PEDESTRIAN FOOTFALL COUNTS FOR SUTTON TOWN CENTRE ON BEHALF OF: LONDON BOROUGH OF SUTTON COUNCIL

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1 PEDESTRIAN FOOTFALL COUNTS FOR SUTTON TOWN CENTRE ON BEHALF OF: LONDON BOROUGH OF SUTTON COUNCIL APRIL 215

2 INTRODUCTION AND COMMENTS Colliers International were instructed by the London Borough of Sutton to organise and carry out pedestrian footfall counts for Sutton town centre. The surveys were required to be conducted on Wednesday 4 th and Saturday 7 th March 215 between 9am and 6pm on each day with the local authority also defining the survey points and requesting data on pedestrians according to whether they were male, female or children. Officers also asked enumerators to observe and report on particular situations. The observations are included with the tables of survey data but have also been extracted and are set out below. If the two survey days are compared the flows are different as would be expected between Wednesday and Saturday but not to an unusual degree, with Wednesday totals being slightly over two thirds of the Saturday totals. It is of course possible that the difference in numbers of shoppers was more significant as the surveys were a footfall count and not an interview survey which would identify the reason for visits. It may be that Wednesday numbers included a greater number of those passing through or visiting the centre for nonshopping reasons, such as commuters. The relative flows at each location between the two days are broadly similar. More generally, and as would be expected with the retail offer of the different parts of the survey area, the southern locations were busier than those to the north. The variation across the day between the two days does indicate interesting differences. The drop off at the end of Wednesday does not appear as marked as on Saturday, possibly reflecting a difference between standard working day and weekend. Saturday also has a suggestion of levelling off or reducing at lunchtime differently from Wednesday, perhaps Saturday shoppers having lunch, and therefore not being on the street, while on Wednesday it is more likely that those employed in or close to the centre will be using lunchtime to shop or visit other town centre services or facilities. We summarise the enumerator specific comments in relation to each day. Wednesday was not perceived as particularly busy. It was noted that almost everyone crossing Marshall s Road used the pelican crossing as the traffic was quite heavy and potentially dangerous due to the blind corner. It was estimated that 9% of Asda customers were carrying bags. They did not identify any particular problems crossing High Street as it was not that busy Saturday was perceived as much busier than Wednesday, especially in the southern end of the High Street (south of Asda). They noted that almost everyone crossing Marshall s Road used the pelican crossing. Once again, about 9% of Asda customers were carrying bags. A significant difference was that about 2% of people had problems crossing the High Street as it was quite busy. Clearly, analysis of pedestrian flows is most useful when there is a time series which allows comparison over different periods to consider whether the attractiveness of a centre may be changing. This can be a particularly useful element as a part of an overall health check exercise. In this case there is no time series yet available and so comments only relate to internal differences between survey points, across each day and between the two days.

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4 Job No: GW/13//513 BEACON RESEARCH METHODOLGY PEDESTRIAN FOOTFALL COUNTS SUTTON 1. FIELDWORK Fieldwork was undertaken over two days: Wednesday, 4 th March 215 and Saturday 7 th March 215. Counts were taken continuously between the hours of 9:am and 6:pm on each day. Adults and children were each counted separately. 2. LOCATIONS A total of 8 separate locations were covered by 4 enumerators working on each of the above dates. The list of locations covered was as follows: POINT 1 Eagle Star House, High Street POINT 2 Dex House, off High Street POINT High Street POINT 4 5 Marshall's Road POINT 5 High Street POINT 6 Asda, High Street POINT High Street POINT High Street These represent addresses of the points marked on the map provided by the Council. 3. PROCEDURE Beginning at 9:am, enumerators were asked to position themselves at their first location with their back to the building, and using the two counters provided, separately count all adults and children that walked past, from left to right across the full width of the pavement for a period of 1 minutes. The process was then repeated for the next 1 minutes separately counting all adults and children that walked past, from right to left, across the full width of the pavement. Each enumerator then moved to their second location where the whole process was repeated. Each enumerator counted at two locations, taking 41 minutes in each hour and this was repeated throughout the day, until 6:pm. 1

