CAPE TOWN ACCOMMODATION Performance Review & Forecast Report December 2018

Transcription

1 CAPE TOWN ACCOMMODATION Performance Review & Forecast Report December (0) Report compiled in cooperation with Cape Town Tourism members

2 INSIDE THIS ISSUE: Summary of Results 2 Actual Performance by Accommodation Type 3 Actual Performance by Geographic Location 6 Anticipated Performance by Accommodation Type 9 Anticipated Performance by Geographic Location 10 Explanation of Terms 11 Survey Methodology 12 Contact Details 13 We are pleased to present the Cape Town Accommodation Performance Review Report in respect of the month of December 2018 and Forecast Report for the coming two month period of January 2019 and February The Report aims to reflect the performance of the accommodation sector within the Cape Town metropole on a monthly basis. For the purposes of this analysis, Cape Town Tourism s accommodation members were asked to share actual performance at their respective accommodation establishments in respect of the month of December 2018 as well as forecast their respective accommodation establishment s performance in terms of likely market demand in the coming two month period. In total 99 accommodation members participated in the analysis representing some available room nights in respect of the period under review. This Report summarizes the outcome of the Survey. The results are segmented by accommodation type and geographic location, which should provide for interesting benchmarking opportunities. Of the 99 participants, approximately 20 percent represented member establishments located in the City Centre. Participants representing member establishments situated along the Atlantic Seaboard and in the Southern Peninsula accounted for a further approx. 18 percent and 15 percent respectively followed by feedback received from members situated in the Northern Suburbs (approx. 12 percent); along the Blaauwberg Coast and in the Helderberg (approx. 11 percent respectively); and Southern Suburbs (approx. 10 percent); whereas feedback received from representatives of member establishments situated on the Cape Flats represented approx. 2 percent of responses received respectively. Approx. 1 percent of the responses received had to be discarded. The majority of participants represented guesthouses (approx. 38 percent) followed by hotels (approx. 20 percent); self catering establishments (approx. 19 percent); bed & breakfast establishments (approx. 16 percent); backpacker establishments (approx. 5 percent); and lodges (approx. 1 percent) of the responses received. We would like to thank all the Cape Town Tourism accommodation members who participated and look forward to their continued support. We welcome any comments and suggestions that will make the Report more relevant and helpful to the Cape Town accommodation sector. Sincerely, Michelè de Witt I Director, Horwath HTL (South Africa) Accommodation Type SHARE OF PARTICIPANTS: Geographic Location Backpacker Guesthouse Self Catering B&B Hotel City Centre Blaauwberg Coast Southern Peninsula Northern Suburbs Atlantic Seaboard Helderberg Southern Suburbs Powered by 1

3 SUMMARY OF RESULTS: Cape Town s accommodation market registered positive growth across two of the three performance indicators in respect of December 2018 when compared to the same month in Demand for accommodation declined marginally by approximately -0.3 percent whereas average room rate and resultant RevPAR both registered positive growth of some 5.3 percent and some 4.9 percent respectively when compared to performance registered in these two indicators in December Actual performance registered in respect of occupancy and RevPAR in December 2018 underperformed expectations registered the prior month; actual demand by approx. 6.7 percent and RevPAR by approx. 0.9 percent. Actual average room rate recorded in respect of December 2018 exceeded expectations by approx percent. The aggregate performance reported in each of the three indicators in respect of December 2018 is detailed below: : 69.1 percent compared to 69.4 percent last year ~ percentage points; Average room rate: R2 272 compared to R2 158 last year ~ percent; and Revenue per available room: R1 571 compared to R1 498 last year ~ percent. On aggregate, feedback received indicates approximately 52.4 percent of room nights sold in December 2018 were sold to international source markets whereas approximately 40.7 percent of room nights were sold to the domestic source market. Regional source markets contributed approximately 6.9 percent of total room nights sold in December Anticipated performance for the coming two months: January 2019: : 70.6 percent compared to 68.5 percent forecast last month; Average room rate: R2 277 compared to R2 415 forecast last month; and Revenue per available room: R1 607 compared to R1 654 forecast last month. February 2019: : 75.4 percent; Average room rate: R2 348; and Revenue per available room: R SUMMARY OF RESULTS: (ARR) Dec-17 Jan-19 Feb-19 Dec-17 Jan-19 Feb-19 Powered by 2

