CAPE TOWN ACCOMMODATION Performance Review & Forecast Report January 2018

Transcription

1 CAPE TOWN ACCOMMODATION Performance Review & Forecast Report January (0) Report compiled in cooperation with Cape Town Tourism members

2 INSIDE THIS ISSUE: Summary of Results 2 Actual Performance by Accommodation Type 3 Actual Performance by Geographic Location 6 Anticipated Performance by Accommodation Type 9 Anticipated Performance by Geographic Location 10 Explanation of Terms 11 Survey Methodology 12 Contact Details 13 We are pleased to present the Cape Town Accommodation Performance Review Report in respect of the month of January 2018 and Forecast Report for the coming two month period of February 2018 and March The Report aims to reflect the performance of the accommodation sector within the Cape Town metropole on a monthly basis. For the purposes of this analysis, Cape Town Tourism s accommodation members were asked to share actual performance at their respective accommodation establishments in respect of the month of January 2018 as well as forecast their respective accommodation establishment s performance in terms of likely market demand in the coming two month period. In total 86 accommodation members participated in the analysis. This Report summarizes the outcome of the Survey. The results are segmented by accommodation type and geographic location, which should provide for interesting benchmarking opportunities. Of the 86 participants, approximately 27 percent represented member establishments located in the City Centre. Participants representing member establishments situated along the Atlantic Seaboard accounted for a further approx. 18 percent followed by responses representing member establishments situated in the Helderberg, Northern Suburbs and Southern Suburbs (approx. 12 percent respectively); along the Blaauwberg Coast (approx. 10 percent); along the Southern Peninsula (approx. 9 percent), and on the Cape Flats (approx. 1 percent). The majority of participants represented guesthouses (approx. 33 percent) followed by hotels (approx. 26 percent); self catering establishments (approx. 19 percent); bed & breakfast establishments (approx. 13 percent); backpacker establishments (approx. 7 percent); and lodges (approx. 2 percent). We would like to thank all the Cape Town Tourism accommodation members who participated and look forward to their continued support. We welcome any comments and suggestions that will make the Report more relevant and helpful to the Cape Town accommodation sector. Sincerely, Michelè de Witt I Director, Horwath HTL (South Africa) Accommodation Type SHARE OF PARTICIPANTS: Geographic Location Discarded Backpacker B&B Guesthouse Hotel Self Catering City Centre Blaauwberg Coast Southern Peninsula Northern Suburbs Atlantic Seaboard Helderberg Southern Suburbs Discarded Powered by 1

3 SUMMARY OF RESULTS: Cape Town s accommodation market registered a decline in demand in respect of January 2018 when compared to the same period last year (approx percent); however both and RevPAR registered positive growth (approx percent and approx percent respectively) in the period under review when compared to performance recorded in respect of January The aggregate performance reported in each of the three indicators in respect of January 2018 is detailed below: : 72.3 percent compared to 77.4 percent last year ~ percentage point; Average room rate: R2 340 compared to R2 172 last year ~ percent; and Revenue per available room: R1 693 compared to R1 682 last year ~ percent. When compared to market-wide expectations registered a month ago, actual room night demand for the month of January 2018 reflected expectations registered last month; actual average room rate achieved was approximately R51 (or approximately 2.1 percent) lower than forecast with resultant actual RevPAR achieved performing R34 (or approximately 2.0 percent) weaker than expected. On aggregate, feedback received indicates that approximately 37.4 percent of room nights sold in January 2018 were sold to the domestic market with regional/ African source markets accounting for a further approximately 9.0 percent of room nights sold during the month. International source markets accounted for approximately 53.6 percent of room nights sold in January Anticipated performance for the coming two months: February 2018:: : 79.5 percent compared to 79.2 percent forecast last month; Average room rate: R2 462 compared to R2 421 forecast last month; and Revenue per available room: R1 958 compared to R1 917 forecast last month. March 2018: : 72.1 percent; Average room rate: R2 236; and Revenue per available room: R SUMMARY OF RESULTS: (ARR) Jan-18 Jan-17 Jan-18 Feb-18 Jan-18 Jan-17 Jan-18 Feb-18 Powered by 2

