ACCREDITED CRUISE COUNSELLOR PROGRAM

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1 ACCREDITED CRUISE COUNSELLOR PROGRAM

2 WHICH CLIA CERTIFICATION IS RIGHT FOR YOU? 2

3 CLIA CERTIFICATION Welcome to CLIA s Cruise Counsellor Certification Program! CLIA Certification not only serves to elevate your personal and professional brand; research has shown that professional designations, like CLIA Certification, are an important consideration for consumers when selecting a qualified professional. During the 2016 membership year, CLIA offers the following levels of certification: Certified Cruise Counsellor (CCC) Accredited Cruise Counsellor (ACC) Master Cruise Counsellor (MCC) Elite Cruise Counsellor (ECC) Enrollment in these certifications is exclusive to current CLIA Individual Agent Members (IAMs). There is no better way to elevate your personal and professional brand and be recognized as a true cruise selling professional than to earn your CLIA Certification. You must enroll in each level of certification separately and adhere to any prerequisites and requirements therein. To enroll in Certification, visit us at 3

4 HOW TO USE THIS LOG BOOK Your Log Book is similar to the log maintained on board every cruise vessel. It will be a record of your achievements on your voyage to becoming an Accredited Cruise Counsellor (ACC). We suggest you keep it in a safe place as you will need the information and documentation contained within this Log Book upon enrolling for higher levels of certification. You should check this log book regularly to confirm that you adhere to the requirements for this certification. CLIA reserves the right to change the rules and requirements of this program, conditions of eligibility, and/or procedures regarding any aspect of the CLIA Certification Program. Throughout this log book, please pay close attention to this text box. Boxes like this indicate a special note or circumstance that requires your attention. 4

5 TABLE OF CONTENTS PROGRAM OVERVIEW ENROLLMENT FEES SCHEDULE PRE- AND POST- REQUISITES SUBMITTING DOCUMENTATION & GRADUATION STEPS TOWARD ACC GRADUATION SUMMARY OF ACC REQUIREMENTS ENROLLEE INFORMATION MANDATORY TRAINING 40 CREDITS ELECTIVE TRAINING 80 CREDITS PRODUCT KNOWLEDGE SHIP INSPECTIONS PRODUCT KNOWLEDGE PERSONAL CRUISE EXPERIENCES PRODUCT KNOWLEDGE STATEROOM SALES

6 PROGRAM OVERVIEW One of CLIA s primary reasons for existence is to help the thousands of CLIA member agencies and individual agent members (IAMs) become more successful at capitalizing on the booming and profitable cruise market. With this in mind, CLIA introduced its Cruise Counsellor Certification program in 1992 in response to travel agent and Cruise Line Member requests for a vehicle to recognize those dedicated agents who develop extensive cruise and travel industry knowledge and superior selling skills. Since 1992, the CLIA certification program has evolved into the cruise and travel industry s premier training program with over 33,000 CLIA Certification designations awarded in North America alone! CLIA s Cruise Line Members and your clients will become aware of your achievement in several ways. First, upon completion and graduation of each level, you will receive a certificate of achievement and lapel pin, and your achievement will be provided to CLIA Cruise Line Members! Second, CLIA s ongoing consumer communication efforts consistently emphasize the benefits of using a CLIA Certified Travel Agent and direct potential cruise clients to CLIA agencies with Accredited Cruise Counsellors on staff. CLIA s certification program is designed to make you the consumer s most knowledgeable cruise resource and increase your cruise sales and commissions! ENROLLMENT FEES A nominal enrollment fee of $80 is charged for the 2016 Accredited Cruise Counsellor (ACC) Program. These fees cover log book maintenance and grading, exam processing and overall program administration. SCHEDULE Candidates have two (2) years from the date of ACC enrollment to complete ACC requirements and submit log book. Within this 2-year period, you may fulfill the requirements in any order. Log books must be submitted to CLIA for grading on or before your certification expiration date. Log books received after the expiration date will be returned ungraded. 6

7 PRE- AND POST- REQUISITES Enrollee must be an active CLIA Individual Agent Member (IAM) and maintain active membership during the certification completion period. Once a CLIA IAM graduates with the Accredited Cruise Counsellor designation, the graduate must maintain active CLIA IAM status to maintain the certification. If there is a membership lapse, the IAM may have to pay a re-instatement fee after regaining active CLIA membership. NEW in 2016! CLIA is launching an online log book and submission process! Stay tuned to your MyCLIA account and CLIA notifications for more information coming soon! 7

