Ryugo and the Angel: Cross-industrial and cross-sector collaboration on business archives exhibitions in Japan

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1 Ryugo and the Angel: Cross-industrial and cross-sector collaboration on business archives exhibitions in Japan Yuko Matsuzaki, PhD Business Archives Specialist Information Resources Center Shibusawa Eiichi Memorial Foundation

2 Collaborative Examples & &

3 Morinaga & Co., Ltd. First introduced Western-style sweets to Japan in late 19th century Now a leading sweets manufacturer in Japan Taichiro Morinaga ( ) trained in US as pastry chef and converted to Christianity present

Seika hyaku nenshi: Habataku enzeru isseiki (Morinaga 100 Year History: One Century of the Flying Angel) Seiji Noaki was

4 Morinaga & Co., Ltd. Morinaga shashi (volumes of business history): Morinaga go-ju nenshi (Morinaga 55 Year History) Morinaga Seika hyaku nenshi: Habataku enzeru isseiki (Morinaga 100 Year History: One Century of the Flying Angel) Seiji Noaki was transferred to the Office of Corporate History in June 2003 Became a Registered Archivist with the Japan Society for Archival Science Left: Morinaga Seika hyaku nenshi Below: Seiji Noaki at the Morinaga Office of Corporate History

Morinaga & Co., Ltd. Strategy: enhance internal valuation of corporate archives by increasing external appreciation 1. create finding aids, digitise archival materials, preservation 2.

5 Morinaga & Co., Ltd. Strategy: enhance internal valuation of corporate archives by increasing external appreciation 1. create finding aids, digitise archival materials, preservation 2. marketing the collection Mar 2010 Morinaga Seika kigyo korekushon wo ikashita tenrankai no go-teian (Proposal for Exhibitions that Take Advantage of the Morinaga Corporate Collections) Feb 2011 collaborative exhibition planning meetings with Tobacco & Salt Museum Pamphlet cover

building, opened April 2015 Right: previous building in Shibuya, Tokyo Nov 1978 Tobacco & Salt Museum opened managed by Tobacco

6 Tobacco & Salt Museum Shared history of tobacco and salt in Japan: Early 1900s government monopoly 1949 switch to management by government-affiliated public corporation 1985 establishment of Japan Tobacco and opening of domestic markets Above: current building, opened April 2015 Right: previous building in Shibuya, Tokyo Nov 1978 Tobacco & Salt Museum opened managed by Tobacco Academic Studies Center Collecting of items began in 1932 Majority of collections lost during/after WWII from fires, confusion, or moves

7 Special Exhibition: Morinaga Candy Box: A Gift from the Angel 11 Nov Jan ) Virtual reconstruction of 1960s sweets shop 2) Chronology of the development of Morinaga from founding in 1899 to the present 3) Founding of the company 4) Morinaga milk caramel 5) Morinaga products and tie-in merchandise and goods 6) Nostalgic advertisements

Special Exhibition: Morinaga Candy Box: A Gift from the Angel 11 Nov 2011 9 Jan 2012 Expenses shared: Tobacco & Salt Museum fixtures, transportation, insurance, catalogue Morinaga other expenses

8 Special Exhibition: Morinaga Candy Box: A Gift from the Angel 11 Nov Jan 2012 Expenses shared: Tobacco & Salt Museum fixtures, transportation, insurance, catalogue Morinaga other expenses External attention: 13,108 visitors (average of 243 per day over 54 days) More diverse age range than for museum normally Internal attention: Visited by Morinaga board members Featured in Kabunushi tsushin (Shareholders Newsletter) article on the exhibition at the Tobacco & Salt Museum in Morinaga s Kabunushi tsushin (fiscal 2011)

Special Exhibition: Morinaga Candy Box: A Gift from the Angel 11 Nov 2011 9 Jan 2012 Subsequent collaborative exhibitions

Saga, Saga prefecture Visited by Morinaga chairman, president, and senior directors Featured in Kabunushi tsushin for fiscal

9 Special Exhibition: Morinaga Candy Box: A Gift from the Angel 11 Nov Jan 2012 Subsequent collaborative exhibitions between Morinaga and local public museums: 1) Morioka, Iwate prefecture Visited by Morinaga chairman and senior directors 2) Saga, Saga prefecture Visited by Morinaga chairman, president, and senior directors Featured in Kabunushi tsushin for fiscal ) Imari, Saga prefecture Right: map of Japan Below: (bottom right) article on the exhibition in Saga (Kabunushi tsushin)