4 ACTUAL PERFORMANCE BY ACCOMMODATION TYPE: : January Percentage Point Change Overall Average 72.3% 77.4% - 5.1% Backpacker 75.1% 83.7% - 8.7% Bed & Breakfast 63.1% 72.5% - 9.5% Guesthouse 74.1% 80.7% - 6.6% Hotel 72.4% 77.3% - 4.9% Lodge * * * Self Catering 71.4% 72.8% - 1.4% : January Percentage Point Change Overall Average R2 340 R % Backpacker R443 R Bed & Breakfast R1 044 R % Guesthouse R2 646 R % Hotel R2 489 R % Lodge * * * Self Catering R1 794 R % ACTUAL PERFORMANCE BY ACCOMMODATION TYPE: Jan-18 Jan-17 R Jan-18 Jan-17 Backpacker B&B Guesthouse Hotel Self Catering Backpacker B&B Guesthouse Hotel Self Catering * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 3

5 RevPAR: January Percentage Point Change Overall Average R1 693 R % Backpacker R332 R % Bed & Breakfast R659 R % Guesthouse R1 961 R % Hotel R1 802 R % Lodge * * * Self Catering R1 281 R % Source Market Analysis: January 2018 Domestic Regional/ Africa International Overall Average 37.4% % Backpacker 23.2% % Bed & Breakfast 59.3% 2.3% 38.4% Guesthouse 30.3% % Hotel Lodge * * * Self Catering 44.4% 0.1% 55.5% Average Number of Guests per Room Night Sold: January 2018 Domestic Regional/ Africa International Overall Average Backpacker Bed & Breakfast Guesthouse Hotel Lodge * * * Self Catering * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 4

6 BACKPACKER R 525 R 450 R 375 R 300 R 225 R 150 R Month Performance Review HOTEL R BED & BREAKFAST R R 750 R 250 SELF CATERING GUESTHOUSE R Powered by 5

7 ACTUAL PERFORMANCE BY GEOGRAPHIC LOCATION: : January Percentage Point Change Overall Average 72.3% 77.4% - 5.1% City Centre 74.9% 78.1% - 3.2% Atlantic Seaboard 77.7% 82.7% - 5. Blaauwberg Coast 83.1% 77.9% + 5.3% Cape Flats * * * Helderberg 59.5% % Southern Peninsula 76.7% 80.3% - 3.6% Southern Suburbs 70.1% 71.5% - 1.4% Northern Suburbs 65.7% 77.9% % : January Percentage Point Change Overall Average R2 340 R % City Centre R2 391 R % Atlantic Seaboard R3 630 R % Blaauwberg Coast R1 310 R % Cape Flats * * * Helderberg R1 066 R % Southern Peninsula R1 309 R % Southern Suburbs R3 231 R % Northern Suburbs R1 139 R % ACTUAL PERFORMANCE BY GEOGRAPHIC LOCATION: City Centre Atlantic Seaboard Blaauwberg Coast Helderberg Southern Peninsula Southern Suburbs Jan-18 Jan-17 Northern Suburbs R R City Centre Atlantic Seaboard Blaauwberg Coast Helderberg Jan-18 Jan-17 Southern Peninsula Southern Suburbs Northern Suburbs * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 6

8 RevPAR: January Percentage Point Change Overall Average R1 693 R % City Centre R1 791 R Atlantic Seaboard R2 820 R % Blaauwberg Coast R1 089 R % Cape Flats * * * Helderberg R634 R % Southern Peninsula R1 004 R % Southern Suburbs R2 266 R % Northern Suburbs R748 R % Source Market Analysis: January 2018 Domestic Regional/ Africa International Overall Average 37.4% % City Centre 32.8% 12.4% 54.8% Atlantic Seaboard 15.7% % Blaauwberg Coast 48.6% 11.4% 40. Cape Flats * * * Helderberg 43.8% % Southern Peninsula 30.8% % Southern Suburbs 27.5% 1.4% 71.1% Northern Suburbs 70.5% % Average Number of Guests per Room Night Sold: January 2018 Domestic Regional/ Africa International Overall Average City Centre Atlantic Seaboard Blaauwberg Coast Cape Flats * * * Helderberg Southern Peninsula Southern Suburbs Northern Suburbs * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 7

9 CITY CENTRE ATLANTIC SEABOARD R R R BLAAUWBERG COAST R R R 750 R 250 HELDERBERG 12-Month Performance Review SOUTHERN PENINSULA R SOUTHERN SUBURBS R R NORTHERN SUBURBS R R R 750 R 250 R R 750 R 250 Powered by 8

