5 EAST 59TH STREET, BETWEEN FIFTH & MADISON AVENUES, NEW YORK

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1 6a 9a 12p 3p 6p 9p 12a 3a L O C A T I O N A L A N A L Y T I C S 5 EAST 59TH STREET, BETWEEN FIFTH & MADISON AVENUES, NEW YORK

2 E 58th St mericas E 59th Street View From The Plaza E 58th Street E 57th Street E 56th Street 5th Avenue E 57th Street reet View From Bergdorf Women E 5

3 eet E 61st Street Madison Avenue E 60th Street View From Madison Avenue E 59th Street reet Madison Avenue Park Avenue View From Bergdorf Men

4 DRIVER: PEDESTRIAN COUNT DESTINATION. CONVENIENCE. 5 East 59 sits at the entrance to Central Park, where 63 million people enter the park every year. Given 5 East 59 s access to these transit nodes, a retailer s catchment extends well beyond the enormous local market, reaching into the residential neighborhoods of Manhattan, the populous outer boroughs of NYC and into the suburban counties of the greater MSA and beyond. With superior proximity to transit, 5 East 59 offers the retailer the equal accessibility to capture the attention of commuters, travelers and passersby who have an impulse to purchase as well as those who live and work outside of the trade area and are purposely driven to purchase Apple Plaza Rolex Building H&M 10:00 to 10:59 11:00 to 11:59 12:00 to 12:59 1:00 to 1:59 2:00 to 2:59 3:00 to 3:59 4:00 to 4:59 5:00 to 6:00 source: Pedestrian Counts: Grand Central Partnership, Times Square Alliance, Winick Analytics

5 5th Ave 5th Ave Park Ave Park Ave 5th Ave E 63rd St Madison A Park Av Lexington E 62nd St 12K E 61st St E 60th St E 59th St 40K 6th Ave 13K E 58th St E 57th St Madison Ave 11K Lexington Ave E 56th St 18K E 55th St E 54th St 6th Ave 25K E 53rd St E 52nd St Madison Ave Lexington Ave Daily Pedestrian Counts E 51st St 0.97K to 8.0K 8.0K to 16.0K 16.0K to 24.4K 24.4K to 32.3K 32.3K to 40.1K 40.1K to 48.0K 48.0K to 55.8K 55.8K to 63.6K

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7 Mondays 6a 9a 12p 3p 6p 9p 12a 3a Tuesdays 6a 9a 12p 3p 6p 9p 12a 3a APPLE STORE Wednesdays THE LOCATION 6a 9a 12p 3p 6p 9p 12a 3a At the apex of Fifth Avenue with neighbors Cartier, Bergdorgf, Goodman, and the iconic Apple cube [ believed to be the highest grossing retail store in the world ], 5 East 59th Street resides in the most desirable retail corridor in Manhattan, and the world. Superbly connected by nine subway lines, its broad and welcoming façade will be noticed by thousands of people every day. Thursdays Fridays 6a 9a 12p 3p 6p 9p 12a 3a 6a 9a 12p 3p 6p 9p 12a 3a THE RETAIL CLIMATE Crowning the Fifth Avenue retail corridor and opposite the Plaza Hotel, 5 East 59th Street is a unique offering set in the middle of the Golden Triangle that connects Bergdorf Goodman, Barneys and Bloomingdale s. Cartier is rumored to be grossing over $100 Million per annum out of 7,500 SF. 50% of the stores income comes from walk-ins. Saturdays 6a 9a 12p 3p 6p 9p 12a 3a Sundays 6a 9a 12p 3p 6p 9p 12a 3a

8 DRIVER: BUYING POWER THE GOLDEN TRIANGLE The New York MSA contributes more to the nation s GDP than any other MSA in the nation. New York City alone, according to a recent study cited in Crain s, creates more GDP than the entire nation of Spain. Within walking distance of 5 East 59 is an estimated 70,000,000 people who enter and exit the marketplace each year from all over the world via train, foot, airplane or car. All with billions and billions of dollars of buying power at their immediate disposal. And because it is surrounded by, and convenient to, the wealthiest and most populous commercial office districts, the most used transit portals, the most visited tourist attractions and the densest and wealthiest residential neighborhoods, 5 East 59 s market catchment extends to the likes of the Upper West Side, Westchester, the Midwest, Europe and Asia. That is an enormous amount of accessible wealth, more so than most states and most countries, and in turn, an enormous amount of disposable income available to be spent. With 5 East 59, a retailer is in a primary position to capture a portion of these tens of billions of dollars that are ready, willing and able to spent on retail goods and services, 24/7/365. source: Bureau of Economic Analysis