4 ACTUAL PERFORMANCE BY ACCOMMODATION TYPE: : December Percentage Point Change Overall Average 69.1% 69.4% - 0.3% Backpacker 77.2% 77.1% + 0.1% Bed & Breakfast 76.4% 72.9% + 3.5% Guesthouse 63.6% 67.9% - 4.4% Hotel 69.6% 69.1% + 0.4% Lodge * * * Self Catering 72.6% 71.5% + 1.1% : December Percentage Point Change Overall Average R2 272 R % Backpacker R505 R % Bed & Breakfast R1 063 R % Guesthouse R2 232 R % Hotel R2 340 R % Lodge * * * Self Catering R3 282 R % ACTUAL PERFORMANCE BY ACCOMMODATION TYPE: Dec-17 R R Dec-17 Backpacker B&B Guesthouse Hotel Self Catering Backpacker B&B Guesthouse Hotel Self Catering * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 3

5 RevPAR: December Percentage Point Change Overall Average R1 571 R % Backpacker R389 R % Bed & Breakfast R812 R % Guesthouse R1 419 R % Hotel R1 628 R % Lodge * * * Self Catering R2 383 R % Source Market Analysis: December 2018 Domestic Regional/ Africa International Overall Average 40.7% 6.9% 52.4% Backpacker 24.4% 6.5% 69. Bed & Breakfast 66.8% 3.9% 29.3% Guesthouse 41.3% 1.7% 57. Hotel 35.1% 9.8% 55.1% Lodge * * * Self Catering 56.5% % Average Number of Guests per Room Night Sold: December 2018 Domestic Regional/ Africa International Overall Average Backpacker Bed & Breakfast Guesthouse Hotel Lodge * * * Self Catering * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 4

6 BACKPACKER R 600 R 525 R 450 R 375 R 300 R 225 R 150 R Month Performance Review HOTEL BED & BREAKFAST R R 750 R 250 SELF CATERING R R GUESTHOUSE R Powered by 5

7 ACTUAL PERFORMANCE BY GEOGRAPHIC LOCATION: : December Percentage Point Change Overall Average 69.1% 69.4% - 0.3% City Centre 71.4% 69.8% + 1.6% Atlantic Seaboard % - 6.5% Blaauwberg Coast 79.2% 80.8% - 1.5% Cape Flats * * * Helderberg % - 2.8% Southern Peninsula 66.9% % Southern Suburbs 72.9% % Northern Suburbs 75.5% 73.2% + 2.3% : December Percentage Point Change Overall Average R2 272 R % City Centre R2 723 R % Atlantic Seaboard R2 636 R % Blaauwberg Coast R1 680 R % Cape Flats * * * Helderberg R1 126 R % Southern Peninsula R1 068 R % Southern Suburbs R2 887 R % Northern Suburbs R1 304 R % ACTUAL PERFORMANCE BY GEOGRAPHIC LOCATION: Dec-17 R Dec-17 City Centre Atlantic Seaboard Blaauwberg Coast Helderberg Southern Peninsula Southern Suburbs Northern Suburbs City Centre Atlantic Seaboard Blaauwberg Coast Helderberg Southern Peninsula Southern Suburbs Northern Suburbs * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 6

8 RevPAR: December Percentage Point Change Overall Average R1 571 R % City Centre R1 944 R Atlantic Seaboard R1 872 R % Blaauwberg Coast R1 331 R % Cape Flats * * * Helderberg R518 R % Southern Peninsula R714 R % Southern Suburbs R2 104 R Northern Suburbs R984 R % Source Market Analysis: December 2018 Domestic Regional/ Africa International Overall Average 40.7% 6.9% 52.4% City Centre 20.1% 9.2% 70.8% Atlantic Seaboard 49.5% 4.7% 45.8% Blaauwberg Coast 57.8% 9.8% 32.4% Cape Flats * * * Helderberg % 34.7% Southern Peninsula 26.5% % Southern Suburbs 47.9% 1.4% 50.7% Northern Suburbs 82.2% 4.4% 13.4% Average Number of Guests per Room Night Sold: December 2018 Domestic Regional/ Africa International Overall Average City Centre Atlantic Seaboard Blaauwberg Coast Cape Flats * * * Helderberg Southern Peninsula Southern Suburbs Northern Suburbs * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 7

9 12-Month Performance Review CITY CENTRE SOUTHERN PENINSULA R R R 750 R 250 ATLANTIC SEABOARD R R R BLAAUWBERG COAST R R R 750 R 250 SOUTHERN SUBURBS R R NORTHERN SUBURBS R R 750 R 250 HELDERBERG R R 750 R 250 Powered by 8