5 Job No: GW/13//513 The only exception to this procedure was at Marshall's Road where adults and children were separately counted using the pelican crossing in addition to those passing in either direction. In addition to the counts, following discussion with officers, enumerators were asked to make a number of Qualitative observations as follows: At point 4 are most people crossing the road actually using the Pelican crossing? At point 5 do pedestrians have any problems crossing the High Street? At point 6 what proportion of customers exiting Asda are carrying shopping bags? 2

6 Pedestrian Counts - Colliers CRE, SUTTON - (March 215) Job No: GW/1/461 Wednesday March 4th 215 Weather:Sunny, Cold Enumerators: Ayo Akintunde, Richard Tabi, Onk Olrode, ShakiruTijani Comments:Not particularly busy Observations:Almost everyone crossing Marshall's Road used the pelican crossingas the traffic was quite heavy and potially dangerous due to blind corner 9% of Asda customers carrying bags No particular problems crossing High Street as it was not that busy Location: Enumeration point 9am -1am 1am -11am 11am 12pm 12pm-1pm 1pm-2pm 2pm-3pm 3pm-4pm 4pm-5pm 5m-6pm High Street, Sutton POINT 1 Eagle Star House, High St (L to R) - Adults Eagle Star House, High St (L to R)- Children Eagle Star House, High St (L to R) Eagle Star House, High St (R to L) - Adults Eagle Star House, High St (R to L) - Children Eagle Star House, High St (R to L) Eagle Star House, High St POINT 2 Nr Dex House, off High St(L to R) - Adults Nr Dex House, off High St(L to R) - Children Nr Dex House, off High St(L to R) Nr Dex House, off High St (R to L) - Adults Nr Dex House, off High St (R to L) -Children Nr Dex House, off High St (R to L) Nr Dex House, off High St POINT High Street (L to R) - Adults High Street (L to R) - Children High Street (L to R) High Street (R to L) - Adults High Street (R to L) - Children High Street (R to L) High POINT 4 5 Marshall's Road (R to L)- Adults Marshall's Road (R to L)- Children Marshall's Road (R to L) Marshall's Road (Crossing)- Adults Marshall's Road (Crossing)- Children Marshall's Road (Crossing) POINT 5 High Street (L to R) - Adults High Street (L to R) - Children High Street (L to R) High Street (R to L)- Adults High Street(R to L)- Children High Street(R to L) High Street POINT 6 Asda High Street (Entering) - Adults Asda High Street (Entering) - Children Asda High Street (Entering) Asda High Street ( Exiting) - Adults Asda High Street ( Exiting) - Children Asda High Street ( Exiting) Asda High POINT High Street (L to R) - Adults High Street (L to R) - Children High Street (L to R) High Street (R to L) - Adults High Street (R to L) - Children High Street (R to L) High POINT High Street (L to R) - Adults High Street(L to R) - Children High Street (L to R) High Street (R to L) - Adults High Street (R to L) - Children High Street (R to L) High ' POINTS 1-8 TOTALS'