8 SUBMITTING DOCUMENTATION & GRADUATION Once you have completed the necessary requirements for Certification, please submit your completed log book and any proof of performance or participation mandated under requirements guidelines. Please make sure you retain a copy of this information for your personal records. CLIA will not be held responsible for a log book lost by the mail system. We suggest your log book be sent by courier service, or certified mail. Please use the following pages to record/ document your training and product knowledge achievements required for obtaining the Accredited Cruise Counsellor designation. Duplicate appropriate requirement pages within this log book as needed (i.e. if you ve taken 5 different seminars for your elective training, print that particular page twice to document all of your seminars accordingly). When you have graduated and achieved your Certification, any hard copy materials submitted with your log book will be returned to you along with your certificate of achievement. After you achieve your ACC, you may enroll in the MCC program by visiting Be sure to read in detail all of the certification requirements outlined in this log book before proceeding with your certification. CLIA will not make any exceptions to or waive any credit requirements. No extensions will be allowed. If you have questions or need further clarity, contact CLIA s Professional Development and Training Team at training@cruising.org. 8

9 STEPS TOWARDS ACC GRADUATION 1. Read your log book completely before proceeding. CLIA will not make any exceptions to or waive any credit requirements. No extensions will be allowed. If you have questions or need further clarity, contact CLIA s Professional Development and Training Team at training@cruising.org. 2. Determine credits earned through past experience and training, and fill in the appropriate spaces (if allowed by requirements). 3. Complete remaining credit requirements in each category through further training and product knowledge. 4. Please ensure all supporting documentation submitted are original. Your log book will be returned if documents are missing. NEW in 2016! Submit your documentation online with CLIA s new online log book and submission process, launching in Q Stay tuned to your MyCLIA CCCount and CLIA notifications for more information! 5. When you have completed your log book and all certification requirements*: a. Make a copy of all of your documentation including your log book for your personal records. This ensures that you have a back-up in the event of a mailing mishap. b. Send your log book and all of your original supporting documentation to: CLIA Career Seascape 1201 F Street NW, Suite 250 Washington, DC c. We suggest that your log book be sent to CLIA via trackable service to best ensure delivery d. Your materials will be returned to you within 2 3 weeks of grading. 6. Your logbook will be returned for completion or resubmission if: a. All passing letters and/or original supporting documentation are not included. b. The required areas are not filled out or completed with original supporting documentation. c. A signed letter of verification of employment or affiliation with a CLIA affiliated agency is not included. 9

10 SUMMARY OF ACC REQUIREMENTS Mandatory Training 40 credits in CLIA live or online courses/seminars evident by successfully passing the course exams/quizzes May be substituted with the successful completion of The CLIA Guide to Cruise Industry textbook and exam Elective Training 80 credits received for any combination of the following: CLIA live or online courses/seminars Attendance at CLIA s Cruise360 Conference during completion term following enrollment (40 credits per badge during completion term, 20 credits per badge for prior year attendance) Completion of the CLIA s Meetings & Events at Sea Certificate Program developed in partnership with Meeting Professionals International (MPI) (50 credits) Attendance at CLIA Member Line Product Seminars (2 credits each, no maximum) Completion of Approved CLIA Member Line, Executive Partner or Industry Training Programs (up to 10 credits each, no maximum) (To verify if a program is approved, contact CLIA s Professional Development and Training Team at training@cruising.org) Completion of a full day at cruisexcellence (50 credits, one per designation) Successful completion of The CLIA Guide to Cruise Industry textbook and exam (40 credits) Achievement of The Travel Institute s CTA designation (10 credits) Achievement of Association of Canadian Travel Agencies (ACTA) CTC designation (10 credits) Product Knowledge Must complete all items Ship Inspections (5 required) > Live or CLIA provided virtual ship inspections > Must be a CLIA Member Line > May use same CLIA Member Line, but must be for different ships. > May include ship inspections from 3 years prior to enrollment date 10

11 Personal Cruise Experiences > Two cruises at least 2 nights in length Must be on two (2) different CLIA member lines evident by providing an itinerary from each Must be on separate product and destination itineraries (i.e. Alaska and Caribbean) Stateroom Sales > Twelve (12) staterooms booked/ deposited through a current CLIA member travel agency during the two-year completion term following enrollment May include bookings 3 months prior to enrollment date CLIA Individual Agent Member must submit a signed letter of verification of employment or affiliation from their CLIA Agency Member on agency letterhead with this log book. 11

12 ENROLLEE INFORMATION Name Personal ID# Home Address City, State, Zip Phone Agency Name CLIA/Industry ID# Street Address City, State, Zip Agency Phone Please make sure that your information is accurate in our database by visiting your MyCLIA account and updating, if necessary. This includes but is not limited to your address, primary agency affiliation, etc. Where would you like your log book returned? Home Agency 12

13 MANDATORY TRAINING 40 CREDITS Online Course or Live Seminar Course or Seminar Title Date Attended/Completed If Live Seminar, City Attended and Event Name (i.e. cruisexcellence, Cruise360, etc.) If Live Seminar, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed? Yes Online Course or Live Seminar Course or Seminar Title Date Attended/Completed If Live Seminar, City Attended and Event Name (i.e. cruisexcellence, Cruise360, etc.) If Live Seminar, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed? Yes Online Course or Live Seminar Course or Seminar Title Date Attended/Completed If Live Seminar, City Attended and Event Name (i.e. cruisexcellence, Cruise360, etc.) If Live Seminar, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed? Yes COMPLETION OF CLIA TEXTBOOK, THE CLIA GUIDE TO THE CRUISE INDUSTRY Date Started Date Completed Exam Completed and Submitted Is letter indicating a passing grade on exam enclosed? Yes 13