10 ANTICIPATED PERFORMANCE BY ACCOMMODATION TYPE: Forecast February 2018 March 2018 Overall Average 79.5% 72.1% Backpacker 77.2% 66.4% Bed & Breakfast 69.2% 56. Guesthouse 79.3% 75.2% Hotel 80.9% 72.6% Lodge * * Self Catering 74.2% 70.8% Forecast February 2018 March 2018 Overall Average R2 462 R2 236 Backpacker R451 R455 Bed & Breakfast R979 R985 Guesthouse R2 630 R2 582 Hotel R2 604 R2 288 Lodge * * Self Catering R2 112 R2 081 Forecast RevPAR February 2018 March 2018 Overall Average R1 958 R1 611 Backpacker R348 R302 Bed & Breakfast R677 R552 Guesthouse R2 086 R1 942 Hotel R2 107 R1 661 Lodge * * Self Catering R1 568 R1 472 * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 9

11 ANTICIPATED PERFORMANCE BY GEOGRAPHIC LOCATION: Forecast February 2018 March 2018 Overall Average 79.5% 72.1% City Centre 79.7% 75. Atlantic Seaboard 73.9% 68. Blaauwberg Coast 85.8% 80.1% Cape Flats * * Helderberg 75.4% 64. Southern Peninsula 77.2% 56. Southern Suburbs 82.3% 68.5% Northern Suburbs 73.8% 71.2% Forecast February 2018 March 2018 Overall Average R2 462 R2 236 City Centre R2 616 R2 409 Atlantic Seaboard R3 622 R3 017 Blaauwberg Coast R1 276 R1 179 Cape Flats * * Helderberg R1 109 R1 092 Southern Peninsula R1 223 R1 245 Southern Suburbs R3 535 R2 964 Northern Suburbs R1 355 R1 247 Forecast RevPAR February 2018 March 2018 Overall Average R1 958 R1 611 City Centre R2 085 R1 807 Atlantic Seaboard R2 675 R2 051 Blaauwberg Coast R1 095 R944 Cape Flats * * Helderberg R836 R699 Southern Peninsula R944 R697 Southern Suburbs R2 910 R2 029 Northern Suburbs R1 001 R888 * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 10

12 EXPLANATION OF TERMS: OCCUPANCY The term refers to the number of room nights sold, divided by the number of room nights available in respect of a defined period in time, expressed as a percentage. AVERAGE ROOM RATE The term is an accommodation establishment s net accommodation revenue per room night sold. The excludes meals and any other items that may be included in the Rack Rate and accounts for all discounts and the incidence of multiple occupancy. REVPAR Revenue per Available Room (RevPAR) is a conceptual link between average occupancy rates and s; it is the net accommodation revenue per day, per available room. DOMESTIC SOURCE MARKET Domestic tourism refers to residents of South Africa travelling within South Africa. REGIONAL/ AFRICAN SOURCE MARKET Regional/ African tourism refers to residents from a country on the African Continent travelling to South Africa. INTERNATIONAL SOURCE MARKET International tourism refers to residents from a country in one region of the world (e.g.: Europe), excluding Africa, travelling to South Africa. Powered by 11

13 SURVEY METHODOLOGY: As with all studies of this kind, a random sample of data collection methodology was used to enlist participants for this report. Therefore, while we believe the results to be the most accurate available, they are still subject to non-sampling errors. In addition, although the information in this report has been obtained from sources which we believe to be reliable and accurate, we do not guarantee its accuracy since it is submitted by third parties. The values presented in the report, both for the current month and in respect of the same period last year, are averages of the responding establishments data. We feel this calculation to be most reflective of the industry segments. This report is not intended to represent the rendering of legal, accounting, or professional services. The values presented should not be considered a standard for any accommodation type or geographic location, but only as a guideline for comparison with the performance results of your establishment. They are not an attempt by the publisher of this report to set or conform prices or operating standards for the accommodation sector within the Cape Town metropole. Powered by 12

14 CONTACT DETAILS: CAPE TOWN TOURISM Physical address: The Pinnacle Building cnr Burg & Castle Street Cape Town 8000 Postal address: P O Box 1403 Cape Town 8001 South Africa Telephone: +27 (0) Facsimile +27 (0) Website: Roxanne@capetown.travel HORWATH HTL Physical address: Postal address: Office 16 Klein Joostenberg on the R304 Muldersvlei Stellenbosch 7607 P O Box West Beach 7449 South Africa Telephone: +27 (0) Facsimile +27 (0) Website: CapeTown@HorwathHTL.co.za Powered by 13