Baraboo. Baraboo is a picturesque town nestled in a beautiful valley surrounded by majestic bluffs. YOU GOTTA LOVE

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2 B YOU GOTTA LOVE Baraboo Baraboo is a picturesque town nestled in a beautiful valley surrounded by majestic bluffs. The City Square retains its small town historical charm and is a destination for many who visit the magnificent Al. Ringling Theatre ( America s Prettiest Playhouse ) and the unique shops and eateries around the Square. The immediate area boasts recreational activities for all seasons, including skiing, rock climbing and swimming, much of it near the 1.6 billion-year-old Ice Age Trail. Baraboo is a year- round, popular destination for families, art lovers and recreational enthusiasts. Make it your destination! Concerts on the Square R Farmers Market for the Freshest Produce R Sunday Market for the Local Antiques & Artisans

3 R SHOPPING Visit our showroom for a large selection of engravable gifts. Glass, wood & crystal engraving available. A personalized gift is always remembered! 125 4th St. Baraboo supremeawards.net 4 5

4 R SHOPPING 6 7

5 R SHOPPING Kitchen Gadgets & Cookware Gourmet Foods & Wine Home Accents Baby & Children s Gifts 117 Third Street Downtown Baraboo BEKAH BekahKates.com Photo by Yenti Eilertson

6 R SALON & SPA R WELLNESS Fuel Your Healthy Lifestyle! Introducing the area s Premiere Wax Boutique Salon Wax Boutique Massage Facials Manicures & Pedicures Body Treatments Hair Removal Contact us today to schedule your individual services or special Group Event. SpaSerenityDaySpa.com Downtown Baraboo Located 12 miles south of Wisconsin Dells Open Year Round 10 11

7 YOU GOTTA LOVE Baraboo R ARTS & ATTRACTIONS Baraboo Stands Out Nationally Baraboo, WI. 6 top up-and-coming small towns across America - U.S. News & World Report, September 2017 Baraboo, WI. 4th best small town to visit in US - Smithsonian Magazine - April 2013 #yougottalovebaraboo #shopdowntownbaraboo 12 13

8 R ARTS & ATTRACTIONS PHOTO BY TOM WILLIAMS Saturday, July 21 ST, am BigTopParade.com 14 15

9 R EVENTS Spring Wine Walk & Shop Tickets $30 Friday, May 4th 6 pm to 9 pm Tickets on Sale- Wed., April 4th Winter Wine Walk and Shop Tickets $30 Friday, Nov. 16th 6 pm to 9 pm Tickets on Sale- Tuesday, November 16th Summer Brew Haha Tickets $25 Friday, June 22nd 6-9 pm Tickets on Sale- Tuesday, May 22 * Tickets go sale 1 month prior to the date of the event at 9 am at Bekah Kates in Downtown Baraboo and at 10am the remaining tickets will be sold online. Tickets will likely sell out in 1 day or less. Limit 4 tickets per person Saturday, May 12 and October 13 from 9 am - 4 pm YOU GOTTA LOVE Baraboo Downtown Holiday Cheer. 5 weekends of Family Fun and Holiday Shopping for young and old alike. Visit Downtown Baraboo for holiday activities each weekend from the Saturday before Thanksgiving until New Years. A beautiful courthouse square is surrounded by cheerful storefronts, enthusiastic shopkeepers, and a thriving assembly of artists. Downtown Baraboo offers all of the amenities that create a wonderful day-trip for family or friends any time of year, but especially during the holiday season! Five Weeks of Holiday Family Fun R Holiday Light Parade R Shopping R Horse Drawn Wagon Rides 16Visit Downtown Baraboo 16 DowntownBaraboo.com Visit Downtown Baraboo 17 DowntownBaraboo.com

10 YOU GOTTA LOVE Baraboo Festivals and Fun all year round... Downtown Baraboo hosts many activities throughout the year. Join us for our spring or fall Fair on the Square and don t miss the ArtJune art fair. Shake a leg during our summertime Concerts on the Square series. Bring your friends and family to The Big Top Parade. Support our local economy by shopping at our Farmers Market and our Sunday Market. Winter brings a whole new reason to visit Downtown Baraboo including Visits with Santa, Horse Drawn Wagon Rides, and our annual Christmas Light Parade. While you are Downtown take a stroll around the square and explore the great variety of specialty shops and the many dining and drinking establishments. Fair on the Square R Concerts on the Square R Summer Brew Ha-Ha R Wine Walks 18

11 R SERVICES BRUNKER Realty Group Honesty Integrity Values Samanthia Ramsey Brunker-Broker, ABR, CRS, GRI 116 3rd St. Suite 1 Baraboo BrunkerRealtyGroup.com Thank you for keeping business local Serving: Sauk, Columbia, Adams, Juneau, Marquette and Dane Counties Independent Living Assisted Living Memory Care BARABOO 800 Waldo Street Baraboo, WI Visit Downtown Baraboo 21 DowntownBaraboo.com21