14 ELECTIVE TRAINING 80 CREDITS Online Course Live Seminar Conference Approved Training Partner/Certification Course, Seminar or Program Title Date Attended/Completed If Live Seminar or Conference, City Attended and Conference Name If Live Seminar or Conference, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed or documentation of successful program completion or conference attendance? Yes Online Course Live Seminar Conference Approved Training Partner/Certification Course, Seminar or Program Title Date Attended/Completed If Live Seminar or Conference, City Attended and Conference Name If Live Seminar or Conference, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed or documentation of successful program completion or conference attendance? Yes Online Course Live Seminar Conference Approved Training Partner/Certification Course, Seminar or Program Title Date Attended/Completed If Live Seminar or Conference, City Attended and Conference Name If Live Seminar or Conference, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed or documentation of successful program completion or conference attendance? Yes COMPLETION OF CLIA TEXTBOOK, THE CLIA GUIDE TO THE CRUISE INDUSTRY Date Started Date Completed Exam Completed and Submitted Is letter indicating a passing grade on exam enclosed? Yes 14

15 PRODUCT KNOWLEDGE SHIP INSPECTIONS Five (5) live or virtual ship inspections are required. CLIA Cruise Line Member virtual ship inspections are allowed. Must be CLIA Cruise Line Member. For an updated list, visit cruising.org. May use same CLIA Cruise Line Member, but must be for different ships. Acceptable documentation that must be included may be one of the following: Key card from the ship with the date of visitation Ship s boarding pass with date of visitation Business card from the cruise line s Representative with date and ship name written on it. Certificate or verification from any cruise industry conference which includes the name of the CLIA member line, name of the ship and date of the inspection as well as the name, title and signature of the cruise line s staff member or representative Invitation and confirmation to a ship inspection from a CLIA member line which includes the name and the ship and date of visitation Ship s menu signed by a CLIA Cruise Line Member representative and their respective title and date of visitation Completed ship inspection form provided by either CLIA or CLIA Cruise Line Member signed by a CLIA staff member or by the CLIA Cruise Line Member representative along with his/her title Cruise360 badge with ship inspection rotation Credit card receipt of on-board charges Original completed and stamped CLIA Virtual Ship Inspection Form Inspections completed three (3) years prior to enrollment date may be included. A ship may be used as a personal cruise experience or a ship inspection, but not for both. Name of Ship Name of CLIA Cruise Line Member Date of Inspection Location & Event/CLIA Virtual Ship Inspection Name of Ship Name of CLIA Cruise Line Member Date of Inspection Location & Event/CLIA Virtual Ship Inspection Name of Ship Name of CLIA Cruise Line Member Date of Inspection Location & Event/CLIA Virtual Ship Inspection 15

16 PRODUCT KNOWLEDGE PERSONAL CRUISE EXPERIENCES Two cruises at least two (2) nights in length Must be on two (2) different CLIA cruise member lines Must be on separate product and destination itineraries (i.e. Alaska and Caribbean) Proof of each sailing is required and should include the following original documentation: Itinerary Boarding pass, onboard account statement or key card Personal cruise experience three (3) years prior to enrollment date may be included with proof of sailing. Name of Ship Name of CLIA Cruise Line Member Date of Embarkation Date of Disembarkation Port of Embarkation Length of Cruise Name of Ship Name of CLIA Cruise Line Member Date of Embarkation Date of Disembarkation Port of Embarkation Length of Cruise 16

17 PRODUCT KNOWLEDGE STATEROOM SALES Twelve (12) stateroom sales are required, Must be CLIA Cruise Line Member. For an updated list, visit cruising.org. Stateroom sales must be booked within 2-year enrollment period.* *May include bookings from 3 months prior to the date of enrollment. Documentation submitted must be original invoices/statements issued by the CLIA Cruise Line Member and must include the following: Agency Name Booking Agent s Name Reservation and/or Booking Number Original Booking Date/Confirmation Date or Date of First Deposit The booking/deposit date is the date on which the contact is made with the CLIA Cruise Line Member and a deposit is placed on a specific cruise/itinerary, date and number of staterooms, and passenger names are provided. The booking/deposit date is the determining factor for qualifying the stateroom sale. The booking/deposit date must occur within the requirement s allowable timeframe and be processed through a current CLIA Agency Member. Deposit Amount Final Payment Information (including information on final payment due date and amount due) Name(s) of Passenger(s) Assigned Stateroom Numbers Documentation must be submitted as follows: Highlight or underline the required eight (8) elements as outlined above on each submission Number each of your stateroom submissions in the upper righthand corner 17