7 SATURDAY 7TH March 215 Weather:Sunny, Cold Enumerators: Ayo Akintunde, Richard Tabi, Onk Olrode, ShakiruTijani Comments: Much busier than Wednesday, especially in the southern end of the High Street(South of Asda) Observations:Almost everyone crossing Marshall's Road used the pelican crossing, 9% of Asda customers carrying bags About 2% of people had problems crossing the High Street as it was quite busy Location: Enumeration point 9am -1am 1am -11am 11am 12pm 12pm-1pm 1pm-2pm 2pm-3pm 3pm-4pm 4pm-5pm 5m-6pm High Street, Sutton POINT 1 Eagle Star House, High St (L to R) - Adults Eagle Star House, High St (L to R)- Children Eagle Star House, High St (L to R) Eagle Star House, High St (R to L) - Adults Eagle Star House, High St (R to L) - Children Eagle Star House, High St (R to L) Eagle Star House, High St POINT 2 Nr Dex House, off High St(L to R) - Adults Nr Dex House, off High St(L to R) - Children Nr Dex House, off High St(L to R) Nr Dex House, off High St (R to L) - Adults Nr Dex House, off High St (R to L) -Children Nr Dex House, off High St (R to L) Nr Dex House, off High St POINT High Street (L to R) - Adults High Street (L to R) - Children High Street (L to R) High Street (R to L) - Adults High Street (R to L) - Children High Street (R to L) High POINT 4 5 Marshall's Road (R to L)- Adults Marshall's Road (R to L)- Children Marshall's Road (R to L) Marshall's Road (Crossing)- Adults Marshall's Road (Crossing)- Children Marshall's Road (Crossing) POINT 5 High Street (L to R) - Adults High Street (L to R) - Children High Street (L to R) High Street (R to L)- Adults High Street(R to L)- Children High Street(R to L) High Street POINT 6 Asda High Street (Entering) - Adults Asda High Street (Entering) - Children Asda High Street (Entering) Asda High Street ( Exiting) - Adults Asda High Street ( Exiting) - Children Asda High Street ( Exiting) Asda High POINT High Street (L to R) - Adults High Street (L to R) - Children High Street (L to R) High Street (R to L) - Adults High Street (R to L) - Children High Street (R to L) High POINT High Street (L to R) - Adults High Street(L to R) - Children High Street (L to R) High Street (R to L) - Adults High Street (R to L) - Children High Street (R to L) High ' POINTS 1-8 TOTALS' Enumeration point 9am -1am 1am -11am 11am 12pm 12pm-1pm 1pm-2pm 2pm-3pm 3pm-4pm 4pm-5pm 5pm-6pm Sutton(s) - Wednesday 4th March Sutton(s) - Saturday 7th March TOTALS

8 ENUMERATION POINT DATA SUMARY. SUTTON(MARCH 215) CHART A: ALL LOCATIONS COMPARISON Enumeration point Wed 4th March Sat 7th March Sutton Eagle Star House, High St Sutton Nr Dex House, off High St Sutton 264 High Sutton 5 Marshall's Road (R to L) Sutton 5 Marshall's Road (Crossing) Sutton High Sutton Asda High Sutton 213 High Sutton 173 High TOTAL: CHART B: ALL LOCATION COMPARISON (SATURDAY ONLY) Enumeration point Sat 7th March Sutton Eagle Star House, High St Sutton Nr Dex House, off High St Sutton 264 High 1178 Sutton 5 Marshall's Road (R to L) Marshall's Road (Crossing) Sutton High Sutton Asda High Sutton 213 High 2616 Sutton 173 High 2224 TOTAL: 7517 CHART C: ALL LOCATION COMPARISON (WEDNESDAY ONLY) Enumeration point Wed 4th March Sutton Eagle Star House, High St Sutton Nr Dex House, off High St Sutton 264 High 5244 Sutton 5 Marshall's Road (R to L) Marshall's Road (Crossing)- 231 Sutton High 168 Sutton Asda High Sutton 213 High 1668 Sutton 173 High

9 PEDESTRIAN COUNTS: (Sutton) March 215 'Chart A' - DATA TOTALS( Adults+ Children): ALL LOCATIONS COMPARISON 25 2 Ped Count 15 1 Wed 4th March Sat 7th March 5 Eagle Star House, High St - Nr Dex House, off High St High 5 Marshall's Road (R to L)- 5 Marshall's Road (Crossing) - High Asda High 213 High 173 High Wed 4th March Sat 7th March Location

10 PEDESTRIAN COUNTS: (Sutton) Marrch 215 'Chart B' - DATA TOTALS (Aduts + Children): ALL LOCATIONS COMPARISON (Saturday 7th March ONLY) 25 2 Ped Count 15 1 Sat 7th March 5 Eagle Star House, High St - Nr Dex House, off High St High 5 Marshall's Road (R to L)- 5 Marshall's Road (Crossing)- High Asda High 213 High 173 High Sat 7th March Location

