EUGENE, OR MARKET PROFILE. FOR INFORMATION: Macerich.com
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1 EUGENE, OR MARKET PROFILE 2016 PROPERTY TYPE: Super-regional TOTAL SQUARE FEET: 921,000 MAJOR RETAILERS: JCPenney, Macy s, Sports Authority, H&M RESTAURANTS & ENTERTAINMENT: BJ s Restaurant & Brewery, Texas Roadhouse, Regal Cinemas FOOD COURT: 10 units BUILT / RENOVATED: 1969 / 2014 FOR INFORMATION: Macerich.com
2 DEMOGRAPHIC SUMMARY POPULATION PRIMARY TRADE AREA TOTAL TRADE AREA EUGENE, OR [MSA] 2015 Total Population 257, , , Total Population 263, , , Population Growth 2.0% 2.1% 2.2% HOUSEHOLDS 2015 Total Households 108, , , Total Households 110, , , Household Growth 2.4% 2.5% 2.6% INCOME Average Household Income $57,850 $59,348 $58,736 Median Household Income $41,605 $42,874 $42,651 Per Capita Income $24,435 $24,888 $24,787 HOUSEHOLD INCOME RANGES $50, , % 57, % 65, % $75, , % 35, % 40, % $100, , % 20, % 22, % $150, , % 6, % 7, % AGE Median Age EDUCATION/OCCUPATION LEVELS Bachelor s Degree Plus 56, % 64, % 72, % White Collar 67, % 79, % 88, % RACE/ETHNICITY White 219, % 269, % 311, % Black 3, % 3, % 3, % American Indian 3, % 3, % 4, % Asian 8, % 9, % 10, % Pacific Islander % % % Other Race 22, % 25, % 28, % Hispanic or Latino 24, % 27, % 30, % Not Hispanic or Latino 233, % 285, % 329, % DAYTIME EMPLOYMENT Total Businesses 12,656 14,963 16,848 Total Employees 150, , ,427 Source: U.S. Census Bureau, Census 2010 Data. Esri forecasts for 2015 and 2020
3 TRADE AREA MAP LEGEND VALLEY RIVER CENTER PRIMARY TRADE AREA SECONDARY TRADE AREA COMPETITIVE CENTERS N VALLEY RIVER CENTER 10% PCW
4 SITE PLAN CROSSFIT EUGENE AVAILABLE GOODPASTURE ISLAND ROAD FIRESTONE TIRES VALLEY RIVER WAY TEXAS ROADHOUSE BJ S RESTAURANT & BREWERY VALLEY RIVER DRIVE Valley River Center is the largest enclosed regional shopping center between Portland and San Francisco. Shoppers travel from the coast, central and southern Oregon to fulfill their shopping needs, often spending the night to take in the arts, track and field and enjoy the plentiful bike paths along the scenic Willamette River. Eugene is home to the University of Oregon and several private colleges, with Oregon State University just up the freeway. The center benefits from the college population of more than 80,000 students and their families who consider Valley River Center their primary destination for fashion and entertainment. With three anchors exclusive to the area and more than 70 distinctive specialty stores, Valley River Center is the dominant shopping center in the county. Attracting highly desired and new-to-market retailers such as H&M, Texas Roadhouse and BJ s Restaurant & Brewery, ensures that this super-regional mall retains its leading role. Home to Regal Cinema 15, featuring the only IMAX screen south of Portland, Valley River Center is a family-friendly destination often referred to as the town center. Eugene is known as Track Town USA and many national and international track and field legends compete annually at the University of Oregon s historic Hayward Field. Eugene has hosted the past two U.S. Olympic track and field trials and will have that distinction again in The World Junior Championships were hosted there in All of these high profile events are an enormous tourism boost to the market.
5 MARKET INFORMATION MAJOR EMPLOYERS EMPLOYEE COUNT 1 PEACEHEALTH MEDICAL GROUP 5,500 2 UNIVERSITY OF OREGON 5,406 3 U.S. GOVERNMENT 1,575 4 CITY OF EUGENE 1,369 5 SPRINGFIELD SCHOOL DISTRICT 1,283 6 LANE COUNTY 1,279 7 STATE OF OREGON 1,229 8 EUGENE SCHOOL DISTRICT 1,163 9 LANE COMMUNITY COLLEGE 1, MACKENZIE WILL HOSPITAL ADDITIONAL EMPLOYERS LOCATED IN THE TRADE AREA HAVE 200+ EMPLOYEES VEHICLE TRAFFIC COUNTS ROADS NEAR CENTER ENTRANCES 2014 AVG DAILY GOODPASTURE ISLAND ROAD 8,700 VALLEY RIVER DRIVE WEST/EAST 13,550 VALLEY RIVER WAY NORTH/SOUTH 12,900 SCHOOLS NUMBER OF SCHOOLS NUMBER OF STUDENTS EUGENE SCHOOL DISTRICT 42 16,500 SPRINGFIELD SCHOOL DISTRICT 22 10,600 BETHEL SCHOOL DISTRICT 11 5,700 COLLEGE/UNIVERSITY LOCATION STUDENT POPULATION OREGON STATE UNIVERSITY CORVALLIS 29,576 UNIVERSITY OF OREGON EUGENE 24,125 LANE COMMUNITY COLLEGE EUGENE 15,393 NORTHWEST CHRISTIAN UNIVERSITY EUGENE 705 PIONEER PACIFIC COLLEGE SPRINGFIELD 405 TOURISM MAJOR HOTELS NUMBER OF ROOMS HILTON 269 VALLEY RIVER INN 257 HOLIDAY INN 153 SHILO INN 141 BEST WESTERN 129 COURTYARD BY MARRIOTT 116 THE 5TH 70 6 ADDITIONAL HOTELS IN THE TRADE AREA HAVE 100+ ROOMS UPDATED 3/16
6 OWNED OTHER OTHER MCGRATH S FISH HOUSE MEN S WEARHOUSE REGAL CINEMAS MACY S DICKIE JO S BURGERS STARBUCKS JCPENNEY FIRESTONE TIRES N R VALLEY VALLEY RIVER RIVER WAY SPORTS AUTHORITY AT&T WIRELESS BURRITO BOY OLIVE GARDEN RED ROBIN VALLEY VALLEY RIVER RIVER DR DR OWNED VALLEY RIVER INN WORLD MARKET H&M TEXAS ROADHOUSE BJ S RESTAURANT & BREWERY DAVID S BRIDAL MOTHERHOOD MATERNITY RED LOBSTER N AVAILABLE 124,190 SF TOYS US BARNES & NOBLE CATHERINE S PETCO ROSS UMPQUA BANK DELTA HWY
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