENDAR & RATES PUBLISHING CALENDAR* ISSUE NUMBER SPACE RESERVATION DEADLINE MATERIAL DEADLINE ONBOARD January / February /10/ /24/2017 1/1/2018 March / April /26/2018 2/9/2018 3/1/2018 May / June /23/2018 4/6/2018 5/1/2018 July / August /25/2018 6/8/2018 7/1/2018 September / October /27/2018 8/10/2018 9/1/2018 November / December /21/ /5/ /1/2018 January / February /9/ /23/2018 1/1/ RATES (PRICING IS IN CANADIAN NET $) PLACEMENT 1X 2X 4X 6X 8X Single page $13,571 $13,178 $12,763 $12,390 $12,023 Double page spread $24,386 $23,678 $22,916 $22,260 $21,604 Inside front cover $14,884 $14,443 $13,991 $13,598 $13,178 Inside back cover $14,884 $14,443 $13,991 $13,598 $13,178 Outside back cover $15,566 $15,094 $14,648 $14,201 $13,781

12 10. LIST OF ADVERTISERS ACURA JOE FRESH NOVOTEL CANADIAN STAGE LAND ROVER RBC ROYAL BANK COLLINS BARROW LEXUS ROTMAN COMMISSIONAIRES LOUIS VUITTON SHANGRI-LA HOTEL CUMBERLAND MERCEDES BENZ SUBARU THE HALLIBURTON NORREP INVESTMENTS THUNDER BAY TOURISM HOLT RENFREW NOVA 7 TREMBLANT

13 11. SPECS AND TECHNICAL REQUIREMENTS Advertising dimensions: Single page Single-page trim size: 6.75 x 10 (w x h); plus bleed: on all sides; live area in from trim. Double-page spread Double-page trim size: 13.5 x 10 (w x h); plus bleed: on all sides; live area in from trim. Please make sure to include a bleed of with crop marks showing. Double-page spread ads to be supplied as singe-page PDF files. File naming All files should be named using the following format: CompanyAd_ AgencyNameMMDDYY(dateuploaded).pdf File formats Please submit press-ready PDF/X-1A files only All fonts must be embedded All images and colours CMYK or greyscale RGB and spot colours must be converted to CMYK All transparencies must be flattened Maximum Total Ink Density 280% Resolution must be 300 ppi for four-colour or greyscale images Resolution must be 1200 ppi or higher for bitmap images Files containing black type must be set 100% black Bleed is provided on non floating ads Crop/Reg marks are offset minimum of 9pts or inch Images % CMYK or greyscale Do not save with LZW compression Channels: no additional channels Layers: merge and flatten all layers Using the AdDirect Ad Portal All ads must be delivered via Magazines Canada s AdDirect ad portal: 1. Log in to Magazines Canada s AdDirect ad portal: Note: A user account will have to be set up upon the first visit 2. Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload 3. Follow the on-screen preflight process 4. Approve your ad Required material for uploading The ad MUST be uploaded as a press-ready PDF/ X-1A file. Information on creating a proper PDF file is available on the Magazines Canada website ( Ad Portal CANNOT accept TIFFITS or CT LW files, or native files such as Microsoft Word, QuarkXPress, or Adobe InDesign, Photoshop or Illustrator. Final creative must be approved by Porter Airlines. If any changes need to be made after sending Porter-approved files, please notify your account coordinator to approve any changes and supply a new file. Production & Ad Portal Tech Support Anthony Majetic E Anthony.majetic@yp.ca

14 12. TOTEM ADVERTISING SALES Contact our team: Nicole Mullin Commercial Director T E nicole.mullin@totemcontent.com Amy Knowles Senior Account Manager T E amy.knowles@totemcontent.com Rebecca Masters Account Coordinator T E rebecca.masters@totemcontent.com