Visitor Intercept Survey Analysis

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Jeremy Norris
5 years ago
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1 Visitor Intercept Survey Analysis The charts in this document reflect the results of more than 700 Visitor Intercept surveys conducted during the summer of at multiple locations throughout the area including: Plain & Fancy Restaurant, Aaron & Jessica's Buggy Rides, Dutch Wonderland, the Village of Intercourse, Central Market, Main Street Strasburg and the Strasburg Rail Road. Some visitors also completed their survey following their return home. Visitors gave Lancaster County an overall experience rating of 8.7 (on a scale of 1-10, with 10 being outstanding ) % % % % % % < $50k 18.9% $50 - $74,999k 24.4% $75 - $99,999k 20.8% $100 - $149k 21.5% $150k %

2 Completed graduate program 17.4% Some graduate studies 4.8% Completed college/4 yr. 33.0% Some college/2 yr. 24.4% High school graduate 20.3% Amish 72.7% Back Roads Exploring <1% Festivals & Events 7.6% Food & Drink 23.9% Heritage, History & Architecture 21.7% Performing Arts 6.9% Shopping 46.0% Visual Arts 5.0% "The Arts" 11.9%

3 Hotel/Motel 76.3% B&B 9.5% Campground 5.9% Friends or Family 6.3% Vacation House 1.4% Your personal residence <1 Daytrip 39.6% 1 night 1.1% 2 nights 24.8% 3 nights 17.9% 4 or more nights 16.5%

4 Couples Getaway 17.5% Family Fun 77.8% Girlfriends Getaway 8.5% Read an article/saw a story 21.5% Saw TV ads 10.3% Heard radio ads 3.4% Saw ad in publication 10.3% Friend mentioned their trip 69.3%

5 27.8% MOGG 17.7% Trip Advisor 8.8% Recommendations of friends 23.4% Past Experiences 54.8%

6 What one thing could we do to improve the experience? Widen the roads for Amish carts Wait less Very quaint Upscale Hotels Traffic mentioned 17 times To have more Amish Food Restaurants (REAL Amish Food) Take away the traffic (-: Seriously--nothing. Love the friendly folks! Horse & Buggies Stay overnight Stretch Time Stop over-development Stop numbering all the roads in such a confusing manner Stop allowing developers to subtract from the rural assets that make the area unique. Modulate residential development and maximize the urban areas Stop all the commercial building Stay the way you are Stay open later--but we understand why multiple visits for us. Stay longer Stay longer Stay here for 100 years Stay as you are Stay as you are Spend more time here Some of the stores charging more that I normally pay elsewhere Signing for the Quilt Museum Charge less for parking at the Lancaster Host (Quilt Show) Serve breakfast all day in more restaurants Sell wine on Sundays Roadside pull-offs at scenic locations to photograph the countryside Road construction Restaurants open later, they close too early Quicker buggy waiting for rides Public restrooms Provide a modest cost book (text and pictures) if the county history and places to visit or as free PDF file that can be printed Preserve the Farmland!! Watch out for development! Preserve open space Please do not get caught up in bringing hitech things-- awesome experience Plan city better Perfect Perfect Parking Parking Open on Mondays Offer information in other languages such as Spanish (self guided tours) Nothing mentioned 106 times More working farm stays, more Amish interaction More user friendly online info More tours More Thomas dates More things geared to the real Amish and not so much tourist attractions More things for kids, historical beginnings More stores More specific directions to places More small boutique shopping More signage More Shopping--Small boutique More shade at outdoor amusements More road signs on rural roads More rides More reasonably priced lodging More quaint type hotels/b&b More parking More opportunity to meet Amish people More online info-better info center More made-to-order restaurants, less buffets. Widen the roads and narrow the fallopian tubes. More info/things easier to find/ maybe a list More info on other areas More info on flea markets & maps. More freebies More Fit Store More coupons and discounted rates. "Store Specials" which are discounted. More carriages More business dealing only with Amish made items, less manufactured in China, too many New York get rich enterprises More bathrooms More Authentic Things More access for those with autism Meet more local people Make Quilts Cheaper Make it closer Local tour guides List description of ALL tours and prices More Amish and authentic cooking & baking like everything Less waiting time Less trucks Less touristy Less imposters Less expensive lodging Less commercialism Less chain stores, restaurants Late night after 10 p.m. Keep up the great service Keep up the great job! Very clean and enjoyable Keep up the Good Work Keep the farmland Keep the Country in your county. We visit annually & have notice the Urban Sprawl.

7 Progress is Progress but you re losing your hominess! Keep the Amish here Keep road free of auto traffic Keep on having a free day Keep it rural Keep it enjoyable Keep down the building keep doing what you're doing Keep doing what you do! Keep being as you have been just fine, will be back it's great just the way it is Is Perfect IS already well covered IS a great place to visit Increase ads on TV and cable Improve Road with Dutch Wonderland & Outlets I would not I like the way it is-don't change! I like it just the way it is Hotel service Horrible hotel experience Have things open later Have more time to spend Have family prices for various things Have Better information on sites Have beer next time around Handicap accessibility Good Give the Amish their own road Get rid of the horse manure smell. Get rid of some of the traffic. It is getting like Branson MO. Fantastic No Improvements needed Don t change the farms to development Do away with a bunch of the gift shops that aren't Amish related (in Intercourse and Bird-In-Hand) Discount & coupons Detailed maps Crosswalks Create a truck bypass Coupons Cost Commercial Cleaner handout directions to downtown parking Clean up a bit Cheaper amusement parks Car service to house tours Can't think of anything at this moment Can t think of anything already enjoyable Build a bypass to get trucks off Rt 30 & 340 Bring your own Bike safe roads downtown Bigger road signs Better/More Parking in Shopping Area Better traffic patterns Better Traffic Flow Better Traffic Control Better signs to get to the places Better signs Better signage Better Roads Better road signs Better parking Better of the real life Amish country Better maps of area Better maps Better hotel experience Better hotel Better hotel Better food Better direction signs Better deals on hotel stays Benches by park Beautiful Be less modern Bathrooms Antiques Amount of development along 30 A doughnut tour- seriously-we love the doughnuts here! A bit more affordable

White Pass Railroad. Dog Sled Mysher s Camp. Cruise Line

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