Clashing cultures A systemic examination of onboard and destination cultures in cruise tourism Kowollik, Carolin and Jonas, Wolfgang

Transcription

1 OCAD University Open Research Repository Faculty of Design 2014 Clashing cultures A systemic examination of onboard and destination cultures in cruise tourism Kowollik, Carolin and Jonas, Wolfgang Suggested citation: Kowollik, Carolin and Jonas, Wolfgang (2014) Clashing cultures A systemic examination of onboard and destination cultures in cruise tourism. In: Proceedings of RSD3, Third Symposium of Relating Systems Thinking to Design, Oct 2014, Oslo, Norway. Available at Open Research is a publicly accessible, curated repository for the preservation and dissemination of scholarly and creative output of the OCAD University community. Material in Open Research is open access and made available via the consent of the author and/or rights holder on a non-exclusive basis.

2 Relating Systems Thinking & Design 3 Oslo, Clashing Cultures a systemic examination of on-board and destination cultures in cruise tourism Carolin Kowollik Wolfgang Jonas Oktober 2012

3 Cruise Tourism in Venice Lang, T. and Lionello, J. ( ) Kampf um die Lagune. Süddeutsche Zeitung.

4 Passenger Carrying Capacity St. Mark's Square Venice Screenshot from: Pichler, A. (2012). Das Venedig Prinzip. Documentary.

5 Passenger Carrying Capacity Screenshot from: Pichler, A. (2012). Das Venedig Prinzip. Documentary.

6 Cruise Tourism in Venice No Gra di Navi : ove e t agai st cruise Ships in Venice accessed

7 Motivation Social Sustainability accessed

8 Systems Thinking Frederic Vester, 2002

9 Systems Thinking defining variables 1. Stakeholders Who is there? 2. Actions What do they do? 3. Space What is happening where? 4. Condition How do they feel? 5. Environment How are the ressources used? 6. Inner processes Which ways of communication are there? 7. Inner order How is it regulated?

10 Systems Thinking Cross-Impact Analysis

11 Systems Thinking Cross-Impact Analysis

12 Systems Thinking Cross-Impact Analysis

13 Systems Thinking Systemic Roles

14 Systems Thinking Systemic Roles active and critical variables

15 Active/Critical Variables Experience of Cruise Tourists accessed

16 Active/Critical Variables Respect of Cruise Tourists accessed

17 Active/Critical Variables Size an Number of Cruise Ships Movie poster: Pichler, A. (2012). Das Venedig Prinzip. Documentary.

18 Active/Critical Variables Share of Local Economy Screenshot from: Pichler, A. (2012). Das Venedig Prinzip. Documentary.

19 Active/Critical Variables Local Policy Strength accessed

20 Active/Critical Variables Consumer Culture on Cruise Ships accessed

21 Effect System

22 Effect System

23 Effect System feedback loop friendliness towards cruise tourists respect of cruise tourists experience of cruise tourists

24 Effect System design interventions consumer culture on cruise ships friendliness towards cruise tourists openness of cruise ships respect of cruise tourists leisure design on cruise ships authenticity of cruise ship media experience of cruise tourists

25 Effect System design interventions Focus for design interventions consumer culture on cruise ships friendliness towards cruise tourists openness of cruise ships respect of cruise tourists leisure design on cruise ships authenticity of cruise ship media experience of cruise tourists

26 Desig Optio s: Varia le Co su er Culture o Cruise hips accessed

27 Microcosm Cruise Ship designed holiday culture luxury, treats, spoiling, emotion of being special, relaxing, fun, pleasure, entertainment, unconcern, discovery, adventure In: Quartermaine, P; Peter, B. (2006) cruise identity, design and culture, London

28 Analyzing the Cultural Identity of a Cruise Onboard cultural identity

29 Method Cultural Probes

30 Method Cultural Probes

31 Method Cultural Probes

32 Material from Cultural Probes

33 Map of Socio Culltural Relations

34 Analyzing the Cultural Identity of an AIDA Cruise Tight schedule of daily changing destination highlights Travel partner privacy, socializing on events Countless variety of splendid and sparkling entertainment, calm, relaxing, cost-intensive beauty oasis Modern, colorful housing for 2000 demanding individuals, protected from the outside. Nonstop all-you-can-eatdelicacies Holiday-mode, few out-of-date learning opportunities (TV documentaries and lectures)

35 Design Scenario of a Cultural Identity Plenty of time to explore small niche destinations A cruise-society emerges; deck space designed for socializing ti e see s u li ited, discover cultural details Utopia Cruises Cozy shared living rooms. In port, ship space is shared with locals. Regional food with limited choice; you pay for what you choose Playful learning about destinations, festival of ultures

36 Further proceedings Cruise ships as micro-utopias

37 Further proceedings Cruise ships as micro-utopias Testing space for future living: radical reduction of plastic, rubbish and energy consumption exchange of products and time instead of money

38 Thank you for your attention.