10 ANTICIPATED PERFORMANCE BY ACCOMMODATION TYPE: Forecast January 2019 February 2019 Overall Average 70.6% 75.4% Backpacker 69.6% 67.6% Bed & Breakfast 75.9% 75.1% Guesthouse 66.7% 72.4% Hotel 71.4% 78.5% Lodge * * Self Catering 72.6% 71.6% Forecast January 2019 February 2019 Overall Average R2 277 R2 348 Backpacker R502 R534 Bed & Breakfast R1 032 R1 041 Guesthouse R2 516 R2 325 Hotel R2 246 R2 389 Lodge * * Self Catering R3 412 R3 429 Forecast RevPAR January 2019 February 2019 Overall Average R1 607 R1 771 Backpacker R362 R361 Bed & Breakfast R783 R781 Guesthouse R1 679 R1 684 Hotel R1 604 R1 874 Lodge * * Self Catering R2 475 R2 456 * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 9

11 ANTICIPATED PERFORMANCE BY GEOGRAPHIC LOCATION: Forecast January 2019 February 2019 Overall Average 70.6% 75.4% City Centre 72.7% 75.5% Atlantic Seaboard 71.9% 81.9% Blaauwberg Coast 76.5% 73.7% Cape Flats * * Helderberg 55.8% 70. Southern Peninsula 69.8% 65.1% Southern Suburbs 70.4% 70.9% Northern Suburbs 73.6% 78.5% Forecast January 2019 February 2019 Overall Average R2 277 R2 348 City Centre R2 650 R2 859 Atlantic Seaboard R2 771 R2 640 Blaauwberg Coast R1 621 R1 598 Cape Flats * * Helderberg R1 176 R1 160 Southern Peninsula R1 034 R1 066 Southern Suburbs R3 241 R3 452 Northern Suburbs R1 261 R1 276 Forecast RevPAR January 2019 February 2019 Overall Average R1 607 R1 771 City Centre R1 927 R2 158 Atlantic Seaboard R1 992 R2 163 Blaauwberg Coast R1 241 R1 178 Cape Flats * * Helderberg R656 R812 Southern Peninsula R722 R694 Southern Suburbs R2 282 R2 446 Northern Suburbs R927 R1 001 * Where data received was insufficient to allow for reasonable comparison, it was omitted Powered by 10

12 EXPLANATION OF TERMS: OCCUPANCY The term refers to the number of room nights sold, divided by the number of room nights available in respect of a defined period in time, expressed as a percentage. AVERAGE ROOM RATE The term is an accommodation establishment s net accommodation revenue per room night sold. The excludes meals and any other items that may be included in the Rack Rate and accounts for all discounts and the incidence of multiple occupancy. REVPAR Revenue per Available Room (RevPAR) is a conceptual link between average occupancy rates and s; it is the net accommodation revenue per day, per available room. DOMESTIC SOURCE MARKET Domestic tourism refers to residents of South Africa travelling within South Africa. REGIONAL/ AFRICAN SOURCE MARKET Regional/ African tourism refers to residents from a country on the African Continent travelling to South Africa. INTERNATIONAL SOURCE MARKET International tourism refers to residents from a country in one region of the world (e.g.: Europe), excluding Africa, travelling to South Africa. Powered by 11

13 SURVEY METHODOLOGY: As with all studies of this kind, a random sample of data collection methodology was used to enlist participants for this report. Therefore, while we believe the results to be the most accurate available, they are still subject to non-sampling errors. In addition, although the information in this report has been obtained from sources which we believe to be reliable and accurate, we do not guarantee its accuracy since it is submitted by third parties. The values presented in the report, both for the current month and in respect of the same period last year, are averages of the responding establishments data. We feel this calculation to be most reflective of the industry segments. This report is not intended to represent the rendering of legal, accounting, or professional services. The values presented should not be considered a standard for any accommodation type or geographic location, but only as a guideline for comparison with the performance results of your establishment. They are not an attempt by the publisher of this report to set or conform prices or operating standards for the accommodation sector within the Cape Town metropole. Powered by 12

14 CONTACT DETAILS: CAPE TOWN TOURISM Physical address: The Pinnacle Building cnr Burg & Castle Street Cape Town 8000 Postal address: P O Box 1403 Cape Town 8001 South Africa Telephone: +27 (0) Facsimile +27 (0) Website: Roxanne@capetown.travel HORWATH HTL Physical address: Postal address: Office 16 Klein Joostenberg on the R304 Muldersvlei Stellenbosch 7607 P O Box West Beach 7449 South Africa Telephone: +27 (0) Facsimile +27 (0) Website: CapeTown@HorwathHTL.co.za Powered by 13