11 PEDESTRIAN COUNTS: (Sutton) March 215 'Chart C' - DATA TOTALS( Adults+ children): ALL LOCATIONS COMPARISON (Wednesday4th March ONLY) Ped Count Wed 4th March 4 2 Eagle Star House, High St - Nr Dex House, off High St High 5 Marshall's Road (R to L)- 5 Marshall's Road (Crossing) - High Asda High 213 High 173 High Wed 4th March Location

12 Wednesday 4th March POINT 1 Eagle Star House, High St (L to R) - Adults POINT 1 Eagle Star House, High St (L to R)- Children POINT 1 Eagle Star House, High St (R to L) - Adults POINT 1 Eagle Star House, High St (R to L) - Children POINT 2 Nr Dex House, off High St(L to R) - Adults POINT 2 Nr Dex House, off High St(L to R) - Children POINT 2 Nr Dex House, off High St (R to L) - Adults POINT 2 Nr Dex House, off High St (R to L) - Children POINT High Street (L to R) - Adults POINT High Street (L to R) - Children POINT High Street (R to L) - Adults POINT High Street (R to L) - Children POINT 4 5 Marshall's Road (R to L)- Adults POINT 4 5 Marshall's Road (R to L)- Children POINT 4 5 Marshall's Road (Crossing)- Adults POINT 4 5 Marshall's Road (Crossing)- Children

13 POINT 5 High Street (L to R) - Adults POINT 5 High Street (L to R) - Children POINT 5 High Street (R to L)- Adults POINT 5 High Street(R to L)- Children 1 9am -1am 1am - 11am 11am 12pm 12pm-1pm 1pm-2pm 2pm-3pm 3pm-4pm 4pm-5pm 5m-6pm POINT 6 Asda High Street (Entering) - Adults POINT 6 Asda High Street (Entering) - Children POINT 6 Asda High Street ( Exiting) - Adults 2 POINT 6 Asda High Street ( Exiting) - Children POINT High Street (L to R) - Adults POINT High Street (L to R) - Children POINT High Street (R to L) - Adults POINT High Street (R to L) - Children POINT High Street (L to R) - Adults POINT High Street(L to R) - Children POINT High Street (R to L) - Adults POINT High Street (R to L) - Children

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15 Saturday 7th March POINT 1 Eagle Star House, High St (L to R) - Adults POINT 1 Eagle Star House, High St (L to R)- Children POINT 1 Eagle Star House, High St (R to L) - Adults POINT 1 Eagle Star House, High St (R to L) - Children POINT 2 Nr Dex House, off High St(L to R) - Adults POINT 2 Nr Dex House, off High St(L to R) - Children POINT 2 Nr Dex House, off High St (R to L) - Adults POINT 2 Nr Dex House, off High St (R to L) - Children POINT High Street (L to R) - Adults POINT High Street (L to R) - Children POINT High Street (R to L) - Adults POINT High Street (R to L) - Children POINT 4 5 Marshall's Road (R to L)- Adults POINT 4 5 Marshall's Road (R to L)- Children POINT 4 5 Marshall's Road (Crossing)- Adults POINT 4 5 Marshall's Road (Crossing)- Children

16 POINT 5 High Street (L to R) - Adults POINT 5 High Street (L to R) - Children POINT 5 High Street (R to L)- Adults POINT 5 High Street(R to L)- Children 9am - 1am 1am - 11am 11am 12pm 12pm-1pm 1pm-2pm 2pm-3pm 3pm-4pm 4pm-5pm 5m-6pm POINT 6 Asda High Street (Entering) - Adults POINT 6 Asda High Street (Entering) - Children 4 POINT 6 Asda High Street ( Exiting) - Adults 2 POINT 6 Asda High Street ( Exiting) - Children POINT High Street (L to R) - Adults POINT High Street (L to R) - Children POINT High Street (R to L) - Adults POINT High Street (R to L) - Children POINT High Street (L to R) - Adults POINT High Street(L to R) - Children POINT High Street (R to L) - Adults POINT High Street (R to L) - Children

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18 CONTACT DETAILS Graham Connell Tel: Dir: graham.connell@colliers.com Colliers International 1 Broad Gate, The Headrow Leeds LS1 8EQ