12 R DINING & BEVERAGES Daily Specials 4 Soups Daily Famous Fresh Pies Breakfast Served All Day Extensive Full Menu Everything Homemade! th St. Downtown Baraboo Open 6 am - 3 pm The areas largest selection of Fresh Gourmet Coffee Beans 701 Oak St., Baraboo, WI Open Monday - Sunday eaturing a specialty menu including pastas, fresh seafood, steaks, salad and southwestern. Divine homemade desserts and an extensive wine selection, micro brews and a full bar. Voted Discover Wisconsin s Best Hometown Diner Wisconsin Trails Magazine Restaurant Pick of the Month 146 4th Ave. Downtown Baraboo 22Visit Downtown Baraboo 22 DowntownBaraboo.com littlevillagecafe.com Visit Downtown Baraboo 23 DowntownBaraboo.com23

13 R DINING & BEVERAGES A Call to Natural SM TWO LOCATIONS DEVIL S LAKE LAVENDER E11364 State Road 136 (One mile west of Devil s Lake State Park) 17-acre Organic Lavender Farm Farmstay Medical Spa Eco-tourism Weddings Special Events Farm to Table Dinners Gift Shop Butterfly Breeding Garden DEVIL S LAKE BISTRO 106 Fourth Avenue (Five doors east of the Al. Ringling Theatre on the Square in Downtown Baraboo) Bistro Catering Events Devil s Den Speakeasy Live Music Lavender Products & Gifts Visit Downtown Baraboo 24 DowntownBaraboo.com Visit Downtown Baraboo 25 DowntownBaraboo.com25

14 R BUSINESS LISTINGS Accounting Services Breunig CPA, LLC 322 Ash Street Wegner CPAs, LLP 123 Second Street Arts & Entertainment 1 Al Ringling Theatre 136 Fourth Avenue Historic Theatre Tours, Concerts and Events 2 Circus World 550 Water Street Circus Shows, Exhibits, Amazing Animals and Fun! 3 Helen s Daughters Studio PO Box Tapestry Handbags - Plain to Fancy / Event Sponsors Paint on the Wall, Art Live Studio & Reiki 524 Oak Street Sauk County Art Association PO Box 22 saukcountyartassociation.com 4 Ya Ya Bear 524 Oak Street # Make a beautiful, painted scarf with your friends! Auto Sales & Service 5 Kruse Oldsmobile 515 Broadway Used Cars, Rentals, AAA Service, BBB, since 1949! Dining & Beverage 6 Baraboo Burger Company 116 4th Avenue Baraboo s #1 Sports Bar and Grill Broadway Diner 304 Broadway Street Brothers On Oak 412 Oak Street Cheeze Factory Restaurant 618 Oak Street Coffee Bean Connection 701 Oak Street Espresso drinks & 80 varieties of fresh, gourmet coffee beans. Con Amici 126 Third Street Devil s Lake Bistro & Devil s Den Speakeasy 106 4th Avenue Avant-garde eatery, coffee, confections, wine and beer Jak Frost Frozen Yogurt 133 Third Avenue Jen s Alpine Cafe 117 Fourth Street Famous Homemade Soup and Pie! Breakfast served All Day! 10 Little Village Café 146 Fourth Avenue Located in the heart of downtown Baraboo, Est Neat-O s Bake Shoppe LLC 420 Oak Street Pizza Ranch of Baraboo 916 Gateway Drive Family friendly, full buffet or menu! Square Tavern 124 Fourth Avenue The Green Vine 102 Fourth Avenue Zach s Bar & Grill 126 Fourth Street Financial Services Baraboo State Bank 101 Third Avenue Edward Jones 406 Broadway Wells Fargo Bank 502 Oak Street Health & Wellness Curves 614 Oak Street Downtown Family Dental of Baraboo 147 Third Street The Grainery 127 Third Street Value, selection & service. Fuel for Your Healthy Life. Insurance Services Allstate Insurance Agency 100 Third Street Johnsen Insurance 402 Broadway Legal Services Boardman & Clark LLP 414 Broadway Cross, Jenks, Mercer & Maffei 221 Third Avenue Kujak Law 524 Oak Street, Ste Other Professional Services 13 Ringling House Bed and Breakfast 201 8th Street Bed & Breakfast, Guided Tours, Event Rentals Baraboo Public Library 230 Fourth Avenue Burkhalter Travel Agency, Inc. 141 Third Avenue MAX FM Oak Street Midwest Labor 409 Broadway Oak Park Place 800 Waldo Street Independent living, assisted living & memory care Realtor & Mortgage Services 15 Brunker Realty Group 120 Third Street Real Estate, Homes, Land & Condos. Open Mon Fri, 8-5 Bunbury & Associates Realtors 123 4th Street Fairway Independent Mortgage Corp. 129 Fourth Street Knight Barry Title Service 113 Third Avenue Visit Downtown Baraboo 26 DowntownBaraboo.com Visit Downtown Baraboo 27 DowntownBaraboo.com27

