TCS GenY Survey COIMBARTORE
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1 TCS GenY Survey Citywise Report COIMBARTORE P a g e 1
2 COIMBATORE Key Highlights Facebook is the most popular social networking site in terms of usage (91%) [Ref: Table 7.2A] Google Plus, though used by majority (58%) is the least popular across cities in ore [Ref: Table 7.2A] One in every 10 students use Twitter [Ref: Table 7.2A] Close to half reported parental monitoring of their online activities. Out of those parents who monitored, more than half even h access to their ward s account on social networking sites [Ref: Table 15A; Table 15.1A] E-commerce is catching on- 6 in 10 of the students shop online [Ref: Table 18A] Shopping online is more popular among the boys than the girls (diff. 18 percentage points) [Ref: Table 18A1] Books are the most ordered items over the internet. Distantly followed by electronics (67%; 53% respectively) [Ref: Table 18.1A] Usage of FaceTime/ Skype/ Google Hangout/ video chat among the lowest across cities (46%) [Ref: Table ] WhatsApp followed by SMS are the most used IM platforms (48%; 29% respectively)- popularity of the app among the lowest across cities in ore. [Ref: Table 21A] Online resources like Wikipedia are used for studies by over half of the students (53%). Other online sources are not as popular with PDFs being used by 45% [Ref: Table 23A] 7 in 10 students use television or newspapers to keep abreast with current affairs/ news; less than half online sources (45%) [Ref: Table 20A] P a g e 2
3 ANNEXURE REFERENCE TABLES TABLE 7.1A: STUDENTS USING SOCIAL NETWORKING SITES- % (Q. 2.4 A) Hydera Bangalo re Pune Chennai Kolkata Bhubne shwar Nagpur Luckno w Kochi Delhi Mumbai Total Yes No No response TABLE 7.2A: SOCIAL NETWORKING SITES USED BY STUDENTS-% (Q. 2.4 B) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Facebook Tumblr Twitter LinkedIn Quora Pinterest Google Instagram P a g e 3
4 TABLE 11A PERCENTAGE OF STUDENTS BY PURPOSE OF USING SOCIAL NETWORKING SITES -% (Q. 2.8) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total School assignments Staying connected with family Being part of community (football, photography etc.) Crowd sourcing ideas Others No response TABLE 15A PERCENTAGE OF STUDENTS WHO MENTIONED PARENTS MONITOR ACTIVITIES ON SOCIAL NETWORKING SITES - % (Q. 2.12) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response P a g e 4
5 TABLE 15.1a PERCENTAGE OF STUDENTS WHO MENTIONED THAT THEIR PARENTS HAVE ACCESS TO THEIR CHILD S ACCOUNTS ON SOCIAL NETWORKING SITES -% (Q. 2.13) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response TABLE 15A1 PERCENTAGE OF STUDENTS WHO MENTIONED PARENTS MONITOR ACTIVITIES ON SOCIAL NETWORKING SITES - % (Q. 2.12) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai B G B G B G B G B G B G B G B G B G B G B G B G B G B G Yes No No response B: Boys, G: Girls TABLE 18A PERCENTAGE OF STUDENTS WHO SHOP ONLINE - % (Q A) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response P a g e 5
6 TABLE 18A1 PERCENTAGE OF STUDENTS WHO SHOP ONLINE - % (Q A) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai B G B G B G B G B G B G B G B G B G B G B G B G B G B G Yes No No response B: Boys, G: Girls TABLE 18.1A PRODUCTS PURCHASED IN ONLINE SHOPPING - (Q B) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Books Musical items Cloths Travel tickets Other tickets like movie, exhibition etc. Toys Electronic ggets No response Others P a g e 6
7 TABLE 19A PERCENTAGE OF STUDENTS HAVING TWITTER ACCOUNT- % (Q A) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Yes No No response TABLE 19.2A PEOPLE FOLLOWED BY STUDENTS ON TWITTER- % (Q. 2.18) Bangalor e Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total Sports personalities Film stars Celebrities Politicians Teachers News and TV channels None of the above No response P a g e 7
8 Yes, use FaceTime, skype/ google hangout/ video chat TABLE PERCENTAGE OF STUDENTS WHO USE FACE TIME/SKYPE/GOOGLE HANGOUT/ VIDEO CHAT- % (Q. 2.14/Q2.15A) Bangalo Luckno re Pune Chennai Kolkata hwar Nagpur w Kochi Delhi Mumbai Total No/ no response TABLE 20A MEDIUM BY WHICH STUDENTS CONSUME NEWS - % (Q. 2.19) b Bangalo re Pun e Chenn ai Kolkat a o re Indor e hw ar Nagp ur Luckno w Koc hi Del hi Mumb ai Tot al Television/newspap ers Online sources Subscribe to news feeds Through shared links on IM Links from friends or family on FB etc. No response P a g e 8
9 TABLE 21A PERCENTAGE OF STUDENTS USING DIFFERENT INSTANT MESSAGING PLATFORMS- % (Q. 2.20) Hydera Bangalo re Pune Chennai Kolkata Coimba t Bhubne shwar Nagpur Luckno w Kochi Delhi Mumbai Total WhatsApp WeChat Snap Chat Hike Messenger Google Hangouts SMS No response TABLE 21A1 PERCENTAGE OF STUDENTS USING DIFFERENT INSTANT MESSAGING PLATFORMS- % (Q. 2.20) Hydera Bangalore Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai B G B G B G B G B G B G B G B G B G B G B G B G B G B G Whatsapp WeChat Snap Chat Hike Messenger Google Hangouts SMS No response B: Boys, G: Girls P a g e 9
10 TABLE 23A PERCENTAGE OF STUDENTS WHO USE E-BOOKS/ ONLINE SOURCES TO STUDY - % (Q A) Bangalo re Pune Chennai Kolkata hwar Nagpur Lucknow Kochi Delhi Mumbai Total E-books PDFs Online Videos Online chats/discussion groups Online tutorials Online resources (eg Wikipedia) P a g e 10
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