7th ICCMI th and 12th of July 2019 Heraklion, Crete, Greece

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2 The organizing committee of the 7 th ICCMI 2019 (Heraklion, Crete July 10-12, 2019) invites authors to submit abstracts & extended abstracts (up to 3 pages) related, but not restricted, to the proposed topics below, according to the dates of the Call For Papers. English is the official language of the Conference. The Advisory Scientific Board and the Scientific Committee of the Conference consist of distinguished academics from around the world. Publication opportunities in several peer-reviewed academic journals are available. All accepted manuscripts for Conference presentation are included in the proceedings published by the 7 th ICCMI What s New The 7 th ICCMI introduces: a new track on International Business inviting scholars to submit manuscripts that discuss aspects of internationalisation and cross-cultural management. a special panel on Marketing and Generation wh(y)? Rethinking Marketplace Changes and Future Trends. This panel is delivered by millennial generation Marketing scholars who provoke and problematise contemporary marketing phenomena. a special session on Writing for Academic Publications delivered by Professor Emmanuella Plakoyiannaki, Leeds University Business School, UK. TOPICS: Advertising & Communication Arts Marketing Aviation Business to Business (B2B) Marketing Consumer Behaviour Customer Relationship Management E-Business E-Commerce E-Marketing Environmental Marketing Ethical Issues in Marketing Events Marketing Fashion Marketing Innovation International Business International Marketing Marketing Channels & Logistics Marketing Strategy Non-Profit Marketing Pricing Product and Brand Management Research Methods in Marketing Retailing Selling and Sales Management Social Marketing Social Media Sports Marketing Technology Marketing Tourism, Hospitality & Destination Branding

3 CONFERENCE CO-CHAIRS Emmanuella Plakoyiannaki, Professor of International Business, Leeds University Business School,University of Leeds, UK Christos Sarmaniotis, Professor of Marketing Department of Business Administration (Marketing Programme) PUBLICATION OPPORTUNITIES All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals: Spanish Journal of Marketing - ESIC International Journal of Technology Marketing Tourismos Journal of Tourism, Heritage & Services Marketing IMPORTANT DATES ABSTRACT/EXTENDED ABSTRACT SUBMISSION BY 01/04/2019 NOTIFICATION OF ACCEPTANCE BY 15/04/2019 CAMERA READY PAPERS BY 31/05/2019 REGISTRATION BY 10/06/2019 ICCMI JULY, 2019

4 ORGANIZING COMMITTEE Costas ASSIMAKOPOULOS Antonia DELISTAVROU Theodoros GIOURIS Athanasios GOUNAS Lecturer, Eugenia PAPAIOANNOU Christos SARMANIOTIS Professor, ADVISORY SCIENTIFIC BOARD Costas ASSIMAKOPOULOS Gillian WRIGHT Professor, Manchester Metropolitan University, UK Neil TOWERS Professor, University of Gloucestershire, UK SCIENTIFIC COMMITTEE MEMBERS Maria Dolorez ALVAREZ Zacharoula ANDREOPOULOU Helena Maria Baptista ALVES Andreas ANDRONIKIDIS Hera ANTONOPOULOU Pinelopi ATHANASOPOULOU Spyros AVDIMIOTIS George AVLONITIS Bogazici University, Turkey Aristotle University of University of Beira Interior, Portugal, University of the Peloponnese,

