EMBASSY OF HUNGARY Kuala Lumpur HUNGARY FAIR Hungarikum and premium Hungarian products
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1 EMBASSY OF HUNGARY Kuala Lumpur HUNGARY FAIR 2016 Hungarikum and premium Hungarian products Venue: on Wednesday, 7th December 2016 from 10:00 a.m. to 4:30 p.m. at the Istana Hotel, Kuala Lumpur Partners:
2 CONTACT US EMBASSY OF HUNGARY IN KUALA LUMPUR ADDRESS Level 11, Wisma Goldhill 67, Jalan Raja Chulan Kuala Lumpur Malaysia TELEPHONE FAX mission.kul@mfa.gov.hu 2
3 The Embassy of Hungary in Kuala Lumpur organizes Hungary Fair introducing Hungarian fashion and exhibition and sales of Hungarikum and premium Hungarian products from 6-7 December The Embassy will present a collection of Outstanding National Values- a collection of Hungarikum products, those unique Hungarian products, specialties, works of art which you cannot find anywhere else in the world except in Hungary. Greetings from the Ambassador I am pleased to announce that the Embassy of Hungary in Kuala Lumpur is organising Hungary Fair from 6-7 December 2016, with the aim of introducing Hungarian fashion to our Malaysian partners and the exhibition and sales of Hungarikum and premium Hungarian products. I am proud to share with you that a number of Hungarian companies will present their outstanding products here in Malaysia, and that they are open to engaging with local partners for building future business relations. Our Embassy provides its full support to the Hungarian companies and we strongly believe that Hungary Fair can contribute to raising awareness about the unique Hungarian products in Malaysia. Attila Káli Ambassador 3
4 Greetings from the Ministry of Agriculture of Hungary The Hungarian nation is a family that is tightly bound together by a common past, language, tradition and culture. These unifying bonds and common convictions ensure a specific spirituality and national characteristics for Hungarians and the thousand-years-old Hungarian statehood. The Collection of the Hungarikums consists of those intellectual, cultural and material creations which distinguish us from other nations. The Collection of Hungarikums is full of traditions; premium quality foods (for example foie gras, Hungarian paprika powder, acacia honey), unique and extremely useful inventions and creative technological advances; innovative technical solutions and natural resources. This collection is full of Hungarikums representing such brand value that could help us achieve considerable international prestige. Hungary Fair is also a forum for attracting interest to Hungary and Hungarian products. I would like to take this opportunity to encourage anyone who has not visited Hungary yet and, of course, those who have already done so too, to come and enjoy the unparalleled facilities of Hungary from the rich cultural life through the natural beauty in all seasons to the famous spas, and much more. Ms. Andrea Gulyás - Minister of State 4
5 ROMANI DESIGN ZEMA JEWELS HALAS LACE ASSOCIATION BOBBIN LACE - THE ROYAL ART FROM EUROPE ABONETT LTD. TÖRLEY PEZSGŐPINCÉSZET KFT. 5
6 KÖRÖS-MAROS BIOFARM KFT. BERÉNYI HONEY VASUTA IODINE AQUA 6
7 TERKA PLUSZ LTD copper label roducts TARJÁN GLASS LTD BORECET KFT. Tokaji Wine Vinegar 7
8 According to the legal definition Hungaricum refers to a collective term denoting a value worthy of emphasis that represents the highest quality of Hungarian product with its characteristically Hungarian attributes, uniqueness, special nature and quality. It is a crucial rule that our national values and Hungaricums are identified and collected on the basis of a pyramid system built from the bottom up by identifying first local, municipal, county, branch repository of values and repository values of Hungarians abroad, through featured national values to Hungaricums. The Collection of Hungaricums and national values are therefore treasures close to our heart, which are strengthening the cohesion of the Hungarian people and at the same time they are drawing a more positive image of our country. We are competing with the bests when introducing the highest performances of Hungary to the world. The Collection of Hungaricums offers a unique value in the fields of agriculture and food industry, health and lifestyle, industrial and technological solutions, cultural heritage, sports, natural environment, tourism and hospitality. The presence of Hungaricums represents Hungarian ingenuity and creativity all around the world. Hungaricums are identity-shaping tools for Hungarians. They bear outstanding values that contribute to the nation s self-knowledge and display the uniqueness of Hungarian culture everywhere in the world. In addition to preserving our traditions and observing our national self-esteem, collecting and introducing Hungaricums and national values can also have particular foreign trade and diplomatic benefits for Hungary. Only we, Hungarians, have such specific goods and values and that is why we are truly proud of them. 8
9 The set menu is also available at lunchtime on 7th December for the visitors of the Hungary Fair 9
10 10
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