Shibusawa Eiichi Memorial Foundation Dedicated to memory and high

industrialist Morinaga exhibition at Tobacco & Salt Museum inspired

Shibusawa Warehouse (Mar May 2012) Oji Paper (Mar May 2013) Imperial

10 Shibusawa Eiichi Memorial Foundation Dedicated to memory and high ideals of Shibusawa Eiichi ( ), a leading Japanese industrialist Morinaga exhibition at Tobacco & Salt Museum inspired the Shibusawa Tracing the Origins of Companies exhibition series: Shibusawa Warehouse (Mar May 2012) Oji Paper (Mar May 2013) Imperial Hotel (Mar May 2014) Tokyo Chamber of Commerce (Oct Nov 2014) Toyobo (Mar May 2015)

11 Shibusawa Warehouse Co., Ltd Established by Shibusawa Eiichi in 1897 to further the industrial and financial development of Japan 1909 Reorganized as a joint stock company 1930s ~ Began expanding domestically 1950 Listed on the Tokyo Stock Exchange Late 1960s ~ Began expanding internationally into East and Southeast Asia, North America, and Europe Shibusawa Soko hyaku nenshi Shibusawa Warehouse shashi (volumes of business history): 1931 Shibusawa Soko Kabushiki Kaisha san-ju nen koshi (Shibusawa Warehouse Co., Ltd. Concise 30 Year History) 1959 Shibusawa Soko roku-ju nenshi (Shibusawa Warehouse 60 Year History) 1977 Shibusawa Soko no hachi-ju nen (Eighty Years of Shibusawa Warehouse) 1999 Shibusawa Soko hyaku nenshi (Shibusawa Warehouse 100 Year History)

Special Exhibition: The Shibusawa Warehouse Co.

development of modern Japan, and interaction

12 Special Exhibition: The Shibusawa Warehouse Co., Ltd. and Shibusawa Eiichi 17 Mar 27 May 2012 History of Shibusawa Warehouse, its role in the development of modern Japan, and interaction with the local community Textual corporate records Visual materials Scenes from the special exhibition

shirushi hanten: dark blue coat with scarlet ryugo mark (silhouette of bobbin with thread) Reference to Shibusawa family business of

13 Special Exhibition: The Shibusawa Warehouse Co., Ltd. and Shibusawa Eiichi 17 Mar 27 May 2012 Shirushi hanten: a short coat decorated with the name or mark of a company Shibusawa Warehouse shirushi hanten: dark blue coat with scarlet ryugo mark (silhouette of bobbin with thread) Reference to Shibusawa family business of manufacturing and selling aidama (balls of indigo dye) Ryugo is still used today a symbol of the company s roots and Shibusawa Eiichi s business ethics Right: Shibusawa Warehouse shirushi hanten Below: Shibusawa Warehouse home page with ryugo mark

exhibited in corporate headquarters leading to visits by employees, customers, local citizens, and school children

14 Special Exhibition: The Shibusawa Warehouse Co., Ltd. and Shibusawa Eiichi 17 Mar 27 May 2012 After exhibition photographic fabric panels donated to Shibusawa Warehouse exhibited in corporate headquarters leading to visits by employees, customers, local citizens, and school children Corporate history workshops organized collaboratively by Shibusawa Warehouse and the Shibusawa Museum held at corporate headquarters and nearby elementary school Photographic fabric panels

In conclusion President Utada at the 34 th General Meeting of the BAA May 25, 2015 Due to a lack of exhibition facilities or of opportunity, historical archives, which in a sense have public value,

15 In conclusion President Utada at the 34 th General Meeting of the BAA May 25, 2015 Due to a lack of exhibition facilities or of opportunity, historical archives, which in a sense have public value, were dead weight in a number of companies. This exhibition is a very fortunate occasion for such companies. It is a company s mission to provide access like this for the general public to its historical archives, which can be said to be equal to the cultural assets. I sincerely hope that this kind of special exhibition can continue to be held in the future. Katsuhiro Utada President, Business Archives Association of Japan Former Chairman and president, Ajinomoto Co., Inc.

16 In conclusion Thank you! Yuko Matsuzaki

International Symposium

International Symposium 2015. 5.20 2015. 5.21 22 Next year s exhibition To be held in Barcelona in the fall Outline 8,280 attendees (total). 428 participants from 25 countries contributed to international business and academic