9 T HE E B UB IUL IDLI ND GI N G 5 East 59th Street sits in the heart of the Plaza District, NYC s preeminent shopping and commercial neighborhood, and is located directly across from the iconic Apple cube, believed to be the highest grossing retail store in the world. This unique offering dedicates eight newly reconstructed and highly configurable stories to the tenant who values newly the reconstructed unrivaled co-tenancy and highly and exposure of this world-class location. With 50 feet of frontage across 100 vertical feet, offering unlimited branding potential, this is an unprecedented blank canvas opportunity and available immediately. 5 East 59th Street sits in the heart of the Plaza District, NYC s preeminent shopping and commercial neighborhood, and is located directly across from the iconic Apple cube, believed to be the highest grossing retail store in the world. This unique offering dedicates eight configurable stories to the tenant who values the unrivaled co-tenancy and exposure of this world-class location. With 50 feet of frontage across 100 vertical feet, offering unlimited branding potential, this is an unprecedented blank canvas opportunity and available immediately. A N N U A L R E T A I L S A L E S W I T H I N O N E B L O C K C E N T R A L P A R K P R O X I M I T Y, Y E A R L Y V I S I T O R S $1.5 BILLION 40 MILLION A P P L E S T O R E Y E A R L Y F O O T T R A F F I C B A R N E Y S + B E R G D O R F + B L O O M I N G D A L E S 4.6 MILLION CROSSROADS N E A R B Y A N N U A L S U B W A Y R I D E R S H I P T O P P H O T O G R A P H E D R E T A I L L O C A T I O N W O R L D W I D E 26 MILLION #1

10 DRIVER: TOURISM GLOBAL REACH Parsing Flicker metadata, we have plotted the concentrations of tourists on a given day of the year. Not surprisingly, they are concentrated more in Plaza District than anywhere else in Manhattan. The demographic profile of the tourist is changing. More than ever, they are the consumers from the emerging middle class of China, Brazil and Russia, joining the historical bases of Canada, Great Britain, Europe, the US and the greater metropolitan area. They are wealthy and more sophisticated than in the past, voraciously consuming goods of well-known brands that have prestige and cache. 5 East 59 sits near that concentration, affording the retailer the opportunity to capture those tourist dollars before they leak to other parts of the city. source: Flickr.com (2014), Expedia.com (2014)

11 Park Ave Madison Av 5th Ave E 63rd St 74 E 62nd St 379 E 61st St 200 E 60th St E 59th St 5th Ave 6th Ave 229 E 57th St ,932 ROOMS 368 E 56th St Park Ave E 58th St 134 Madison Ave 282 E 55th St E 54th St 100 Hotel Rooms ve ve ve More E 53rd St Less n Ave Tourist Concentration

12 DRIVER: OFFICE WORKERS WELL-EDUCATED, VERY WELL-COMPENSATED Within a few minutes walk of 5 East 59 are the densest and wealthiest commercial & Residential districts in the United States: Billionaires Row, the Gold Coast & Madison Avenue. Together, their population is greater than the office population of Los Angeles. Over 68% of the area s workforce is employed in the TAMI (technology, advertising, marketing, internet), FIRE (finance, insurance, real estate) and Business Services sectors, representing the highest concentration of well-compensated, well-educated workers in the nation. Anecdotal evidence suggests that more is paid in wages and compensation to the trade area s workforce alone than what is paid in total wages and compensation to the workforce of most of the nation s states. source: NYC Department of City Planning (2014), Infosys (2013)

13 5th Ave 5th Ave E 65th St Park Ave Park Ave 5th Ave E 64th St E 63rd St Madison Ave Park Ave E 62nd St E 61st St E 60th St E 59th St 6th Ave E 58th St Madison Ave E 57th St E 56th St E 55th St Office Square Footage E 54th St 1-18, , ,560 6th Ave 18,750-57,150 57, , , , , , , ,730 E 53rd St 850,730-1,323,150 1,323,150-2,175,060 2,175,060+ E 52nd St Madison Ave