5 Bill BAI Dimitrios BELIAS Fotini BELLOU Christina BOUTSOUKI Alexander BREM Dimitrios BUHALIS Paul CHAO Giacomo Del CHIAPPA Evangelos CHRISTOU Dubravka SINCIC CORIC Evi DEKOULOU Antonia DELISTAVROU Sergios DIMITRIADIS Manuela EPURE Leticia ESTEVEZ Nathalie FABRY Anestis FOTIADIS Apostolos GIOVANIS Roman GLOWACKI Kristina HEINONEN Nikos KAKKOS Valentini KALARGYROU Nikos KALOGERAS Irene KAMENIDOU Hristo KATRANDJIEV Lea PREVEL-KATSANIS Androniki KAVOURA Oliver KAYAS Elena KOSTADINOVA Maximiliano E. KORSTANJE Iordanis KOTZAIVAZOGLOU Georgios LAPPAS University of Nevada, USA Aristotle University of University of Southern Denmark, Denmark Bournemouth University, UK Eastern Michigan University, USA University of Sassari, Italy University of Zagreb, Croatia University of Nicosia, Cyprus Spiru Haret University, Romania National University of Avellaneda, Argentina Universite Paris-Est Marne-la-Vallee (UPEMLV), France Zayed University, United Arab Emirates University of West Attica, University of Warsaw, Poland Hanken School of Economics, Finland University of New Hampshire, USA Wageningen University, Netherlands Eastern Macedonia and Thrace Institute of Technology, University of National and World Economy, Bulgaria Concordia University, Canada University of West Attica, Manchester Metropolitan University, UK University of National and World Economy, Bulgaria University of Palermo Argentina, Argentina Technological Educational Institute of Central Macedonia, Macedonia,

6 Carol Y. LU Spyros MAMALIS Elisavet Argyro MANOLI Paraskevi MENTZELOU Giannis MITROPOULOS Galina MLADENOVA Christos NIKOLAIDIS Ourania NOTTA Evelyn ODONKOR Durdana OZRETIC-DOSEN Angelos PANTOUVAKIS Ioannis PAPADOPOULOS Eugenia PAPAIOANNOU Andrea PAYARO Susie PRYOR Chatura RANAWEERA Mukesh RANGA Philipp RAUSCHNABEL Ilias SANTOURIDIS Christos SARMANIOTIS Marina SHERESHEVA Marianna SIGALA George SIOMKOS Marios SOTERIADES Constantinos J. STEFANOU Marcus STEPHENSON Emmanouil STIAKAKIS Peter STOKES Dindayal SWAIN Kostas THEODORIDIS Irene TILIKIDOU Harry TIMMERMANS Ana TKALAC VERCIC Chung Yuan Christian University, Taiwan Eastern Macedonia and Thrace Institute of Technology, Loughborough University, UK, University of National and World Economy, Bulgaria American University of Paris, France University of Zagreb, Croatia University of Piraeus, University of Padua, Italy Creighton University, USA Wilfrid Laurier University, Canada Kanpur University, India Bundeswehr University Munich, Germany Lomonosov Moscow State University, Russia University of South Australia, Australia University of London, UK Sunway University, Malaysia University of Chester, UK International Management Institute, India Manchester Metropolitan University, UK University of Technology Eindhoven, Netherlands University of Zagreb, Croatia

7 Petros TOMARAS Luiz TRIGO Panagiotis TRIVELLAS George TSEKOUROPOULOS Rodoula TSIOTSOU George TSOURVAKAS Demetrios VAKRATSAS Alfonso VARGAS SANCHEZ Christos VASILIADIS Cleopatra VELOUTSOU Eric VIARDOT Maro VLACHOPOULOU Aspasia VLAHVEI Adam VRECHOPOULOS Demetris VRONTIS Eugenia WICKENS Gillian WRIGHT Sergey YABLONSKY Prodromos YANNAS Fazli YILDIRIM Anna ZARKADA Yorgos ZOTOS Technological Educational Institute of Athens, University of Sao Paulo, Brazil Technological Educational Institute of Central, Aristotle University of McGill University, Canada Huelva University, Spain University of Glasgow, Scotland EADA University, Spain Macedonia, University of Nicosia, Cyprus Northern University of Malaysia, Malaysia Manchester Metropolitan University, UK St. Petersburg State University, Russia University of West Attica, Okan University, Turkey Cyprus University of Technology, Cyprus For any information concerning ICCMI 2019 please contact: ICCMI 2019 Secretariat Web: GR Enotikon 10, Telephone : or Dr Costas Assimakopoulos Assistant Professor info@iccmi2019.org P.O. Box 141, 57400, Sindos, Tel.: