M A G R I NO 2018 HIGHLIGHTS

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Hubert Jefferson
5 years ago
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1 2018 HIGHLIGHTS

2 2018 HIGHLIGHTS 2

TRAVEL Launch of Waldorf Astoria Live Unforgettable Campaign June 2018 Garnered a total of 11 placements resulting in 2,499,226 total impressions JW Marriott

Prior to opening JW Marriott Nashville had garnered 3 million media impressions in top tier publications both nationally and regionally Fontainebleau & The Palm by

Cosmopolitan of Las Vegas Waldorf Astoria Bangkok Waldorf Astoria Bangkok Grand Opening Press Trip August 2018 Garnered a total of 17 placements resulting in

with international tennis superstars Launch of The Cosmopolitan of Las Vegas Block 16 Urban Food Hall August 2018 Unveiled first food hall in Las Vegas market to

impressions to-date, with over 10 million pending media impressions JW Marriott Nashville JOALI Maldives Launch of Motto by Hilton October 2018 In the first week of

conference for independent hotel owners, operators and industry tastemakers, and drew travel trade media exposure for event The Estate Yountville Launch Press Trip

3 TRAVEL Launch of Waldorf Astoria Live Unforgettable Campaign June 2018 Garnered a total of 11 placements resulting in 2,499,226 total impressions JW Marriott Nashville Opening July 2018 JW Marriott Nashville was one of the most anticipated openings in Prior to opening JW Marriott Nashville had garnered 3 million media impressions in top tier publications both nationally and regionally Fontainebleau & The Palm by Whispering Angel Cabana Launch June 2018 Coupled two clients together to create a press worthy moment resulting in top tier coverage in national outlets The Cosmopolitan of Las Vegas Waldorf Astoria Bangkok Waldorf Astoria Bangkok Grand Opening Press Trip August 2018 Garnered a total of 17 placements resulting in 39,395,948 total impressions Lotte New York Palace Invitational August 2018 Garnered over 70 media placements for the fourth annual courtyard badminton tournament with international tennis superstars Launch of The Cosmopolitan of Las Vegas Block 16 Urban Food Hall August 2018 Unveiled first food hall in Las Vegas market to local and national media JOALI Maldives Opening October 2018 Complemented by a media trip and dedicated feature pitching, the opening has received 28,849,472 media impressions to-date, with over 10 million pending media impressions JW Marriott Nashville JOALI Maldives Launch of Motto by Hilton October 2018 In the first week of launch, Motto garnered 163 media placements resulting in 968,473,209 media impressions Independent Lodging Congress October 2018 Partnered on the sixth annual conference for independent hotel owners, operators and industry tastemakers, and drew travel trade media exposure for event The Estate Yountville Launch Press Trip November 2018 Hosted media trip to showcase completion of property wide renovation Conrad Hotels & Resorts Multi-City Asia Pacific Press Trip November 2018 Hosted media trip to three premier Conrad Hotels across Japan and Korea Fontainebleau and The Palm Cabana MOTTO by Hilton 3

FOOD, WINE & SPIRITS Antinori Wines Dinner Series with Alessia Antinori February 2018 and June 2018 NYC, Hamptons & Los Angeles Secured

Brinkley Everdure by Heston Blumenthal Launch Summer 2018 New York City & Los Angeles Secured more than 179 million impressions with coverage

Chicago Over 5 billion media impressions surrounding the 2018 Awards Chandon California/BaubleBar Collaboration September 2018 National

com, Cosmopolitan, Martha Stewart Weddings, People, Forbes, and more for Chandon California s latest holiday collaboration Antinori The

which was launched at the 2018 Hampton Classic, and secured top tier coverage in Avenue Magazine and more The Balvenie/Todd Snyder

4 FOOD, WINE & SPIRITS Antinori Wines Dinner Series with Alessia Antinori February 2018 and June 2018 NYC, Hamptons & Los Angeles Secured coverage in outlets such as WWD, Vogue, and Page Six, with star-studded guests such as Julianna Margulies, Katie Couric, and Christie Brinkley Everdure by Heston Blumenthal Launch Summer 2018 New York City & Los Angeles Secured more than 179 million impressions with coverage in Food & Wine, Bloomberg, Robb Report, Good Housekeeping, Real Simple, Men s Journal, Men s Health, KTLA-TV and more The Palm By Whispering Angel James Beard Foundation Awards The Palm by Whispering Angel Launch April 2018 National New rose wine brand from the makers of Whispering Angel included in DuJour, Hamptons Cottages & Gardens, PopSugar, Refinery29, Forbes, and Bloomberg James Beard Foundation Awards May 2018 Chicago Over 5 billion media impressions surrounding the 2018 Awards Chandon California/BaubleBar Collaboration September 2018 National Secured coverage in outlets such as House Beautiful, Glamour, AOL, DuJour, Oprah.com, Cosmopolitan, Martha Stewart Weddings, People, Forbes, and more for Chandon California s latest holiday collaboration Antinori The Balvenie Dempsey & Carroll/Whispering Angel Stationery Collaboration September 2018 National Coordinated all details of the partnership, which was launched at the 2018 Hampton Classic, and secured top tier coverage in Avenue Magazine and more The Balvenie/Todd Snyder Collaboration October 2018 National Secured more than 37 million impressions in top spirits, men s fashion and lifestyle outlets including Food & Wine, Town & Country, Urban Daddy, Haute Living and more Chandon California Whispering Angel 4

REAL ESTATE Christie s International Real Estate Luxury Defined Report Launch May 2018 Over 303 million media impressions

Launch of Sales for 111 West 57th Street Luxury Condo designed by SHoP Architects + Studio Sofield September 2018 Over 100 million

for 11 Hoyt Downtown Brooklyn Luxury Condo designed by Studio Gang September 2018 Over 100 million media impressions including The

5 REAL ESTATE Christie s International Real Estate Luxury Defined Report Launch May 2018 Over 303 million media impressions including Fox Business News, Bloomberg Radio, The Wall Street Journal, Mansion Global, Financial Times, The Real Deal, Robb Report Launch of Sales for 111 West 57th Street Luxury Condo designed by SHoP Architects + Studio Sofield September 2018 Over 100 million media impressions including The New York Times, New York Post, Mansion Global, Forbes, Gotham, Business Insider Launch of Sales for 11 Hoyt Downtown Brooklyn Luxury Condo designed by Studio Gang September 2018 Over 100 million media impressions including The New York Times, Departures, New York Post, Curbed, The Real Deal, YIMBY 111 West 57 th Street 11 Hoyt Christie s International Real Estate 5

CONSUMER, LIFESTYLE AND EVENTS Kips Bay Decorator Show House Opening May 2018 NYC Over 534 million media impressions including The New York Times,

multi-city book tour and produced over 500 million media impressions Launch of LTD by Lizzie Tisch July 2018 Bridgehampton, NY Secured 120 million media

International Coffee Awards October 2018 United Nations & Rainbow Room NYC Managed all event production logistics and secured influencer and VIP attendees

Vaughan s Made in the Shade Campaign November 2018 National Executed a 15-city campaign and secured over 100 million media impressions in top national and

s The Glass House Hunter Douglas LightLock Launch + Tour at Philip Johnson s The Glass House November 2018 New Canaan, Connecticut Secured eleven media to

Circle, and Cottages and Gardens, among others Martha Everyday Footwear Launch for Payless December 2018 National Partnered with iconic shoe retailer Payless

6 CONSUMER, LIFESTYLE AND EVENTS Kips Bay Decorator Show House Opening May 2018 NYC Over 534 million media impressions including The New York Times, Architectural Digest, Good Day New York, The Cut, The Washington Post, Town & Country Martha s Flowers Book Launch and Tour May 2018 National Managed multi-city book tour and produced over 500 million media impressions Launch of LTD by Lizzie Tisch July 2018 Bridgehampton, NY Secured 120 million media impressions in the launch in outlets including Vogue, WWD, People Kips Bay Decorator Show House Ernesto Illy International Coffee Awards Ernesto Illy International Coffee Awards October 2018 United Nations & Rainbow Room NYC Managed all event production logistics and secured influencer and VIP attendees Alzheimer s Association Rita Hayworth Gala October 2018 NYC Over 100 million media impressions including New York Post, Forbes, People, Daily Mail, Forbes Vaughan s Made in the Shade Campaign November 2018 National Executed a 15-city campaign and secured over 100 million media impressions in top national and regional outlets, including AD, Houston Chronicle, Galerie Martha Everyday Footwear Launch for Payless Hunter Douglas LightLock Launch + Tour at Philip Johnson s The Glass House Hunter Douglas LightLock Launch + Tour at Philip Johnson s The Glass House November 2018 New Canaan, Connecticut Secured eleven media to attend that resulted in coverage in Galerie, Architectural Digest, Kitchen & Bath Business, House Tipster, and future coverage in Luxury Magazine, Family Circle, and Cottages and Gardens, among others Martha Everyday Footwear Launch for Payless December 2018 National Partnered with iconic shoe retailer Payless to launch exclusive line of footwear with Martha Stewart called Martha Everyday; media coverage on The Steve Harvey Show, Wendy Williams, E! News, USA Today, Bustle and more Alzheimer s Association Rita Hayworth Gala Vaughan 6

7 DIGITAL HIGHLIGHTS 7

CONSUMER, LIFESTYLE AND EVENTS Kips Bay Decorator Show House Opening May 2018 NYC Saw a 56% increase in followers over a one month period Hunter Douglas Content Photoshoot

LightLock Launch + Tour at Phillip Johnson s The Glass House November 2018 New Canaan, Connecticut Saw 500k potential impressions from influencers and media in attendance

8 CONSUMER, LIFESTYLE AND EVENTS Kips Bay Decorator Show House Opening May 2018 NYC Saw a 56% increase in followers over a one month period Hunter Douglas Content Photoshoot June 2018 Garnered over 150 pieces of original content Vaughan Made in the Shade Campaign November 2018 Grew account by nearly 10% in less than a month Hunter Douglas LightLock Launch + Tour at Phillip Johnson s The Glass House November 2018 New Canaan, Connecticut Saw 500k potential impressions from influencers and media in attendance Hammacher Schlemmer Photo and Video Shoot November 2018 Shot over fifty images and four video holiday ads Kips Bay Decorator Show House Vaughan Lampshades Made in the Shade Campaign 8

FOOD, WINE & SPIRITS Mouton Cadet Wines at the 2018 Cannes Film Festival May 2018 Hosted four influencers at the Cannes Film

Saw a 59% increase in followers organically Launched The Palm Rosé By Whispering Angel s Social Feeds 2018 Season Grew account

activations on site for both The Whispering Angel and The Palm brands Launched Grand Brulot Café Cognac s Social Channels

images Dempsey & Carroll/Whispering Angel Collaboration August 2018 Posted and gifted collaboration with a potential reach of

9 FOOD, WINE & SPIRITS Mouton Cadet Wines at the 2018 Cannes Film Festival May 2018 Hosted four influencers at the Cannes Film Festival securing over 120 pieces of original content and nearly a million impressions The Whispering Angel Rosé 2018 Season Saw a 59% increase in followers organically Launched The Palm Rosé By Whispering Angel s Social Feeds 2018 Season Grew account to nearly 5,000 followers organically in six month period Pinknic Annual Festival On Governor's Island June 2018 Hosted activations on site for both The Whispering Angel and The Palm brands Launched Grand Brulot Café Cognac s Social Channels August 2018 Grew account and have maintained an 11% engagement rate as well as creating four photoshoots garnering over 200 images Dempsey & Carroll/Whispering Angel Collaboration August 2018 Posted and gifted collaboration with a potential reach of over 150k people Pinknic Dempsey & Carroll/ Whispering Angel Collaboration Grand Brulot Mouton Cadet Wines at the 2018 Cannes Film Festival 9

TRAVEL JW Marriott Nashville June 2018 Helped to launch social channels, and

Malibu A Wellness Retreat August 2018 Malibu, CA Property photoshoot

Caribbean Food and Wine Festival October 2018 Turks and Caicos Hosted

10 TRAVEL JW Marriott Nashville June 2018 Helped to launch social channels, and develop look and feel for new property garnering 80% organic growth The Ranch Malibu A Wellness Retreat August 2018 Malibu, CA Property photoshoot garnering over 200 photo and video assets Grace Bay Club Content Shoot and Caribbean Food and Wine Festival October 2018 Turks and Caicos Hosted influencers and captured original content The Ranch Malibu Grace Bay Club JW Marriott Nashville 10

REAL ESTATE Tishman Speyer s Jackson Park, Long Island City 2018 Launched social

2018 Helped to launch social channels, and develop look and Launched channels for NYC

11 REAL ESTATE Tishman Speyer s Jackson Park, Long Island City 2018 Launched social channels and grew them by over 180% organically Tishman Speyer s 11 Hoyt Sales and Channel Launch September 2018 Launched social channels and established brand voice and sense of place in Brooklyn Christie s International Real Estate NYC Brokerage October 2018 Helped to launch social channels, and develop look and Launched channels for NYC specific Brokerage A Christie s International Real Estate New York brokerage listing 11 Hoyt Jackson Park 11

FIRST LOOK In July 2018, Magrino hosted its annual First

which was attended by 100+ VIP friends of the agency,

Over the course of 3 days, Magrino hosted over 100 media

DuJour, Forbes, Galerie, Harper s Bazaar, InStyle,

The Oprah Magazine, People Magazine, Tasting Table, The

12 FIRST LOOK In July 2018, Magrino hosted its annual First Look event, a celebration of our client s fourth quarter offerings. Magrino kicked off First Look with a cocktail party, which was attended by 100+ VIP friends of the agency, industry influencers and clients. Over the course of 3 days, Magrino hosted over 100 media from outlets including Architectural Digest, CNBC, CNN, DuJour, Forbes, Galerie, Harper s Bazaar, InStyle, Martha Stewart Living, Men s Journal, New York Post, O, The Oprah Magazine, People Magazine, Tasting Table, The Wall Street Journal, Town & Country, Travel + Leisure and Women s Health resulting in strong press and social coverage for clients. 12

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