15 R BUSINESS LISTINGS 16 RE/Max Grand 144 4th Ave Suite # Buying or selling a home? Let us go to work for you! Waterstone Mortgage 526 Oak Street Ste# Religious Services First Congregational Church 131 6th Avenue Salon & Spa Services 17 3rd Street Barbershop 143 Third Street Fades, Line-ups, Hot Shaves, Beard Shaping, Haircuts Allure Hair Salon 702 Oak St, Suite A Ann s Barber Shop 116 Third Street The Flow Hair Studio, LLC 122 Third Street Holiday Salon & Boutique 110 Third Street Spa Serenity 137 Third Street Full Service Boutique Day Spa, Open 7 days a week Shopping A Vintage Co-op 119 Fourth Street Ardyth s Sew-n-Vac Shoppe 116 Fourth Street Amber Moon 528 Oak Street Back Door Antiques 124 Third Street Baraboo Candy Company E10891 Coop Lane Home of the famous cow pie and other chocolates Baraboo Music 129 Third Street Baraboo Radioshack 506 Ash Street Bekah Kate s 117 Third Street Kitchen, Kids & Home Gift Registry, Cooking Classes 21 Corner Drug Store 522 Oak Street Pharmacy, Gifts & Home Decor 22 Cornerstone Gallery 101 Fourth St Fine Art & Designer Jewelry 23 Countryside Refind 127 Fourth Street Gifts for every season & reason Home Décor Classes Eclectic Treasures 142 Third Street Etcetera by BLH 108 Third Street Fifth & Oak 701 Oak Street Hill s Gallery & Gifts 121 Fourth Street Just Imagine Toys 120 Fourth Avenue This place is one amazing, crazy & cool toy store! 25 Lillian Verrall 112 Third Street New Boutique Clothing & Consignment Furniture McGann Furniture 201 Third Avenue Oak Street Antiques, Collectibles & Mercantile 530 Oak Street Ploetz Furniture Co 129 Third Avenue Recycled Sally s Women & Kids Consignment 119 Third Avenue Women and kids consignment store & eco boutique 27 Red Shed Garden & Gifts 302 8th Street Annuals, Perennials, Metal Garden Art, Gift Decor Seek Boutique 524 Oak Street # Specially Hers 115 Fourth Street Spin Shack 136 Third Street Supreme Awards 125 Fourth Street Recognition awards and engravable gifts 29 The Jewelers Edge 416 Oak Street Jewelry & Watch Repair The Labyrinth Games 123 Third Avenue Village Booksmith 526 Oak Street Von Klaus Winery 524 Oak Street Yellow Feather Gallery 612 Oak Street It takes a whole bunch of Superheros to make Downtown Baraboo so Magical and Todd from Just Imagine Toys is just one of the Many! d We would like to thank the following people for their photography throughout: Bill Johnsen, Yeni Eilertson & Stephanie Shanks. Front cover features Morgan McArthur - Artist, photographer and a member of the Baraboo Public Arts Association. 28Visit Downtown Baraboo 28 DowntownBaraboo.com Visit Downtown Baraboo 29 DowntownBaraboo.com29

16 R DOWNTOWN BARABOO MAP Follow Bus. 12 to BD North Baraboo Candy, 19 Follow Oak St. to 8th Ave Ringling House Bed & Breakfast Follow Oak St. then right on 8th Ave Red Shed Downtown Baraboo is: 12 miles from Wisc. Dells 45 miles from Madison 105 miles from Milwaukee 170 miles from Chicago 200 miles from Twin Cities Twin Cities Downtown Baraboo Madison Wisconsin Dells Milwaukee 7 Rockford Chicago FIFTH AVENUE FIFTH STREET Wisconsin Dells Portage FOURTH AVENUE FOURTH STREET Downtown Baraboo 5 BROADWAY Farmer s Market May-October Sunday Market May-October Special Events OAK STREET ASH STREET THIRD AVENUE 26 THIRD STREET Automatic Teller Machine FREE Off-Street Public Parking (Plenty of FREE curbside parking too!) Follow Bus. 12 to Waldo St Oak Park Place Downtown Baraboo Retail District Helen s Daughters Studio 3 Follow Bus. 12 to Gateway Dr Pizza Ranch 11 SECOND AVENUE One block to Baraboo Riverwalk SECOND STREET 2 Follow Ash, then turn left at the stop sign and follow Water Street (Hwy. 113) to Circus World 30 31

17 See our website for more details R Calendar of Events Farmers Markets Wednesday & Saturday May - October Sunday Market May - October Concerts on the Square Thursday Evenings June - August Spring Wine Walk Friday, May 4th Advance ticket purchase required Spring Fair on the Square Saturday, May 12 Art June Saturday, June 16 Summer Brew Ha-ha Friday, June 22 Advance ticket purchase required Big Top Parade Saturday, July 21 Savor the Taste of Baraboo Saturday, August 11 Fall Fair on the Square Saturday, October 13 Fall Art Tour October 19, 20, 21 Winter Wine Walk Friday, November 16 Advance ticket purchase required Christmas Light Parade Saturday, November 17 Fun & Festive Holiday Events November 24th - December 31st The Very Merry Holiday Fair December 7 & 8