Analysis by The Right Solution

Transcription

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2 Analysis by The Right Solution

3 NUMBER OF RESPONDENTS 195 respondents 40% third party 38% corporate 22% not for profit

4 RESPONDENTS AFP Ideas and Executions Pvt. Ltd. Cerebral Business Researc h Pvt. Ltd. Confianz ys DOVER INDIA F leming Gulf Infosys JinKorp International Travel ser vices P vt. Ltd Juniper Networks Maersk Line India Pvt ltd Network Systems & Tec hnologies P. Ltd. Scorpio Events M anagement Pvt Ltd Tata Communications Ltd Tata Elxsi Tata Interactive Systems Trident Tradition n Trendz VSoft Technologies Pvt. Ltd

5 HOW DID THE NUMBER OF MEETINGS TO JULY 2014 COMPARE TO THE PREVIOUS 12 MONTHS? Average number of events per respondent % More 21.4% 50.8% Fewer The Same

6 HOW WILL THE NEXT 12 MONTHS COMPARE TO THE 12 MONTHS TO JULY 2014? NUMBER OF MEETINGS 4.0% 23.0% 73.0% More Fewer The Same

7 HOW MANY DELEGATES AT TEND YOUR EVENTS? Average for main event is 497 delegates 21% of respondents reported in excess of 2000 delegates Average for other events is 283 delegates

8 IN THE LAST 12 MONTHS, HOW HAS THE NUMBER OF DELEGATES AT YOUR EVENTS CHANGED? 26.2% 6.3% 67.5% Increased Decreased Stayed the same

9 IN THE LAST 12 MONTHS, HOW HAS THE DURATION OF YOUR EVENTS CHANGED? 50.0% 44.4% Increased Decreased Stayed the same 5.6%

10 IN THE LAST 12 MONTHS, HOW HAS THE PERCENTAGE OF YOUR RESIDENTIAL EVENTS CHANGED? Average residential events 35% 37.3% Increased Decreased 54.0% Stayed the same 8.7%

11 AVERAGE BUDGET FOR EVENTS US$198,365 Average budget change % Average budget change %

12 AVERAGE BUDGETED SPEND Mean daily rate US$59 Mean 24 hour rate US$121

13 IN THE 12 MONTHS TO JULY 2014, HOW HAS THE AVERAGE BUDGET FOR YOUR EVENTS CHANGED COMPARED TO THE PREVIOUS YEAR? 20.0% 8.2% 7.3% 64.5% Increase Decrease Stay the same Don't know

14 HOW WILL YOUR EVENTS BUDGET FOR THE NEXT 12 MONTHS COMPARE TO THE 12 MONTHS TO JULY 2014? 18.7% Increase Decrease 17.8% 59.8% Stay the same Don't know 3.7%

15 MEAN LEAD TIME 5½ months

16 USE OF THIRD PARTY ASSISTANCE Average 35% of events N.B. some respondents are third party organisers 60% use freelancers always or sometimes

17 WHICH TYPES OF EVENT HAVE YOU HELD IN THE LAST 12 MONTHS? Awards event Training Product launch Staff conference Sales conference Management meeting Corporate outbound Presentation/communication Incentive event Experiential event AGM Other Fund raising event 8.0% 54.4% 47.2% 42.4% 38.4% 37.6% 35.2% 33.6% 28.0% 25.6% 25.6% 21.6% 18.4%

18 TOP TEN DESTINATIONS INDIA Mumbai 74% New Delhi 60% Hyderabad 41% Jaipur 35% Bangalore 25% Jodhpur 21% Udaipur 19% Chennai 13% Pune 13% Goa and Kolkata 7% 39 other destinations mentioned

19 TOP TEN COUNTRIES ELSEWHERE IN WORLD UAE 27% USA 17% Thailand 16% Malaysia 10% Singapore 10% Germany 9% UK 9% Hong Kong 8% France 8% Spain 8% 47% had held events outside India 30 other countries mentioned

20 WHICH OF THE FOLLOWING VENUE TYPES DO YOU USE MOST OFTEN? City centre hotel Multi-purpose venue Purpose-built convention centre Luxury venue Dedicated conference centre University/academic venue Out of town (seaside/country) hotel Sporting venue Unusual venue Other venue type Airport hotel 19.3% 13.6% 12.5% 5.7% 5.7% 3.4% 3.4% 30.7% 40.9% 40.9% 54.5%

21 SATISFACTION RATINGS FOR INDIAN VENUES Factor Percentage rating excellent or ver y good 1. Standard of bedrooms 77% 2. Standard of conference facilities 71% 3. Food quality and catering standards 67% 4. Staf f under standing of conference needs 62% 5. A/V technical facilities and suppor t 59% 6. Standards and speed of ser vice 52% 7. Value for money 47% 8. Availability of free WiFi 45% 9. Technical and technological capabilities 44% 10. Under standing of new meeting techniques 38%

22 WHICH OF THE FOLLOWING BOOKING INCENTIVES APPEAL TO YOU? Discounts on multiple bookings Added value items within the costs 60.2% 69.3% Discounts on longterm contracts 44.3% Incentive gifts/awards 22.7% Discounts on exchange rates Other 3.4% 9.1%

23 WHICH OF THE FOLLOWING KEY FACTORS INFLUENCE YOUR VENUE & DESTINATION SELECTION? Capacity of conference facilities Access (road, rail links) Price/value for money Availability Quality of conference facilities Location (area of country) Quality of service Cleanliness of venue Quality of food Free WiFi Reputation Recognised brand 39.8% 38.6% 30.7% 30.7% 29.5% 25.0% 23.9% 14.8% 13.6% 13.6% 56.8% 67.0% Top 12

24 DO YOU USE ANY OF THE FOLLOWING TO HELP WITH EVENT ORGANISATION? Social media Video conferencing Apps for delegate information Audience response systems QR codes Online content to extend audience Webinars during conference Smartphones/tablets for delegates Cloud computing Holograms Electronic RFP products Crowd sourcing Location aware software Other technologies 38.5% 29.5% 28.2% 26.9% 25.6% 24.4% 16.7% 11.5% 11.5% 10.3% 7.7% 1.3% 55.1% 52.6% 97% use 69% use SMS 29% CRM

25 WHICH OF THE FOLLOWING SOCIAL MEDIA DO YOU USE REGULARLY? Facebook Linkedin Twitter Youtube Google+ Pinterest Instagram None Snapchat Reddit Digg Foursquare 28.0% 17.3% 16.0% 5.3% 4.0% 2.7% 1.3% 1.3% 44.0% 54.7% 77.3% 88.0%

26 DO YOU MEASURE RETURN ON INVESTMENT No 64% Yes 36%

27 TOP TRENDS AFFECTING EVENTS Focus on ROI is saving money Health and safety factors increase costs Risk assessments increase costs Social media increases attendance Social media during meetings improving audience engagement Content online improving audience engagement

28 IMEIS 2014/15