14 DRIVER: GEN XERS/YERS, MILLENIALS THE MOST PHOTOGRAPHED LOCATION IN THE WORLD According to Instagram, about 90% of its users are teens, in their 20s and 30s. Parsing through Instagram metadata, we have plotted where the highest concentration of this most coveted cohort congregate en masse. Our research indicates they are concentrated more in Plaza District than anywhere else in New York. Despite this concentration of this most coveted, amped-up cohort, they are sorely underserved. 5 East 59 s location and characteristics offer the retailer the unique ability to create a big, highly impactful store that these cohorts will walk to, buy product in, and brag about to their friends, acquaintances and followers. It s an impact that cannot be recreated anywhere - not SoHo, not Flatiron, not Times Square. source: Instagram.com (2014)

15 5th Ave 5th Ave Park Ave Park Ave 5th Ave E 63rd St Madison A Park Av Lexington E 62nd St E 61st St E 60th St E 59th St 6th Ave E 58th St E 57th St Madison Ave Lexington Ave E 56th St E 55th St E 54th St 6th Ave E 53rd St E 52nd St Madison Ave Lexington Ave E 51st St Concentration LESS MORE

16 DRIVER: TRANSIT DESTINATION. CONVENIENCE. 5 East 59 sits at the entrance to Central Park, where 63 million people enter the park every year. There are 9 subway lines surrounding the building. Given 5 East 59 s access to these transit nodes, a retailer s catchment extends well beyond the enormous local market, reaching into the residential neighborhoods of Manhattan, the populous outer boroughs of NYC and into the suburban counties of the greater MSA and beyond. With superior proximity to transit, 5 East 59 offers the retailer the equal accessibility to capture the attention of commuters, travelers and passersby who have an impulse to purchase as well as those who live and work outside of the trade area and are purposely driven to purchase. source: Ridership: Metropolitan Transit Authority (2014)

17 5th Ave 5th Ave Park Ave Park Ave 5th Ave E 63rd St Madison A Park Av Lexington 4.48M E 62nd St E 61st St E 60th St E 59th St 40M 6th Ave E 58th St E 57th St Madison Ave Lexington Ave E 56th St E 55th St E 54th St 6th Ave 25M E 53rd St E 52nd St Madison Ave Lexington Ave Daily Pedestrian Counts E 51st St 0.97M to 8.0M 8.0M to 16.0M 16.0M to 24.4M 24.4M to 32.3M 32.3M to 40.1M 40.1M to 48.0M 48.0M to 55.8M 55.8M to 63.6M

18 DRIVER: ACTIVITY DESTINATION. CONVENIENCE. W 58th St 6th Ave 7th Ave Plotting taxi drop off points, pedestrian counts and regional draws and attractions, it is no surprise that the area has the highest concentration of morning, noon, night and late night activity in New York, if not the nation. Area retailers take advantage of this round-the-clock activity by opening earlier and staying open later so as to fully capture the buying power of the office worker, tourist, student, theater-goer, concert-goer, night owl and commuter. All those extra hours of business can add up to one additional day of sales, which is a day more than 5th Avenue, SoHo, Flatiron, Meatpacking or any other retail district or mall in the U.S. W 57th St W 56th St 5 East 59th Street sits central to this activity and to the consumer who is in the marketplace ready, willing and able to spend, 24/7/365. W 55th St W 54th St W 53rd St

19 Madison Ave 5th Ave E 59th St E 58th St E 57th St E 56th St E 55th St E 54th St E 53rd St

20 DRIVER: MARKETING RETAIL OPPORTUNITY - High traffic location in the apex of Madison, 5th Avenue and Billionaire s Row - Standalone building allows flexibility to change layout at any time without Landlord approval - Build-to-suit retail space for efficient operations given high customer volumes MARKETING OPPORTUNITY - Showcase your brand in the world s most visited tourist location - Dramatically increase awareness of new menu items and promotions

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22 5 E 5 9. C O M 5 E A S T 5 9 T H S T R E E T N E W Y O R K, N Y, W I N I C K R E A L T Y G R O U P N E W M A R K G R U B B K N I G H T F R A N K DARRELL RUBENS KELLY GEDINSKY LEE BLOCK JEFF WINICK DAVID FALK DANIEL LEVINE JASON GREENSTEIN T rubens@winick.com T kelly@winick.com T lee@winick.com T jeff@winick.com T dfalk@ngkf.com T dlevine@ngkf.com T jgreenstein@ngkf.com Although all information regarding property for sale, rental or financing is from sources deemed reliable such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.